Mountain Village Chicken Tycoon
Chapter 373 Next step, Qishan Fried Chicken
Chapter 373 Next step, Qishan Fried Chicken
During the period when Zhao Qingshan and Liu Liang were promoting Phoenix chickens, the broilers in the No. [-] breeding area of the Nanpo Broiler Breeding Base went out to the market.
The broilers in feeding area No. 2005 were raised on May 5, 24, which was also my son's birthday.
By July 2005, 7, the broilers in feeding area No. 7 had met the conditions for slaughter.
The broiler chicken breeding industry in the No. 90.00 breeding area has been successful, and the final survival rate has reached 1%2, and the meat-to-feed ratio has reached [-]:[-], which is a relatively good result. Moreover, when the No. [-] breeding area was released for slaughter, the market for broiler chickens was very high. good.
Finally, the fleet equipped by the slaughtering plant of Nongda Company transported the slaughtered broilers from the No. 300 breeding area to the new slaughtering plant located in the Xinhua factory building, and then the slaughtered and processed broilers were shipped through the sales department of Nongda Company. According to calculations, this batch of chickens made a net profit of [-] million.
In other words, the net profit of a chicken is 15 yuan.
After making money, Zhao Qingshan immediately arranged for Liu Yutang to send a red envelope of 100 yuan to each of the breeders in the No. [-] breeding area.
The first batch of broiler chickens in the broiler breeding base was successfully raised, which made everyone enthusiastic.
Then, after three times of disinfection and sterilization without dead ends in the No. [-] breeding area, the chicks started to be fed again.
Seeing that the No. [-] breeding area started mass production of broilers, Zhao Qingshan was also quite happy.
Calculated in this way, if the No. 200 breeding area earns an average of 200 million yuan per batch of chickens in a year, it can also earn more than [-] million yuan.
Next, after the entire Nanpo Broiler Breeding Base is completed, the Broiler Breeding Base can contribute more than 1 million yuan in profits to Zhao Qingshan a year, and pay more than 2000 million yuan in taxes.
Now Nanshan is still in the investment period, and the investment in the next year will exceed 1000 million, so the money earned in the No. [-] breeding area is basically enough to invest in Nanshan Phoenix Chicken.
By July 2005, the business of the Agricultural University Company had basically stabilized, and it was able to maintain a balance of income and expenditure. Perhaps it could turn losses into profits in the second half of the year.
Of course, even if the Agricultural University turns a profit this year, the final profit will not be too much.
Zhao Qingshan believed that if Han Sanshan could put a small factory on the market and then give him a mature company, he would definitely get him on the right track soon.
It is estimated that next year, the Agricultural University will be able to truly contribute profits to itself.
Fortunately, the Agricultural University Company, it seems that this year there is no need to spend their own money to invest.
Then Dongling Chicken Farm, with a profit of 700 million yuan a year, is relatively stable.
Then, the success of the publicity for the Phoenix chicken made Zhao Qingshan see another way out of raising chickens, which is to sell products.
There are great risks in simply raising chicks and finally selling them for money, and the income is greatly affected by market prices.
However, if the upstream and downstream of the entire industrial chain are monopolized, then the possibility of losing money in this industrial chain is almost non-existent.
Phoenix chicken soup has now become a star dish in Laigang County, a symbol of the status of the rich, and a business card of Laigang County.
Zhao Qingshan's advertisements are very skillful. Qilu Satellite TV has good ratings in the whole province and even the whole country. You must know that Qilu Satellite TV was the first satellite TV station to be on the star, and it was the most famous TV station in the province. Later, it was turned into a garbage account by a bunch of people who couldn't play.
Qilu Satellite TV's advertisement let many people know that there is actually a thing called Phoenix Chicken in Laigang County. After that, those who come to Laigang County to do business want to try it.
Phoenix chicken follows the high-end consumption route. In 2005, the high-end consumption route was still in the cultivation stage.This thing has not reached the time when everyone realizes the problem of food safety. When it is over, when everyone realizes that there is a problem with the food safety around them, there will be such a kind of chicken, which is absolutely safe, green and pollution-free, without any hormones. It has a very good food supplement effect, so will the rich buy it?
Rich people will buy it. How much is a wooden barrel of sea cucumber and phoenix soup?
By 2018, a bottle of Moutai will cost one or two thousand yuan, and a wooden barrel of sea cucumber and Phoenix soup will cost at least one thousand and five hundred yuan.
A wooden barrel of sea cucumber and phoenix soup, standard serving for eight people, by 2018, the unified retail price is 1500 yuan, the cost is 600 yuan, and the net profit is 900 yuan.
After that, Zhao Qingshan will definitely expand the sales scale in the next step. In the whole Nanshan side, there is no problem in raising [-] Phoenix chickens in the next step.
