Revival Road

Chapter 194 Change Six

If someone said half a year ago that the main business income of Red Star Company could exceed 100 billion this year, Li Luo would not believe it.If someone from the marketing department blows such bullshit, Li Luo will definitely spit it in his face, even if he is Liu Shulin.What is the revenue for the first quarter? 14.3 billion!At the end of April, it did not exceed 20 billion, with an average of less than 100 million per month.And what is the concept of 8 billion?On average, it needs to achieve more than [-] million yuan per month. Considering the debt owed in the past, it will need to exceed [-] billion yuan per month in the next few months.As far as the situation of Red Star at that time was concerned, let alone whether there was a billion-dollar market, even if there were orders, it would be subject to production.Although Li Luo doesn't care about production, it doesn't mean he doesn't understand production.

Tao Tang came in mid-April. At his request, the marketing department made a market analysis report that Li Luo thought was very important. The conclusion was that the company's sales revenue in 2013 should be between 60 billion and 70 billion. between.

The so-called weight refers to the support of detailed data.On the one hand, holding orders is one aspect. It is difficult for any enterprise, except those monopoly enterprises, to obtain orders for the whole year at the beginning of the year.Therefore, it is very skillful to predict the market.Li Luo thought the revised report from the marketing department was well written, so he happily signed the report.In fact, he knows that this report is an ambush. As far as the market capacity is concerned, it is still hopeful to get an order of [-] billion yuan a year, but the market is not a constant, it is a variable, and it often reflects an either-or characteristics, that is, either a virtuous circle or a vicious circle.If you do a good job in the front and there are no major problems in the construction period and quality, it will be easy to get the subsequent orders. Otherwise, it will be miserable, and the market that has been in business for a long time will gradually be eroded by others or even completely lost.

The reason why Li Luo looks down on his companions is that apart from the fact that they are in a competitive relationship, the main reason is that their work cannot keep up with the pace of the market.They say that the user is God every day, but in fact, I will always be the main one. On the surface, sales are the leader, but in fact, production still controls sales.The old problems of this large state-owned enterprise are particularly serious in Red Star.What is the market?Not to mention the technological leadership of the product, the market is quality + price + delivery period.If you fail to do one of these three basic conditions, you may be at a disadvantage in market competition.Li Luo is glad that low-end private companies are not allowed to enter Red Star's market at present. Mining machinery and gearboxes are not accessible to ordinary private companies. It can't be said that they are both capital-intensive and technology-intensive, at least they can be regarded as capital-intensive enterprises.On the other hand, based on Red Star's level of production and management, if you were engaged in a low-end industry, you wouldn't know how many times it went bankrupt and liquidated...

The development of new products and the upgrading of old products are also slow and worrying.Although Red Star is not in the IT industry, it also needs new products and upgrades to old products.In Li Luo's view, there is no problem with the annual scientific research and new product development plan, and it should be said that it closely follows the pulse of the market.But the execution is another matter, to put it harshly, none of it was completed according to plan!This probably has something to do with Jiang Shangyun's good temper. The vice president in charge of scientific research always looks like a smiling and kind person. What pressure is there below?When can I not find the objective?In Li Luo's view, the serious lag in new products is precisely the main reason for the slow but firm decline of the Red Star Factory.Some people say that the main reason for the decline of Red Star is the corruption of leaders, especially the main leaders, nonsense!In the history of Red Star, only one leader was investigated due to economic problems. Song Yue must have caused losses to Red Star, but it was very limited!How long has Song Yue been working?Isn't it just to create an Anhong company?From Li Luo's point of view, An Hong may not have completely failed. The assets are still there, and the equity is also clear.If Song Yue is extravagant, how much damage can he do in a year? 100 million is a big deal, right?Could it be that 100 million will bring down Red Star?joke!

