Chapter 178
Ye Feng took the routines of mature e-commerce from later generations, which is still very attractive to current users. Originally, the additional cost of the electronic product industry was very high. The product pricing is generally at least 10% lower than the market price, and some products can even reach more than 20%. Therefore, when users see the announced products and prices, they are basically seduced and ready to move.

What's more interesting is the pre-sale strategy. Pay a deposit first to make a reservation. If you pay on the day of the brand day, you can enjoy double the deposit, and it is guaranteed to be in stock.

This strategy is really great for consumers. As long as they pay a deposit, they can not only enjoy further price discounts, but also lock in products in advance. After paying the deposit, you can patiently wait until the day of the brand day, and then pay the rest of the fee. You don't have to stare at the time and rush to buy.

Because of this novel routine, the brand day pre-sale has received very good results as soon as it was launched, and the pre-sale volume of various products has continued to increase.

Among them, the most outstanding one is the backgammon reading machine.

The point reader is a low-cost, hard-to-need learning product that is extremely favored by the parents of students. In summary, a point reader that sells for three to four hundred in the mall can be bought at Tongye Shopping Mall for seven times cheaper 80 yuan, the discount is beyond imagination, so after the TV station broadcast the advertisement, and because of the pre-sale discount, a large number of parents of students have already locked in the point reading machine, and the pre-sale volume of the BBK point reading machine broke through in a short time Ten thousand, and the growth rate is getting faster and faster.

Parents are a group where information spreads very quickly. The great benefits of BBK reading machines in Tongye shopping mall have long been spread among parents, and even appeared in the WeChat group of many parents of students. Some people are concerned about this. The discounted English teacher has long reminded his classmates to pay attention to such a big discount, but it is impossible to encounter it in ordinary times.

Afterwards, the pre-sales of BBK reading machines led the way, the first to break [-], the first to break [-] and the first to break [-]...

ZTE's PHS pre-sales are also very effective. Right now, PHS is in the hot stage in the second and third tier cities. Although Nokia is holding on to most of the market share, ZTE's pre-sales at Tongye Shopping Mall this time The price advantage of the popular models is obvious, so the pre-sale volume is also very gratifying.

TCL mobile phones have also started their own counterattack against Bird. The higher the unit price of a product, the more money can be saved under the same discount. Buying a TCL mobile phone on the summer brand day of Tongye Shopping Mall is two times cheaper than the normal price. There are more than a hundred, so this price also makes users who have considerable purchase needs start to pay a deposit.

The pre-sale is not a flash sale, and its cycle still has ten days. With such a long time, I don’t know what kind of results will be created in the end. The only thing Ye Feng worries about is whether the logistics link will be able to support it at that time. If the transaction volume It is indeed very large, and the seven provincial storage and transshipment centers may not be able to achieve fast delivery.

Ye Feng has not left the Dongfang Building. At 10:30, Liu Dongqiang received the feedback and said to Ye Feng: "Mr. Ye, except for Shanghai Stock Exchange and Yangcheng, the storage and transshipment centers in the other five provinces have completed half of today's delivery. It's ready."

Ye Feng raised his eyebrows: "So fast?"

Liu Dongqiang said: "The distribution weight of the storage and transshipment centers in these four provinces is small, and the order weight is also small, so the delivery speed is relatively fast. Some warehouses still have a small part of the goods that have not been sent out, mainly because they received orders from the jurisdiction. There is a slight discrepancy with the stocking quantity. The stocking quantity in Shanghai Stock Market and Yangcheng is slightly insufficient. After the warehouse centers in Shanghai Stock Market and Yangcheng have shipped out all the goods in their hands, the remaining orders will be transferred to warehouses that still have stock. "

Li Mu asked him: "How much is the remaining cargo in the storage and transshipment centers of these four provinces?"

Liu Dongqiang said: "Not many, a total of 5485."

Li Mu nodded and said: "The stocking weight of the storage centers in the four provinces is almost 60%, that is to say, they have obtained 30 BBK reading machines, and there are more than 5000 left, which proves that our estimation deviation is not too big. In the future, we will also stock up according to this ratio.

"Okay." Liu Dongqiang said: "Shanghai and Yangcheng will be able to complete the delivery in about an hour, and then transfer the remaining orders to other storage centers. It is estimated that before ten o'clock, all orders before seven o'clock will be delivered." Most of them are delivered to customers."

Ye Feng clapped his hands and praised: "This efficiency is very good! We must continue to maintain it in the future!"

Speaking, Ye Feng said again: "I am a little worried about the opening of the brand day. If the pre-sale is particularly ideal, combined with the day of the brand day, there may be millions of orders. How to quickly digest and deliver the order on time? In the hands of users, this is a huge problem.”

Liu Dongqiang said: "Since the establishment of Tongye Shopping Mall, the warehouse and transshipment center has been recruiting logistics and express personnel, and the company has been training personnel. Fast delivery is the core of Tongye Shopping Mall. Mr. Ye, you have been Emphasize that I also acted according to this, and I think the problem should not be too big.”

Ye Feng nodded and said: "If you have any questions, please let me know. Maple Leaf clothing direct sales stores also have outlets in cities across the country. They have also helped and are familiar with the work process. I would like to ask them to help."

While Ye Feng and Liu Dongqiang were chatting about work, almost all Penguin employees worked overtime and held a mobilization meeting for all departments.

