Rebirth of Rural Literary Life

Chapter 714 Yawei goes public
He Ping, who picked up his pen again, wrote another fairy tale work in 91 - "Flying House Travel Notes".

This earthy name makes people not even want to read it, but the problem is that its author is He Ping!
This man who has been in the Chinese literary world for many years is finally back!
When Sister Wang Fu received the manuscript that He Ping mailed to her, she was moved and wept bitterly.

"I finally got your kid's new book before I retire! Thank you!" The voice on the phone gritted his teeth.

He Ping smiled and said, "Then this novel will be a retirement gift for you."

"Your boy is the richest man in the country now. When I retire, I'll meet Mr. Wang, and we'll go to your restaurant together."

"You have such a beautiful idea! Minister Wang is also a ministerial cadre after retirement. He has a lot of work to do every day. How can he have time to deal with you, a retired old lady."

Wang Meng has retired two years ago, and he is still active in the cultural circle these few years, and he keeps writing.

He is currently working in the National Writers Association, and he has invited He Ping to join him many times.

He Ping didn't dare to get involved in the matter of the Writers' Association. It's all about cultural people. He's a businessman.

After several pushes, Wang Meng wisely stopped inviting.

Not long after contacting Sister Wang Fu, He Ping's latest work "Up" appeared in "People's Literature".

When someone found He Ping's name in the new issue of "People's Literature", they were immediately overwhelmed with surprise, this dog|day| was finally updated!

Waited for a long time and finally waited until today!

Upon closer inspection, it turned out to be a fairy tale novel.

The state of mind of the readers is like a person who is about to starve to death facing a lump of flying.

You say you eat it?Can't get down.

you don't eat it?It is also easy to starve to death.

After much deliberation, I finally decided to eat, otherwise, after passing this village, without this shop, who knows if this dog|day|can write new works in the future.

According to his urgency in the past few years, when the next book comes out, it is estimated that some readers must be burned by juniors.

Readers took a sip, ah, a little surprise, it looks like shit, but it’s actually shit made of chocolate, it’s not bad, it’s not in vain.

From the name of the novel "Up", you can tell that He Ping adapted it from the animation film of later generations. He made some magical changes, which perfectly fit the environment of contemporary China.

After the novel was released, it was quickly sought after by readers. Although this novel is a fairy tale novel, the audience is rarely children.

Instead, the novel is passed on from adult readers to children.

One month after the novel was published, "Up" was officially published by New Times Publishing House.

The first 30 copies were sold out within a month, and the sales volume reached 100 million copies in half a year.

Not only that, but now that the publishing channels of the new era have expanded to the entire East Asian market, the new book of the boss He Ping still needs to be listed in multiple countries in East Asia.

Translation, proofreading, and typesetting were two full months later than those in China. "Up" has achieved an excellent record of 220 million copies in the entire East Asian market.

As a fairy tale novel, such an achievement is not insignificant.

The success of "Flying House" made Liang Yuejin focus on He Ping's other fairy tale novels.

Originally, the group thought that He Ping's book must not be as big in the overseas market as in China, but the success of "Up" shows that this matter is also divided into works.

He resolutely sent two fairy tale novels "Wang Duomi's Search for Dreams" and "The Wandering Cricket" written by He Ping in the early days to overseas markets.

The market reaction did not disappoint him. The sales of these two novels exceeded one million copies three months after their release, and the subsequent sales growth was gratifying.

The three novels were released in succession, and the books sold well, making He Ping a well-known children's literature writer in Asia. Countless invitations were sent to China from overseas, hoping to invite him to the signing event. money man?

No one thought that He Ping, who was famous in the domestic literary world for his realistic themes such as "Fugui", "Lu Deshui", and "Xu Sanguan", would become famous abroad for his fairy tale novels.

How could the domestic media ignore the news of this kind of export to domestic sales, and the news concentrated on it for a while.

Before this large-scale media report, the audience of He Ping's fairy tale novels mainly relied on his former old readers. This time, the upsurge of reporting made his fairy tale novels finally break through the barriers of circles, and they were completely loved by readers all over the country. familiar.

The advantage of the media publicity is that it has driven a substantial increase in the sales of He Ping's several fairy tale novels. After reading the novels, readers have exclaimed that He Ping has really underestimated He Ping's accomplishments in the field of children's literature. He used to think that he was good at writing serious literature. Thinking of children's literature is also written so well.

In the second half of 91, He Ping spent his writing and the pursuit of him by the outside world.

