Don't give me black technology
Chapter 52 Network Advertising Alliance
Chapter 52 Network Advertising Alliance
In the conference room, Meng Xiaobai convened the company's management to discuss the company's profit direction.
"Why is it back to the issue of financing?" Meng Xiaobai patted the table and emphasized, "Don't talk to me about financing until there is absolutely no other way!"
The new executives didn't understand that other companies were eager to raise money.And now their company is a favorite in the market, as long as they agree to raise funds, a large amount of cash will enter the company, isn't that just right?
But they don't understand, Meng Xiaobai is playing black technology, any other capital, don't even think about entering his company!
"Our software has such a high traffic volume, and it is also connected to the e-commerce platform. Earning advertising revenue is the most suitable way at present." Gao Yuan said, "Our marketing department has contacted the network alliance and is ready to discuss cooperation. The network alliance is The best advertising network in the domestic mobile Internet, if we can successfully join the network alliance, we can get a lot of advertising revenue every month."
After the company has more staff, the management of all aspects has gradually become standardized. Now Gao Yuan is the director of the marketing department, and Gan Huarong is the director of the technical department.As for the first batch of employees, Zhong Yaqin and Zhuang Quan, they were also promoted, but not in the core management, because their abilities were not enough.
"Good job!" Meng Xiaobai praised, "This is the attitude to solve the problem, take some practical actions!"
After the meeting, Meng Xiaobai asked Gao Yuan alone in the office, "If we reach a cooperation with the advertising network of the network alliance, how much profit is expected to be made?"
"Based on traffic sharing, I estimate 700 million yuan a month. It still can't offset our operating expenses." Gao Yuan said, "And the network alliance advertisements also ask for a higher share, so I will try to talk about the next few percentage point."
Network alliance advertising is equivalent to a middleman, docking advertisers and traffic platforms, and charging commissions.If the other party charges a few percent more, they will lose millions of dollars a year.
"Can you do this business yourself?" Meng Xiaobai asked.
Gao Yuan smiled and said: "Boss, you are too greedy. Of course big companies can do this and build their own advertising platforms. For example, Baidu, Ali, Penguin, etc., but our strength is limited. There is no good advertising recommendation The mechanism and operation team will not improve the efficiency of advertising, and advertisers will not be willing to advertise to us."
"It's thankless, and we should let professional advertising alliances do it. When we have our own strength, we will take back this business."
"Not necessarily. It's nothing more than a matter of precise push." Meng Xiaobai rubbed his chin, thinking that maybe it is possible to design an intelligent system for precise advertisement delivery.
"Anyway, I have to talk to the Net League first." Gao Yuan said.
"When?" Meng Xiaobai asked, he must pay attention to this issue, otherwise in two months, the company's book funds will be wiped out again!
"Wednesday, afternoon, at their company."
"That's it, then I'll go too." Meng Xiaobai thought for a while, and confessed: "But don't tell the other party, just treat me as your assistant, and I'll find out."
……
When the appointed time came, Meng Xiaobai and Gao Yuan went to the "Internet Advertising Alliance" company together, ready to negotiate.
It was only a few minutes after the front desk made an announcement, when Meng Xiaobai saw a young man dressed in trendy clothes approaching.
He looked very young, wearing a black T-shirt, a silver pendant with a double chain, and earrings. The famous watch on his hand and the trendy shoes on his feet showed that his outfit was of great value.
In this company where everyone wears business attire, it seems a bit strange.
"Haha, beauty, you are still here!" The young man saw Gao Yuan with a smirk on his face, "Let me give you a warm hug first."
Gao Yuan took a step back and refused, "Sorry, I only accept handshake gifts."
Meng Xiaobai glanced at Gao Yuan, wondering who this person was.
Gao Yuan introduced to him: "This is Manager Xiao, the business manager of the Wangmeng Company."
Meng Xiaobai nodded. On the way here, Gao Yuan mentioned to him that the business manager who was in contact with them was originally called Wang Sheng, and this Xiao Shuang was the son of Xiao Daqian, the director of the Wangmeng advertising company.
It is said that Xiao Shuang has only joined the Wangmeng company not long ago, and he even asked to join the business negotiation with Deep Space Technology.As for the boss's son's request, the company's senior management naturally passed it smoothly.
Seeing Xiao Shuang's appearance, Meng Xiaobai knew that this kid had bad intentions.Because as soon as he came, he stared straight at Gao Yuan.
"Who is he?" Seeing Gao Yuan talking to Meng Xiaobai, Xiao Shuang asked.
"I'm Director Gao's assistant, my surname is Meng." Meng Xiaobai said proactively.
