That's how I became famous

Chapter 673
Li Xiao didn't say these analysis, it was unnecessary, he didn't need to convince others.

Because once he said it, even if everyone had different opinions in their hearts, seeing his firm attitude, they might not dare to speak out.

No one dared to ask, because he was the boss and had the final say.

"The Witch" is scheduled for the Spring Festival, and other people don't need to discuss which schedule is better, or whether the Spring Festival is good or not. What we need to do now is to do a good job of publicity and planning, and nothing else They come to consider.

All departments of the company started to take action, calling one after another.

When a film is released, publicity is the top priority.

It can be said that even if it is a rubbish movie, if the publicity is done well and the audience can be attracted to the movie theater, it will be rewarding.

In fact, in this era, everything needs attention and publicity.

In the company, Li Xiao had already left, so the employees dared to discuss in private.

"I just checked. There are several big directors in the movies released during the Spring Festival this year."

"I also went to check. Wei Changqing didn't have a movie released during the Spring Festival last year, so he must be ready for this year."

"The competition for the Spring Festival this year is definitely fierce, and it seems that Kong Zhuo has an action comedy to be released."

"The thing I'm most worried about is this. Other comedies and tearjerkers actually don't have much competition with us in the final analysis. People who watch comedies will not affect them to watch action movies. But if there are blockbuster action movies, they will definitely be compared together. Yes, "The Witch" is not a typical action movie."

"."

All of them looked worried, and they didn't dare to show it when the boss was around. After all, the boss had a firm attitude. Although he was smiling all the time, it could be known that he would not change.

"Everyone, don't think too much, and do the work at hand first." The discussion became louder and louder, and Yu Qing had to speak out.

The voice became much quieter, but Yu Qing's mood did not improve much.

Everyone's worries are unreasonable, and she also feels that it is dangerous for the movie to be held during the Spring Festival.

As the first veteran who followed Li Xiao from the studio, Yu Qing had great confidence in Li Xiao, and she didn't think that Li Xiao's talent would be inferior to those big directors.

One thing to say is that the competition for the Spring Festival file is already fierce, and the theme of "The Witch" is not pleasing. There will also be a blockbuster action comedy movie released during the Spring Festival this year, so it may have a certain impact.

But it was useless to worry so much, Yu Qing remembered Li Xiao's omnipotence in the past, so he didn't think about it any more, and concentrated on the work at hand.

At this time, there is still some time before the Spring Festival, but the movies that are about to be released during the Spring Festival have begun to promote.

Various trailers and tidbits were released on the Internet. Although I don’t know if there will be this part in the feature film at that time, and whether what I saw is really like this, the enthusiasm of netizens is still quite high, and curiosity can easily be raised. up.

After all, things like trailers and extras have nothing to do with whether a movie is good or not, and a movie might not be a good one. However, for filmmakers, trailers that tantalize people's appetites and extras that make star fans curious are still very important. Easy to make.

He suddenly discovered that "The Witch" has also released a trailer, and the release date marked in the text is the first day of the Lunar New Year, which is the so-called Spring Festival.

"Wow, I'm so looking forward to it, I can finally give Li Xiao a movie ticket!"

"After watching the trailer, it seems a bit scary and suspenseful. Is it suitable to watch during Chinese New Year?"

"It's as if you don't eat or take a bath during Chinese New Year. As long as the movie is good, you can watch it at any time."

"These words are reasonable. People who say such things just don't like this kind of subject matter, or simply don't like other people's good keyboard warriors. Don't bring any rhythm that is suitable for Chinese New Year."

"Anyway, as long as it is a good movie, I will support it. No matter whether it is good or bad, I will watch it, just because Li Xiao made "The Tuner" and is also the screenwriter of "Youth in Youth" and "July and Ansheng" , it’s worth a movie ticket worth tens of dollars!”

"Looking forward is over. I hope Li Xiao won't let me down."

"."

Netizens are still very concerned about "The Witch", and they are also looking forward to it, and there are very few bad-mouthing situations.

Judging from Li Xiao's past feats, he has always been very good at crossing borders!

After all, "a generation of beep kings never pretend to be unsure of beep!", this is ridicule by netizens, of course, it is precisely because of love and trust that they make such ridicule.

Compared with the support and expectations of public netizens, people in the circle are generally not very optimistic.

It's not that Li Xiao is not optimistic that Li Xiao can compete with those big directors. Although he is still young and his qualifications are not as good as those big directors, it's not that he doesn't have his debut and peak.

