Shanghai is prosperous

Chapter 39

Hu Xue was very surprised to see Wang Yiyuan's phone number displayed on the phone.She thought to herself, this kid is usually very attractive, and he refused to meet him several times.Why did you even take the initiative to call tonight?
She answered the phone, and was even more surprised when she heard that Wang Yiyuan was going to meet her for dinner.

She asked with some uncertainty, tomorrow is Sunday, are you sure we will have dinner together?
Wang Yiyuan smiled, Mr. Hu, what's the matter, is it so difficult to eat your meal?Is there still a queue?
Hu Xue laughed and said, Miss Ben's dinner was indeed a queue, but as long as he is a handsome guy, he always has the right to jump in the queue at any time.Hu Xue also happened to be looking for Wang Yiyuan, and she wanted to use some cardboard boxes to make a booth design.She mentioned several sizes, and asked Wang Yiyuan to bring two samples each by the way.

She went on to say, it's just that there are too many cartons, and I also think your factory is far away, what should I do?So the two agreed to meet at the office on Xitai Road.

It was quiet in the corporate office on a Sunday afternoon.Wang Liping was fine anyway, so she followed.She made each a cup of instant coffee.It's hot, holding it in your hand, it can also resist some of the coldness of the early spring.

Hu Xue said, Boss Wang, tell me.In such a cold day, what on earth do you have that is worth this lady's trip all the way here?
Wang Yiyuan said with a smile, let's drink coffee first.Later, we will have a brainstorming session, mainly to ask you some design and marketing issues, and learn from you.

He spread out the newspaper left by Lao Xie yesterday to Hu Xue. You can also read the headlines on the front page of this newspaper first, read it while drinking, and we will discuss after reading it.

After reading for a while, Hu Xue left the newspaper, looked at Wang Yiyuan, and said puzzledly, "Old Wang, I don't seem to see anything special?"
Wang Liping said, that's right.Now the city of Shanghai is starting a pilot project of this specialized farmer cooperative.

Hu Xue still didn't understand, and said, yes.But what does this have to do with us?
Wang Yiyuan said to Wang Liping, stop playing charades.Let me tell you.So Wang Yiyuan explained in detail the process of Lao Xie's participation in this farmers' professional cooperative, as well as his relationship with Lao Xie.

In the end, he also talked about his immature ideas about packaging design for agricultural products and marketing promotion.

Wang Yiyuan said that since farmers' professional cooperatives are to be established, the final foothold will definitely be the sale and purchase of agricultural products.In this way, a lot of packaging may be required, of course, design, product planning and design, marketing and other aspects.

Hu Xue took a sip of coffee and held it in his mouth for a while before continuing to swallow it slowly.She said slowly, designing packaging for agricultural products, not to mention you, in my impression, there seems to be not many precedents in Shanghai, or even in the whole country.As for the marketing of agricultural products, I am afraid that it is also a new thing in the whole country.

Wang Yiyuan asked, not sure, or is it difficult?
Hu Xue thought about it for a while, and then said, if you just do packaging or brand design for agricultural products, you must make a fuss about the unique aspects of the product itself, the place of origin, and local customs and culture.Although these are cumbersome, they are not too difficult.The question is, who will sell it to when it is finished?You are not going to register a trademark yourself, or sell grapes, or peaches?
Wang Liping was laughed at.She said, these are all the whimsical ideas of our boss Wang last night.Maybe he didn't even think about whether it was feasible or not.

Wang Yiyuan scratched his head and said, I really didn't expect this step.I just wondered if it would be feasible to do packaging or branding for produce.As for the market reaction, how big the market space is, or whether the market accepts it or not, and how deep the acceptance is, these are really not considered.

Hu Xue said, of course, as long as the preliminary work is done well, all these will come naturally and naturally.The key is whether the brand design and packaging of agricultural products in the early stage can be accepted by farmers and the market, and to what extent is it acceptable.

Wang Yiyuan said, you may have some concerns, in fact, I am the same, I don't have much score in mind.But one thing, regardless of the result, I decided to give it a try.So, Mr. Hu, you have to pay a little attention.

Wang Yiyuan continued, I just hope that you can come up with a few packaging designs for Malu grapes as soon as possible, for example, five catties or ten catties.The key point is how to present this Malu grape perfectly, whether it is cultured or tasteful, it is up to Mr. Hu to decide.Then our factory will print out the samples, so that I can have something to hold, and I will try the market first.

