Shanghai is prosperous

Chapter 44
The problems and troubles Wang Yiyuan is facing now are still sold in the packaging boxes of the Malu grape series.

Wang Yiyuan has already learned from previous joint meetings of pilot cooperatives that due to the weather, this year's Malu grapes will mature and go on the market a little earlier than in previous years.Heating-type greenhouse grapes will be on the market as early as early June, ordinary heat-retaining types will facilitate the picking of cultivated grapes in early July, and mid-ripening varieties with strict production control will mature in large quantities in mid-July.At that time, starting from June, the Shanghai Malu Grape Festival, which has been held annually for several years, will also be held soon.

Now it is mid-April, if we don't step up our efforts and come up with a feasible solution, this project of grape packaging design and marketing promotion that Wang Yiyuan and the others place their good wishes on may be really difficult.

The salesman Zhu Feng will spend a week back in his hometown of Malu, looking for all kinds of connections he can find, and visiting several major grape producing areas and professional grape cooperatives.But the result of the feedback was very unsatisfactory, and not even one box was sold.

Hu Xue obviously couldn't understand such a result, and of course he couldn't accept it.In the past few days, she also sent a salesperson to follow Zhu Feng to go through these places again, but the result she got was still the same.

Hu Xue couldn't sit still anymore, and called Wang Yiyuan over with just one phone call.As soon as Wang Yiyuan entered the gate of their company, Hu Xue couldn't wait to say, Lao Wang, this is the situation, what do you think we should do now?
Wang Yiyuan pondered for a while, then said with a wry smile, Manager Hu, I have nothing to do.What else can I do?If there was a way, it would have been used long ago.For this project, I estimate that there is a high probability that it will only be a "cold partner".

Hu Xue said to himself, we have spent so much energy in anticipating such a good project in advance, and the investment back and forth, plus labor, is quite a lot.Are you the only one who has the heart to let it be yellow like this?

In fact, in terms of investment, if the project really fails in the end, Wang Yiyuan's factory will suffer even greater losses.At the beginning, on the one hand, it was because of blind confidence in this project, and because the promotion of exhibitions and other promotions really needed real product samples, and at the same time, considering the cost comparison of mass production, Wang Yiyuan was overwhelmed for a while, and each variety in this series was different. Made 1 finished products, and now nearly [-] packing boxes are basically piled up in the factory warehouse.

In this way, next week I will take Zhu Feng and your salesman Xiao Ma again, and the three of us will go down to touch it, and I will have a first-hand grasp of the situation to see where the problem lies.If it doesn't work, we will give up and declare the project a failure, and the right will be in vain.Wang Yiyuan finally made up his mind and said helplessly, but no matter what, even if we die, we must die to understand.

At the Sunday dinner, Wang Yiyuan, Xiao Yunhua and Wang Liping talked about the Malu grape packing box.He said, I will go to Malu in the next few days, the journey is long, and I won't be back in the middle.You should pay more attention to the things in the factory.

Xiao Yunhua said, Old Wang, if it really doesn't work, I think it's just a matter of pulling it off.The right is to buy a lesson.But Wang Liping said, Xiao Yunhua, why did you say something frustrating first.Wang Yiyuan, don't be burdened first, let's talk about it after we understand it clearly.

Wang Yiyuan chartered a black car, picked him up with Xiao Ma at Zhu Feng's house, and then went directly to Secretary Ding's house in Huangyang Village, Malu, Jiading.Secretary Ding Wang Yiyuan has several acquaintances, and he has greeted him many times at the joint meeting, but he has not had an in-depth conversation, but Wang Yiyuan knows that his village is also one of the main producing areas of Malu grapes.

Speaking of the Malu grape in Jiading, Shanghai, it has a history of nearly 30 years and was first planted in 1981.Due to the special climate, soil, sunshine, moisture and other factors in Malu Town, the grapes produced in this place are very popular with the general public for their high quality, strong taste and rich nutrition.Now, Malu grapes are well-known in Shanghai and even the whole country.

Grapes are a characteristic product of agriculture in Malu Town, and grape cultivation involves thousands of households.There are many varieties of Malu grapes, mainly Kyoho, Jurose, Beautyfinger, and Goldfinger. In 1999, Malu Town was named the "Hometown of Grapes" in China by the Ministry of Agriculture.Up to now, the planting scale of Malu grapes has exceeded [-] mu, ranking first in the city.

Different from other producing areas, Malu grapes are well-known for their "scrupulous" and pollution-free.The biggest difference between Malu grapes and ordinary grapes is that they are pollution-free.In Malu Town, there is an unwritten rule that only 36 vines are planted per mu of land, and one leaf is "specialized" for one fruit. This limited root cultivation method has the effect of saving water and manpower. The quality of the grapes is also higher.80% of the varieties in the planting area use root-restricted cultivation to ensure that more nutrients are transported into the fruit grains.

Old Secretary Ding was very polite.He brewed the jasmine tea he made for Wang Yiyuan and his party.After exchanging pleasantries, the old secretary seemed to have something to say to Wang Yiyuan and the others when it came to the packaging and marketing of grapes.

He said one by one, Xiao Wang, to be honest, the first thing I want to say is that your grape packaging box itself is really well designed, especially the rough topographic map of Shanghai and Malu printed on the box, and Several grape varieties mainly produced in Malu are very down-to-earth as a whole.Our growers here have nothing to dislike. After seeing your real samples, the reaction is not bad.

Wang Yiyuan was taking notes in the notebook from time to time, while listening to Lao Ding's continuation.

But all right, I think there are still many problems.The old secretary paused, took a sip of strong tea, and then went on to say that one of the main problems is that, except for some small batches of gift box packaging, we growers usually make simple, rough, five, three, and three coarse ones. The grapes are not packaged at all.They are accustomed to using plastic baskets, bamboo baskets, and rattan baskets, and they turn around at once. With your paper packaging, it is difficult to change the habits all at once.

On the other hand, the time for the grapes to go on the market is almost the same time. They are all in large quantities, but the time for picking is very tight.He then laughed and said, but your kind of packaging can only hold one catty, three catties, or at most five catties at a time, not to mention miscellaneous, just to pack this bag, not to mention the long time, how can we This kind of peasant who is used to rough work can do it?
Wang Yiyuan and the others also laughed.Wang Yiyuan said, the little girl is more dexterous, and she should be quite quick to pretend.

Secretary Ding laughed and said, in the current countryside, especially when doing such rough and tiring physical work, where can you see little girls?Those little girls have gone to the city to earn easy money.

After a while, Secretary Ding drank tea and said, of course, the most important issue is that the packaging used to cost little or even no money.Even with plastic boxes, they can be recycled repeatedly, and there is basically no cost.Now you cost several yuan for a package box, how can farmers be willing to spend this money.You have to know that the price of grapes has basically not risen for several years now, and it is about the same every year.

Wang Yiyuan couldn't help feeling a little nervous when he heard Secretary Lao Ding say this.Although he had heard Zhu Feng's feedback before, but now the face-to-face chat gave Wang Yiyuan a more intuitive impression and a deeper understanding. Wang Yiyuan seemed to understand many contrasts between reality and expectations, and had a lot more understanding. Analysis and judgment of the prospect of this project.At this moment, he himself seemed to start to faintly feel uneasy and uneasy.

　I have something to do in the morning, so I was in a hurry.sorry.

　　
　
(End of this chapter)