life after divorce

Chapter 179
"The warm-up before the launch of the item mall has been done to the extreme. Every Happy Farm user knows the news of the launch of the item store. Moreover, every user has also received another message: using Alipay, you can buy 10 items at half price. Yuan item pack, that is, five yuan.

Tens of millions of users are waiting for the moment when the item mall goes online. Users who do not have Yipay have already registered for Yipay in advance, and they are waiting to win the five-yuan special item package. There are also quite a few of them who have powerful Users with financial strength, such as Yin Tianxue, are eagerly looking forward to the launch of the item mall, and then quickly spend tens of thousands of dollars to rush up the level.

The technical and product teams of Envision Technology have been worried about a problem. Once the balance between free users and paying users is too unbalanced due to the emergence of paying users, it may cause a large number of free users to abandon the game. However, Ye Feng does not think so. If you simply It is open to payment on the framework of Happy Farm. After a long time, paying users will indeed cause a great imbalance in the game, and will also cause a large loss of free users. However, Ye Feng has a series of updated versions that have been developed in the future. In the game, the follow-up version of Happy Farm has been under development since it was launched. He will continue to improve the playability of Happy Farm, so that both free users and paying users can find their own place in this game.

Whether it is Happy Farm or Koukou Farm, in fact, the life expectancy is not long, but there is a mobile game called "Cartoon Farm" in Chinese, which has been popular for a long time. This game is launched by the famous Finnish mobile game company Supercell. Yes, there are too many classic mobile games that Supercell can think of. Well-known mobile games such as "Clash Royale", "Clash of Clans" and "Boom Beach" are all products developed by them. Among them, "Cartoon Farm" launched in 2012 "In fact, it's nothing more than refractory food. It has done in-depth development and integration of the already lonely farm games. Through excellent architecture, design and development capabilities, it has greatly expanded the playability of farm games. Ye Feng has already pressed several in his hands. Happy Farm, which has a lot of references to the success of "Cartoon Farm".

Ye Feng was an otaku in his previous life and has played all kinds of games.

Now that I am reborn, I have a clear memory. I have only produced a game plan, and the technical team has a detailed plan. The game itself is not complicated, and the game development speed is not slow.

For example, future farms will be integrated into ranch games, and instead of simply integrating farms and ranches, a processing link will be added at the game level to realize the transition from agricultural products to livestock products, such as growing wheat and corn on the farm, raising chickens Farms can produce eggs, but there is a new system between the two, which is the processing link. Chickens need chicken feed, so where does the feed come from?You can only build a feed machine, and then grow the wheat and corn needed for chicken feed. Eggs are not the final product. On the one hand, they exist as goods that can be sold, and on the other hand, they are the raw materials for many other products. Such as: biscuits, cakes, ice cream, etc...

A complete set of processing system can be integrated to completely connect all the agricultural products and livestock products of the player in the game, which suddenly improves the fun and playability of the game a lot, and this is just one of the sections. There is another very interesting system in the future of the game, which is the business and sales between players.

Once the products of agriculture, animal husbandry, and processing industry become the raw materials of higher-level products, the demand for raw materials will be extremely huge. Not every user can evenly allocate their resources in all aspects. Therefore, open the player A trading system that sells agricultural products between users can enable the transaction of raw materials and agricultural products between users. The price that users buy from the system is only half of that sold to users. In this way, users are attracted to complete the exchange with players. Inter-trading to achieve deeper game interaction, and users can adjust their industrial structure in the game according to their own needs and positioning.

For example, the player does not want to work hard while growing food, making feed, and raising poultry at the same time, then he can adjust his industrial structure, plant more profitable cash crops, purchase cheap agricultural products for feed, and then process feed continuously , and then resell the feed to the players who need it. In this case, he is equivalent to the feed producer in the game; some users focus on poultry farming, and they can buy feed from such users to do a lot of farming .

Of course, animal husbandry and processing cannot be limited to chicken feed and eggs. Wheat can be made into bread, pigs can produce pork, cattle can produce milk, and sheep can produce wool. This is the simplest primary processing. There are still many areas that can be further explored. For example, combining pork and bread can be used for further processing into burgers...

Once players can trade with each other, it is equivalent to revitalizing the circulation of various raw materials and materials among tens of millions of users in the entire game world. Moreover, in order to enhance the flow of raw materials and materials, Ye Feng also developed a system task.

The routine of the task system is to open a small truck on the user's farm. After saving money to buy a small truck, the user starts a delivery career. He can receive ten different orders every day. The items needed for each order They are different, and the most important thing is that the gold coins rewarded by each order are much higher than the combined price of all the things it needs, and it also comes with experience, so that users will be stimulated to work hard Complete tasks in exchange for higher returns, and users themselves have no way to rely on self-sufficiency to complete ten orders with different needs. They can only rely on mutual transactions with other users to get the items needed for the task.

