Rebirth of Rural Literary Life

Chapter 713 History of Romantic Demise

The opening of the art village has opened up the content industry for New Era Group.

In all fairness, it is very difficult for this kind of collective and large-scale artistic creation to create classics handed down from generation to generation.

But New Era is just a company in the final analysis, pursuing not only the influence of the works but also profits.

Moreover, this approach is also beneficial to He Ping's strategy of "going overseas with content". After all, industrialized production is the magic weapon in the fast-food entertainment industry around the world.

After this year's development, the advantages of the New Era Group's operations have gradually begun to emerge.

Now New Times Group's business can be divided into mainland China and overseas business with Xiangjiang as the fulcrum.

In mainland China, first of all, in the publishing market, although the main business has been impacted by piracy, under the strategy of differentiated competition and the gradual expansion of the teaching supplementary market, the publishing business has not been greatly affected. growth of.

In terms of magazines and publications, the launch of many magazines and publications such as "Jianghu Zhi", "Story King", "Manga Boys", "Fashion Women" has also given New Era a place in the domestic magazine industry.

Music is also troubled by piracy, but fortunately, in the early 90s, piracy did not have such a big impact on the sales of genuine copies. With double compensation from artist managers and performance managers, New Era performed well in the mainland music market.

In terms of film and television, it is mainly based on the investment and production of TV dramas. After the domestic film market in the 80s and 90s was full of flowers, the domestic film market in the [-]s was already on the decline. This difficult period will not improve until Zhang Yimou's "Hero" is released. .Right now, being the main TV drama is the best choice for the new era.

In terms of animation and games, due to the relatively harsh living environment in China, there are no big moves in the new era, but small moves continue.

For example, send the recruited game talents to Wanwan and Nihong to learn, change the skin of "Manga Boy" released in Xiangjiang and distribute it in the mainland, for example, rely on the talents of Shanghai Art Film Studio to produce some popular science animations Cultivate the market and so on.

The current Xiangjiang and overseas business scope is wider than that of the mainland. First of all, in terms of the game business, the two game companies Daewoo and Zhiguan acquired in Wanwan have already changed hands and fell into the audience of the new era.

Daewoo launched its famous work in October last year, "Xuanyuan Sword", one of the "Dual Swords of Daewoo". repercussions.

Zhiguan now almost monopolizes almost 80% of the game agency market of Wanwan, and has begun to enter the Xiangjiang and Southeast Asian markets.

New Era Group is the first-hand creator and second-hand agent, with the help of the curved market, the development of the game business has flourished.

As for the animation business, New Era has successively published two half-monthly magazines, "Manga Boys" and "Manga Girls" in Xiangjiang. From the name, it is known that the main focus is on boys and girls. At present, the circulation of "Manga Boys" has steadily exceeded 5 "Manga Girls" has also exceeded 3 copies.

In terms of animation, New Era plans to bring "McMug" ("McDull"), which began serialization on "Manga Girls" last year, to the big screen.

As soon as the news was released, the market didn't respond, but the cartoonists under New Era were all overjoyed.

It has not been a year since "McMug" was serialized, and the circulation of "Manga Girl" is only 3 copies. It is not a big name in the Hong Kong magazine industry, but New Times can animate it in such a short period of time. change.

This move made Xiangjiang's animation practitioners see the courage and ability of the new era, which virtually increased the weight of the new era in the minds of the practitioners.

The publishing business should be the best business in Xiangjiang and overseas markets in the new era. The group has established distribution channels in more than a dozen countries in East Asia to ensure that the group's book distribution business is unimpeded in East Asia.

The film and television business has been developing rapidly since New Era distributed coins in Xiangjiang last year, and it even surpassed Xiangjiang film giant Golden Harvest Films in the limelight.

If in the next few years, New Era Films can still maintain its current development momentum, then the day of becoming the overlord of the Hong Kong film industry is just around the corner.

But the biggest problem facing the new era is not Hong Kong, but Hollywood.

He Ping talked with Liang Yuejin about Hollywood industrial blockbusters many times, and he also went to America to investigate.

