giants of the era

Chapter 66 Confronting IBM
Although Wal-Mart is a cheap store, it is not in line with Apple-ll's positioning of high-end electronic products, but it is not impossible to sell Apple-ll.Wal-Mart can set up some relatively high-end counters at the entrance of the supermarket, and this method is also one of the trends in the future development of supermarkets to attract popularity!
In fact, this is a win-win marketing model!

Apple can also promote its brand and products through supermarkets with huge traffic!

There is no doubt that if Li Zetian told Wal-Mart his idea, it would be adopted.Of course, the premise is that Li Zetian will tell them that if the investment in Wal-Mart fails, then forget it...

Li Zetian and Tian Shuai did not stay long in San Antonio, Texas. After lunch, they left this city full of Indian culture by plane.

In the evening, the two returned to San Jose.

After the Unix operating system was authorized, Li Zetian immediately told Jobs to let him develop Mac computers with peace of mind.Perhaps it was because Apple was not founded by Jobs, he was just an ordinary employee in the company, so his personality was much restrained, not as irritable and unruly as in his previous life.However, his attitude of pursuing perfection has not changed a bit!Of course, because of his pursuit of perfection, he has almost harsh demands on the members of Mac Labs. In private, people call him a "tyrant".However, it is Jobs' strict requirements that inspire the potential of every Mac lab member, turning the impossible into possible!

In Jobs' management philosophy, calling people "garbage", "idiot" and "worthless" is the most common, but it is still very effective!
However, Li Zetian could not learn the management philosophy of Jobs. He treats people with humility and likes to motivate each other through encouragement.Jobs may be the most unconventional corporate manager...

When Li Zetian came out of the Mac lab, it was already time to get off work, but the top executives of Apple did not leave, and Li Zetian told them to stay for a meeting.

The company has received a loan from the bank, and there are many things to do next.

At 6 o'clock, the meeting officially began.

The meeting was hosted by CEO Tian Shuai, and Li Zetian sat beside him as the company's chief engineer.

Tian Shuai said: "First Intercontinental Bank has lent 1000 million US dollars to Apple, and there are two main things to do next!
First: expand the factory, including establishing a new factory, purchasing production equipment, recruiting new workers and training them, and purchasing computer accessories, etc., the relevant person in charge of the company must be responsible.

Second, build a flagship store!

The first flagship store must be built before Apple-ll is launched, choosing a location, negotiating rent, hiring a designer to decorate and design, hiring a construction team, recruiting waiters, store managers and related training, and a series of other things. Urgently!There is currently no one in charge of this in the company, so..."

Tian Shuai glanced at everyone, feeling like he was challenging the generals.

The idea of ​​the flagship store was originally proposed by Li Zetian, and he had seen the design and decoration of Apple's flagship store in his previous life, and thought it was very good, so he took the initiative to say: "Let me take care of this."

The boss of the company has spoken, who dares to object?
Then Tian Shuai summarized the company's situation during this period, looked forward to the future, and finally announced the end of the meeting.

The next day, Li Zetian was going on a business trip again. He decided to open his first flagship store in Los Angeles. Los Angeles is the largest city in California and the second most populous city in the United States after New York.The reason why New York was not chosen is because Silicon Valley is in California, and there are more computer enthusiasts in Los Angeles than in New York.

When Li Zetian came to Los Angeles, he first chose a hotel to settle in, and then started looking for a face.

After running for two days and one night, Li Zetian took a fancy to a 450-square-meter facade, located in the center of Los Angeles, with a lot of traffic, but the price is very expensive, with a yearly rent of 20 US dollars.What also made Li Zetian a little hesitant was that the opposite of this store was the IBM store.

I'll go, in the end is to rent, or not to rent?

If it is rented, Apple will open the store opposite IBM, which is tantamount to blatantly provoking IBM!

But if you don't rent it, the location in other areas is not so good!

Li Zetian thought twice and decided to rent it!

Once Apple-ll is released, the sensation will far exceed the previous life, and it is impossible for IBM to remain indifferent.

Since there is going to be a battle sooner or later, why be afraid of it! ! !

"Damn it, so what if I open the flagship store opposite the IBM store? After so long planning, I still don't believe I can't do IBM!"

Li Zetian shouted in his heart, and immediately made a decision!
Subsequently, Li Zetian reluctantly signed a contract with the developer for 3 years, and agreed to have the priority to renew the lease.Then I found a well-known local architectural design firm, told them my requirements, and asked them to design drawings.

While waiting for the drawings designed by the architectural design firm, Li Zetian recruited employees for the flagship store.

In this era, the general public basically does not know how to use computers, so the recruited employees must have a little computer knowledge.And because Apple will build a lot of flagship stores in the future, Li Zetian plans to recruit employees locally, and then send them to Apple headquarters for unified training, so that they are familiar with the operation of Apple-ll and Excel. It will be embarrassing if you don't know the third question, and it will seriously damage the company's image!
In three days, Li Zetian interviewed hundreds of people, and finally selected 6 people, a store manager, a cashier, three waiters, and a technician.They all have three things in common: know a little about computers, have a good service attitude, and look worthy of the audience!Except for the technician who is male, the other five are all female!

A woman is seductive and friendly!

The design drawings of the flagship store were also completed at this time, and Li Zetian made partial revisions after reading them.

The final design of the Apple flagship store is: the front wall of the store is completely demolished and replaced with transparent glass, with a large silver flashing Apple LOGO in the middle. The interior decoration is like a university library, with many long There is an Apple-ll or Apple-l on the table, the surrounding walls are painted white, and the center is covered with exquisite promotional wallpapers.

The design is very stylish and simple, and apart from the expensive glass windows, the interior decoration cost is very low!
If Apple-ll sells well, passers-by outside can see the situation inside through the glass windows, and they will definitely be attracted to it.

After the design drawings were completed, Li Zetian non-stop hired a reputable and powerful decoration company to outsource the entire project to him.

After that, Li Zetian returned to Apple's headquarters with the employees of the flagship store he recruited.

When Tian Shuai learned that Li Zetian chose the location of the flagship store opposite to the IBM store, he couldn't laugh or cry.

"Mr.li, are we officially declaring war on IBM?" Tian Shuai said.

"No, in fact, since the day Apple was founded, it has declared war on IBM!!!" Li Zetian shook his head and said, then he patted Tian Shuai on the shoulder and continued, "Don't worry, the one who should come will come sooner or later. We can’t hide, we have to be a warrior and face IBM directly!!!”

After all, IBM is the industry leader, and it is natural for Tian Shuai to be very scrupulous about it.But at this moment, after listening to Li Zetian's words, Tian Shuai's heart suddenly became firm, "! Yes, we have to be a warrior and face IBM directly!!"

PS: Brothers, there is a third update, please support, there will be another update at 12 o'clock in the evening

　PS: Brothers, there is a third update, please support, there will be another update at 12 o'clock in the evening

　　
　
(End of this chapter)