Shanghai is prosperous

Chapter 41

Not long after moving to the new office, one morning, Wang Yiyuan walked to Longshui South Road to take bus No. 733 to the Qingfang Market on Xietu Road.I happened to find that there was a long, long line in front of an early breakfast shop on Longshui South Road not far from Tianyaoqiao Road.

Queuing for shopping is normal in Shanghai.But Wang Yiyuan was still surprised by such a long queue. There are so many people scrambling to eat something that sells breakfast?Looks like things should be fine.So he also went to line up.

It turned out that this is a bean flower shop opened by a Sichuanese.After queuing up to eat, Wang Yiyuan felt that the taste of the bean curd here was quite good, very similar to the recipe and taste of his hometown in Hunan.

Different from the general practice in other places, the method of bean curd here is very unique.The first is to make and sell on-site, which is relatively rare in Shanghai itself.The second is that the raw soybeans are mixed with rice. According to the ratio of one catty of soybeans to about a handful of rice, the bean curd made with rice will be very tender, white and smooth, and the taste of the made bean curd is really incomparable. .The third is that the whole process is purely manual grinding and beating, without using machines.The fourth is to use a large iron pot to cook the soup, not the common stainless steel cauldron, but a wide-mouth iron pot, so that it will be more even when adding alkaline water in the later stage.

In the process of processing, first soak the soybeans with rice in warm water for 2 hours to swell the soybeans, then manually use a millstone to grind the pulp slowly and finely, and then filter all the soybean juice with hemp cloth Pour into a large iron pot and bring to a boil.At this time, the soy milk comes out, and a part of it is usually scooped out to drink as soy milk.

For the rest, immediately turn to low heat, scoop up a small spoonful of lye water with a spoon and slowly swipe across the surface of the soy milk in circles, melt 2-3 small spoonfuls at a time, and wait for observation. At this time, the bean curd flocs will begin to appear in the soy milk , more and more, more and more, and then add alkaline water from time to time, until the bean curd is completely condensed, and put it directly into the container with a large spoon, and it becomes a delicious bean curd.

The last is seasoning. Yishui’er’s small dish contains minced garlic, minced ginger, mustard rice, light soy sauce, vinegar, Sichuan red pepper and chili oil, pepper powder, chicken essence, minced shallot, and sesame oil. You can add it according to your own taste.

From then on, Wang Yiyuan liked the tofu curd in this small shop on Longshui South Road. Sometimes he had something to do at night and was late to return to the factory, and he even settled three meals a day here.He picks up tofu curd, scoops up seasonings, and adds a bowl of white rice, often eating very hearty!

After work, Wang Yiyuan proposed a treat, and he also called Xiao Yunhua over from the factory, and everyone went to eat bean curd together.

The busiest period of the factory has finally passed. The printing business of the Du Yule sisters foreign bank finally survived the production climax, and the first phase of delivery was completed on time with quality and quantity guaranteed, and it was transferred to normal production.

During the period, Du Yule also did what he said. Not only did he come to the factory to help out, but he also brought Xie Yuqi to the office on weekends to sort out materials, improve documentation and participate in proofing production.

But Du Yule was also a little angry. For five days in a row, she only saw Wang Yiyuan, and she just said hello.She said to Xiao Yunhua, is your boss really so busy?
But Xiao Yunhua said, are you really so busy?You don't know.You should ask first, where does he sleep every night during this period of time?

Du Yule was very gossip, and when he heard this, he immediately became interested.She whispered, where to sleep?Is Wang Yiyuan talking about a girlfriend?

Xiao Yunhua could only smile wryly, hehe, it seems that Wang Yiyuan's girlfriend has become everyone's concern.Only if he really had something to talk about.

When it comes to Wang Yiyuan's personal problems, from the perspective of others, at least Wang Yiyuan's own current conditions, as long as he is not too picky, the object should be easy to find, and it does not mean that no one is interested, but now the reality It just didn't, and there hasn't been much improvement.

The main possibility is that Wang Yiyuan is relatively busy and cannot allocate too much energy and time to develop this time-consuming and laborious task.At the same time, his own social circle is relatively narrow. Except for the female workers in his own factory, Wang Yiyuan can count on ten fingers the number of women he knows.

In fact, Wang Yiyuan himself was a little anxious.But the matter of finding a wife cannot be rushed, nor can one do whatever one wants.Wang Yiyuan himself had no better way.Step on the watermelon rind, no matter where you slide.Wang Yiyuan can only comfort himself in this way.

Wang Yiyuan's article on brand building of agricultural products, after several group discussions, the article has been expanded and revised in some aspects.The first is to consolidate the foundation of agricultural product brand creation, such as accelerating the promotion of agricultural standardized production, strengthening the supervision of agricultural product quality and safety, and strengthening the main body of agricultural product brand creation.

The second is to carefully cultivate and build agricultural product brands. More explanations have been given on creating and cultivating regional public brands of agricultural products, promoting the strong alliance of agricultural product brands, and vigorously promoting the branding of agricultural products.

