The rise of a small town in shoe country

Chapter 235 Running a Magazine

Jin Yunfei said: "To run this magazine, first, we need to save costs, and second, we need to make some money."

"Just tell me how to do it." Yu Kefei urged.

"There are many ways to save costs. First, members do not pay for articles published. Second, all work such as reviewing, editing, and finalizing manuscripts is voluntary labor. Third, make an appointment with the printing factory to only charge the cost price. If you allow him to print the name of the factory, it will be an advertisement for him. Fourth, refer to the third point, sign a contract with the paper factory, and only charge us the cost price. To sum up, if everything is done, the cost will not need much money gone."

Yu Kefei said: "Good way, good way, Zidong Xiaotan, write it down quickly."

"To make a little money is to advertise. We are a shoe manufacturer. A shoe factory has at least a dozen suppliers. Equipment suppliers, raw material suppliers, sole factories, processing factories, etc. We can attract their Advertisements. Advertisements can be printed on the front cover, second cover, back cover, and third cover, and if necessary, a few pages of advertisements can be printed in the middle of the magazine, and articles can also be written to promote them.

Yu Kefei smiled, "Yunfei, I really have you."

Jin Yunfei also laughed, "Hehe...Old Yu, I've done the math. There are sixteen advertisements in each issue of the magazine, first looking for big customers, such as equipment suppliers and raw material suppliers in Fujian and Wenzhou. One advertisement space From three thousand to five thousand, sixteen advertising spaces can earn fifty to sixty thousand, which is more than enough to distribute our magazine."

Tan Yandeng said: "Yunfei, I have a question, are they willing to advertise in magazines? Are they willing to pay 5000 yuan?"

Jin Yunfei said: "I will be responsible for the advertising of the first three issues. Xiao Tan, those suppliers who sell equipment and raw materials, he has to go to two or three thousand shoe factories. How much time will he spend? Our magazine helps them Advertise to two or three thousand shoe factories at once, and each shoe factory only costs two or three yuan, do you think they are willing?"

Tan Yandeng smiled and said, "I was worrying too much. I'm afraid they will compete for the magazine."

Yu Kefei said: "Let's talk nonsense, Yunfei, the president and editor-in-chief of this magazine, you must do it."

"I'm willing to do it."

Liu Yulan said: "Yunfei, we listen to you, you can directly assign work."

"Okay, then I'm not going to be polite. Old Yu, we need the approval of our superiors to run a magazine. What we are doing is an internal newsletter. At least we have to register and report to the chamber of commerce. This is all up to you. We also need to communicate with the industry. Communicate with the district, and also communicate with other vice presidents and directors, these things are all your responsibility.”

Yu Kefei nodded.

"Aunt Liu, you have to put up the shoe association's brand and the magazine's brand as soon as possible. You still have to communicate with Chen Chunlian. It's easier for women to talk to women, so try to get her support. You also need to recruit two staff members as soon as possible. , don’t be too old, you need to be good at moving your hands and feet, and the higher your education level, the better. From now on, you can tell these two people to run errands and work.”

Liu Yulan also nodded.

"Zidong, Xiao Tan, I am the editor-in-chief, and you two will be the deputy editor-in-chief in the future. You two are responsible for drafting manuscripts, and I am responsible for reviewing manuscripts."

Wang Zidong asked: "What's the content of the first issue?"

Jin Yunfei said: "The ready-made content. The main content is the birth of the new shoe association. The first is the list of directors, one by one introduction, the second is the introduction of members, two to 300 people per issue, and the third is the address, phone number, articles of association, etc. of the shoe association. .In order to improve unity, the first issue focuses on introducing Chen Chunlian's company, let her write the manuscript, and let's check and revise it."

Wang Zidong nodded and said, "I know how to do it."

Jin Yunfei said: "Starting tomorrow, within five days, the first issue of the magazine will be released, and within five days, we will ensure that the magazine will be delivered to every member, and within ten days, it will be delivered to all shoe markets across the country."

Tan Yandeng was taken aback, "Yunfei, can you do it so quickly?"

"Strike while the iron is hot, we must do it." Jin Yunfei said: "If you don't do it, you have to do it well. If you want to do it, you have to do it well, and the sooner the better. In short, starting tomorrow, we will do something famous and win glory for the New Shoes Association. "

After Yu Liu's family left, the eldest sister smiled and said, "Brother has something to do now."

Jin Yunfei smiled at Yue Xiuqing and said, "I still need my wife's approval."

Yue Xiuqing smiled and said: "This is a good thing, I have no reason to object to you."

Just do what you say, and act resolutely.

The next morning, Jin Yunfei called to invite two old friends, Wang Tongguang, director of Wuzhou Trademark Factory, and Liu Fengshou, director of Fengshou Business Card Factory.

Liu Fengshou not only makes business cards, but now mainly sells paper. He provides all the office paper for Yunfei Company.

Jin Yunfei directly requested that Wang Tongguang print the shoe newsletter magazine at cost price, and Liu Fengshou provided the paper for printing the shoe newsletter magazine at cost price. Among them, Wang Tongguang printed the first five issues of shoe newsletter magazine for free, and Liu Fengshou provided paper for free.

Wang Tongguang and Liu Fengshou looked at each other and smiled wryly.

Wang Tongguang said: "Yunfei, you are letting the donkey pull the mill, and you don't give it to the donkey to eat."

Liu Fengshou said: "Not only do we not give them to eat, but we also poach our meat to eat."

"Stupid, really stupid, too stupid, you two are too stupid."

Wang Tongguang asked, "Why are we so stupid?"

Jin Yunfei said: "In our Tianzhou city, there are thousands of companies, large and small, engaged in trademarks, six or seven hundred in printing, and at least five hundred in paper sales. Tell me, is the competition fierce? ? How much is your income different from three years ago?"

Wang Tongguang said: "That's right, the competition has become day-to-day, and the annual bankruptcy rate is at least 20.00%."

Liu Fengshou said: "I don't know about other industries. Take my paper wholesale and retail business as an example. The profit was 20.00% and 20.00% five years ago, but now it has dropped to below [-]% and [-]%."

"So, so." Jin Yunfei said, "I'm going to advertise for you two now. Every issue of the magazine will have these two sentences printed somewhere. This magazine is printed by a certain company. The paper is provided by a certain company. After the two lines, the company’s address and phone number will be added. In the first five issues, the four characters of the friendship offer were changed to free offers. Two brothers, this advertisement can reach thousands of companies There, even if 5.00% of the companies contact you, you fucking send it."

Wang Tongguang and Liu Fengshou understood at the same time, and they both looked happy.

Jin Yunfei clicked his tongue and said, "Laugh, laugh, please smile from the bottom of your heart."

Wang Tongguang and Liu Fengshou really laughed out loud.

Jin Yunfei acted like a good boy when he got the cheap price, and said, "You two just laugh to your heart's content. To tell you the truth, dozens of people came to me and wanted to grab the business. , I don’t hesitate to offend others, so I entrust this business to you two."

(End of this chapter)