However, Zhao Qingshan is the man who wants to sell Phoenix Chicken to the whole country, even to the whole world, he can think boldly.
[-] phoenix chickens are obviously not enough to sell.
Zhao Qingshan estimated that in the future, Laigang County will be able to sell 300 Phoenix chickens a year, and by then, nationwide, it will be able to sell [-] million Phoenix chickens a year.
And if it really reaches that scale, then the gross profit of Phoenix chicken alone will be between 40 billion and 120 billion.
At the beginning, when the market is cultivated, the profit may be less. When the market is cultivated and mature, and then monopolize the entire market, the profit will definitely be high.
However, compared with the market for high-end Phoenix chicken, the market for low-end fried chicken, grilled chicken, crisp-bone chicken, roast chicken and other chicken products that can be mass-produced and packaged for sale in supermarkets has a larger market.
Within Laigang County, the fried chicken in Qishan and the roast chicken in Zhaizi Village are well-known in the local area, and the taste is also very good. The next step is to develop unified packaging, and there is a great possibility that it will be advertised and sold.
The success of Phoenix Chicken also gave Zhao Qingshan confidence.
After the promotion of Fenghuang chicken was stabilized, Zhao Qingshan selected a few more capable employees from various units, and then set up a vacuum packaging research group for fried chicken with soup.
Now Zhao Qingshan's company employees already have a relatively large number of graduates with a bachelor's degree or above, and the members of the research team selected by Zhao Qingshan this time are basically bachelor's degree or above.
If we can solve the packaging problem of Qishan fried chicken, then we can learn from the Phoenix chicken model in the way of promoting Qishan fried chicken.
It is easier to promote Qishan Fried Chicken packaged products than Phoenix Chicken. At least the live chickens Qishan Fried Chicken needs are old roosters, regardless of whether they are Hongyu, Maji or Sanhuang.But the Phoenix Chicken is different. The Phoenix Chicken raised in Nanshan is the Imperial Capital Oil Chicken that Zhao Qingshan imported from the Imperial Capital.
After a year of research and comparison, it was found that the only one that can be called the Phoenix Chicken is the Imperial Chicken.
Zhao Qingshan's Qishan fried chicken packaging research team was established on August 2005, 8. The team leader is Zhao Qingshan, and the deputy team leader is Ma Zhen, an employee of the Agricultural University Company who joined the company in 16. tall boys.
(End of this chapter)
During the period when Zhao Qingshan and Liu Liang were promoting Phoenix chickens, the broilers in the No. [-] breeding area of the Nanpo Broiler Breeding Base went out to the market.
The broilers in feeding area No. 2005 were raised on May 5, 24, which was also my son's birthday.
By July 2005, 7, the broilers in feeding area No. 7 had met the conditions for slaughter.
The broiler chicken breeding industry in the No. 90.00 breeding area has been successful, and the final survival rate has reached 1%2, and the meat-to-feed ratio has reached [-]:[-], which is a relatively good result. Moreover, when the No. [-] breeding area was released for slaughter, the market for broiler chickens was very high. good.
Finally, the fleet equipped by the slaughtering plant of Nongda Company transported the slaughtered broilers from the No. 300 breeding area to the new slaughtering plant located in the Xinhua factory building, and then the slaughtered and processed broilers were shipped through the sales department of Nongda Company. According to calculations, this batch of chickens made a net profit of [-] million.
In other words, the net profit of a chicken is 15 yuan.
After making money, Zhao Qingshan immediately arranged for Liu Yutang to send a red envelope of 100 yuan to each of the breeders in the No. [-] breeding area.
The first batch of broiler chickens in the broiler breeding base was successfully raised, which made everyone enthusiastic.
Then, after three times of disinfection and sterilization without dead ends in the No. [-] breeding area, the chicks started to be fed again.
Seeing that the No. [-] breeding area started mass production of broilers, Zhao Qingshan was also quite happy.
Calculated in this way, if the No. 200 breeding area earns an average of 200 million yuan per batch of chickens in a year, it can also earn more than [-] million yuan.
Next, after the entire Nanpo Broiler Breeding Base is completed, the Broiler Breeding Base can contribute more than 1 million yuan in profits to Zhao Qingshan a year, and pay more than 2000 million yuan in taxes.
Now Nanshan is still in the investment period, and the investment in the next year will exceed 1000 million, so the money earned in the No. [-] breeding area is basically enough to invest in Nanshan Phoenix Chicken.
By July 2005, the business of the Agricultural University Company had basically stabilized, and it was able to maintain a balance of income and expenditure. Perhaps it could turn losses into profits in the second half of the year.
Of course, even if the Agricultural University turns a profit this year, the final profit will not be too much.