Li Luo believes that Jiang Shangyun should be responsible for the current situation of Red Star.How many years has he been the chief engineer?At least ten years away!Where is the contribution?Up to now, the main products are still living on their laurels. Isn't this the dereliction of duty of the chief engineer?Should not be held accountable?But the actual situation is often the opposite. Jiang Shangyun's annual salary is precisely the highest among cadres at the same level!Here we need to briefly describe the salaries of the Red Star leadership team. Except for the salaries of the chairman, general manager, party secretary and chairman of the board of supervisors, which are directly assessed and paid by the group, the deputy general manager and deputy secretary of the party committee are all assessed and paid by the company. According to the division of labor Take a certain proportion of the general manager, such as Li Luo, the executive vice president, the coefficient of Han Zhiyong and the chief engineer of Jiang Shangyun is 0.8, that is, the base salary is 80% of the general manager, and then multiplied by the internal assessment score.At the beginning of the year, the general manager will sign an annual responsibility letter with his deputies to clarify their respective hard and soft targets. In the next year, they will be scored according to the completion of the targets, and multiplied by the salary base to get the annual salary of the vice president.However, this index assessment system is quite complicated, and in Li Luo's view, there is a problem.There are a lot of irrational factors in the assessment system, especially the high proportion of top leaders scoring and the completion of the assessment in charge of the business has become a tie, so there is a strange phenomenon that a good old man like Jiang Shangyun has a very high score...

Back to the original question.Li Luo believes that the key factor for the company to reverse the unfavorable situation in terms of main business income six months later is Tao Tang's iron fist style.The income in April and May was still very poor, just over [-] million yuan. However, since June, as the climate intensified, production has also set off a climax. Under Tao Tang's strict accountability, the production volume The surge has countered the marketing.At that time, Li Luo was also trying to take a gamble, and was determined to get rid of his passiveness and counter Ma Guangming and Jiang Yansheng.Li Luo and Han Zhiyong and Ma Guangming have always been at odds. He can't tolerate Ma Guangming's face of being a villain, he can't tolerate Ma Guangming's triumphantly saying at the general manager's office meeting that the warehouse is full, and he can't tolerate Han Zhiyong pretending to be sad. The cash flow pressure caused by the occupation of the two funds, so the marketing department fully activated and tried every means to sell the products.In the eyes of ordinary employees, the company is booming after June, and it has become normal to work overtime and deliver meals to the front line. Even the second-line politicians in the retirement management center praised: This is like a big job, this is like us The tradition of the old red star.Perhaps the tense production atmosphere in the company brought back some fond memories of the old men.

Few people know that there is a conspiracy of high-level leaders behind it.

The result is good for everyone. The income of front-line workers has increased due to more working hours, which can be regarded as a reflection of more pay for more work.The company's main indicators have also become better with the growth of sales revenue. Considering that Tao Tang's salary is linked to the indicator, and the salary of the big guys is linked to Tao Tang's salary, the timing of the main operating indicators The progress has been greatly improved, which means that everyone's annual salary has been initially guaranteed.Since June, I have been working hard and working hard for several months, but the busyness has turned out to be a happy situation for everyone.

