Shanghai is prosperous

Chapter 29 Footwear Wholesale Market
After clarifying his thoughts, Wang Yiyuan decided to make breakthroughs in various shoe wholesale markets in the city.

It took him less than two weeks to quickly go through all the relevant markets by sweeping the building.The shoe industry market on Qipu Road, the shoe industry wholesale market on Xietu Road, the light textile wholesale market on Cao'an Road, the light textile wholesale market on Caoxi Road, etc. There are more than a dozen large and small markets, and Wang Yiyuan left behind every stall. I got the introduction information of Xintaihu Company and my business card, and had a long or short introduction exchange with each shop owner.

Due to work needs, Wang Yiyuan's business card did not have the title of general manager printed on it, but it was still written as business manager.

Because of the rich experience in making shoeboxes and bags, or the list of influential large customers listed on the company profile, especially the influence of the well-known National Hosiery Industry in the industry, it didn’t take long for this piece The market reacted quickly.Slowly and sporadically, there were inquiries and phone calls to make shoe boxes, and feedback came back one after another.

After more contacts, Wang Yiyuan gradually discovered business opportunities.The merchants in these wholesale markets basically demand small orders, sometimes even dozens of shoe boxes or bags.Such a small quantity belongs to the type that big factories look down on, and small factories are too troublesome to do it.But small orders also have an advantage. There is less competition and relatively greater price flexibility.This is equivalent to giving Wang Yiyuan a market space to operate.

Wang Yiyuan does not dislike these small orders, and does not refuse anyone who comes. He just adjusted the price according to the order quantity, which is slightly higher than the general price, and insists on cash and spot goods at the same time.The vendors in these markets deal with people all day long, and they are all smart and sensible people. They know that because of the small batches, there are difficulties in factory production, they understand and approve of Wang Yiyuan's approach, and it is easier to talk to Wang Yiyuan's quotation, etc. In terms of price, I don't care too much if it is more than a dime, and the money is paid more readily.

After a period of time, Wang Yiyuan and Xiao Yunhua calculated, these small orders, in addition to the relatively troublesome and cumbersome production, are actually not bad for the factory's profit, even more cost-effective than some long-term orders.This strengthened Wang Yiyuan's idea of ​​continuing to develop this business.

For several weeks in a row, Wang Yiyuan left early and returned late, and basically stayed in the urban area during the day, just contacting and receiving orders and coordinating deliveries between these markets.After working for a long time, Wang Yiyuan is basically familiar with the vendors in these markets, at least by face.Merchants all know that there is a tall little Wang who does printing. Regardless of the size of the order, they like to hand it over to Wang Yiyuan.

From the factory in Haitong Road, Wang Yiyuan usually takes the starting station of No. 178 in Wujing to the terminal station of Tianyaoqiao Road and Xingeng Road in Xujiahui. The bus No. 178 is more convenient. Not only are there many trips, but the terminal is at Xujiahui, which is very convenient for traveling again.What's rare is that the late bus of this train will run until 11:30 in the evening, which basically won't delay Wang Yiyuan's time to return to the factory.

Because the distances between various markets are relatively far, riding a bicycle is unrealistic and unbearable, so Wang Yiyuan bought a new battery car, which is more convenient for running.After getting off the bus, Wang Yiyuan rode a battery car and ran around the various markets.Just charging is a bit of a hassle.Later, I got acquainted with the vendors, and the battery cars were sometimes stored in their shops, which not only solved the problem of charging, but also solved the problem of storing them at night.

As soon as the market opened early in the morning, Wang Yiyuan came to the shoe wholesale market on the basement floor of Xingda Market on Qipu Road, and stopped in front of a shop specializing in sports shoes.

The owner of this shop is from Shanghai, whose surname is Hu. Wang Yiyuan got to know him well, so he called him Lao Hu.Lao Hu was originally a car contractor for a state-owned leather shoe factory in Shanghai. In the early 90s, the company was restructured, and the leather shoe factory was bought by a Zhejiang boss. The brand stayed in Shanghai, but the factory moved to Zhejiang.Lao Hu's family is in Shanghai, so it is impossible to go to Zhejiang to work for a long time, so he was laid off.After being laid off, Lao Hu thought about it, took the compensation from the factory, started his own business, and set up a shoe repair stand at the gate of his community.He quickly made a name for himself because of his skillful workmanship and fair price.Lao Hu still misses his glorious period in the leather shoe factory. In Lao Hu's original words, he is an original and genuine laid-off worker who once held a solid job.