The production level of Hollywood movies has surpassed that of Hong Kong by several blocks. The poor Hong Kong film industry is still complacent about dominating the Southeast Asian market.

Liang Yuejin is worried!
Based on his judgment after investigation, Heung Kong Films will not be able to catch up with the industrialization process of Hollywood within ten years. Once Hollywood invades the East Asian market in the future, then for Heung Kong Films, they will undoubtedly be forced into their old nest.

He discussed with He Ping, and He Ping gave him two ideas.

First, cultivate talents and introduce technology and equipment, not to the Hong Kong market, but to the mainland, because the Hong Kong film industry is doomed to decline, and only the mainland is the future of the Chinese-language film industry. At this stage, Hong Kong can be regarded as the cultivation of the mainland market Dish.

Second, speed up the production of genre films, action films, crime films, suspense films, horror films, comedy films, as long as the new era can do a good job in the production and distribution of these types of films, it is enough for them to live under the pressure of Hollywood , Only by surviving can you have the opportunity to catch up and surpass.

No matter at what time, the eldest brother can always point out the direction for himself to move forward, Liang Yuejin unswervingly implements He Ping's words.

In the new era, one advantage of transferring some of the production of Xiangjiang films to China is that it has accelerated the level of behind-the-scenes development of the domestic film industry, which will play a part in the rise of domestic films in the future.

In terms of music business, New Era has attracted many singers in the Xiangjiang market through the method of spreading money like a movie, and this year it has begun to find suitable candidates in the Wanwan market for training.

This newly rising player in the music market has made many record companies in Xiangjiang and Wanwan feel threatened. Companies such as China Star, UFO, and Polygram even issued an ultimatum to their artists, strictly prohibiting them Any contact with the new age.

It has to be said that in the new era of capital operation 20 years in advance, even Hong Kong and Taiwan entertainment companies can't keep up in terms of making troubles.

The new era of the past two years is like a crocodile entering a fish pond, eating everywhere without any scruples.

Except for one situation, that is, the sex clubs in the two places. This year is the time when the Wanwan and Xiangjiang sex clubs are the most rampant. If it is not for the support of capital in the new era, I am afraid that I would not dare to be so casual in the markets of the two places. play.

Because in the eyes of outsiders, New Era is a Hong Kong entertainment company backed by Global Investment and registered in Hong Kong.

During the reform last year, Liang Yuejin was instructed by He Ping to register New Era as Xiangjiang Company, and then acquire the domestic business through twists and turns.

In this new era, the process of transforming domestic capital into foreign capital will be completed.

It’s no secret that the foundation of the new era is in Xiangjiang, but everyone sees it and doesn’t say it. They are all out to make money anyway. As long as they don’t touch the political red line, the new era can develop with peace of mind.

Since He Ping resigned as the president of Goodfarmer Group and ran around outside again, he has nothing to do.

He was bored at home recently, so he picked up the pen again.

However, after several years of writing, it is not easy to find the feeling again. He can only practice with fairy tale novels first. Anyway, there are so many well-known animation films in later generations, and any one can be changed and written.

When choosing a work, he suddenly remembered the popular TV series "Game of Thrones".

He remembered that Mr. Martin's "A Song of Ice and Fire" was published in 96. In later generations, he read the novel after watching the TV series "Game of Thrones". The creation of the first volume of "A Song of Ice and Fire" completed this year.

It is impossible to copy, but he can make some contributions to the new era, let Liang Yuejin strive to get this world-best-selling work for later generations.

Regardless of the fact that the first volume of "A Song of Ice and Fire" was completed in 1991, but this book was not officially published until 1996, which was delayed by five years.

It should be easier to come to discuss cooperation with Mr. Martin at this time.

Speaking of "A Song of Ice and Fire", it seems that "Harry Potter" was also created in the past two years, and it was delayed for several years before it was published.

He Ping has always had this kind of metaphysical operation, and Liang Yuejin has long been used to it. After receiving his news, he immediately sent people to Britain and the United States to find the person He Ping said.

He Ping, who was nestled at home, continued to work on his creation, and by the way, he accompanied He Youyou, who was over two years old.

