The rise of a small town in shoe country

Chapter 107 As long as you have a thick skin

As for the other method, it is actually very simple, and it is not worth a penny to put it bluntly.Old Yu, let me give you an example. Your autumn shoes are size 33 to 38.When producing winter shoes, remove size 33 and change the remaining size 34 to 38 to size 33 to 37. You only need to open a new mold for size 38.

Yu Kefei was stunned, because this method is so simple. He has been making injection-molded shoes for three years, but he has never thought of it.Although this method is simple, it can save at least 7 to [-] yuan for each type of shoes.

Yun, brother Yunfei, am I old, am I, am I too stupid.

Jin Yunfei comforted: "Old Yu, you are wrong.You don't know the true face of Lushan Mountain, but you are only in this mountain.As for me, it happened to be a bystander who happened to be inspired.That's all, that's all.

That's right.Yu Kefei sighed: Yunfei, thank you.I have to produce three sets of autumn shoes and three sets of winter shoes every year. Your idea can save me 10,000+ yuan.

Hehe, thank you, forget it, just treat me to a big meal.

No problem, ten meals will do.Yu Kefei said: There is one more thing, I'm not sure, I want to discuss it with you.That is, now that the Soviet Union is gone, there is a Russian country, and there are countries such as Kazakhstan and Uzbekistan.On the other side of Xinjiang, border trade business has been opened with these new countries, like our shoes, which are all in short supply there.

Jin Yunfei nodded and said: Newspapers and TV have reported it, I have noticed it.What, old Yu, are you interested there?Want to go there to set up a sales base?
I am an old bone, how can I have such ambitions.It was my eldest son and eldest son-in-law who said that they would go there and set up a sales base if possible, selling both self-produced shoes and shoes produced by others.

Oh, that's a good idea.Old Yu, you have a large family, two sons and two sons-in-law, that is a huge sales force.

But I'm not sure, after all, the border trade market there has just started, and everything is unstable.

Jin Yunfei thought for a while before saying: "Old Yu, my suggestion is that you can go and have a look first, but don't rush to make a decision."On the one hand, the pass will be closed in winter there, and border trade will stop.On the other hand, the society there is extremely unstable with too many variables.If I had to choose, I wouldn't go now.Moreover, if the customers over there come to buy shoes, I will not pay on credit, pay with one hand, and deliver with one hand, and I will not owe a penny.

Haha...I get it.Yunfei, this time I decided to listen to you.

Hey, just for reference, just for reference.

When Yu Kefei left, he happily asked: Brother, are you sure you don't want to borrow some money from me temporarily?
Jin Yunfei shrugged his shoulders and said with a smile: Not for now.

However, the funding gap still needs to be resolved. Jin Yunfei has two solutions.

One is to continue credit with a cheeky face. Jin Yunfei made a list of suppliers and picked out some good ones who could be credited again.

This method is good, and I got 80 million yuan of raw materials on credit, and the total debt is as high as 200 million yuan.

As long as you have a thick skin, money will come rolling in.

Another way is to mobilize the "crowd". His wife Yue Xiuqing contributed 10 yuan, his father-in-law and mother-in-law also contributed 10 yuan, as well as his mother, eldest sister, aunt and sister-in-law. Everyone generously contributed, and Jin Yunfei "raised" it. Four 10,000+ yuan.

The more than 40 yuan is mainly used to pay water and electricity bills, employee salaries and other necessary daily expenses.

To be honest, Jin Yunfei was putting all his eggs in one basket and the risk was extremely high. His family members and colleagues were all worried about him.

Only Jin Yunfei dared to accumulate 10,000+ pairs of shoes in the warehouse before the shoe season came.

Jin Yunfei hid a bold statement in his heart, wanting to get back the lost year.

Finally, it was the end of July, and with three days left, Jin Yunfei decided to launch a sales campaign.

Different from the propaganda of other shoe companies, Jin Yunfei has his own routine.

On the one hand, Jin Yunfei sent his elder sister and elder aunt and younger aunt to Hengfeng Shoes Market and Luoqiao Shoes, Hats and Clothing Market.The way of publicity is also unique, instead of displaying the shoes directly, it only distributes promotional materials, and widely invites shoe sellers to come to the company for face-to-face inspection.

One trip to Hengfeng, one trip to Luoqiao, thousands of business cards were distributed, and a full two thousand copies of promotional materials were distributed. I don't know if it has any effect.

On the other hand, Jin Yunfei and Yue Xiuqing made phone calls one after another, and notified one of the 68 old customers in 230 major shoe markets across the country.

During the phone call, Jin Yunfei also played tricks and made a gimmick, especially emphasizing that during the test sale period of new shoes, each customer is limited to ten boxes.

The test sale was ready, and on the morning of August [-]st, even the father-in-law asked for leave and rushed over to help.

The father-in-law also held a money counter, put it on the table in the reception room, and volunteered to be a cashier.

What made Jin Yunfei even more curious was that his father-in-law was still wearing the uniform of a bank employee, so he couldn't help asking: Dad, what do you mean by this?

The father-in-law said: It's very simple, I'm afraid I'll receive fake money.Since there are two kinds of bills of 50 yuan and [-] yuan, there have been a lot of fake money in the market. I did this to form a deterrent.

Jin Yunfei smiled and said: Dad, is this necessary?All the customers who come here are old customers for several years.

The father-in-law said: Yunfei, there is no friendship in the business field, and the villain comes first and then the gentleman, that's what you said.

Jin Yunfei immediately shut up, his father-in-law was right, his father-in-law was willing to be a "wicked person", he wished for it.

Just after eight o'clock, customers came one after another. As Jin Yunfei expected, autumn in the north came early, and the first to come to the door were old customers from the north of the Huaihe River.

There are two sample shoe display cabinets in the reception room, displaying more than a dozen styles of sneakers and eight "Mike shoes".

The eldest sister is responsible for the reception, the mother-in-law is responsible for billing, and the father-in-law and mother are responsible for collecting money. The division of labor is clear and orderly.

Yue Xiuqing is responsible for issuing the bill of lading, and only those who pay can get the bill of lading, and the customer then takes the bill of lading to the warehouse in the second factory area to pick up the goods.

On the other side of the warehouse, the father, aunt and sister-in-law sit in town, draw the order on the spot according to the bill of lading, and then paste the invoice, and then the porter will take the shoes out of the warehouse.

On the street outside the second factory area, there are several handcarts and modified three-wheel tractors parked, which will promptly deliver the goods of customers to the relevant consignment station.

Jin Yunfei stayed in the general manager's office next to the reception room by himself. No matter whether a new customer or an old customer, as long as he entered the office, he would warmly welcome him and serve him good tea and cigarettes.

The trial sale was more popular than expected, especially the "Mike shoes", customers were flocking to them, which can be described as panic buying.

Originally, Jin Yunfei had a rule of selecting only three customers for each market, but now he broke the rule and expanded the market to five customers.

But there is one thing that remains unchanged, that is, pay for the goods and deliver the goods, both old and new customers.

As for the limit of ten boxes per customer, it was originally a gimmick, but it was thrown out of the blue at the beginning.

The test sale on the first day was a great success, and the performance was far beyond Jin Yunfei's expectations.

(End of this chapter)