Around 2000, the Shanghai Qipu Road market began to be rebuilt and expanded. Lao Hu saw the business opportunity and resolutely gave up his small and successful shoe repair stall. He borrowed nearly 60 yuan from someone to buy Get off the current pavement.The pavement is relatively large on this floor, with more than 50 square meters.In a few years, with the growing prosperity of the Qipu Road market, the price of this shop has doubled several times. The size of the market is similar, and the rent of a shop in a location that is not as good as here is more than 60 yuan, which is still in short supply.Lao Hu is now the sole agent of several Jinjiang brand sports shoes, employing 3 salespersons, and the business is doing very well.

Wang Yiyuan walked into the shop, but he didn't see Lao Hu.The salesperson was familiar with Wang Yiyuan, and pointed to the innermost part with his finger.The innermost room is a compartment, which is divided into upper and lower floors, which are the temporary turnover warehouse and Mr. Hu's office.Push open the office door.Lao Hu was making tea inside, when he saw Wang Yiyuan coming in, he called Wang Yiyuan to come over for tea, come here, Tieguanyin just brewed.

Lao Hu asked Wang Yiyuan to make paper boxes a few times before, so he spoke more casually.Lao Hu made fun of Wang Yiyuan and said, Xiao Wang, don't be too nice as a salesman, you are more punctual than us.Your boss will be so happy.How much money will I send you, are you so active?

Wang Yiyuan took a sip of Tieguanyin and said, how about I come to you to work?Send me more.Mr. Hu said, OK, I am optimistic.It’s just that you might not be able to stay in our small place.Both of them couldn't help laughing.The three tastes of tea, Wang Yiyuan said, the current shoe wholesale market, especially sports shoes, is pretty good in my opinion.I was thinking that Hu always can make a fuss about this.

Mr. Hu smiled and said, you young people have a lot of ghost ideas, what ideas do you have, tell me?Wang Yiyuan took a sip of tea and said that the Tieguanyin soup was relatively light and slightly sweet.The old nonsense said that this is a new tea, Tieguanyin with a light fragrance.

Wang Yiyuan said, when it comes to business, Mr. Hu must be much better at it than me.I don't dare to play tricks on the door.I'm just a bystander. I have a suggestion. Since sports shoes are so easy to sell, wouldn't it be better if I could create my own brand.Done well, not to mention a lot less restrictions, and more freedom to play.

Just as Lao Hu was about to heat water in the teapot, when he heard Wang Yiyuan's words, he put down the kettle, clapped his hands, and said, "Xiao Wang, you're smart, you're thinking of going with me."Wang Yiyuan said that it is not easy to build a brand, and it is definitely not something that can be accomplished overnight, and requires long-term persistence.Aren't you doing pretty well now?Mr. Hu, you have to think about it.

Lao Hu went on to say with great interest, I have actually thought about this for a long time, and I have a preliminary idea, but I have not made up my mind.As soon as you talked today, I made up my mind to wade through the water first.I have thought about the OEM factory, and I put it in the factory in Quanzhou where I originally bought the goods. The styles are the best-selling styles in the market and branded with our company's brand.

The conversation was very speculative, and then even discussed many things in some details.Because Wang Yiyuan is not familiar with the sports shoe market, he mainly listens to Mr. Hu and expresses his opinions from time to time.Before I knew it, it was noon, and Lao Hu insisted on inviting Wang Yiyuan to a restaurant for a meal.Wang Yiyuan politely refused.Mr. Hu finally said that if his brand can be successful, he must give Wang Yiyuan a big credit.

Wang Yiyuan bought an [-] yuan lunch box from a roadside itinerant vendor, and was squatting on the side of the road to eat.A middle-aged man wrapped in a down jacket came over mysteriously, and asked softly, brother, are you here to wholesale clothes?Wang Yiyuan didn't know what was going on, so he looked at him with a mouthful of food in his mouth, but didn't speak.The middle-aged man said, brother, we have many world-brand suits here, and they are on the fourth floor. Do you want to take a look?Wang Yiyuan understood that it turned out to be selling fake and shoddy clothing.So he shook his head.The middle-aged man walked away resentfully.

Not long after, another middle-aged woman walked over, wearing a thick winter coat, and asked if she wanted brand-name shoes.Wang Yiyuan still shook his head and said, no need.

Wang Yiyuan thought to himself, how come there are so many counterfeit and shoddy products in the market, are they not afraid of being caught?

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(End of this chapter)