Shanghai is prosperous

Chapter 40
Since Wang Liping moved to the factory dormitory, if there were no special circumstances, Wang Yiyuan, Xiao Yunhua and Wang Liping would usually have dinner together in the factory cafeteria.After a busy day, everyone can relax, even drink some wine, joke with each other, and talk about some interesting things about each other.In this way, on the one hand, you can adjust your emotions. Of course, the most important thing is that everyone can discuss the big and small affairs of the factory during the day.Xiao Yunhua jokingly called it a factory round table meeting.

That night, Wang Liping just complained.She said while eating, I think the business department still needs to increase the number of people as soon as possible.Now I'm in a panic all by myself, and I can't be busy at all.

She said to Xiao Yunhua, Xiao Yunhua, you don't know that today, Sister Du and Xie Yuqi brought in a lot of materials, those broken things, just sorting and registering, I spent most of the day.

In the past few days, Xie Yuqi and his bank are slowly coming in with a large number of materials to be printed, but each one must be proofed and confirmed before production.Wang Liping was too busy with this. Not only did she have to classify and register, but she also had to negotiate prices one by one according to the sample, and then place an order for the factory to arrange proofing. Waiting for the formal order.

Wang Liping murmured, "It's too cumbersome to have a flat belly. I feel dizzy all day long, and my head is constantly buzzing with them. Even sleeping and dreaming at night are all the strings of numbers quoted in the quotation. It's really too complicated." Tortured.

Xiao Yunhua was also full of bitterness.He said that the list of this bank is really numerous and complicated.What's so fucking amazing is that many of them are in English, and there are only a few subtle differences in numbers or words between many of the documents. If you are not careful, it is easy to confuse them. It will test the patience and carefulness of our workers. up.

Wang Yiyuan is too busy these days to be dizzy.Not only did he have to take care of the business of the factory, but he also promised Professor Xie that he would publish articles on brand design and marketing of agricultural products this week.Although with the assistance of the two little girls sent by Hu Xue Company, I checked a lot of information and various related data, but at the beginning, I still can't get the point. The scattered thoughts are also very incoherent, and it seems that they will not be able to take shape for a while.Seeing the time passing day by day, Wang Yiyuan also began to get angry.

But Wang Yiyuan still tried his best to appease Xiao Yunhua and Wang Liping.He said, comrades, the foreign-funded bank’s list, because it is a regular list, is also a long list, not to mention a lot of varieties, many of them are in foreign languages, and I can’t read a few big characters.Therefore, we have to work harder, the dawn is ahead, no matter how hard it is, everyone must try their best to overcome the difficulties in front of them.

Wang Yiyuan specifically said to Wang Liping's husband Li Guanglin, Comrade Xiao Li, you can replace Xiao Yunhua and me, and show some sympathy to Ms. Wang Liping during this time.

Li Guanglin said with a smile, you two, this is not something you can do casually.For my own wife, I still have to insist on doing it myself, so I can feel more at ease.

Xiao Yunhua said with a smile, it's just you, why, you still don't trust us?
Li Guanglin took a big gulp of white wine and said with a smile, can I rest assured that I am such a flowery wife?Looking around, I can't help but feel that many people are about to burst out.

Wang Liping smiled, pinched her husband's waist, and said happily, Xiao Mian, who cares about you?It's like a tiger, the three guns are the same.

Wang Yiyuan thought for a while, and said to Wang Liping seriously, I think so, on the one hand, you can ask Zhu Feng to take more responsibility, and at the same time, I will contact Hu Xue again to see if the salesman she introduced can arrive sooner.Second, I went to talk to the carton factory boss Xie. Anyway, I think there are many idlers in their office, especially the accountant, and the two girls who specialize in design. Let's see if they can lend it to us for a few days.

Wang Liping said, what you said is open and bright.As for the Zhu Feng you mentioned, I think it's better to forget it, and the more gangs will become more chaotic.But the women in the carton factory you mentioned borrowed from you?How else do you want to use it, huh?
Several people understood and laughed, and Wang Yiyuan also laughed.Wang Liping continued, "They are all more or less relatives of Boss Xie, so you're probably too embarrassed to speak up."

Wang Yiyuan said, what I just said was borrowing, and I will return it after I am busy with this period.Of course we must also pay, why not?He continued, and at the same time, I also talked to the master, let her understand the difficulties of the factory, and ask them to sort out the materials to be printed before entering the factory.

As for the factory, I think so.Wang Yiyuan went on to say that according to the current business development trend, the business of the factory will probably increase even more in the future, and the tasks and responsibilities of production management will also increase accordingly.From my point of view, we might as well elect two supervisors among the workers, one is responsible for printing, and the other is responsible for post-processing and proofing.Of course, because the factory is small, it is impossible to do full-time management. I think it is still possible to do part-time production.Xiao Yunhua, you can think about it.

Xiao Yunhua nodded, expressing approval.He picked up a large piece of plum dried vegetables and braised pork, and said, don't need two, let's consider one person first.I make more of it myself, it doesn't matter.

