Mountain Village Chicken Tycoon

Chapter 213 The KFC store in 2004
Any problem that money can solve is not a problem in Zhao Qingshan's eyes.Liu Wendong was so worried that he couldn't sleep, but Zhao Qingshan solved the problem with one sentence. If you have money, you are so willful.

Zhao Qingshan had been busy working on Liu Wendong's affairs for a long time, and his stomach was growling with hunger, but it didn't seem appropriate to invite Zhang Fan and his family to dinner on that occasion, so Zhao Qingshan shirked away and went to find a place to eat.

At 03:30 in the afternoon, the chefs of most restaurants have already left work, and when the restaurant chefs go to work, the earliest is 05:30 in the afternoon. By then, Zhao Qingshan is probably going to be hungry.

Where to fill your belly at 03:30 in the afternoon?

After Zhao Qingshan thought for a while, he thought of the KFC store on the food street in the Eastern District.

In my memory, during the summer vacation of 2004, Zhao Qingshan and his classmates had a reunion. When they went shopping in the East District, they met a KFC. At that time, everyone had no money, so they went in and ordered a cup of Coke and drank it. Once a rich man.

Later, I made money after graduating, and sometimes I took my children to KFC for a meal. I didn't think it was a luxury, but I thought it was funny when I remembered that time.

The east district is not far from Laigang County TV Station. After Zhao Qingshan made up his mind, he came to KFC within 5 minutes.

Looking at the set meal price written on the sticker on the front desk, Zhao Qingshan felt a little emotional, this meal would cost a day's wages of a migrant worker, and it was indeed not something ordinary people could afford.

The first foreign fast food restaurant in Laigang County was located on the east side of Zhuanpan Road in the East District in the winter of 2003, only 200 meters away from Xinxing Building.

There are not many people in the store, and this place is expensive, even during the peak dining hours, it will not be full of people, besides, this point is not the peak dining time.

Most of the people who come to this place to eat are young people. Most of them are college students who have just graduated to work in the Luzhong Iron and Steel Plant, and generally a man and a woman come to fall in love or come to this place. There are quite a few folks.When people are in love, people's IQ is often negative, so it is reasonable to pretend to be a uncle in the very cheap KFC foreign fast food.

These days, the tools used in small restaurants to cool down the heat are still electric fans, but KFC’s air conditioner has been turned on since it opened, and the environment here is good.

Besides, the workers in the factory, by 2004, the profits in the factory were good, and the wages plus bonuses could get more than 1000 yuan a month, and they also had the strength to eat KFC for dozens of dollars. of.Big deal, eat instant noodles for a few days after eating KFC.

Zhao Qingshan entered the store, and found a young man and woman talking and laughing face to face at the corner table.There was no one else but the two of them.These days, there are not many elementary school students going to KFC to play King of Glory or eat chicken. Of course, there is no wireless network these days.

The air conditioner in the store was on, and Zhao Qingshan, who was wearing trousers and a shirt, came in and felt much more comfortable.

"One takeaway family bucket."

"Yes sir, 58 dollars."

After Zhao Qingshan paid, he sat aside.

This KFC entered China in 1987. It first opened a store in the bustling area of ​​Qianmen in the Imperial Capital. At the beginning, it was positioned to only serve foreigners, and it had to use foreign exchange certificates. After the opening of the store, it opened a single store and a single day. The record is 30 yuan.In other words, from the very beginning, KFC was quite expensive.

In 2018, KFC Family Bucket takeaway was 83 yuan, while in 2004 it was 58 yuan.

Compared with inflation, to be honest, by 2018, this foreign fast food has become more conscientious.Of course, the reason for saying this is because in 2004, this KFC was too heartless.

Take-out family buckets, the total is two hamburgers plus messy chicken legs and wings. After all, the total is only a catty of chicken plus some mashed potatoes, Coke, etc. The cost can be as low as 15 yuan. Not bad.Even if the operating costs are added, this KFC store can earn at least 40 yuan if it sells a family bucket.Of course, this money was earned by Yankees.

This 260% profit caused KFC to desperately open branches. In 1987, there was only one store. By 1992, there were only ten stores. In 2001, it developed to 500 branches. In 2004, it had grown to 1000 branches.

In order to ensure high profits, KFC branches are mainly direct-operated stores, and the requirements for opening a store are very high. They must meet the funds of 100 million US dollars or 800 million yuan.

After the threshold is set, those who don't have so much money can only watch the shopkeepers happily making money with great fanfare.

For an ordinary KFC branch, it is normal to have a turnover of 1 yuan a day. After the end, the profit can be more than 7000 yuan, and the franchise fee of 800 million yuan can be earned back in four years.

By 2000, KFC had a total of 192 branches and sold 20 billion yuan. On average, a branch could sell more than 1000 million yuan a year.

It has to be said that this is a lucrative industry.

Zhao Qingshan ate the hamburger, opened the chicken inside, shook his head, and said to himself: "Oh, it's such a bad thing, it can sell tens of billions in China in a year, it's amazing .”

What Zhao Qingshan was thinking about was not the tens of billions of KFC market, but the entire fast food market and the supply of chicken in the fast food market.

By 2015, China's fast food industry market had reached a market share of 3 trillion, and the supply of white feather chicken, an important ingredient in the fast food industry, also had a huge market share.

By 2015, the number of white-feathered chickens slaughtered in my country has reached 40 billion, accounting for more than 40.00% of the total chicken market share.

Most of the white-feather chickens raised in China are sold domestically except for a small part of export, and among them, white-feather chickens are used the most in the fast food industry.

White-feathered chicken is the world's most consumed meat, and it is also the second-largest consumed meat in my country. The next step is that the domestic development potential of white-feathered chicken is still great.

Zhao Qingshan ate a hamburger, drank Coke, and thought to himself: "If we can take down the entire KFC chicken supply, then I can safely and boldly expand the scale of farming in the next step."

Blindly expanding production without finding a market is very dangerous.

If he can really cooperate with KFC, then his sales problem of white feather chicken will be solved easily.

In the next step, the scale of white-feather chicken breeding on the south slope will reach the level of 200 million to 2000 million chickens per year in five years. It may be difficult to complete it only by relying on those big broiler chicken processors who cooperate with supermarkets. sold.

However, the question before Zhao Qingshan was, how to get in touch with the person in charge of supplying KFC?
(End of this chapter)