Shanghai is prosperous

Chapter 45

Wang Yiyuan couldn't help worrying when he encountered disadvantages just after he left the teacher.However, at that time Wang Yiyuan did not expect at all that his bigger troubles were still waiting for his arrival.

It was almost two o'clock in the afternoon, and Wang Yiyuan and the others walked down all morning, already hungry.He tactfully rejected Secretary Lao Ding's invitation, and with Zhu Feng, Xiao Ma and the driver, they drove on the side of the main road outside the village and found a small restaurant that looked relatively refreshing, and everyone had dinner together.

Several people chatted while eating.Zhu Feng mainly reported some business development during this period.Hu Xue's pony made some additions.Finally, Zhu Feng said, we walked for several days, and our legs were almost thinner.But even if we didn't get any good results and were always rejected, we didn't feel good about it.

But Wang Yiyuan didn't give up, and went to several houses one after another in the afternoon, but after a round, the situation was almost the same.In the evening, Zhu Feng's family couldn't resist the kindness to persuade them to stay, so Wang Yiyuan stayed at Zhu Feng's house.

Zhu Feng's father was a bookbinder in the Second Printing Factory before he retired. He is upright, and now he still wears work clothes with the name of the Second Printing Factory printed on it. He looks like an honest and simple old man.Zhu Feng's mother was very enthusiastic, and even deliberately killed an old hen that laid eggs and stewed it for dinner when they came back.

At night, lying on the wooden bed on the second floor, Wang Yiyuan never felt sleepy.The pony next to him, probably because of the exhaustion of the past few days, started to purr evenly after a while, and Wang Yiyuan couldn't sleep anymore.He simply moved a bench, quietly opened the door leading to the balcony, went out and sat on the balcony on the second floor.

The countryside is still a bit chilly late at night, but it is extraordinarily quiet. There are only a few lighted windows and a few sporadic sounds of dogs barking in the distance. Everything is like the sound of nature, lonely and peaceful. Empty.

Given the premise that Malu is rich in grapes, why is it so difficult to promote the packaging design and promotion project we are doing?After thinking for a long time alone in the dark, Wang Yiyuan was still unwilling to quit the grape market in Malu because of this failure.He felt that the general direction of the original judgment should be correct.You must persevere, even if you struggle a little more, Wang Yiyuan encouraged himself.

He took out his mobile phone, then took out a notepad and a pile of business cards, trying to find out if there was still anyone he could contact.He suddenly remembered old Professor Xie, and decided to ask him to introduce some leaders of professional cooperatives tomorrow, and then find out the situation.

Early in the morning, after hearing about Wang Yiyuan's current situation on the phone, Lao Xie said, how about I introduce you to the Grape Research Institute, the largest grape company in Malu?Hmm, let me think about it.Didn't you also deal with them during the meeting?

Of course Wang Yiyuan knew about the largest and most famous grape company in Malu.Wang Yiyuan has dealt with their leaders many times during the joint meeting.However, the company had already made it clear at the meeting that they had their own brand and a series of packaging designs, and they would not consider it for the time being, so they tactfully but resolutely refused on the spot.Under the current predicament, Wang Yiyuan certainly would not touch this nail again.

Lao Xie gave Wang Yiyuan the contact information of the heads of several grape cooperatives.Wang Yiyuan made phone calls one by one, and went to visit one by one.

At the Grape Cooperative in Zhujia Village, manager Zhu Yuanchao, the person in charge, said that there may be another situation that you may not know much about.That's right, now the grape fields in the village are all contracted out to individuals.Among them, there are many villagers who can't bear the hardship of working, or because they have more profitable connections, many of them subcontract and become shopkeepers.Up to now, these grape fields have basically fallen into the hands of outsiders.

Wang Yiyuan nodded, also expressing his understanding.He asked, there seems to be no problem with these?
That's the problem.Manager Zhu analyzed, think about it, the general land contract is only signed for one year, and according to the development of Shanghai, it will change drastically in one year.The same is true for these grape fields, which may require a price increase in the coming year to renew the contract.And these outsiders are just doing small things, they just want to make money with the help of Malu, a well-known big brand.Now because of the uncertainty of land resources, outsiders like them will not have long-term investment, so naturally they will not buy your packaging boxes and engage in brand marketing.

Lao Zhu said, in addition, it also has something to do with the time when the grapes are on the market.At present, the grapes in Malu are concentrated in a relatively short period of time, except for a small part of the grapes that are refrigerated.Your packing box can hold so many catties at a time, how can it hold it?How to store it after it is installed?The grapes will rot after a long time, and the paper packaging will not be a problem.

Hope seemed to be breaking and shattering bit by bit, but Wang Yiyuan still bit the bullet and insisted on going down.This is the last one in the afternoon, the fifth group of Hongxing Village.The leader of the village group is Lao Jin.