For example, Wu Hao, the first movie had a box office of over two billion yuan, and it was placed in the Spring Festival of a certain year, and it was also the box office champion of that time.

By the way, now that the market is getting bigger and the consumption power and demands of the people are growing day by day, the highest box office record of Huaguo movies is more than 50 billion, but this is something that cannot be met.

What people in the circle don't like is "The Witch". They haven't seen the finished film. After watching the movie introduction and some trailers, based on experience, they probably have an understanding of the movie in their hearts.

This is still a sci-fi film, and Huaguo's sci-fi films have never been very good.
Of course, this is not the main reason everyone is not optimistic.

After all, it’s the subject matter.

The Spring Festival file not only has a large number of moviegoers and great purchasing power, but it is also a special festival schedule.

During the Spring Festival, everyone pays attention to a reunion and a family atmosphere, and the New Year pays attention to festivities.

Every Spring Festival movie is either a comedy, or the Huaguo Kung Fu movie that everyone is used to and loves, or a blockbuster movie with family and country feelings, or a heart-warming and tear-jerking drama.

After reading the introduction, "The Witch" obviously highlights individual heroism. It doesn't fit the inner feelings of Hua people.

In this regard, everyone is not optimistic, not because of Li Xiao, but purely from the perspective of movies, from the Spring Festival movies of previous years.

Li Xiao saw the promotion of the Spring Festival movie, and also saw his own movie.

Seeing the netizens leaving messages of support in the comments, Li Xiao was touched, his nose felt sour, but he also knew that the mouths of netizens, liars, say they support you now, but they may not be so at the time.

Unless the pre-sale of movie tickets starts now.

Yu Cai said about this, saying that with his influence and fans' support, the pre-sale may be able to recover the cost of the film, and how much more it sells at that time will be the profit.

A little moved, but Li Xiao still disagreed.

You can't take other people's trust and support as a tool to make money for yourself.

Yu Cai persuaded him again, this time is an exception, it is his first movie to be shown in theaters, so he should pay attention to it.

This kind of thing happened for the first time and then for the second time. Li Xiao knew that Yu Cai was doing it for his own good, but he still said it seriously.

There are also some changes in the promotional plan of the movie.

What the company thinks is that since their boss is so popular and has so many fans, why not make more use of his name, the edited promotional videos and sideshows are all intentionally or unintentionally guided, and Li Xiao will play a role in it.

In fact, there is no such behavior, but not only Li Xiao disagrees with this kind of fan behavior, Yu Cai also directly vetoes it.

The meaning of stalking fans is to release false news and deceive fans.

Yu Cai would rather Li Xiao experience failures and setbacks than let him have a dark history.

This nature is different from the nature of the pre-sale. The fans of the latter are willing to spend money, while the former just make them happy in vain. It is easy to cause disappointment and off-fan behavior.

The road show hadn't started yet, and Li Xiao didn't need to worry about the publicity, so he simply ignored it, and only cared about two things, class and dating.

The two of them had no class in the afternoon, and Fang Bianmian knew that Li Xiao was bothered by the movie recently, and wanted to take him to relax, so he took him to the playground.

It was well hidden and no one recognized it.

The effect of relaxation is also very good. Li Xiao, who is a little afraid of heights, after experiencing the pirate ship, the jumping machine, the roller coaster and other projects, his legs are weak, and the sweater is soaked in the sweater, and he has no mind to worry about the movie.
Pulling Fang Bianmian who was going to play, Li Xiao said: "I can't do it, I really can't do it, you women are too scary!"

"Pooh!"

Fang Bianmian's face turned red with excitement, he spat, looked around, and said, "I don't think you've enjoyed the game, and you still have the drive!"

Hey!
Immediately, Li Xiao's legs did not feel weak, and his waist did not feel sore. He looked at Fang Bianmian jokingly, but did not speak.

After watching it for a long time, she said in admiration, "What a pure girl before, I don't even know what I said, but you immediately realized it!"

Fang Bianmen immediately chased after Li Xiao and fought for a while. The laughter of the two merged with the laughter of others. In the amusement park, there are many such couples. Eyes, two words of emotion "It's nice to be young".

The two walked arm in arm in the park, aimlessly walking, and tried something fun when they saw it. Because they took care of Li Xiao, they stopped playing those thrilling games.

After playing for a long time, the two passed by a haunted house. Fang Bianmian stopped suddenly, looked at it for a while, and said, "Li Xiao, do you think it is possible to use the theme of "The Witch" to create several escape rooms, or What about this haunted house?"