The little girl is now a beautiful girl, and has learned to speak intermittently, but she is often laughed at by the whole family because of her slurred speech.

Li Tuo and Ma Yuan would occasionally visit the house, and Ma Yuan was completely wilted now.

Since the year before last, he has been working on his own "Chinese Literature Dream" documentary, and he has also received a lot of help from He Ping. He spent hundreds of thousands of dollars, and the documentary was finished in more than a year. , but no TV station is willing to buy it.

There was nothing wrong with the content of Ma Yuan's interview, but the quality of the shooting and production was so poor that the TV station had no intention of buying it after watching it.

He Ping had to buy it at a friendly price and put it in the screening room of the Writer's Village as an exhibit. Occasionally, comrades from the Writer's Village came to show interest and played a section.

This failure was a big blow to Ma Yuan. He is very smart and proud. He is so proud of his achievements in literature in recent years. Let him have an illusion of becoming the savior of contemporary literature.

Facts have proved that most people are really not interested in serious literature, and TV stations are too lazy to pay for the finished documentaries after watching them.

Therefore, Ma Yuan was completely depressed.

Now the cat is in the writer's village all day long, licking the wound to heal himself, and I don't know when I will be able to support myself again.

Compared with Ma Yuan, Li Tuo is not much better.

Since the writer's village was merged into the new era, due to He Ping's face, the status of the writer's village in the new era has been relatively independent.

Although the proportion and composition of popular literature are expanding, the management is still in accordance with the previous set of procedures.

But the problem is that the new era has no idea about the writer's village, but the people in the writer's village have ideas about the new era!
These days, everything starts to focus on money and profit, and the writers’ village is also full of people’s hearts. In the writers’ village in the past few years, the scene of long talks all night for literature and a group of people gathering to discuss a work has gradually disappeared.

Instead, so-and-so's new book is published today, and so-and-so's book is adapted into a TV series tomorrow.

Everything is inevitably going to vulgarity!

Li Tuo also gradually had the idea of ​​retreating, and he confessed his thoughts to He Ping.

"Don't tell me, Lord Tuo. You are the pillar of our writer's village, and no one can leave you without you!"

"What a pillar, I can't keep up with the trend of the times now."

"Is there any pressure from the group? Tell me."

"Nothing. After returning to the group, the Writers' Village is still the same, but I feel that I am getting less and less used to the atmosphere of the Writers' Village."

He Ping seldom went to the Writer's Village over the past year, so he doesn't know what has changed there.

Ma Yuan on the side told He Ping about the increasingly impetuous changes in the Writer's Village over the past year.

After listening, He Ping understood.

This can be said to be an inevitable style change in the writer's village on the way to the mainstream of popular literature. No wonder Li Tuo and Ma Yuan can't adapt to it. After all, they are from serious literature.

He Ping really has no good solution for this kind of thing, because this kind of thing is not only related to the atmosphere of the company and the park, but also related to the general environment of the outside world. Speaking of which, he is also responsible.

It can be said that entering the 90s, the once brilliant and poetic 80s has disappeared.

Just like Ma Yuan's "Chinese Literary Dream", which no one cares about, has become a product that has been eliminated by the times.

He Ping could only sigh with his old friend, but faced Li Tuo's resignation, he did not try to persuade him to stay.

At the end of an era, a group of people will inevitably leave the stage.

This is an inevitable parting.

"Release the burden of the writer's village, what are you going to do?"

"I haven't thought about it. If I have a chance, I might take your sister-in-law to see the outside world."

"It's good. There were no conditions before, but now the conditions are good. It's time to go outside to broaden your horizons."

The conversation between old friends ended, and the atmosphere was inevitably a little sentimental.

Li Tuo got up pretending to be cool, "Okay, that's it, I will withdraw after the work is handed over."

"Okay, then...see you later!"

Li Tuo waved his hand, "There will be a period later!"

Seeing the back of Li Tuo leaving gracefully, He Ping was filled with emotion.

Ma Yuan was still standing beside him, and he asked, "What about you?"

Ma Yuan grinned.

"Me? I'm going to rot with my 80s!"

(End of this chapter)