That's how I became famous

Chapter 674
"Sir, you are so lucky! We only have three autographed photos here, and we just have the last one left!" The staff was full of smiles, and while going to the counter to pick up autographed photos, they told them to take How unreconciled are those who don't get a signed photo.

Xiao Ai put away her sullen thoughts. After all, if her boyfriend wants to get his autographed photo, it means that she also got it. She asked curiously, "Are there many people coming to this secret room?"

The staff replied: "Although this event only started yesterday, not many people know about it, but yesterday, a group of people played several times in a row just to get autographed photos. There are quite a lot of people who come to play, When you came, the last group of guests didn’t get it after playing for three times, so they left not long ago.”

"Is the script the same every time you play?" Xiao Ai's boyfriend asked.

"Different."

The staff laughed and said, "This script was provided by Lixiao Company. I heard that it was designed by the screenwriter of their variety show department. We have five different scripts here!"

"That's really amazing. I saw some scenes in it, such as the one in the laboratory. They are also the design ideas given by them, right?"

After getting a positive answer from the staff, Xiao Ai's boyfriend praised: "This is the best secret room I have played this year. Some scenes and scripts in it, the material and inspiration should be taken from the movie "The Witch". I am looking forward to it." Yes, you must watch it when it's released!"

The plan to watch "The Witch" during the Chinese New Year has long been decided, but only because his girlfriend is Li Xiao's fan, and now, Xiao Ai's boyfriend wants to go.

As soon as the two of them walked out of the door of the secret room, a group of people walked towards them. They were very excited and couldn't wait to enter the secret room. The two stayed at the door for a while, listening to the conversation inside.

"Miss, we are here again!"

"Ah, it's you, but the autographed photos are gone!"

There was a roar of disappointment inside, and the staff lady hurriedly comforted: "The autographed photo is gone, but if you can become a witch, you can also get movie tickets. When the movie is released, go to the theater to redeem it!"

Xiao Ai and her boyfriend didn't finish listening, covered their mouths and snickered and slipped away.

The guests beat their chests and feet, annoyed that they didn't get the autographed photo. This scene happened in major cities. Li Xiao's work efficiency was very fast. On the day Li Xiao mentioned it, a screenwriter from the variety show department wrote the script that day.At the same time, contact was made with all parties. The next day, the secret room in the capital had already started to design the scene. Soon, it could even be played that night.On the third day, the secret rooms cooperated by major cities also began to open witch-themed secret rooms one after another.

The bosses of the secret room are not fools, Li Xiao needs them to cooperate with the publicity, they also need the name of Li Xiao's movies, and even Li Xiao's name, to increase the turnover.

Especially after seeing the script provided by Lixiao, I kept sighing, professional is professional!

Li Xiao had read the secret room script provided by the director of the variety show department, and only then realized that he had so many talents under his command!

When the witch-themed secret room was first launched, players were afraid that their autographed photos would be snatched away by others, so they didn't make a big announcement. However, they found that it was useless!
Because, people passing by can easily see the promotional sign placed at the door of the secret room. Once they see it, they will naturally go in to play, and they can only compete to see who is faster.

This matter quickly spread on the Internet.

“The witch-themed secret room is really fun!”

"Witch? Wait, why does this name sound familiar to me?"

"It's "The Witch" directed by Li Xiao. The one that was released on the first day of the Lunar New Year has already been released with a theme room. The script is very interesting and the scene design is also very good. Looking forward to it even more!"

"Please tell me, where can I play?"

"I'm in a second-tier city here, and I found that as long as there are secret rooms in the major shopping malls here, there are usually some to play."

"Becoming a witch can attract autographed photos from the main creators, everyone rush!"

"Fuck you! It's all gone. I ran to five secret rooms. These people must have got autographed photos before telling us to play!"

"Hiahiahia~ I didn't get a signed photo, but I got a movie ticket, I'm very satisfied!"

"Wow, it's really hard to become a witch!"

"The Chamber of Secrets is really fun, the movie must support it!"

"."

The witch-themed secret room was uploaded on the Internet.

As for whether it has any effect on the promotion of the film, it must have been, and the effect will not be known until the day it is released.

On the side of the secret room, it is easy to feel that the number of players has increased. Every secret room store has an endless stream of players, and it is about to be overcrowded. In the capital, some secret rooms are even forced to open the reservation mode.