At this mobilization meeting, Penguin Vice President Zhao Yongming attended the meeting and nearly [-] employees announced a news: Penguin closed overtime developed social game - Koukou Yuchang has completed all testing work and will be officially launched the day after tomorrow. At that time, Koukou will also release the latest update: Koukou Space has added an entrance to the Koukou Fishing Ground.

Since the establishment of Penguin’s Koushixin fishery project, the technical department has been working overtime overnight in closed secrecy. There is a sample of Happy Farm, and the development of the fishery has been smooth.

The development process was so tightly covered that even the employees of Penguin's other non-technical departments basically didn't know about it, and even the people in the QQ operation department didn't know about it. Sun Life requires the entire development process to be kept strictly confidential for fear of causing trouble.

Today, the most important reason for announcing Koukou Fishing Farm in front of the whole company is that the leadership decided to let Koukou Fishing Farm take advantage of the good time when Happy Farm's item store goes online, and hurry up to go online.

As for why Happy Farm’s launch of the item mall is considered a good time, the main reason is that the senior management of Penguin believes that after the launch of Happy Farm’s item store, it will hurt the feelings of free users. The fishing ground attracts this group of users with the gimmick of being permanently free, not selling game items, and creating an absolutely fair game environment.

First use fair gimmicks to deceive users from other platforms, wait for users to develop stickiness on their own platforms, and then backtrack. People in the industry have played badly, but it is really attractive to users.

This is the fundamental purpose of Zhao Yongming's mobilization meeting.

At the meeting, he demonstrated the Koukou Fishing Farm with a projector, and said to those employees who learned about the Koukou Fishing Farm for the first time: "Our Koukou Fishing Farm is basically our original from the screen to the operation to the game structure. Based on fish farms, each user has six fish farms by default when starting. Each fish farm can breed different fry, and different types of fry require different levels of activation and maturity. , fish farming, and selling fish fry to earn game experience and gold coins, experience is the only way for users to upgrade, and gold coins are the only currency for users to buy fish fry, fish medicine, fishing nets and open up new fishing grounds in the game.”

"Our users can also steal fish from each other's fishing grounds, use fish medicine to help the other party to cure diseases in the fishery, and use fishing nets to help the other party's fishery to kill threatening sharks, so as to gain experience. We also give users Provide props that can accelerate the rapid growth of fish schools. The props are called fish food. There are many types of fish food, from ordinary to elementary to intermediate and advanced. These props can only be obtained randomly or by continuous sign-in."

On the screen, it is a slightly rough beach. The upper third of the game interface is the beach, houses, and fishing boats, and the lower two thirds are the ocean, which is divided into square fishing grounds by blocking nets. There is also a ranking of friends on the right side of the game. Rankings and game rankings, overall, the layout and functional modules are basically the same as Happy Farm, but the visual effect is not as good as Happy Farm. It is cartoonish, but in comparison, I feel that some places have a kind of unspeakable soil, and it is not as comfortable as Happy Farm.

Zhao Yongming said in public that this game is an original game of his own company. He didn't have much confidence in what he said. Anyone with a discerning eye could tell at a glance that this game is a complete imitation of Happy Farm, just with a different name. The employees said that this was a work imitating Happy Farm, so they could only brag.

Almost all the employees below are users of Happy Farm. When they saw the interface and function settings of Koukou Fishing Farm, they basically knew that more than 90% of this thing was plagiarism, so they started whispering below, which made Zhao Yongming a little embarrassed, so He stretched out his hand, interrupted the discussion in the audience, and then said: "Our game will directly integrate the friends of Koukou users, that is to say, when users play directly, they can find that all their friends are in the game. on their friends list, which makes them more social."

"Tomorrow at nine o'clock in the morning, Happy Farm will launch their item mall. At that time, they will definitely have a considerable number of free users who are extremely repulsive to the launch of the item mall. What we want to take advantage of is the opportunity that users reject Happy Farm. Guide them to our Koukou Fishing Ground."

"Next, I will arrange the online task. The operation department will immediately set up a network troop team. After Happy Farm goes online, attack Happy Farm's mercenary intentions in Tieba and other major forums, inciting users to reject Happy Farm; The technical department must be ready to go online at nine o'clock in the morning the day after tomorrow, and once it goes online, we must ensure the stability of the game operation, and we must not be overwhelmed by the opponent's trolls."

"After the game is launched, the operation department will immediately recommend the game Koukou Fishing Farm to users through our Koukou software. In addition, an event will be launched to invite users to give away Koukou members. If twenty friends are successfully invited to activate Koukou For fish farm games, we will give him a membership service worth [-] yuan. This can be accumulated for one month. In addition, after signing in to our game for one month in a row, the user will also get a gift in the next month. member of the month."

"At the same time, after going online, we will continue to mobilize the water army to build momentum on the Internet, attacking Happy Farm's fee-based props, and at the same time compare Koukou Fishing Farm to Happy Farm. When Happy Farm charges, our Koukou Fishing Farm is not only free. , and also provided the value-added service of Koukou membership as a reward, I believe that the users of Happy Farm will be cut in soon.”

However, the nature of Koukou Fishing Farm is different. Koukou Fishing Farm has changed its name, and its positioning is taken advantage of. First of all, when it appears, users have the most opinions on Happy Farm. Don’t be afraid. The opponent has gathered super popular support, and its appearance will not directly touch the interests of Happy Farm players. Instead, it will provide them with a better choice, at least on the surface.

From this point of view, Koukou Yuchang really has a chance.

Ye Feng looked at the time and said: "Brother Qiang, go back and rest, it's almost eleven o'clock in the evening."

"Okay, let's go back."

(End of this chapter)

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