The Situation of Merchant Killing

Chapter 350 Project Planning
After returning from the concert, Shen Yiren went into the study at home to read at night with the lights on.Zhang Yueqian and Liu Manli also brought home some proposals, and the three of them prepared separately and met tomorrow afternoon.

The plans that Shen Yiren received were similar, and many of them were built around brands.How to be tall, how to become a famous brand.This brand, Haidao has already done it, it can be said that it is not popular, how to do it well is a problem.

Shen Yiren put down the plan and said to himself: "I can't think of this too. How can I do it?"

The time Long Mingyi gave was indeed a little less.None of these people's stuff unfolded.

A detailed plan needs to be done for a long time, including steps such as research, analysis, and demonstration, and it cannot be completed in three days.So what Long Ming saw was his train of thought.

Long Ming opened the door lightly, holding a glass of milk in his hand.Shen Yiren usually made this for him, but today it was reversed and he brought it to Shen Yiren.

"How is it?" Long Ming came to the desk with milk in his hand, and took a sip naturally.

Shen Yiren's face was covered with black lines.

"Are you here to tell me that milk tastes good? Isn't it for me?"

"Sorry." Long Mingyi hurriedly said, "Here you are." He held out his hand to Shen Yiren.

"You've had it all."

"What happened to my drink?"

As soon as Long Ming pinched Shen Yiren's cheek, Shen Yiren's mouth naturally turned into a goldfish's mouth.Long Ming raised his glass as if to pour it into her mouth.It's just that before the cup touched Shen Yiren's lips, Long Mingyi's lips arrived first.He kissed Shen Yiren,

"so annoying!"

"Still talking about me?" Long Ming put down his cup and left the study, turned around at the door and said, "If I had known earlier, I would have spit."

"Long Mingyi!" Shen Yi was furious.

After a while, Long Mingyi came in with another glass of milk.He came to the desk and found that the cup he had just drunk was gone.

"Didn't you just stop drinking?"

"Did I just say no to drinking?"

This time it was Long Mingyi's turn to have black lines all over his face.

Home is not a reasonable place.

Shen Yiren handed the notes she had organized to Long Mingyi, and she explained again.

"In terms of thinking, it is still brand operation. Almost all the focus is on how to make the brand a tall one, and how to do a good job of the 'Dilu' brand."

Long Ming took a general look, "They can't wait to use Dilu as a synonym for a swimsuit style, like 'bikini'."

"Yes." Shen Yiren said: "Qianqian, Manli, the three of us also have the same idea. It seems that you did not jump out of this idea after brainstorming."

As soon as Long Ming put down the materials, he leaned on the table and said: "This is not easy to make. If you want to make this brand, you have to refine a new style from swimwear, and you have to segment the market to be the leader. Or you have to burn money, Burn 'Dee Road' into a brand. Celebrities, spokespersons, fashion celebrities, all of these must be gathered together, and there must be the praise of well-known brands."

"Isn't that okay?"

"Of course not." Long Mingyi said: "A brand must have a spiritual core. What we want to make is a long-term product, not an online celebrity product. It doesn't just pass away in a gust of wind. Such a product must have several major characteristics. First, it must be a long-term brand. The brand must have a long-term preparation, not to mention a hundred years; second, it must be a healthy brand. It is thriving and does not contain some low-level hype brands; third, it must be a stable brand. brand. From design, material, style and connotation, to the image of the spokesperson, all these need to be relatively stable for a period of time.”

Shen Yiren said: "We are running a business!"

"Yes." Long Mingyi said: "I analyzed why I didn't do a good job on the island. She always wanted to make a big deal. Including venues, stars, and media reports. She was applying 'Victoria's Secret' and exhibition sales. The original organizer ignored a core problem. Your product did not settle. At that time, after a large number of articles were reported on the Di Lu swimsuit show, there were some splashes, and then there was no sound. "

"why?"

"Because it's not good-looking." Long Mingyi said: "Actually, it can't be said that it's not good-looking. To be precise, it's a mismatch of cost-effectiveness. With such a hype, I thought it was high-end. Something that should be [-] yuan, but the price is [-] yuan .Now people can always be fooled? Small workshops can imitate. Swimsuits are not underwear, and they don’t really last long.”

Shen Yiren nodded, "Husband is right. Di Lu is a little bit too high or too low."

"Actually, you can also take the middle route." Long Mingyi said: "Unfortunately, the positioning is wrong. No matter how this brand 'fools', it will definitely be a mess in the end."

Long Ming flipped through the proposals in Shen Yiren's hands, "Are they all proposals for ordinary employees and general departments? Then there is still some expectation."

The next day, Shen Yiren met with Zhang Yueqian and Liu Manli.The three of them used the information they compiled last night for research.

Liu Manli held up a plan and said: "This is what I want. Starting from the positioning of the Dilu brand, we will reorganize."

"My husband said the same thing yesterday." Shen Yiren said with a smile.

"My husband is too." Zhang Yueqian said.

Liu Manli smiled wryly, "In order to maintain consistency, should I let this person be my husband?"

Zhang Yueqian said in surprise, "You are really willing to let go."

Shen Yiren asked, "Who is it?"

Liu Manli turned back to the first page, "It's... Li Si."

Li Si's report was very detailed, and he re-judged Dilu's position.

Based on the current design level and production capacity of Dilu, it is more in line with the "high school" level. It is in the middle of the first-tier brands and does not have the ability to become a top brand.

After the brand position is determined, it is necessary to focus on customers and position the market.According to the sales data of Dilu in the past three years, it is speculated that women are the majority, accounting for more than 18%.The age group is from 38 to [-] years old, focusing on first- and second-tier cities, mainly white-collar workers, students, freelancers, and women engaged in art. It should be related to the overall relatively generous, open and feminine curve design of Dilu swimwear.Dilu should continue to focus on the original market and continue to develop swimwear that meets the aesthetics of contemporary women.

In terms of geographical positioning, Dilu should continue to focus on coastal tourist cities, covering first-tier cities.Gradually infiltrate inland areas.In addition to the beach, swimsuits will have a market in swimming pools and water parks.Dilu should cooperate with swimming pools and other places in the target city to promote advertising.

In terms of channels, city agents and online ordering should be combined.Open specialized stores on e-commerce platforms to encourage online shopping.The combination of online and offline will establish a sales network.

Liu Manli praised: "Three days, it's already very good. And I still have a lot of work to do."

Shen Yiren smiled badly and said, "We didn't say anything bad. Why are you maintaining it like this?"

Liu Manli smiled wryly, "I'm dizzy. I'm just complimenting him. As you all know, I'm pretty good at 'tea sex'."

Zhang Yueqian said: "I've met Li Si, and he's not bad. He's a serious and serious person."

"It's in my hands, isn't it over?" Liu Manli closed the proposal. "Let's get down to business. My daughter's father must be a hero."

"Actually..." Shen Yiren said softly, "Maybe she just wants a father."

Liu Manli was startled for a moment, thinking carefully about Shen Yiren's words...

(End of this chapter)