When it was winter vacation, Xiao Zhuer didn't come back this year, so he went to work in Zhongguancun, the capital city.

This matter is also related to He Ping. He previously cooperated with Shuimu University to establish Shuimu Tsinghua Microelectronics Co., Ltd., and spent huge sums of money to develop lithography machines.

Shuimu University is also very solid. In the microelectronics company, it has devoted a lot of effort to the development of lithography machines. It has grasped all the departments and majors related to the development of lithography machines in the school, just like the Guodang in 49. .

He Ping's prospective daughter-in-law, Zhang Xinjie, is in the Faculty of Precision Instruments at Shuimu University, so of course she can't escape, and she has to do scientific research with the teacher in school during the winter vacation.

Because of this matter, He Ping was often complained by Xiao Zhuer, accusing He Ping of ruining the beautiful winter vacation of their young couple.

For this unfilial daughter-in-law who forgot about her father before she got married, He Ping's treatment for him was to cut off his pocket money.

The euphemistic name is: You are in your 20s, you can't always be so old, you have to be self-reliant.

Xiao Zhu'er was in the capital, was in a relationship, and had to maintain the Crown car he had bet with He Ping, and had to spend money everywhere, so he had to go to Zhongguancun to work.

With the coming of the Spring Festival, many Hantun people who started businesses and did business abroad have returned to their hometowns, making Hantun even more lively than before.

Before the Chinese New Year, Xiao Zhu'er also brought Zhang Xinjie back to Liao Province.

On the 22nd of the twelfth lunar month, Yuejiang Shopping Mall, which took 22 months to build, officially opened, which once again added convenience to the lives of ordinary people in Hantun and brought the prosperity of Hantun to another level.

He Ping made a special trip to bring his family to Yuejiang Shopping Mall to experience it. Although the types of products are different from those of later generations due to the times, they are generally very close to the large shopping malls of later generations.

After the experience, He Ping feels that he is not inferior to the first-tier supermarkets in the future, and he also recognizes Chen Jiadong's management level more. If it continues to develop at this level, it will really be possible to make a lot of money in the listing circle in a few years.

After the Chinese New Year, Han Zhaokun, who was planning the listing of Yawei Group, suddenly called He Ping.

"Acquisition?"

"Yes, acquisition, 30 billion in cash and 60 billion in shares of the Louis Vuitton Group."

He Ping didn't speak, he was still digesting this unexpected news.

Louis Vuitton Group, which is often referred to as LV in later generations, issued an acquisition offer to Yawei Group.

"What do you think?" After thinking for a while, He Ping asked Han Zhaokun.

"These boys have bad intentions." Han Zhaokun asserted.

"how you said that?"

"They verbally said that Louis Vuitton's acquisition of Yawei was to prepare for entering the Chinese market, but I carefully investigated the business scope of their group and found that their family used to be mainly in the luggage and leather goods business, but they only acquired it in 1987. After Veuve Group merged with Hennessy to become the world's largest luxury goods group, its business began to diversify.

So here comes the problem, even if their family is in the clothing business, they are taking a high-end route.But we, Yawei Group, say that we are taking the mid-to-high-end route, but the gap with them is not a little bit big.

It would be even more nonsense to say that the acquisition of us was to enter the Chinese market.Think about it, if they want to enter the Chinese market, they will buy a local Chinese brand like us without using the huge influence of their brand. After the acquisition is over, will they use our brand or their brand?If you don't use it, it doesn't make sense to buy it.If I use it, the brand is not as big as theirs, does it work?

Therefore, I concluded that these boys must not be holding back their farts! "

What Han Zhaokun said was well-founded, and He Ping couldn't help but praise: "Okay, second brother. It's getting better and better. It seems that it's going to be listed. It's really different."

Han Zhaokun proudly said: "That is, how can we say that we are also the ones who are about to ring the bell at the Hong Kong Stock Exchange, and we still have some knowledge about this."

"Then tell me, what kind of fart are these boys holding back?" He Ping asked.

Han Zhaokun pretended to be mysterious and stretched for a few seconds before saying, "Youpin!"

"Excellent products?"

"That's right, Youpin! You haven't paid much attention to Yawei in the past two years, do you know how many overseas stores Youpin has now? How much turnover?"

"I don't know." He Ping replied happily.

"9 in China, 7 in Europe, 6 in America, and 12 in East Asia. Last year, the Youpin brand alone achieved a turnover of 6.5 million yuan in China, and the overseas turnover was 18.61 billion yuan. Yuan."