"Oh. Assistant." Xiao Shuang was not interested in him, but directly said to Gao Yuan: "Gao Meimei, let's go in and talk!"
He walked in first and found an office.
"I'm talking to your boss, you go out first." Xiao Shuang meant to let Meng Xiaobai play while he was a little surprised, and said, "I'm here to assist in the negotiation!"
"Then can you make the decision? If you can't, don't talk!" Xiao Shuang was very dissatisfied with Meng Xiaobai, this kid has no eyesight at all.
If it was in the Wangmeng company, those employees would definitely understand what he meant.Xiao Shuang was arranged by his father to practice in the company. In two months, he managed to make four girlfriends, and then dumped them all.
That day when Gao Yuan came to their company for business talks, he immediately fell in love with this mature female white-collar worker.He didn't dare to touch the female executives of Wangmeng companies, but he didn't care about those of other companies.
"Manager Xiao, my assistant is also very important. If you have anything to do, let's talk directly." Gao Yuan said proactively.
Only then did Xiao Shuang reluctantly agree, entered the office, and started talking.
After only ten minutes, Meng Xiaobai realized that this was not the case at all.This son, who has no business knowledge at all, is either bragging or trying to flirt with girls.
In desperation, Gao Yuan asked, "Is Manager Wang there? Last time we talked about the division, he said he would give me an answer."
"Fatty Wang, I don't know!" Xiao Shuang didn't want others to come over, but Gao Yuan called Wang Sheng directly, and after a while, Wang Sheng came to the office.
Sure enough, Wang Sheng was more professional than Xiao Shuang, and soon the discussion got into the main topic.On the contrary, Gao Shuang became bored and tried to break into the topic many times, but couldn't find a breakthrough.
"Manager Wang, isn't the commission you want too high?" Gao Yuan argued and said, "The quality of users on our platform is very high, and more than 70.00% of the users are potential e-commerce customers. It can be said that The advertising effect of our platform is comparable to that of Taohuo.com and Jingdong, why can we only get the third-class share?"
The network advertising company divides the share into five grades, the higher the grade, the less their commission.The goal of Deep Space Technology is to get the first-class share contract, otherwise their expected advertising revenue will be taken away by one-third of their expected advertising revenue!
Thank you for your ending, ordinary nickname, text, and stars for your rewards.
(End of this chapter)
In the conference room, Meng Xiaobai convened the company's management to discuss the company's profit direction.
"Why is it back to the issue of financing?" Meng Xiaobai patted the table and emphasized, "Don't talk to me about financing until there is absolutely no other way!"
The new executives didn't understand that other companies were eager to raise money.And now their company is a favorite in the market, as long as they agree to raise funds, a large amount of cash will enter the company, isn't that just right?
But they don't understand, Meng Xiaobai is playing black technology, any other capital, don't even think about entering his company!
"Our software has such a high traffic volume, and it is also connected to the e-commerce platform. Earning advertising revenue is the most suitable way at present." Gao Yuan said, "Our marketing department has contacted the network alliance and is ready to discuss cooperation. The network alliance is The best advertising network in the domestic mobile Internet, if we can successfully join the network alliance, we can get a lot of advertising revenue every month."
After the company has more staff, the management of all aspects has gradually become standardized. Now Gao Yuan is the director of the marketing department, and Gan Huarong is the director of the technical department.As for the first batch of employees, Zhong Yaqin and Zhuang Quan, they were also promoted, but not in the core management, because their abilities were not enough.
"Good job!" Meng Xiaobai praised, "This is the attitude to solve the problem, take some practical actions!"
After the meeting, Meng Xiaobai asked Gao Yuan alone in the office, "If we reach a cooperation with the advertising network of the network alliance, how much profit is expected to be made?"
"Based on traffic sharing, I estimate 700 million yuan a month. It still can't offset our operating expenses." Gao Yuan said, "And the network alliance advertisements also ask for a higher share, so I will try to talk about the next few percentage point."
Network alliance advertising is equivalent to a middleman, docking advertisers and traffic platforms, and charging commissions.If the other party charges a few percent more, they will lose millions of dollars a year.
"Can you do this business yourself?" Meng Xiaobai asked.
Gao Yuan smiled and said: "Boss, you are too greedy. Of course big companies can do this and build their own advertising platforms. For example, Baidu, Ali, Penguin, etc., but our strength is limited. There is no good advertising recommendation The mechanism and operation team will not improve the efficiency of advertising, and advertisers will not be willing to advertise to us."
"It's thankless, and we should let professional advertising alliances do it. When we have our own strength, we will take back this business."