Wang Yiyuan put down his chopsticks and immediately called Hu Xue. First of all, he thanked the two employees she dispatched for their help.He then urged Hu Xue on the phone, you contact the recommended salesperson and ask her to come over for an interview as soon as possible. The factory is in serious shortage of people and urgently needs fresh blood.

Then he called his master Du Yule again.Wang Yiyuan talked about the current situation of the factory's urgent shortage of manpower.Du Yule was very straightforward, and said, I just have three days off, so I will come to the factory to help these days.Wang Yiyuan expressed his gratitude.

Du Yule said with a smile on the phone, Chairman Xiao Wang, please don't forget that I am also a shareholder of the factory, and I also have my interests in it.This weekend, I will definitely bring my cousin to the factory to help.

Early the next morning, Wang Yiyuan went to the carton factory to thank the boss, and politely proposed the idea of ​​borrowing someone from him.

When Boss Xie heard this, he couldn't help being amused, and said, Xiao Wang, it seems that you are really shrewd, and you can even come up with such a ghostly idea as borrowing someone.I've lived for so many years, and this is the first time I've heard of it.Thank you, Boss Wang, for being able to speak out.Is there anything else you can't think of and dare not do?
Wang Yiyuan was somewhat embarrassed, but just laughed along with him.

Boss Xie said, well, don't be amused.People can give it to you, but you also have to show some kindness to them.Seeing that you are so reluctant to spend money like this, this time a few packs of snacks and a few catties of fruit will definitely be missing.

Chasing left and right, on Friday morning, the report on the branding and marketing of agricultural products finally took shape.Wang Yiyuan looked at it again and again, and felt that it was still passable.He quickly called Lao Xie to tell him, and then sent him an email.

The title of this article by Wang Yiyuan is the implementation plan for brand building of agricultural products in Shanghai.The core idea is to take the establishment and pilot of farmers' professional cooperatives this time as an important starting point, relying on Shanghai's characteristic agricultural resources and industries, adhere to the basic principles of "market leadership, enterprise main body, and government guidance", and use existing traditional superior agricultural products Based on the brand, we will accelerate the brand building of agricultural products in Shanghai, focus on cultivating a group of highly competitive agricultural product brands, and enhance the market competitiveness of agricultural products.In order to achieve the promotion of agricultural regionalization layout, standardized production and industrialized operation, accelerate the transformation and upgrading of Shanghai's agriculture, improve the brand quality of agricultural products, realize the upgrading of the value chain, increase effective supply, improve the quality and efficiency of the agricultural product supply system, and create a road with Shanghai's local The characteristic brand is the road to strengthen agriculture and promote agriculture.

Old Xie Zai read it carefully three times, and the first thought in his mind was that if you dare to think and act, you will be fearful in future generations.Throughout the article, the thinking is unique, the idea is novel, and the formulation of the brand building of agricultural products is completely new. The arguments are sufficient, well-founded, and analyzed in detail. It has strong practical and guiding significance, and has great operability. .

How can agricultural products with local characteristics truly stand up and go global? This is also a subject that Lao Xie has been thinking about and researching for some time.At that time, in China, almost all agricultural products were facing a serious problem. Many good products could not be exported, had no sales, and could not be sold.In fact, cities have a very large market demand for high-quality agricultural products. Modern people's consumption concepts like to return to the basics, but it is difficult to buy fresh or authentic local agricultural products with unique tastes in big cities.

How can we seize the opportunity and realize the upward sales of agricultural products?This article by Wang Yiyuan brought Lao Xie a great surprise from another special perspective and thinking.

Wang Yiyuan pointed out in the article that the most critical of these is the issue of agricultural product brands.Without a brand, there is no trust. Consumer demand for agricultural products will eventually stop because of trust issues. After all, people care more about health issues than uniqueness.The brand of agricultural products can effectively combine marketing and traceability to control the quality of agricultural products. It can also reflect the cultural connotation of agricultural products and individualized local and regional characteristics. Branded agricultural products are definitely the needs of the market.

The article said that a brand is like the coat of agricultural products. It can be glamorous or simple. As long as you find your own positioning and the right target group, you are destined to bring immeasurable value to agricultural products.

After reading the whole article, the old Xie Jijie applauded, and even felt a sense of enlightenment on some issues.He also feels that the brand is something that can be relied on for a long time. The brand brings quality and integrity. As long as there is a good brand, no matter what channel it is through, sales conversion can be achieved very well.

Lao Xie immediately called Wang Yiyuan, and he said to Wang Yiyuan in surprise, Xiao Wang, I have read your article several times.I think it is very good, it has very good reference and practical value.In this way, on Sunday, we will find a few experts and have a small-scale discussion first.Today and tomorrow in two days, you come to my place, let's check it out first.I will ask for leave for your class at Jiaotong University tomorrow.Look, how about it?

(End of this chapter)