The third is to strengthen the policy support for agricultural product brand building. It has made some more detailed explanations on increasing financial support and promotion, establishing an agricultural product brand reward mechanism, innovating the financial support mechanism for agricultural product brand building, and some safeguard measures.

Teacher Yu, the teacher in charge of this article, even moved it into the classroom of the MBA seminar that Wang Yiyuan was studying. The results of the final discussion serve as a perfect supplement to the article.

Of course, Wang Yiyuan also got substantial benefits.First of all, the main content and main spirit of the article were finally written into the relevant documents at the city level, requiring it to enter the scope of the pilot work of the first batch of farmers' professional cooperatives, and then sum up the experience and promote it in the whole city.

Secondly, Wang Yiyuan, as the brand director of Huxue Advertising Company, was hired as a special brand consultant for the pilot work.

Thirdly, with Wang Yiyuan as the first author and Lao Xie as the second author, the article was published in the Shanghai Agricultural Journal and the Journal of Jiaotong University, which aroused great repercussions, and the article was reprinted and cited many times.Although these are all later stories, they are also the foreshadowing planted here.

These ten days, whether it is short or not, is long or not.Wang Yiyuan is still somewhat in a daze even now that so many things happened one after another very closely.Wang Yiyuan has a lot of feelings about the tense and busy experience of these ten days.

Especially at the joint meeting of the pilot work of farmers' professional cooperatives, Wang Yiyuan, a young layman, made a speech on brand building and marketing of agricultural products in front of a large number of old professors and experts.Unexpectedly, someone called him an agricultural expert at the meeting, which made Wang Yiyuan very embarrassed and ashamed for a while.

He smiled self-deprecatingly at Professor Xie, I never expected that because of just one article, I would quickly become an expert in agriculture in the past ten days, almost on the same level as you.

Old Xie joked, "Wang Yiyuan, this time, I'm in your favor."He continued with a contemptuous smile, teasing Wang Yiyuan, he is just an expert Wang, you may be thinking too much.If you want to be on an equal footing with me, you have to flatten your backside before you are qualified to say this.

However, Wang Yiyuan still maintained his usual calmness in front of this series of honors.He still does not forget his original intention, whether in various large or small related meetings, or in the fields, he has not forgotten to sell various styles of packaging boxes designed by himself.Wang Yiyuan not only made a series of exquisite samples, but also made display brackets and posters. Whenever he has the opportunity, he never forgets to make an appearance for publicity.

Because of the season, Nanhui's peaches and Qingpu's strawberries will definitely not be able to produce this year. Now Wang Yiyuan and the others are focusing on the promotion of Malu grapes and Chongming citrus series.

But what frustrates Wang Yiyuan and the others is that there are many people who agree with these two series of packaging boxes and agree with their packaging and promotion methods, but there are not many customers who actually buy or intend to buy the products.Except for the Agricultural College of Jiaotong University, the Shanghai Academy of Agricultural Sciences, and the villages and towns where the products are produced, there are some courtesy and sporadic purchases, while others are almost indifferent.

Wang Yiyuan called Hu Xue to discuss.According to the solar terms, early-maturing grape varieties will start to be picked in early June, and they may be available in large quantities in the middle of the month. If the grape series boxes cannot be promoted before then, then this year's grape season will basically have no effort. What a hope.But the two did not discuss any good plan in the end.

He suddenly remembered the salesman Zhu Feng, whose home is in Malu.So he decided to transfer Zhu Feng here, and first go to the relevant villages and towns of Malu Putao, especially to get in touch with the farmers' professional cooperatives and get acquainted with the relevant situation.

Douhua shops generally have fewer customers at night, so the place looks much more spacious.Wang Yiyuan and his group of seven people put together two tables so that they could all be seated.Before Wang Yiyuan came, he called in advance and asked the Douhua shop to reserve Douhua for ten people.Douhua is freshly ground bean curd, and it is still steaming when served.

Wang Liping said, Boss Wang, it's fine if you pick on us.There are still a few carton factories today, and the customers who have helped us a lot are here. You let them eat bean curd, it seems that our company is a bit stingy.

The seasonings are all here, you add them yourself.Don't be stingy, let's taste the taste first.Wang Yiyuan said.

After everyone put the prepared bean curd into their mouths and tasted it, the three from the carton factory spoke first, oh, it’s really delicious.The taste is quite delicious.

Wang Yiyuan said, I knew you would say so.Your Jiangxi tastes similar to ours in Hunan, so I brought you here.The bean curd here has an authentic taste, and after eating, there is still a unique fragrance in the mouth, which is endless aftertaste.In the words of Zhu Feng and the others in Shanghai, it is spiritual.

After a while, the bean curd was swept away, and everyone was full of praise.In the end, the shopkeeper brought out all the tofu curds that were originally reserved for himself for dinner, and let a few people eat to their heart's content.

(End of this chapter)