On a weekend, Li Xiao even brought the main creators of "The Witch" to a secret room store in the capital, and played a witch-themed secret room.

When the news came out, the publicity effect completely exploded!
The owner of the secret room is very happy, there are too many guests, they have no place for others to play, they can only watch the loss of customers
This is an ingenious way of publicity!

When people in the circle saw these news, they immediately realized Li Xiao's intentions. Let alone insiders, who didn't know that this was publicity?

But the Chamber of Secrets is really fun!

They are not disgusted with this kind of publicity, but find it very interesting. It is much better than those overwhelming viral advertisements!

Even, some netizens, including movie promotion and even variety show promotion, said, "This is the correct way to open publicity!"

In terms of publicity, after Li Xiao played the secret room with the main creator, "The Witch" completely gained the upper hand!

It's not that no one in the circle thought of imitating, and some even took action directly. However, their type of film, in terms of making a secret room, can't take advantage of it.With "The Witch" in front, they didn't become too popular.

Kong Zhuo also saw the news on the Internet, and was filled with emotion for a while, and was a little scared!
At that time, when he saw Li Xiao's film was scheduled for the Spring Festival, he couldn't help it. Everyone was not optimistic about it. Should he take the opportunity to step on it?

Fortunately, he quickly dismissed this idea and made up his mind not to have any further entanglements with Li Xiao.

"This kid is evil, everyone thinks he is not good, he just can find another way to express his sense of existence, people have to ignore him.

"Isn't it a little panicky to see such a publicity campaign for those blockbuster films that are standing still?" Kong Zhuo muttered to himself.

The witch-themed secret room is still being made, but this kind of scripted thing, without good prizes to attract, such as autographed photos, no one will repeat the level.

On Lixiao's side, it is impossible to continuously provide new scripts, so even ordinary passers-by will play all the scripts once, and the popularity will drop.

But the effect you want to achieve is enough, and there will always be people who haven't played it.

Twenty days before the first day of the Lunar New Year, that is, when the film was released, the main creator of "The Witch" started the film roadshow.

Roadshows have always been a very mainstream way of film promotion, and now more and more attention has been paid to film roadshows. It is not only an important means for the film studios to improve the theater schedule, but also an important part of local media exposure. The most important thing is that it is beneficial to fans. Word of mouth spreads word of mouth.

Some of the main creators of other films started film roadshows as early as two weeks ago.

The publicity effect of the witch-themed secret room was better than expected, but the road show is still indispensable. The film schedule given by the theater is too small, only 15.00%, which is the result of Li Xiao's detailed discussion.

Although the increase or decrease of the film schedule will be determined according to the box office situation at that time, as long as the effect of the road show is good enough, the film schedule will definitely increase.

The school hadn't started the winter vacation yet, so Fengmei was removed from the list of main creators of the road show by Li Xiao.

Compared with other film creators participating in the road show, "The Witch" looks a bit shabby.

Among them, the well-known main creators are the director Li Xiao and the lead actor Ren Xinyuan. Teacher Jin did not participate, but Chen Yong came, but these two people are not very popular. The drama bone is also here, and no one knows it, it's to support the scene.

Although there are too few celebrities who are the main creators, it caused quite a stir!
The first city for the road show was Yangcheng. Every theater in the road show was full, and the screams made people's eardrums tingle!

Li Xiao knew that most of these people were his fans, and they were moved every time.

Another difference in the road show of the crew of "The Witch" is that the road show did not run so fast, and there was no situation of two cities or even three cities in one day.

Li Xiao thinks so. The other main creators of the crew are not well-known and don't know many people. It's better to plan every road show and let the main creators and the audience have a good face-to-face chat.

Now the time is actually not too rushed. Li Xiao plans to visit one city in one day, or one city in two days if it is far away. The road show will last until around the 25th of the twelfth lunar month. During the period, he can visit about fifteen cities.

During the period, Li Xiao was absent for three days because of school exams. Fortunately, Fengmei was on winter vacation and joined the road show team, leaving Ren Xinyuan alone to support the scene.

Because of this incident, there have been discussions on the Internet, can the director be absent from the road show?

One thing to say is that the main actors may not participate in the road show completely, but the director usually completes the whole process, and is also the hardest one.

However, everyone also expressed their understanding, after all, Li Xiao is still a student.