On the phone, Han Zhaokun's tone was full of uncontrollable pride and showing off.

He Ping was really surprised. It has only been three or four years since the establishment of the Youpin brand. Last year's turnover was only maintained at around 4 million yuan. Unexpectedly, this year has come a big turnaround. I am afraid that even the other veterans of the Yawei Group The brand will also be rubbed under it this year.

Han Zhaokun is satisfied with the impact of Youpin's performance this year on He Ping, didn't he see that there was no movement on the phone?

"One of the reasons why Youpin's performance last year was so explosive is that our overseas store openings were concentrated together, and the main reason was that we invested an astronomical figure of 6 million in advertising the year before last and last year. Counting Youpin Last year, the total revenue of our Yawei Group was 62.84 billion yuan."

He Ping really didn't expect that Han Zhaokun had such courage to spend so much money on advertising and marketing, and he never thought that the effect of the money spent was so good.

After finishing his complacency, Han Zhaokun regained his senses, "Speaking of which, the popularity of Youpin overseas is also thanks to your idea. I researched it with the people in the group, and it is estimated that Louis Vuitton and the others should have taken a fancy to Youpin's growth potential and business. Model, under the guise of buying our Yawei, but actually came for Youpin.”

In the past two years, He Ping really paid little attention to the operation of Yawei Group. Hearing what Han Zhaokun said, it seems that this is really the case.

At this time, I only heard Han Zhaokun scolding: "These bastard Frenchmen have their brains kicked by donkeys. I don't know where they got the confidence. They want to buy us with 30 billion cash and 60 billion stocks. According to our current scale, they I can earn this money back for you within five years.

Anyway, I don't think the French are particular. If I follow my mind, I won't sell it!High or low do not sell!
Yawei's potential is huge, we can ring the bell at the Hong Kong Stock Exchange.Besides, this is the career we have been doing for so many years, and I am reluctant. "

Han Zhaokun finally said firmly.

"Since you have decided not to sell, why are you still calling me?"

"Nonsense, you are the big boss, such a big matter must be decided by you."

"Then do as you said, don't sell it. Let these Frenchmen eat their farts, so how about some money to send beggars?"

"Got it!"

With He Ping's consent, Han Zhaokun happily hung up the phone and continued to tinker with his listing plan.

On June 1992, 6, Yawei Group was officially listed on the Hong Kong Stock Exchange with a stock code of 18 and an issue price of HK$1818.

In this public listing, Yawei Group publicly issued 2250 million shares, accounting for 8.5% of the total share capital, and raised funds of 25.87 billion Hong Kong dollars.

The IPO price of Yawei Group's stock was HK$115, the opening price was HK$122.6, and the closing price was HK$145.5. The stock rose by 26.6%, and the total market value was as high as HK$385 billion.

After the listing, He Ping held 57.5% of the shares of Yawei Group, worth 221 billion Hong Kong dollars.

At the same time, he also holds 2.6% of Yawei Group through Global Investment Profile, worth 10 billion Hong Kong dollars.

Once Yawei Group was listed, He Ping’s wealth increased by 230 billion Hong Kong dollars. According to the exchange rate of 1992 yuan for about 1 Hong Kong dollars in 7, He Ping’s wealth increased by 161 billion yuan on the day Yawei Group was listed.

And Han Zhaokun, the manager of the group, owns 31.2% of Yawei Group's equity, which also brought him a huge wealth of 120 billion Hong Kong dollars on the day of the company's listing.

The group went public, the stock price soared, and so did the net worth.

But Han Zhaokun, the promoter of Yawei Group's listing, patted his thigh regretfully.

"I regret! Regret! My head was kicked by a donkey and I chose to go public in a place as big as Xiangjiang!"

Han Zhaokun beat his chest and screamed, He Ping could only comfort him from the sidelines.

"Okay, okay, this price-earnings ratio is not too low."

"What can I do? Last year, the group's net profit was 11 billion, and the listed price-earnings ratio was only 26 times. If it were placed in America, why wouldn't it be 30 times?"

He Ping shook his head, this guy is typically greedy and greedy, he has long forgotten the time when he went to the exchange to discuss listing with others.

A company with a market capitalization of more than HK$300 billion is definitely a leading company on the Hong Kong Stock Exchange.

He Ping is very satisfied with Yawei Group's listing results.

As for Han Zhaokun, let him howl by himself!

This stuff is flying great now!

(End of this chapter)