The rise of a small town in shoe country

Chapter 237
Jin Yunfei laughed and said, "In order to run this magazine well, I made a long-distance call last night. It took me two and a half hours to make a phone call, and the phone bill cost several hundred yuan."

It turned out that Jin Yunfei's Fujian friend Cao Dinggui, his son-in-law is the deputy editor-in-chief of a local magazine. He has worked in this industry for ten years and is a senior person in the industry.

Jin Yunfei had a good memory, so he called Cao Dinggui's son-in-law and asked him about running a magazine.

Cao Dinggui's son-in-law taught them all, and Jin Yunfei wrote them down one by one. After the call, he also wrote down all the important points on paper.

After finishing speaking, Jin Yunfei took out the eleven pieces of paper he wrote down and handed them to Yu Zidong and Tan Yandeng.

"Zidong, Xiao Tan, I'll leave it to you two. From now on, you two will be our main force in running the magazine. You two must learn it well and use it well."

Yu Zidong and Tan Yandeng nodded yes.

Tan Yandeng said: "Yunfei, I still have a few questions to ask."

"Xiao Tan, there is no twists and turns between you and me. The old rule is to speak up when you have something to say."

"The first question, how did you get Wang Tongguang and Liu Fengshou to agree that not only will you only charge the cost price for a long time, but the first five installments will be all free?"

"Xiao Tan, have you forgotten? On the front of the third page of the magazine, I allow them to print two lines. First, this magazine is printed by such and such company for free, and second, this magazine is provided by such and such company for free on paper. Think about it , and their address and phone number, this is an advertisement. And it is a long-term advertisement, can they not do it?"

"Second question, our members only have more than 2000 members, that is, one copy is given to others, and [-] copies are enough. Why do you want to print [-] copies?"

"Printing [-] copies is for the needs of publicity. In addition to one copy for members, we also want to give magazines to these parties. First, relevant departments and relevant leaders. Second, other industry associations and county chambers of commerce. Third, townships Footwear Association. Fourth, Tianzhou Footwear Association and shoe associations in other counties and districts. Fifth, National Footwear Association and provincial shoe associations. Six, market management committees and shoe city management departments across the country. Small Do the math, Tan, each department will send at least five copies, do you need [-] copies?"

"The third question, how long does our magazine last? How to determine the length of each issue? How to arrange the next issue?"

"Are these three questions? First, set a half-monthly issue first, and then adjust it later according to the situation. Second, the length should not be too short, at first it should not exceed forty pages, and two or four pages should be reserved in the middle. It is ready to be advertised. Third, the theme of the next issue is the congratulations from relevant leaders, relevant departments and other associations, we have to work hard and strive for inscriptions and congratulations from all parties."

After Jin Yunfei finished speaking, he, together with Yu Zidong and Tan Yandeng, discussed the work arrangements of the three of them, and decided that for each issue of the magazine, the three of them would spend three half-days and three nights dedicated to magazine work, and they were also required to go to the magazine office. sit on duty.

Usually, Xiao Yang and Xiao Fang are in charge of the magazine's foreign relations.

Finally, Jin Yunfei made a rule, "Zidong, Xiao Tan, we must be strict with ourselves. After the magazine is printed, our family can only get one copy, absolutely not more. Of course, other people should do the same."

Yu Zidong said: "What if people have to take more copies?"

"Then buy it with money."

Tan Yandeng said: "Simply, let's set a price first."

"Okay, tentatively set it at five yuan a book, and the price is the same if you buy more. Let Xiao Yang Xiaofang be in charge, one will collect the money, and the other will record."

After the confession, Jin Yunfei wanted to go back home, but was stopped by Liu Yulan.

"Yunfei, I have something to discuss with you. Our shoe association still lacks a secretary-general. Can you recommend one?"

Jin Yunfei smiled, pointed at Chen Chunlian and said, "It's far away in the sky, but it's close in front of us."

Chen Chunlian hurriedly said: "I can't, I can't. Mr. Jin, I think you should be the secretary-general."

"President Chen, don't push it." Jin Yunfei said: "You have done administrative work and also served as the president. In terms of handling ability, you are hundreds of times better than me."

Liu Yulan also said, "Chunlian, I also agree with you."

The secretary general of the association is second only to the president and executive vice president, but to put it bluntly, he is just a clerk and the busiest person in the association.

Jin Yunfei said: "Mr. Chen, you still have an advantage that I don't have. Your brother is helping you take care of your company. I heard it's a great job. In this way, you will have time Work for the association and do things for everyone. But I am different, the company may not be able to operate normally without me. Mr. Chen, you are the secretary-general."

Chen Chunlian is also a straightforward person, and she also wants to be the secretary-general in her heart. Jin Yunfei and Liu Yulan are firm in their attitudes, so she no longer refuses.

"President Jin, Sister Yulan, thank you for your trust. I will work hard and live up to everyone's expectations."

Jin Yunfei simply took out his mobile phone on the spot and called the president Yu Kefei.

Yu Kefei also agreed to let Chen Chunlian serve as the secretary-general, and he will be responsible for explaining to other vice presidents and directors.

Chen Chunlian was grateful, because Jin Yunfei didn't care about past suspicions, and because if Jin Yunfei wanted to exclude her, she might not even be a director.

Three days later in the morning.The first issue of the Footwear Newsletter is out.

Wang Tongguang, who was in charge of printing, personally escorted the shipment.

Jin Yunfei, Liu Yulan, Yu Zidong, Tan Yandeng and Xiao Yang Xiaofang greeted him in front of the post office on the first floor of the service center.

Most of the magazines are directly moved into the post office, and will be mailed from the post office to members and markets and units in various places according to the list and address drawn up long ago.

Jin Yunfei always wants to be ahead of the curve when doing things. He has already signed a contract with the post office. The postage fee for each magazine is [-] cents, and the contract lasts for three years.

The post office has a shop selling magazines, and Jin Yunfei also agreed with the person in charge that the shoe newsletter will be sold here for five yuan a copy, of which the magazine store will earn one yuan.

Everyone was busy, Jin Yunfei flipped through the magazines, found many mistakes and places that needed to be corrected, and told Wang Tongguang one by one.

Yu Zidong and Tan Yandeng also put forward more than a dozen opinions. After Wang Tongguang wrote them down, he took his men and drove back in a pickup truck.

Jin Yunfei took a copy by himself, took out [-] yuan at the same time, and bought [-] copies in one go.Ninety of the one hundred copies were sent to friends through the post office on the spot, including Cao Dinggui and others in Fujian, as well as those suppliers in Wenzhou City.

Even the two friends Jiang Zongyao and Wang Jiudan who were close at hand, Jin Yunfei also took it seriously and sent a magazine each.

The other eleven books were brought back to the company by Jin Yunfei. Apart from keeping two for himself and one for his wife, elder sister, father-in-law and mother-in-law, the other five were placed in the company library for employees to borrow.

Jin Yunfei also issued a notice that employees are welcome to comment on the magazine.

Of course, Jin Yunfei paid the most attention to the opinions of his wife, elder sister, father-in-law and mother-in-law, and even called them to the office for a meeting after lunch.

(End of this chapter)