Great Tang Dynasty

Chapter 582 Low Price Strategies
The Qin family's cloth store is called Yiyan store.

The meaning is very simple, it means keeping promises, honesty is the foundation.

As for the imperial court bidding that Qin Tian mentioned, this is required every year.

There are still a lot of clothes and other things that the imperial court needs every year, but no one in the imperial harem can do these needlework, so many things have to be purchased from the people.

Clothing and other things sometimes represent status, and have high requirements for handicrafts, etc., so these things of the imperial court are all tendered from embroidery workshops across the country, and then from this embroidery workshop. Reservations required for the next year.

In fact, the imperial court needed a lot of things, but definitely not many.

However, if an embroidery workshop can serve the imperial court, then it shows that the quality of this embroidery workshop is absolutely top-notch. Therefore, if other dignitaries follow suit, they must also order embroidery from this embroidery workshop.

Since Jiangnanfang entered Chang'an City, it has won the trust of the imperial court with the advantage of Jiangnan women's ingenuity and ingenuity. In recent years, the embroidery of the imperial court has basically been ordered from Jiangnanfang.

And it is precisely the accumulation of these years that Jiangnanfang has formed a situation and scale that almost monopolizes the embroidery business in Chang'an.

Although it is not easy to defeat Jiangnan Fang, Qin Tian is still willing to give it a try.

Of course, tampering with it will save you, this is not easy to do, and you can't do it.

At that time, everything will be judged in the most fair and impartial way. It doesn't mean that Qin Tian is the prime minister, and those people will give some discounts to Yiyan shops.

After listening to Qin Tian's words, Uncle Fu somewhat understood Qin Tian's meaning and nodded: "Okay, Master Hou wants to say this, then our shop will open tomorrow, and today, I will send someone to promote it vigorously. "

"Okay, let's do it."

Fu Bo took the order to retreat, and immediately started to publicize again.

And just as the Yiyan store was promoting, some people in Chang'an City became very curious, especially after the remarks of some other cloth shops came out.

"It's ridiculous. I wonder if the shops are mentally ill. Their prices have almost equaled our purchase prices. If they dare to sell like this, they either don't make money, or the quality of the cloth is poor."

"Yes, yes, I think the quality of the cloth must be very poor, otherwise, who would do a business that is not profitable?"

"Yeah, if you don't make money, the business won't last long. It must be because the quality of the cloth is poor. I don't think many people buy it."

After the owners of these shops spread these remarks, the people in Chang'an City became curious about it.

"Yiyan, what is the store doing? How can the price of cloth be set so low?"

"Who says no, even if you want to compete with your peers, you don't have to fight so hard, do you?"

"Yeah, I heard that the quality of the cloth in Yiyan shop is so poor, that's why they sell it at such a low price. If that's the case, it's better not to have it."

"That's right, that's right. If the quality is poor, there's no need to buy it. However, we'll find out when it opens tomorrow."

"Go and have a look, in case it's good and cheap, in that case, you'll make money if you buy it."

"........."

I don't believe it, but I am curious. This is the characteristic of Chinese people. What's more, they like cheap products. Many people like cheap products. Even if they know that the quality is not very good, they still prefer to buy cheap products.

So, although some people say that the quality is poor, some people still want to see it.
-
In the midsummer weather, the cicadas started making noise early in the morning.

On the West Market side, Yiyan shops opened their doors to welcome customers after the bustle of the entire West Market started.

At this time, the sun was not particularly vicious. After the store opened, Fu Bo was not in a hurry to let people come to observe the store, but ordered people to build a few shelves outside the store. All types of cloth.

"Everyone, let's say that the cloths in the store are all high-quality goods, and the price is definitely not expensive. If you buy it, you will earn money. Now, everyone can come and watch it at will."

Fu Bo stood outside and yelled. Those guests came to check the fabrics. Many people knew the quality of the fabrics, so they knew whether the fabrics were good or bad.

They already knew the price of these fabrics, so they didn't expect much about the quality of the fabrics, but when they saw the fabrics, they were all taken aback.

When I touched it, I was even more shocked.

"How is this possible? These are all high-quality fabrics, and there will be no fakes."

"Yeah, the price of this kind of fabric is at least a few hundred yuan higher in other stores. What's going on?"

"Could it be that the Yiyan store is planning to lose money and make money?"

"If this is the case, then what are we still doing in a daze, don't miss this opportunity, go in and grab it..."

When everyone realized that the fabrics in the Yiyan store were of high quality and cheap, many people rushed in. For a while, almost all the fabrics were snatched by these crazy customers as soon as they were brought out.

This thing is too cheap, if you don't buy it, you won't buy it, and the quality is not good.

"I want it, I want it..."

"No one robs me..."

The people in Chang'an are crazy. In their opinion, such an opportunity is too rare, and it may disappear in the future. After all, it is impossible for a shop to keep losing money and making money, right?
Now, they just opened their doors, and they did it for the sake of fame. Maybe tomorrow, it's time to increase the price.

Crazy, crazy, how crazy people are when shopping, people who have not seen it will not understand.

Scramble, scramble.

In a word, the shop's business is not good. The goods prepared yesterday were all snatched up by these crazy customers in less than an hour.

And even if the goods are sold out, there are still customers who keep squeezing in.

"Any more, any more?"

"Is it really gone? Why is it gone?"

"Oh, I came a step late, I missed it."

"..."

Those who were not able to grab it felt very sorry, but Fu Bo faced these customers and said, "Don't be depressed, everyone. We will have another batch of goods coming in tomorrow. Don't worry about the quality, it is exactly the same as today's."

"What about the price, will it increase?"

"No, the price of cloth in our store will not increase tomorrow. If you want it, hurry up tomorrow. Of course, you can also make an appointment and pay the deposit. When you come tomorrow, make up the balance, and we can take the lead in delivering the goods. Sell ​​it to you."

Following Qin Tian, ​​Uncle Fu's business methods are also much more sophisticated. Although the price will not change in the future, he is not in a hurry to tell these people, because once they know that the price will not change, then they will not change. going crazy.

And madness will make their sales better for a long time.

(End of this chapter)