The rise of a small town in shoe country

Chapter 238 Consolidating the Achievements
The eldest sister, Jin Xiaoling, smiled and said, "Brother, we dare to raise opinions only if you are not angry."

"Don't worry, your eldest brother is as modest as I am." Jin Yunfei said: "Besides, my father-in-law, my mother-in-law, my wife, my eldest sister, I dare not offend any of them, how dare I be angry?"

The father-in-law said: "Okay, I rely on the old to sell the old, and I will take the lead. Yunfei, our banking system also has internal newsletters and other publications, so I understand a little bit. Frankly speaking, your shoe business newsletter is relatively rough. If you use it as an internal newsletter , barely okay. But if you still dare to sell it and send it to the leader, I think it’s a bit obvious.”

"The criticism hits the nail on the head." Jin Yunfei said while taking notes.

The mother-in-law said: "Yunfei, the first issue is missing an important content, which is the congratulatory inscription from the leader, which seems to be of a lower grade."

"Mom, you're right. The first issue was too hasty. We're going to add this aspect to the second issue."

The eldest sister said: "The paper is okay, the article is okay, and the typesetting is okay, but these pictures are a bit awkward, anyway, they are not beautiful enough, and they are not eye-catching enough."

"Sister, you really hit the nail on the head."

Yue Xiuqing said: "Yunfei, I think that your magazine should determine a few columns and keep them unchanged for a certain period of time. Also, you should encourage everyone to contribute and send a call for papers. In addition, you must accept everyone's reservations. , to increase the benefits of the magazine..."

"Honey, you are right."

Jin Yunfei wrote down more than a dozen opinions from the four family members one by one, some of which he had already thought of, but seven of them he had not thought of.

This family meeting yielded a lot.

Half a month later, the second issue of the shoe newsletter was released as scheduled. According to the actual situation, the circulation of the second issue reached [-] copies.Compared with the first issue, the second issue is much more beautiful, especially the advertising pictures and insert photos, all of which are beautiful.

The second issue was 51 pages thick, and the congratulatory speeches and lists of leaders and departments took up twelve pages, eloquently, as many as 500 people or units.

Jin Yunfei knew that since then, this shoe newsletter has gained a firm foothold. As long as it is cultivated carefully, the shoe newsletter magazine will become a leader in the industry.

As for calls requesting orders, five or six hundred calls came in within a few days, and the two calls from the Shoes Association and the magazine almost never stopped.

The first and second issues were reprinted by [-] copies, but they were also sold out.

In this case, in order to consolidate the results and make the shoe industry newsletter bigger and stronger, Jin Yunfei suggested to hold a meeting of the shoe association to let everyone contribute their ideas.

The Shoe Association does not have its own conference room. When a meeting is needed, it rents a conference room in the service center of the industrial zone.

All 31 directors attended.Chairman Yu Kefei presided over the meeting.

The first is to elect the secretary-general. Yu Kefei specifically pointed out that the vice president Jin Yunfei proposed that Chen Chunlian be the secretary-general.

The result was a unanimous approval, because everyone knew that the relationship between Jin Yunfei and Chen Chunlian was tense in the past, but now that Jin Yunfei ignored the past, who would disagree.

Besides, Chen Chunlian does have the ability and time, everyone has no reason to disagree.

The second topic is to discuss the adoption of the Shoe Association's articles of association, rules and regulations, and work regulations.

Everyone has seen these things a long time ago, and basically reached a consensus. It is nothing more than a procedure to bring them to the meeting.

Yu Kefei said: "There is another question. Vice President Jin Yunfei suggested that the Association's articles of association, rules and regulations, and work regulations be published in magazines in separate issues. Please raise your hand if you agree."

It was also passed unanimously.

The next topic is the industry self-discipline convention, and Yu Kefei read the full text.

"Do you have any disagreement?"

No disagreement.

Yu Kefei asked again: "This self-discipline agreement will also be published in magazines, do you have any different opinions?"

There is no objection to this.

Then, Yu Kefei took out the association's rules of procedure drafted by Jin Yunfei, mainly stipulating that a board meeting should be held once a month, or for a day or half a day.There are also rules that every director has the right to raise issues and is also obliged to raise issues.

After heated discussions, this rule of procedure was also adopted.

The next topic is the financial issues of the association. The financial expenditure of the previous association will be announced and the financial system of the new association will be discussed.

Two of them stand out. One is that apart from the recruiters, everyone from the president to the directors work for the association. They are all voluntary, that is, they are not paid.

This one is ruthless enough. Working for the shoe association is voluntary, without a penny of remuneration. It is completely different from the previous session. In the last shoe association, all directors were paid. No wonder the expenses are huge, no wonder they have to collect money from members.

Yu Kefei said: "Everyone, I really support this one."

Liu Yulan said: "I am also very supportive and willing to work for the Shoes Association voluntarily."

Everyone expressed their support.

Chen Chunlian said: "This regulation only says that the directors are voluntary to work for the association. I would like to add that simply, all members who work for the shoe association are considered voluntary and do not pay any compensation."

Everyone agrees with Chen Chunlian's supplementary suggestion.

After this decision was passed, Jin Yunfei made an interim motion.

"Everyone, I would like to make a temporary motion. Although I don't get paid for working for the association, if I have enough money, I can give some subsidies at the end of the year. In particular, the two vice presidents, Liu Yulan and Chen Chunlian, work in the association almost every day. Subsidies are necessary. For other directors and members, anyone who works for the association must be registered, and some benefits should be paid at the end of the year."

Everyone agreed with this suggestion except Liu Yulan and Chen Chunlian.

Another eye-catching item in the financial system is the income and expenditure of the shoe industry newsletter magazine since its establishment half a month ago.

Everyone was very interested, but they didn't expect to make money by running this magazine. Yu Kefei suggested to Jin Yunfei to talk about the magazine's operating principles and tips for making money.

Jin Yunfei said: "Don't think that you can make a lot of money by running a magazine, but I can guarantee that you can support the magazine with the magazine. The reason why I made hundreds of thousands at the beginning is because of my opportunism. The first five issues , The paper mill provides paper for free, and the printing house provides printing for free, which saves a lot of expenses. After the first five periods, they only charge the cost price, and our cost will increase."

"Also, the trick for magazines to make money is to attract advertisements and make articles on advertisements. At present, there are sixteen advertisements in the magazine, and the income of each issue can be fixed at more than 7 yuan. This income can basically meet printing costs and paper costs. and other expenses. In the next step, we will appropriately increase the advertising fee and open up eight more advertising spaces in the middle of the magazine. So please rest assured that the operation of this magazine does not require the Association to pay at least.”

"Magazines can make money. There are two other measures. One is that there is no remuneration, that is, all articles are free, and even the stamp money is the responsibility of the authors. Others have to pay for magazines and members to get more magazines, and the price of five yuan per copy will not change."

(End of this chapter)