In the second half of the road show, the effect of the road show has also been reflected, and the evaluation of the film began to appear.

The word-of-mouth of "The Witch" is not very good, nor is it bad.

One-third of the people who have watched the road show expressed a little disappointment, because this one-third of the people are people who know Li Xiao very well, not to say that they know him very well, it should be said that they have seen his previous movies, And those who held high expectations for his previous films thought that his films this time were too fast food.

That is to say, after watching it, I forget it. It seems that there is no connotation, but I do not deny that this is a very good commercial film, especially some scenes, which make people feel comfortable watching.

Some people also came out to refute, saying that this is a commercial film, commercial film, isn't it just for fun?Moreover, the connotation is not without, the family and friendship inside can make people cry.

Speaking of which, most of them are well received, because Li Xiao's film performance is very mature, the story is smooth, the camera cuts are neat, and although the fighting scenes do not have the beauty of transmission kung fu movements, they are still very expressive.

Well-known Xiao Chuan, Lang Xiu was not absent, and issued his own evaluation.

[My evaluation of "The Witch" is that it is a very mature commercial film.

The progress of the story is clear, and the foreshadowing and foreshadowing in the early stage are also presented one by one in the later stage, which is very refreshing for people watching.

Some people think that this movie has no connotation. I think it does, but I think it doesn’t. It’s just because you put Li Xiao in a cage, thinking that he can only make movies like "The Tuner" and write "Youth in Youth" and A script like "July and Ansheng".

Needless to say, you will know when you watch the movie, it is worth the ticket price! 】

Based on the results of the road show, the theaters increased the schedule of "The Witch" by 18.00%.

In the Spring Festival file, this film screening rate is not low, which proves that in the view of the theater, "The Witch" has enough potential to compete with other blockbuster films.

The film scheduling rate of 18.00% is already the first echelon of the Spring Festival stalls.

The first echelon of films plus "The Witch" has a total of three films. The first film is "Modern City" starring Kong Zhuo and actress Liu Ziling, with a film screening rate of 20.1%. The second is director Wei Changqing with 19% film screenings. The first "Detective", and the third is "The Witch".

So, this row is not low.

Filmmakers often say that the film road show is the last shudder of the film's fate, and Li Xiao's shudder still had an effect.

Of course, the current film schedule is not enough to explain everything. "The Witch" has a chance to overtake, and the subsequent movies also have the opportunity to overtake.

On the other side, Li Xiao and his group finally finished their last road show in the capital. They were exhausted physically and mentally, but they still had a meal together and went back to their respective homes.

Although there is no need to travel to a city in a day, it is still quite tiring to travel to several theaters a day and work continuously.

The dark circles under Li Xiao's eyes that had finally dissipated quickly reappeared clearly after the road show.

However, all the hard work is worth it, the little dark circles under the eyes are ridiculous.

During the time of the road show, Li Xiao never went home, and stayed in the hotel all the time. He knew that his grandparents were back, but he didn't have time to see each other.

When he saw his grandparents, Li Xiao's nose felt sour. Not only was he growing up, but his grandparents were also getting old.The two elders are in good spirits, but compared with last year, they can feel the traces of time.

Seeing the grandson's look of wanting to be affectionate, the grandfather waved his hand dissatisfiedly and interrupted, saying: "The beard stubble has grown, and I don't know how to trim it. Why don't you go back and take a bath!"

"." Li Xiao held back.

The time soon came to the New Year's Eve, and this night, the family gathered again.

Because Li Xiao has a girlfriend, in order to facilitate the New Year with his in-laws, he chose to reunite at Li Xiao's house this year. This situation may last for a long time. It seems that Li Yifan still does not plan to find a girlfriend.

After dinner, everyone watched the Spring Festival Gala together, a little bored, and more often they ate sunflower seeds, snacks and chatted together.

Grandma said with some regret: "I thought Xiaoxiao would also participate in the Spring Festival Gala this year!"

"Is he able to attend the Spring Festival Gala if he wants to?"

After all, seeing Li Yifan sniggering beside him, Grandpa mercilessly hit him: "Aren't you laughing at others too?"

Li Xiao naturally received the invitation to the Spring Festival Gala this year, but because of the movie, he really couldn't spare the time.

Feeling that the old man's temper became more and more irritable, Li Xiao was cheerful and did not explain.

While the family was having fun, the movie was shown in theaters.

(End of this chapter)