Mountain Village Chicken Tycoon

Chapter 415 Li Kaixing and Their Marketing Strategy
As soon as Liu Zhao parked the car, Zhao Qingshan pulled down the door, and Han Li said, "You two wait in the car, I'll go and see what the people you said are running our sales and service center. How about it."

Zhao Qingshan smiled and said: "It's fine, Li Kaixing and the others know me and Liu Zhao, but they haven't met you before. It's okay for you to try it out. But, your health doesn't matter, right?"

"It's all good."

Liu Zhao didn't know that the proprietress was pregnant again, so he frowned and looked at his proprietress and said, "Aren't you motion sick?"

"Ah."

After Han Li got out of the car, she saw that the big gilt characters of "Qingshan Agricultural Marketing Service Center in Quancheng" on the door plaque were particularly obvious.

This character was inscribed by the leader of the Provincial Calligraphy Association. It costs 1000 yuan per character. This character looks very grand.

Below the plaque is the entrance of the main entrance, and the entrance is full of people, coming in and out.

Han Li stood at the door for about ten minutes, counting five people who went in and three people who came out.

The Phoenix chicken raised last year will not be available until July and August in the Gregorian calendar, but orders are now being accepted.

This year, Liu Liang and his team can satisfy the production of [-] Phoenix chickens, and then plan to distribute and sell all Phoenix chickens according to the population ratio and economic conditions.

Quancheng has a population of 710 million, Taishan has a population of 560 million, and Luzhong has a population of 120 million.This year, Qingshan Agriculture's phoenix chicken promotion targets are these three prefecture-level cities. Because of the limited production, it is difficult for Zhao Qingshan to expand the promotion scale.

After last year's experiment, Laigang County has a total population of 20, and there is no pressure to sell 3000 Phoenix chickens.However, a total of 6 were sold this year.

The combined population of the three prefecture-level cities of Quancheng, Taishan and Luzhong is 1390 million. Based on the sales of 1500 chickens per 200 people tested last year, the market size of the three cities can reach as many as [-] million chickens.

Now Zhao Qingshan's Fenghuang chicken can make a profit of 300 yuan per chicken, and the profit after selling 200 million chickens can reach [-] million yuan.

This kind of prospect is of course very exciting, but the premise is that the scale of farming can go up.

However, according to Zhao Qingshan's current breeding mode, it is difficult to increase the breeding scale of Phoenix chickens to the level of several million.

Phoenix chickens are truly green chickens. The next job Zhao Qingshan has to do is to publicize and cultivate customers.

Is sea cucumber and abalone really that nutritious?
In fact, experts have long come to the conclusion that the nutritional value of sea cucumber and abalone is almost the same as that of eggs, but why is sea cucumber and abalone so expensive?
On the one hand, the scarcity of sea cucumber and abalone is on the other hand, private advertisements passed on by word of mouth.

Why are diamonds valuable?

Someone once said that diamonds are the most successful marketing case in the history of world marketing.

Are diamonds scarce?It is not scarce. In fact, Russia has a large number of diamond mines with amazing reserves. However, after those diamonds are mined, there is no certification certificate issued by some diamond oligarchs, so they cannot be sold for much money.

First of all, it must be affirmed that the phoenix chicken raised by Zhao Qingshan is a good thing. The next thing to do is to do a good job in publicizing and cultivating customers. After the market reaches a certain scale, it can increase profits by raising prices and expanding production scale. .

Zhao Qingshan's ideal is to make Fenghuang chicken a luxury food, just like Moutai, and then make Qishan fried chicken a fast food king like KFC Dexter.

He has such confidence.

As soon as Han Li arrived at the door, she saw the noise coming from the hall inside.

"Do you have any soup? Don't we pay the deposit, what will we do if you don't give us soup?"

"That's right, I have been here six times, and I only gave our hotel a hundred chickens."

"It's not bad for you. I've come here eight times, and you only gave me forty chickens."

"Everyone be quiet, be quiet, don't worry, our company asks everyone to rest assured that the phoenix chickens raised by our company will be on the market as soon as mid-July this year, and you can come to us according to the bill of lading you got. Come get the chicken."

Now Qingshan Agriculture can get a profit of 300 yuan for every phoenix chicken sold by the head office, while the hotel can get a profit of [-] to [-] yuan, depending on the hotel's own pricing.

Although it is said that Qingshan Agriculture has given the Phoenix chicken a retail price guide, in fact Zhao Qingshan also knows that because he is now forced to adopt a hunger marketing strategy, when the chicken soup reaches the mouths of diners, the price will often increase. One or two hundred is normal now.

After all, even if there is no price increase in the hotel, those diners will take the initiative to increase the price.

Because of Zhao Qingshan's crazy advertising strategy, in the circle of rich people, a consensus is now being formed that eating Phoenix Chicken Soup is high-grade.

When Han Li entered the room, she saw about forty people queuing up, and when she was about to line up, a staff member in uniform came over and asked with a smile: "Madam, are you planning to buy Phoenix Chicken Soup?" ?"

"Ah, yes, I'm here to buy Phoenix Chicken Soup."

"That's right, are you planning to buy it personally or are you negotiating on behalf of the hotel?"

Han Li frowned, and then asked, "Still distinguishing between individuals and hotels?"

"It's like this. If you are buying on behalf of an individual, our order has been scheduled until February next year in the Gregorian calendar. If you are buying on behalf of a hotel, our order has been scheduled until March next year. That's right, if it is an individual If you want to buy, please line up here, and then pay a deposit of 2 yuan in advance, and then we will deliver the chicken soup to you according to your order in February next year."

Han Li stared, and said in surprise, "It's so troublesome just to eat a chicken?"

"It's like this. The Phoenix chickens raised by our company are completely green and environmentally friendly. They don't eat a single chicken feed and don't have any antibiotics. They are all free-range on the mountain and grow up eating pine nuts, grasshoppers, scorpions, etc. After being appraised by the authoritative department, the nutritional value of our Phoenix Chicken is much higher than that of sea cucumber and abalone. Moreover, our Phoenix Chicken Soup is also carefully cooked by masters of Shandong cuisine invited from the imperial capital. Sending them away is quite high-end."

Han Li saw that among the forty or so people in the room, a dozen or so were lined up in front of the hotel order window, and another thirty or so people were all lined up in front of the individual order window.

"So what's the difference between a hotel order and an individual order?"

"Individual orders are limited to one chicken, and hotel orders are limited to five to twenty depending on the size of the hotel. Individual orders need to provide ID card, contact information and address information, hotel orders need to provide proof of hotel size and other hotel information, etc. .The hotel order needs to be registered here first.”

Han Li frowned, and said to herself: Selling chickens at the headquarters of Laigang County is not so troublesome. I don't know if they do it like this, is it good?
(End of this chapter)