When Wang Yiyuan arrived, he noticed that there was a young man standing beside Lao Jin, but Lao Jin did not introduce him.He warmly received Wang Yiyuan.Everyone sat down and drank tea.Lao Jin said to Wang Yiyuan, Xiao Wang, Professor Xie has told me about your situation, and I am here to wait for you.He went on to say, come down to our Malu countryside for two days, how about talking about it?
Malu is pretty good, with bright flowers and beautiful water.Just this box we have, it doesn't look like it's in good shape.Wang Yiyuan spoke the truth.

Lao Jin said, you have worked hard too, let's have a sip of tea first.I will also tell you some history of our Malu grape.

If you want to talk about Malu Grape, you must not get around the old order. He is also the founder of Shanghai Malu Grape.This old order is not simple. He has devoted his life to studying Malu grapes, and he has also experienced ups and downs.Still in the spring of 1981, this fruit tree technician from Shandong planted the first Kyoho vine in Malu, thus starting the legend of a grape.

As one of the first batch of imported talents in Shanghai, Lao Dan has been in Shanghai for more than 30 years.His ancestral home is in Shandong, and he came to Shanghai in his twenties. He led the farmers in Malu Town to plant grapes scientifically, making a place that is not the most suitable for growing grapes in China. ", and it is also the most successful area for planting Kyoho grapes in southern my country.

The most rare and commendable thing is that in our country, there are grape growers all over the country, and Lao Dan is the first person to recognize and enhance the economic value of grapes.For more than [-] years, whenever the bottleneck period of "Malu Grape" comes, he can always smell the "breath of the times" keenly and carry out changes one step ahead.From the earliest to the best, every step was just right, and finally achieved the reputation of "Malu Grape" today.Up to now, this old order is not only the originator of the Malu grape, but also the vane of the entire Malu grape market.

When Lao Jin talked about the past, his thoughts were still there.He said that at that time, a worker in a social enterprise earned less than 4000 yuan a year, but Malu farmers could earn [-] yuan per mu from growing grapes. Think about it, what a big man Lao Dan is.

Wang Yiyuan had heard about this legendary figure for a long time, but today he heard Lao Jin talk about it, and it seemed that there was a new shining point.But Wang Yiyuan changed his mind and thought to himself, why did this old Jin suddenly set up a dragon gate with us, and talked about this long story, what is the meaning of it?
Wang Yiyuan smiled and said to Lao Jin, "Master Lao Jin, you must tell me something important today, or you wouldn't just go ahead and tell us about your Malu legend alone."

Lao Jin said haha, Xiao Wang is smart after all.The second thing I want to tell you next.

From planting to becoming a "regional domain card", Malu grapes have gone through decades of exploration.As early as [-], Malu Town established a Grape Research Institute to carry out technical research, control production, adjust the variety structure, and turn grape planting to quality and efficiency.The Grape Research Institute took advantage of the trend and registered the brand trademark of "Malu" grapes a long time ago out of emphasis on brand benefits.

At this time, with the increasing development of the grape industry, the current Malu Town began to think, besides commodity trademarks, is there a higher level to lead the regional economic development?After several discussions, Malu Town decided to take the idea of ​​leaping from commodity trademarks to geographical indication trademarks.But the biggest problem is the crux of the registered landmark trademark of Malu Grape.The main reason is that geographical indication trademarks are collectively owned and must be taken out of the hands of the trademark holders.

He smiled and asked Wang Yiyuan, but have you ever thought about why the other growers in Malu basically don't pack it?Don't they all know that such a package can sell more money?
Wang Yiyuan shook his head, expressing his ignorance.Lao Jin turned to the young man next to him and introduced that this is Xiao Wu from the Grape Research Institute.Let him talk.Wang Yiyuan and the others stood up and shook hands with Xiao Wu again.

Xiao Wu said, in fact, Master Jin’s question just now was very simple.The trademark of Malu brand has been recognized by the Trademark Office of the State Administration for Industry and Commerce, so now, except for our company, any packaging with the words Malu grape can be regarded as infringement and counterfeiting of trademarks.

Lao Jin said, Xiao Wang, you have been selling grape boxes in Malu for a while, and their research institute has already noticed it.At the present moment, why do you bother to wade into this muddy water and send yourself to the point of the gun for no reason.

Wang Yiyuan pondered for a while, then raised his head and said, why didn't we hear any objections from your grape research institute when we showed and promoted samples in many meetings before?

Lao Jin said, Xiao Wang, during your previous visits, no one must have talked to you about this.That's because they were afraid of offending the Grape Research Institute, but anyway, they still had to rely on the Institute's planting technology for a living.It is also because of Professor Xie that I am kind enough to talk to you about this. I hope you can understand.

Xiao Wu took Lao Jin's words and said, the reason why this point was not mentioned before is because there are many leaders present in formal occasions, and we must also consider public influence.Your packaging design is quite beautiful, and our leaders have seen it.Our boss also said that if there is an opportunity in the future, we may cooperate again.However, we still hope that you can understand our approach.

(End of this chapter)