Shanghai is prosperous

Chapter 30
Lao Hu's movements were quick, and he would call Wang Yiyuan over in a week.This time, there is an extra friend of Lao Hu. Lao Hu introduced that this is the big brother of our market and the secretary-general of our association.

The three devoted an afternoon to discussing.Lao Hu finally made up his mind to make a batch of sports shoes to test the market first.He commissioned Wang Yiyuan to help design a logo and shoe box.What Lao Hu meant was that if it succeeds, then a series of work including brand planning, publicity and promotion, packaging, manuals, etc. will be handed over to Wang Yiyuan.

Wang Yiyuan said truthfully that our company is only engaged in production at present, and of course there is no problem in designing shoe boxes.However, other aspects of design are still weak, and I am afraid that I still have to find a professional company to do the logo design.Mr. Hu said, I know this, but I trust you, and I will leave these things to you.Wang Yiyuan said, in this way, I will help you find a professional design company, and they will come to you for a discussion, and you will also communicate your ideas with them.President Hu agreed.

Printing and design can be regarded as peers. Wang Yiyuan usually deals with design companies, and Wang Yiyuan knows a lot of design companies.After careful consideration, Wang Yiyuan selected a medium-sized advertising company.

Although this company is not big, it is very well-organized in terms of logo design. It has done brand planning and program implementation for many large companies, and is well-known in the industry.The owner of the company is also surnamed Hu, named Hu Xue, 25 years old, a young girl from Shandong who is full of vigor.Hu Xue has printed corporate sample albums in the Taiwan-Shanghai company.Wang Yiyuan has dealt with her several times, and feels that she is a real person and capable in doing things, so it is more reassuring to entrust her with the logo design this time.

Wang Yiyuan recommended Hu Xue and their company to Lao Hu.After several communications, revisions and supplements, the design of the trademark was finalized, and the packaging style of the shoe box was also finalized, including shoe boxes, bags, manuals and other complete sets.Mr. Hu decided to try to produce [-] shoe boxes in the first batch, that is, to take out [-] pairs of sports shoes first, and to test the reaction of the market first.

At this time, Xintaihu Company was involved in some troubles with Xiaoxie, another customer in the textile market.What happened was like this. This customer made [-] shoe boxes and used the public version of the box sample, which is a common shoe box style in the market. There is no brand logo, no address phone number, and no name of the manufacturer. .This kind of shoe box is very common in the market, and there is no problem with the production and delivery of Xintaihu Company in accordance with normal procedures.

The problem lies with the customer. It turns out that Xiao Xie is really courageous. With this batch of boxes, he added a few colored self-adhesive stickers on the conspicuous places of the shoe box, but these stickers are grandiose. , marked with the brand trademark and barcode of a relatively well-known domestic sports shoe manufacturer.

And all of this, in fact, has been secretly targeted by the real manufacturer.As a result, this batch of sports shoes had just been put on the shelves, and none of the pairs had been wholesaled or retailed yet. They were caught by the manufacturers and business managers early in the morning.Both people and goods are being seized, and the five hundred pairs of sneakers piled up in the warehouse have become evidence in court.After several rounds of interrogation, the boss Xiaoxie refused to say that he purchased the label separately, and only insisted that the manufacturer of the packaging box was Xintaihu Company.

In the morning of the next day, three people from Wujing Zhenhai Road Industrial and Commercial Office brought two people from the manufacturer to the production workshop of Xintaihu Company.Xiao Yunhua was busy next to the paper-folding machine when the workers brought the businessman and the others over.In the past few days, a batch of boxes had to be produced urgently, so Xiao Yunhua and Wang Liping both helped out in the workshop.

When Xiao Yunhua saw the person with the hat coming over, he didn't take it seriously at first, thinking it was a routine inspection of the printing factory.The printing industry is a special industry, which not only requires formal approval, but also a special industry license issued by the public security department. In normal times, there are also regular and irregular sampling inspections by the public security and industry and commerce departments.

The head of the industrial and commercial office is Wu Zhixin, the deputy head of the marketing department, and Xiao Yunhua also knows him. He came to the factory to guide the work when he first moved to the factory.Xiao Yunhua quickly patted the dust off his hands and body, smiled and said hello, Section Chief Wu, come to check the work?Section Chief Wu waved his hand and said, you are busy, you are busy.We're just here to see.

The two people from the manufacturer dispersed as soon as they entered the workshop, picking and picking in every corner of the workshop, especially the waste paper and waste disposal area, as if they were looking for something.Wang Liping's eyes were sharp, and she felt that this inspection seemed a little special, she walked over and pulled Xiao Yunhua's clothes, and pouted at the two people.Xiao Yunhua didn't care, and led the three people from the business to the office in the cubicle on the second floor.