"Not necessarily. It's nothing more than a matter of precise push." Meng Xiaobai rubbed his chin, thinking that maybe it is possible to design an intelligent system for precise advertisement delivery.
"Anyway, I have to talk to the Net League first." Gao Yuan said.
"When?" Meng Xiaobai asked, he must pay attention to this issue, otherwise in two months, the company's book funds will be wiped out again!
"Wednesday, afternoon, at their company."
"That's it, then I'll go too." Meng Xiaobai thought for a while, and confessed: "But don't tell the other party, just treat me as your assistant, and I'll find out."
……
When the appointed time came, Meng Xiaobai and Gao Yuan went to the "Internet Advertising Alliance" company together, ready to negotiate.
It was only a few minutes after the front desk made an announcement, when Meng Xiaobai saw a young man dressed in trendy clothes approaching.
He looked very young, wearing a black T-shirt, a silver pendant with a double chain, and earrings. The famous watch on his hand and the trendy shoes on his feet showed that his outfit was of great value.
In this company where everyone wears business attire, it seems a bit strange.
"Haha, beauty, you are still here!" The young man saw Gao Yuan with a smirk on his face, "Let me give you a warm hug first."
Gao Yuan took a step back and refused, "Sorry, I only accept handshake gifts."
Meng Xiaobai glanced at Gao Yuan, wondering who this person was.
Gao Yuan introduced to him: "This is Manager Xiao, the business manager of the Wangmeng Company."
Meng Xiaobai nodded. On the way here, Gao Yuan mentioned to him that the business manager who was in contact with them was originally called Wang Sheng, and this Xiao Shuang was the son of Xiao Daqian, the director of the Wangmeng advertising company.
It is said that Xiao Shuang has only joined the Wangmeng company not long ago, and he even asked to join the business negotiation with Deep Space Technology.As for the boss's son's request, the company's senior management naturally passed it smoothly.
Seeing Xiao Shuang's appearance, Meng Xiaobai knew that this kid had bad intentions.Because as soon as he came, he stared straight at Gao Yuan.
"Who is he?" Seeing Gao Yuan talking to Meng Xiaobai, Xiao Shuang asked.
"I'm Director Gao's assistant, my surname is Meng." Meng Xiaobai said proactively.
"Oh. Assistant." Xiao Shuang was not interested in him, but directly said to Gao Yuan: "Gao Meimei, let's go in and talk!"
He walked in first and found an office.
"I'm talking to your boss, you go out first." Xiao Shuang meant to let Meng Xiaobai play while he was a little surprised, and said, "I'm here to assist in the negotiation!"
"Then can you make the decision? If you can't, don't talk!" Xiao Shuang was very dissatisfied with Meng Xiaobai, this kid has no eyesight at all.
If it was in the Wangmeng company, those employees would definitely understand what he meant.Xiao Shuang was arranged by his father to practice in the company. In two months, he managed to make four girlfriends, and then dumped them all.
That day when Gao Yuan came to their company for business talks, he immediately fell in love with this mature female white-collar worker.He didn't dare to touch the female executives of Wangmeng companies, but he didn't care about those of other companies.
"Manager Xiao, my assistant is also very important. If you have anything to do, let's talk directly." Gao Yuan said proactively.
Only then did Xiao Shuang reluctantly agree, entered the office, and started talking.
After only ten minutes, Meng Xiaobai realized that this was not the case at all.This son, who has no business knowledge at all, is either bragging or trying to flirt with girls.
In desperation, Gao Yuan asked, "Is Manager Wang there? Last time we talked about the division, he said he would give me an answer."
"Fatty Wang, I don't know!" Xiao Shuang didn't want others to come over, but Gao Yuan called Wang Sheng directly, and after a while, Wang Sheng came to the office.
Sure enough, Wang Sheng was more professional than Xiao Shuang, and soon the discussion got into the main topic.On the contrary, Gao Shuang became bored and tried to break into the topic many times, but couldn't find a breakthrough.
"Manager Wang, isn't the commission you want too high?" Gao Yuan argued and said, "The quality of users on our platform is very high, and more than 70.00% of the users are potential e-commerce customers. It can be said that The advertising effect of our platform is comparable to that of Taohuo.com and Jingdong, why can we only get the third-class share?"
The network advertising company divides the share into five grades, the higher the grade, the less their commission.The goal of Deep Space Technology is to get the first-class share contract, otherwise their expected advertising revenue will be taken away by one-third of their expected advertising revenue!
Thank you for your ending, ordinary nickname, text, and stars for your rewards.
(End of this chapter)
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