Li Xiao didn't say much about work, but sometimes she would take the initiative to bring it up. Fang Bianmian also knew that publicity is very important. She didn't know if this idea would be useful. , automatically popped up in my mind.

The girl's voice was clear and sweet, and Li Xiao was stunned.

Yes, don't you think there is nothing new in publicity?

It is a good way to create a secret room with the theme of "The Witch"!Haunted houses are definitely not acceptable, and "The Witch" is not a ghost movie. Although Li Xiao doesn't think it is necessary to watch movies with specific themes during the Chinese New Year, there should be few people playing haunted houses during the Chinese New Year.
In public, Li Xiao held Fang Bianmian's face and kissed him hard through the mask.

The two old grandpas and grandma who passed by saw it and had to sigh, "Young people nowadays are so impatient!"

The idea of ​​the themed secret room is still very good, at least it has a new idea.

"As expected of Mr. Li, Mr. Li came up with a new publicity plan within two days!"

"It's really a good idea. Many young people are now playing secret rooms. Adding some movie elements and plots to it is really a good way to promote it!"

"Boss Li is awesome!"

"."

Rainbow farts everywhere.

Everyone is not blindly touting, but really feel that this method is very good.

The most important thing is that the cost of input is not big!

You can go to cooperate, find a ready-made secret room to cooperate, they will produce the script, help design the scene, and bundle with Li Xiao's movie title, many merchants will agree, after all, Li Xiao has a lot of fans.

The script and scene design can be done by the people in the variety show department. They are all professional in these!
Now it is also very popular to play the secret room. It can be said that the right time, place and people have taken advantage of it.

Everyone started discussing one after another, filling in the details for Li Xiao's idea.

At this moment, Li Xiao smiled and said, "It's not what I thought, it was what my girlfriend thought."

"."

Li Xiao, who was explaining seriously, made the atmosphere stagnate. Afterwards, everyone started to discuss again. For this kind of person, you can't talk to him!
Li Xiao felt a little regretful, and he wanted to explain in detail how this idea was born, to let them know how much his girlfriend cared about him.

The power of the masses is enormous, and the discussions quickly yielded results.

It is unrealistic to rent a venue and build a secret room by yourself. The investment is too large and the time is too late, so the only way is to use cooperation.

The secret room script and scene design are entrusted to the screenwriters in the variety show department.

There is also a very important point, bundled marketing!

For example, on a specific date, at a specific time, complete a specific task, and participate in the "Witch"-themed secret room, you can get a movie ticket or a signed photo of the creators!
These can be modified in more detail as the activity begins.

Li Xiao smiled, he is not omnipotent, he can only have some unexpected ideas when doing these things, professional details, and a group of colleagues have not lost the chain.

"Xiao Ai, shall we go to play the secret room today?"

"Forget it, there are so many secret rooms that come and go now, and there is nothing new about them.

Xiao Ai rejected her boyfriend's request, but seeing that her boyfriend wanted to go, she agreed to come down and have a look with him, and if she didn't want to play, she wouldn't play.

When they came to a secret room, Xiao Ai's boyfriend saw the promotional poster placed by the door, ["The Witch" is about to be released, see you on New Year's Day! ], a little puzzled: "Uh, why did the movie's advertisement get here?"

The boyfriend was about to go in, but found that his girlfriend stopped in his tracks, and said a little disappointed: "Since you don't want to play, let's go."

Xiao Ai still didn't move, pointed to the secret room introduction board next to the promotional poster, and said, "Look, look!"

You don't even play with me in a secret room, but you are so excited when you see your idol's movie, and there is no picture of him on the poster. Your boyfriend was hurt, and he said impatiently: "I know, I know, Li Xiao's new movie Well, it’s only on the first day of the Lunar New Year, and then we’ll watch it together.”

Xiao Ai didn't hear her boyfriend's impatience, so she hurried to the introduction sign, knocked on it, "I'm talking about this!"

"The Witch's Chamber of Secrets? Do you want to be a witch?" The boyfriend frowned as he read it, wondering, "Is this a new script?"

"Yes, yes, let's go in quickly!" Xiao Ai couldn't wait to pull her boyfriend in.

Half an hour later, the boyfriend came out refreshed and laughed at the staff, "I'm a witch. I completed the task within the time limit. Can I get an autographed photo?"

Followed by the sullen little love.

(End of this chapter)