After making tea, Section Chief Wu said, Xiao Xiao, this is also a routine inspection.Go and get the recent paper and consumable receipts, finished products receipts, and delivery receipts. We need to take a look.These materials are all at Wang Liping's next door, Xiao Yunhua stood up and prepared to get them.Section Chief Wu said inadvertently, this time we will focus on one of your customers, Xie Weihe from China Textile City, please bring all their contracts and delivery documents.

As soon as Wang Liping heard Xiao Yunhua's report, she immediately understood that the client surnamed Xie must have had a problem.She left the workshop and quietly called Wang Yiyuan at the gate.

Coincidentally, Wang Yiyuan had just arrived at the textile market.After receiving the call, Wang Yiyuan was a little uncertain about the intentions of the business and did not know what happened.He told Wang Liping on the phone, I contacted this customer, so there shouldn't be any problems, right?I think so, you should give him all the materials according to the requirements of the industry and commerce, and I will come back as soon as possible.After the phone call, Wang Yiyuan wanted to turn around and go back to Wu Jing's factory.

Just turned around and took two steps, he thought again, since he arrived at the textile market, he should go to the customer's shop first, anyway, the businessmen are here, so they won't delay for a while.

Wang Yiyuan walked quickly to the customer's shop on the second floor, only to see that the shop was closed tightly, and the shutter door was pulled down, and two long seals with the red seal of industry and commerce were pasted crosswise on it.Feeling the seriousness of the situation, Wang Yiyuan hurriedly inquired about familiar merchants at the nearby stalls, and only then did he know what was going on.He quickly contacted Xiao Yunhua, told Xiao Xie about the client's affairs, and made Xiao Yunhua pay more attention to the actions of the business.Wang Yiyuan was still worried, so he called Wang Liping again, telling her to be careful and call quickly if she had something to do.

The people from the industrial and commercial office flipped through the materials on the table, and wrote down something in the small notebook from time to time.Nearly an hour later, two people from the manufacturer followed up and whispered beside Section Chief Wu for a while.After taking a sip of tea, Section Chief Wu seemed to ask Xiao Yunhua casually, "Xiao Xiao, why don't you seem to have printed barcodes on these documents, or records such as barcode labels?

Xiao Yunhua felt that Section Chief Wu's question was abrupt and strange, so he blurted out that we didn't have it in the first place.

Wang Liping, who was sitting next to her, heard some of the meanings and seemed to understand something, so she explained to Section Chief Wu with a smile, and said, our factory does not produce barcode printed matter. Wu Ke, you have also seen it in the workshop, and we also There is no machine that can print barcode label paper, how can I do it?

When Wang Yiyuan returned to the factory, a group of people from the industrial and commercial office had already left. Section Chief Wu and the others did not leave any clear words to express their actual meaning before they left. They just said in general that the production of the new Taihu company should pay attention to compliance , especially emphasizing that things that violate the law must never be done, and they are resolutely not allowed to do so.Wang Yiyuan, Xiao Yunhua and Wang Liping discussed it in the office for a while, but they couldn't figure it out.

Xiao Yunhua tentatively said, why don't you call Wu Ke and ask?Wang Yiyuan thought for a while, then said slowly, don't hit him yet.When they came here today, they only said that it was a routine inspection, and they didn't say that we produced fake and shoddy products. It seems a bit inappropriate to make this call now.Let's talk in a few days.Wang Yiyuan thought for a while, and then said, these few days, I asked Mr. Xie, an old cousin from Jiangxi next door, to ask him sideways, which would be more appropriate.

Xiao Yunhua said again, but having said that, I don't think we made any mistakes in this matter.Wang Yiyuan said, we definitely did not make mistakes.But this incident also reminded us.In the future, we need to pay more attention to how we deal with customers and how they behave as a person.In terms of contracts between the two parties, delivery documents, etc., we must always be vigilant.In particular, in the future, whenever there is printing, no matter how much the amount is, even if it is only a few cents, a contract must be signed.

Wang Liping interjected and said, I think what Brother Wang said makes sense, there is nothing wrong with being careful in everything.

There was no words for a while, and everyone fell into silence.One is that although the Industry and Commerce came to check today, they don't know what will happen next.The second is that if something really happens to the company, no one knows what to do. It is such a small broken factory, and there is not much money, almost nothing; I know some important people, and I don't know who to go to, so everyone's mood is unavoidable.

(End of this chapter)