In this way, the relationship between players is no longer a mutual comparison, but a need for each other. Cash players have high levels and produce better products. The products produced in their farms are very rare for ordinary users, and Cash players will produce a large number of high-level rare products compared to ordinary users. They can only sell these products and exchange them for gold coins. In this way, they can just solve the problem for low-level users. Therefore, in the future, this After the game develops to a certain level, the attitude of ordinary players towards paying players will be dependent. If there are no paying users among his friends, his development path will be more difficult, and if he becomes a paying user in the circle of friends, There will be many friends attached to him to achieve rapid upgrades, which will bring him an extra sense of accomplishment.

This is Ye Feng's entire world structure, the future Happy Farm, interlocking and closely connected, paying users and non-paying users coexist harmoniously, and the inside and outside of the game are in harmony.

At this moment, Ye Feng is not aware of the threat of Happy Farm, he has already made all the future plans for Happy Farm, and now he just waits for it to open and pay this morning, so as to start to realize profitability, the greater significance is Ye Feng is still confident in further promoting Yipay so that it can completely surpass Alipay.

At seven o'clock this morning, Lin Qi sent Ye Feng a news that surprised him: Penguin has quietly developed a game called Koukou Yuchang, and it has been decided to officially launch the day after tomorrow. This game is basically a complete imitation After leaving Happy Farm, I just changed the structure of the game from a farm to a fishing ground, from land to ocean, from planting to fish farming, but apart from these, the rest basically remained the same.

Ye Feng was stunned. The development of a game takes time. Even a small game like Happy Farm requires a team and time to design, develop and test it. Even if Penguin has strong technical strength, it will take more than half a month. Time, Happy Farm has only been released for a week, and Koukou has created a fishing ground?Why didn't I receive any news?
Calculating the time required for development, the other party should have established the project since the launch of Happy Farm, and led a lot of people to develop it in closed development for such a long time, but I have not received any news. It can be seen that Penguin has done a good job of keeping secrets how nice.

Lin Qi explained: "This project is kept strictly confidential within Penguin. Only the development team and leadership know about it, and other employees know nothing about it. The reason why this news came out today is because the internal ban on Tengxun was lifted today. For this project, a mobilization meeting was held within Penguin at around [-]:[-] last night, and the entire company began to prepare for the launch of Koukou Fishing Farm, and the news spread quickly within Penguin before it was released by the lower-level employees."

Ye Feng scolded with a smile: "This penguin really doesn't want to move his mind at all, he is addicted to plagiarism."

Lin Qi was also very angry, but thinking that Weichat had plagiarized Koukou, he said calmly: "Now it seems that they are going to take advantage of the time when we start charging, and launch a siege against us. If they really do this Come on, I'm afraid that many of our users will be poached by them! Or we can simply announce that due to special reasons, we will delay the launch plan of the item store, and let them kill Koukou Yuchang in their hands."

"How is it possible." Ye Feng said: "Their game has already been developed, even if it is not released temporarily, it will not be killed in their hands. Even if we delay the launch of the item mall now, it will have no effect on them, because as long as we return When we are ready to launch the item store, they will be able to jump out at critical moments and tear us down."

Lin Qi said: "Then let's hurry up and update the version and functions, and quickly improve the playability of our game, so that Koukou Yuchang can't keep up with the rhythm."

Ye Feng hummed, and said in a bad tone: "This is the only way right now. Let's launch the item store normally, and after their Koukou Fishing Field goes online today, we will consider which new sections to come up with according to the specific situation of their game. Increase user viscosity."

Lin Qi said: "Okay, then let's take a look at what characteristics they have. I don't think their game will have any innovations compared to our current version of Happy Farm."

Ye Feng said: "We will know this after nine o'clock today, don't be affected, and ensure the smooth launch of the item mall at nine o'clock today."

After hanging up the phone, Ye Feng felt a little irritated. The reason why he developed so many sections and functions in advance for the game Happy Farm is to distance himself from the opponents who imitate him. Basically, he doesn't worry about competitors Imitation and plagiarism, but I am most worried about Penguin's follow-up speed. Although Weichat users are not much different from Koukou users, they can have a good foundation in Weichat. Happy Farm is the only charging channel.

The social game itself is realized on the basis of social connections. When I started Happy Farm, because the players did not have connections, I also introduced various methods to encourage them to invite and add friends, and let them use all kinds of connections. Copy it on Happy Farm, and Penguin is much stronger on the basis of social connections than itself. Its core is social networking. It has grown for several years, and it is based on the communication between people. Strong social networking , The users of Weichat are all paid out by themselves. Although the user network that I operate in Happy Farm is also very large, because it only allows users to play games here for the time being, the user viscosity is really not high.

He has a strong social network, customer habits, and viscosity support. If he runs a social game on this basis, it is definitely the right time, place, and people. Now that he is about to launch an item store, the user resistance is very strong, which is the weakest point. stage, if it uses a plagiarized game to steal the peach, then it will lose a lot.

However, if you don't go online with the item mall, you can only ensure that you are not in a weak stage, but the opponent's strong social advantage still exists, and there will still be some dangers. What's more, you must not give up the online item mall. This is to collect cash flow. On the other hand, this is the best opportunity for Yipay to quickly surpass Alipay.

At present, it is the most important thing to clear up part of the bank's debts. Ye Feng doesn't like the feeling that the girl owes money to others.

The competition between Weichat and Penguin has just begun.

(End of this chapter)