It is not entirely true that everyone is happy.The first problem brought about by the big work is the shortage of funds.Raw materials, power and labor costs are all soaring.Now the opponents who jumped out became Li Luo's old opponent Han Zhiyong, and Ma Guangming also joined the chorus.Han and Ma have always cooperated tacitly in major matters, and Li Luo was not surprised.But to Li Luo's surprise, Tao Tang stood by him without hesitation: If the difficulty factor of production is 100, the difficulty of raising funds can be calculated as 150, and the difficulty of selling products is at least 200. Even if the difficulty of recovering it is almost 300, in terms of difficulty, it is several times that of production... Lao Ma, why don't you take care of the marketing?And Mr. Han, I noticed that there is no problem with the payment from the marketing department?They did an excellent job of completing the repayment plan, which was discussed and approved by us.When the funds are tight, you should not only focus on the entrance, but also on the exit. In a word, you should not raise the issue of funds on the premise that there is no problem with the payment of the marketing account!
This passage made Li Luo very comfortable.For a long time, Li Luo has played the role of a lonely person in the team, especially the top leader, who rarely supports him. Finally, he met a boss who is fair. Li Luo even forgot that he was also intriguing with Tao Tang and even acquiesced to his nephew." Hired "spies" to investigate his whereabouts, and forgot that Tao Tang beat the marketing department at the mid-level meeting... Next, Tao Tang said something that made Li Luo very comfortable: Marx said that it is a thrill to turn a product into a commodity If you can't jump, it's not the commodity that falls to your death, but the producer of the commodity... In the current enterprise management system, scientific research and development and marketing are two indispensable wheels. For the current Red Star Factory, the marketing link The importance comes first, surpassing scientific research and development.To truly establish the idea that the whole factory revolves around marketing instead of a slogan, I require each department to truly produce whatever product the marketing wants, produce as much as it wants, and deliver it when it needs it!Never bargain with marketing!Because they represent users, they are the bread and butter of our group of people!
The accelerated production of the company not only puts pressure on the funds, but also has difficulties for the marketing department. In order to complete the monthly plan, some orders had to be advanced, which objectively caused a backlog of funds and brought troubles to itself - had to continue Looking for orders, you can't let the whole factory shut down in the fourth quarter, right?But the thing is like this, when the marketing department is fully mobilized, the market will undergo favorable changes, some unexpected users will be attracted, and some new markets will be opened.For this reason, the marketing department has received special rewards twice, both for the successful development of new markets. The first time was 10 yuan. Technology and other departments are envious.The right to distribute the rewards was completely delegated to Li Luo, which made Li Luo deeply satisfied.

But during that time, Li Luo was really overwhelmed. He felt that he was actually the director of the marketing department.In order to get back the payment, he put down his old face and personally went to customers to give gifts and invite people to eat. This kind of thing has not been done for many years, and he has basically never done it since he was promoted to the vice president of the company. In order to get angry with Han Ma, Li Luo was very upset It's a sell off.Now that I think about it, it is actually Tao Tang who has benefited the most. It is very good to win the scale of 100 billion this year, and he can completely explain it to Feng Shizhao.In other words, this year's operating results have allowed Tao Tang to sit firmly in that chair.Doesn't this taste like being married to someone?
If it was before June, Li Luo might have had this thought, but now it really doesn't.He is not going to compete with Tao Tang anymore.Two things or two factors caused the change of Li Luo's mentality. The first was that Tao Tang brought down Luo Chong cleanly and intimidated people of the same status as Luo Chong, including Li Luo.What does that show?Tao Tang has a strong background in the group, and Luo Chong's resources are not enough.Moreover, Tao Tang's method was very direct, and Luo Chong could hardly resist if he just crushed him all the way.I think you are not pleasing to the eye, and you just have a problem.This unconventional approach made everyone feel frightened.Li Luo believes that the concerted efforts of the whole factory, especially the top management, after August are directly related to the downfall of Luo Chong and Liu Xinjun, and the effect of killing chickens and scaring monkeys is extremely obvious.Second, Li Luo thinks that Tao Tang is too clean, at least the disguise is very good, no one can find any flaws.Being in the middle of the system requires talking about the rules of the game. Facing a top leader who has no flaws, no matter how many tricks the deputy has, it will not help.In this regard, Li Luo has been observing Tao Tang. In fact, he himself has lived a relatively hard life, at least he will not let go of all opportunities to make money shamelessly like Luo Chong.According to Jia Jianxin, Tao Tang himself pays for meals at Xiaozhao. In the history of Red Star, at least in the past 20 years, there has been no such self-disciplined leader.This is enough to pretend, and there is more than this. Li Luo also inquired about Tao Tang's car. Wang Fumin is completely idle. Even Tao Tang's parents have never used his special car when they came back from Binjiang. If he didn't Saint, that would be terrible. There is absolutely no chance of winning against such an opponent.Since there is no chance of winning, then accept fate, it is better than being killed.

A strong leader who devotes all his mind to work is actually not bad.Li Luo thought, everyone's wealth and life are in Hongxing, and if Tao Tang can bring Hongxing out of the mud, that's what he hopes to see.

(End of this chapter)