Wang Liping said, five catties, ten catties are too much.People in Shanghai are petty.In my opinion, a three-kilo pack might be more appropriate.

Hu Xue and Wang Yiyuan agreed.But Hu Xue still feels that this matter has not yet been written down, and it is somewhat unreliable no matter how you look at it.However, she agreed to Wang Yiyuan's request and promised to design the packaging box for Malu grapes as soon as possible.

Finished business.Hu Xue stood up, looked at the huge office, picked up the coffee and said casually, Wang Liping, how many people do you have to make such a big office.

Wang Liping said, now there are only three of us working here.This is someone else's office, and we just borrowed ten desks in this corner from them.

Are you still short of business?Hu Xue turned to ask Wang Yiyuan.Wang Yiyuan said, if there is a serious shortage, Mr. Hu will introduce it?

Hu Xue laughed and said, Lao Wang, don't always call me Mr. Hu, you are too old-fashioned to call me.I am still a little girl who is not married.You should just call me by my name, or Xiao Hu.

She went on to say, I have a sister who used to work in a printing factory in your China World Trade Center.Later, it was demolished and the factory was moved to Pinghu, Zhejiang. She found another business in a printing company in Shanghai.But now I heard that she is not doing very well, and she is looking for a job again.

Wang Liping said, "Sister Hu, you don't know, except for a young man who just arrived and is still in the internship period, now there are only one and a half of us who are actually doing business in our company, one is Lao Wang, and I count as half."Every day we are as tired as grandchildren, and I am so busy that I am about to have endocrine disorders. Look, there are small peas on my face.

Wang Yiyuan just happened to be what he wanted.Hu Xue took out her mobile phone and called immediately.She talked about the general situation of the Taihu company on the phone.Unexpectedly, the salesman was relatively familiar with the Taiwan-Shanghai company.Hu Xue told her clearly on the phone that the part that remains in Shanghai is only a part of the original Taihu company.The two finally agreed to find time to meet and talk with each other next week.

Wang Yiyuan immediately called Lao Xie and inquired in detail about the policies and pilot projects of Shanghai farmers' professional cooperatives.

Lao Xie said, Xiao Wang, what's the matter, you also came up with the idea of ​​this professional cooperative?It's just that these seem to be out of touch with your factory?

So Wang Yiyuan told Lao Xie the main idea he had just exchanged with Hu Xue.Lao Xie thought for a long time, and said, your idea is very good, the formulation is novel, and it is also very creative. I think it can be regarded as a sub-project of our current pilot work.

Wang Yiyuan said, I didn't think so much.I am still just some ideas that came up purely from the perspective of marketing, and I haven't put them into practice yet.

Lao Xie asked Wang Yiyuan when the next MBA class of Jiaotong University will start.Wang Yiyuan replied that it was the weekend next week.

Lao Xie continued, I will think about it this week.Xiao Wang, you are also ready to try to put your thoughts into a written thing this week.I'll come over when you have class next week.Let's find Teacher Xu together, and then find a few experts in this field. Let's meet first and discuss.If the time is right, we will put forward your point of view and idea at the joint work meeting of the pilot project at an appropriate time.

Wang Yiyuan said, Teacher Xie, I already have enough things to do, I'm afraid I can't write well.Lao Xie said seriously, can't write well?I think you are trying to be lazy.Okay, that's it, I'll hang up first.

Wang Yiyuan shook his head helplessly towards Hu Xue, and laughed at himself, saying that it's all over now, and he's taking care of himself again.

Hu Xue witnessed and listened to the whole process of Wang Yiyuan's phone call.She suddenly thought, although this matter was originally fabricated out of nothing, it even had a whimsical flavor.But from the familiarity of Wang Yiyuan's call to Lao Xie just now, and the specific affairs that Lao Xie is currently in charge of, she feels that this matter is still very operable, and it may really be possible to succeed.

She said to Wang Yiyuan, Old Wang, how about this.I will pay close attention to the packaging design of Malu grapes, and try to come out before this Friday.At the same time, I also assigned two of you, who are the backbone of our company, to cooperate with you in this article on agricultural product brand design and marketing, and try to let you have something to say and articles to read when you report on weekends ,how?

Wang Liping smiled and said, I never thought our brother Wang would be lucky again.Hu Xue and Wang Yiyuan laughed heartily.

　Thank you Ting Jiajun and other friends for always paying attention to this book.Due to work, the update is a bit slow, sorry.Please recommend, please collect.

　　


(End of this chapter)