The rise of a small town in shoe country

Chapter 54 Registered Trademarks
Jin Yunfei went out with two packs of Zhonghua cigarettes.

There is a small office in the shoe market, next door is the Hengfeng Street Office of the District Industrial and Commercial Office, and every Hengfeng Street Market Day, the District Industrial and Commercial Office will send people to sit there.

Sure enough, Liu Gongshang was reading the newspaper.

Looking at the two packs of Zhonghua cigarettes thrown by Jin Yunfei, Liu Gonggong immediately became vigilant. This kid will come to trouble, and he usually doesn't come to the door. If he comes, there must be something difficult.

Director Xiaojin, you are blatantly corrupting industrial and commercial personnel, which is illegal.

Uncle Liu, it's not as serious as you said. These two packs of cigarettes are for Uncle Liu, not for Liu Gongshang.

Liu Gongshang was happy: Haha, you boy, you are getting better at talking.

Jin Yunfei took two steps forward, reached out and wiped the two packs of cigarettes into the drawer, and said seriously: Really, I am not looking for Liu Gongshang, I have a private matter to ask Uncle Liu for help.

Uncle Liu's name is sweet, and Liu Gonggong feels comfortable. Judging from Jin Yunfei's father-in-law, Uncle Liu deserves it all.

Tell me, Xiao Jin, what private business do you have with me?
Jin Yunfei expressed his confusion and demands.

Liu Gonggong listened, lit a cigarette, took a few puffs and said: Xiaojin, you stump me.I am mainly in charge of market order, and everything must be done according to regulations.It is allowed for people to imitate your shoe samples, and I definitely can't control it.Your trademark you mentioned is not an official trademark if it is not officially registered.

Jin Yunfei asked: That is to say, I have to create a registered trademark in order to stop others from imitating me.

Liu Gongshang said: Yes, that's what it means.Once you have a registered trademark recognized by the state, once someone else counterfeit it, our industry and commerce department can justifiably sell it, and your interests will be well protected.

Jin Yunfei asked again: So, I have to officially register the trademark?

Liu Gongshang said: Yes, if you do not register formally, you will have the following questions.First, if you use this trademark, others can also use this trademark, which affects the basic role of trademarks to indicate the source of goods, and also greatly reduces the role of trademarks in representing the quality and reputation of certain goods.Second, once someone else registers the trademark first, the first user of the trademark can no longer use the trademark.Third, an unregistered trademark may be identical or similar to a registered trademark used on the same or similar goods, resulting in infringement.Fourth, unregistered trademarks cannot form industrial property rights, so they cannot become intangible assets of users.

Jin Yunfei asked again: What are the benefits?
Liu Gongshang said: There are many benefits.It is convenient for consumers to recognize the brand for shopping. The trademark registrant has the exclusive right to use the trademark and is protected by law. Through trademark registration, it can create a brand and occupy the market first. A trademark is an intangible asset, and its value can be evaluated. The trademark can be transferred. Licensed to others for use, or pledged to realize its value, trademarks are also a necessary condition for quality inspection, health inspection, etc. Local industrial and commercial bureaus at all levels supervise the quality of goods and services through the management of trademarks.

Jin Yunfei said: There are many benefits.But I heard that applying for an official trademark not only costs a lot of money, but also involves many troublesome procedures.

Liu Gongshang said: The money is not much, only three to five thousand per set. If the higher-level department has a discount, the application is successful, and the county still has subsidies.As for the procedures, it is really troublesome. It takes not half a year to go through the application of each level.

Jin Yunfei decided to apply for an official trademark registration, but it will take half a year. What will happen in this half year?
Liu Gongshang said: Xiao Jin, I will go all out to help you.You provide the list, and I will come to warn you to suppress the arrogance of those trademark counterfeiters.As for yourself, you should also improve the relationship with your customers. As long as your customers do not buy counterfeit products, your business will not be affected.

This was the only way to go, Jin Yunfei thanked Liu Gonggong, returned home, and immediately called his second brother Jin Yunxing.

Hearing Jin Yunfei's instructions, Jin Yunxing went to the workshop to find a few clever employees, got on his bicycle, and went separately to other shoe factories and self-employed people to look for those trademark counterfeiters.

After a few days, a lot of "harvests" were made. Hengfeng Township is not big, including the surrounding towns, and more than [-] trademark counterfeiters were quickly found.

Liu Gongshang did what he said, and together with his assistants, took the list provided by Jin Yunfei, visited them one by one, or advised or warned them, ordering them to stop imitating the trademark of Yunfei Shoe Factory.

The feedback from the market also made Jin Yunfei gratified. After this "crackdown", the trend of counterfeiting has been suppressed, and counterfeit trademarks will not be seen for the time being.

At the same time, Jin Yunfei himself was not idle. He went to the county a few times, accompanied by his father-in-law, and applied for trademark registration at the county industrial and commercial bureau.

[-] yuan, the registration fee is quite expensive, and it takes [-] pairs of children's shoes to earn back. Jin Yunfei felt distressed, but he didn't show it in front of his father-in-law.

Winter shoes are produced, and autumn shoes are also produced during the period. Business is booming, and the shoe factory is very busy.

The map on the wall is densely packed, with hundreds of small red flags already pasted on it, including dozens of large and medium-sized cities.

That is to say, Yunfei Shoe Factory already has hundreds of regular customers. Having regular customers means that the sales are stable, and the operation of the shoe factory has finally scaled up and channeled.

In order to stabilize customers and have sufficient funds, Jin Yunfei adopted credit sales.According to the customer's purchase volume, Jin Yunfei divides the customers into three grades, large, medium and small, and gives thousands or even tens of thousands of credits respectively.

At the end of this year, Yunfei Shoes Factory won the honorary title of top ten private enterprises in the county. Among the top ten enterprises, Yunfei Shoes Factory is the only seedling in the shoemaking industry.

For this honor, Jin Yunfei has mixed feelings, because he is afraid of "eating the big family". Jin Yunfei understands this truth.

The day before the awards ceremony, Jin Yunfei and Yue Xiuqing came to the county town together, and accompanied Yue Xiuqing to the hospital for a prenatal checkup.

The next day was Saturday. Jin Yunfei returned to his father-in-law's home after attending the award ceremony. He brought a certificate and certificate, as well as a bonus of 3000 yuan and a big red flower made of red cloth.

Yue Xiuqing could tell that her husband was Mo Ruo's wife, Jin Yunfei was not elated, but there was a little worry between the corners of his brows.

When eating with my father-in-law and mother-in-law at noon, the mother-in-law said with a smile: Yunfei, good things are coming, your father is happy, you can drink a few more glasses with him.

Jin Yunfei responded and hurriedly toasted his father-in-law.

Yue Xiuqing smiled and said: Dad, Mom, he is very happy on the surface, but in his heart he is probably only five percent happy.

The father-in-law asked: Why is this?
Yue Xiuqing said: "I'm afraid of eating rich people, people are afraid of being famous, and pigs are afraid of being strong."

Father-in-law said: No way.There are no large and medium-sized enterprises in Wenlin County. If we want to get rich, we must develop private enterprises. The government will not allow the phenomenon of eating large households.

Yue Xiuqing said: "He, he has suffered in this regard.

The father-in-law said, "Yunfei, tell me, what kind of losses have you suffered?"

(End of this chapter)