Zhao Qingshan believed that if Han Sanshan could put a small factory on the market and then give him a mature company, he would definitely get him on the right track soon.
It is estimated that next year, the Agricultural University will be able to truly contribute profits to itself.
Fortunately, the Agricultural University Company, it seems that this year there is no need to spend their own money to invest.
Then Dongling Chicken Farm, with a profit of 700 million yuan a year, is relatively stable.
Then, the success of the publicity for the Phoenix chicken made Zhao Qingshan see another way out of raising chickens, which is to sell products.
There are great risks in simply raising chicks and finally selling them for money, and the income is greatly affected by market prices.
However, if the upstream and downstream of the entire industrial chain are monopolized, then the possibility of losing money in this industrial chain is almost non-existent.
Phoenix chicken soup has now become a star dish in Laigang County, a symbol of the status of the rich, and a business card of Laigang County.
Zhao Qingshan's advertisements are very skillful. Qilu Satellite TV has good ratings in the whole province and even the whole country. You must know that Qilu Satellite TV was the first satellite TV station to be on the star, and it was the most famous TV station in the province. Later, it was turned into a garbage account by a bunch of people who couldn't play.
Qilu Satellite TV's advertisement let many people know that there is actually a thing called Phoenix Chicken in Laigang County. After that, those who come to Laigang County to do business want to try it.
Phoenix chicken follows the high-end consumption route. In 2005, the high-end consumption route was still in the cultivation stage.This thing has not reached the time when everyone realizes the problem of food safety. When it is over, when everyone realizes that there is a problem with the food safety around them, there will be such a kind of chicken, which is absolutely safe, green and pollution-free, without any hormones. It has a very good food supplement effect, so will the rich buy it?
Rich people will buy it. How much is a wooden barrel of sea cucumber and phoenix soup?
By 2018, a bottle of Moutai will cost one or two thousand yuan, and a wooden barrel of sea cucumber and Phoenix soup will cost at least one thousand and five hundred yuan.
A wooden barrel of sea cucumber and phoenix soup, standard serving for eight people, by 2018, the unified retail price is 1500 yuan, the cost is 600 yuan, and the net profit is 900 yuan.
After that, Zhao Qingshan will definitely expand the sales scale in the next step. In the whole Nanshan side, there is no problem in raising [-] Phoenix chickens in the next step.
However, Zhao Qingshan is the man who wants to sell Phoenix Chicken to the whole country, even to the whole world, he can think boldly.
[-] phoenix chickens are obviously not enough to sell.
Zhao Qingshan estimated that in the future, Laigang County will be able to sell 300 Phoenix chickens a year, and by then, nationwide, it will be able to sell [-] million Phoenix chickens a year.
And if it really reaches that scale, then the gross profit of Phoenix chicken alone will be between 40 billion and 120 billion.
At the beginning, when the market is cultivated, the profit may be less. When the market is cultivated and mature, and then monopolize the entire market, the profit will definitely be high.
However, compared with the market for high-end Phoenix chicken, the market for low-end fried chicken, grilled chicken, crisp-bone chicken, roast chicken and other chicken products that can be mass-produced and packaged for sale in supermarkets has a larger market.
Within Laigang County, the fried chicken in Qishan and the roast chicken in Zhaizi Village are well-known in the local area, and the taste is also very good. The next step is to develop unified packaging, and there is a great possibility that it will be advertised and sold.
The success of Phoenix Chicken also gave Zhao Qingshan confidence.
After the promotion of Fenghuang chicken was stabilized, Zhao Qingshan selected a few more capable employees from various units, and then set up a vacuum packaging research group for fried chicken with soup.
Now Zhao Qingshan's company employees already have a relatively large number of graduates with a bachelor's degree or above, and the members of the research team selected by Zhao Qingshan this time are basically bachelor's degree or above.
If we can solve the packaging problem of Qishan fried chicken, then we can learn from the Phoenix chicken model in the way of promoting Qishan fried chicken.
It is easier to promote Qishan Fried Chicken packaged products than Phoenix Chicken. At least the live chickens Qishan Fried Chicken needs are old roosters, regardless of whether they are Hongyu, Maji or Sanhuang.But the Phoenix Chicken is different. The Phoenix Chicken raised in Nanshan is the Imperial Capital Oil Chicken that Zhao Qingshan imported from the Imperial Capital.
After a year of research and comparison, it was found that the only one that can be called the Phoenix Chicken is the Imperial Chicken.
Zhao Qingshan's Qishan fried chicken packaging research team was established on August 2005, 8. The team leader is Zhao Qingshan, and the deputy team leader is Ma Zhen, an employee of the Agricultural University Company who joined the company in 16. tall boys.
(End of this chapter)
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