The investment era of rebirth

"President Su, we meet again!"

When Su Yu walked into the private room, he saw that besides Yang Hao, Su Yuying was also in the private room, and Su Yuying didn't wait for him to sit down, so she greeted him: "Mr. Su is now different from the past!"

"Where, Mr. Su is being polite." Su Yu and Su Yuying shook hands slightly, sat down and said, "Mr. Su, on the other hand, has become more and more radiant since the last time we met."

"Uh, we are all acquaintances, so don't be so polite." Seeing that the two of them were talking about each other, Yang Hao couldn't help coughing lightly, and then said, "Su Yu, we can be regarded as old friends, so Well, if I have anything to say, I’ll just say it straight, without going around the bush.”

"It's natural." Su Yu replied, "Just say what you have."

Yang Hao nodded, and while ordering the waiter to serve, he said: "It's still the matter I told you last night, I still hope that the two of us can cooperate. It is very important to us Kumho Group and to me."

"Of course, in terms of price..."

"This morning, my aunt and some old shareholders of the Kumho Group had a brief discussion and made some inquiries."

"Everyone thinks that the value of that piece of land should be between 9.5 million and 10.5 billion after the planning documents for the 'Qianjiang New Area' come out, even if it can be converted from industrial land to commercial land."

"Between 9.5 million and 10.5 billion?" Su Yu frowned and said, "Yang Hao, this price... Unless you can give all of you in cash, otherwise, I'm afraid it will be difficult to accept the value based on additional shares, after all The additional shares have a lock-up period, and must be discounted in terms of value.”

"Su Yu, don't worry, wait for me to finish." Yang Hao paused, then continued, "This is just the initial value expectation in many people's minds, it doesn't mean that we can't talk about it. Personally, I Naturally, I also hope that the higher the value of the chip in your hand, the better. After all, the higher the value of the chip in your hand, the more shares the group will issue to you, and the more it can dilute the value of the land in Yang Jincheng's hands. number of shares and equity."

"but……"

Yang Hao thought for a while, and continued: "This has to be done step by step! Just because I raise the price, it won't work to persuade the internal shareholders of the group, and the Ning family of 'Pengyuan Real Estate' will add fire."

Seeing what he said, Su Yu thought about it for a while, came to understand, and said, "Okay, but the Ning family will take the initiative to come to the door only if you release the news about this matter."

"That's no problem." Su Yuying said, "But if we help Mr. Su raise your price, Mr. Su has to promise us one condition."

Su Yu pondered for a moment, smiled, and said, "I know what you want, so how about it... As long as the value of the land in my hand can be raised to more than 13 billion in the end, that is, it can be carried out according to the estimated value of 13 billion. If the corresponding shares are set to increase, if I enter the Kumho Group, I can bind the voting rights of the corresponding shares to you, sign a concerted actor agreement, and help you regain control of the group."

According to his plan to win this land at that time...

He just wanted to use this as a bargaining chip to convert the value of the land into the equity of a high-quality real estate company.

But at this time, Yang Hao and Su Yuying offered to introduce conditions to attract him to the Kumho Group, which just happened to suit his wishes.

Of course, in this matter, on the whole, everyone is getting what they want. He hopes to increase the value of the chips in his hand and make more profits, while Yang Hao and Su Yuying want to use him and the value of the chips in his hand. Further dilute the equity interests in the hands of the major shareholders of the group, thereby uniting with Su Yu and stealing the control of Kumho Group.

In order to finally win the control of the Kumho Group, the two felt that it was okay to conspire with him to give up part of the Kumho Group's interests to Su Yu. After all, the value was overestimated and it hurt the interests of all shareholders. It's not just the two of them, and the two of them are not the largest shareholder of the group, so they are naturally corresponding, so they can feel at ease.

"Okay!" Yang Hao said happily, "What I'm waiting for is Brother Su's words! Don't worry, I will try my best to help you raise the value of the land in your hand to 13 billion."

As he said that, Yang Hao poured wine for Su Yu, drank a glass, paused, remembered something, and said, "Oh, by the way, Su Yu, the county magistrate Chen in your hometown called me Yes, I asked my aunt to send someone to investigate. Your place... really doesn't have much oil and water. Big business development must be at a loss. Even if I finally use the land bargaining chip in your hand, I got the control of Kumho Group , Such a project is absolutely difficult to pass when it is submitted to the board of directors for resolution."

"Since after your investigation, you think it's worthless, forget it!" Su Yu said, "I'm just a matchmaker. After all, no matter how much I think about my hometown, I can't force you Kumho Group to develop a project that is destined to lose money."

Yang Hao nodded and said: "It's good for you to understand. In fact, this kind of project is better done by the local urban investment in your hometown county, or by the local developers in Yuzhou. Of course, if the construction of the new city and the old city With demolition and reconstruction, the local finance is willing to provide certain financial subsidies for new city construction and old city demolition and renovation projects to ensure the sales volume of newly developed properties, which is not impossible.”

"Don't think about financial subsidies." Su Yu said, "We are a poor county, and financially, we don't have this money."

Yang Hao said: "Since this is the case, there is no other way."

"En!" Su Yu nodded slightly, and then skipped the topic.

Afterwards, the two talked about the trend of the real estate industry and the future development of the industry. They both felt that there was still room for further progress in the grand strategy of "urbanization construction" and domestic housing prices. with a relatively optimistic attitude.

In a relatively pleasant conversation with basically consistent interests and needs.

It wasn't until after 9 o'clock in the evening that the three of them dispersed.

When he walked out of the restaurant, Yang Hao saw Dai Lingna, the assistant who had been following Su Yu all the time. He always felt that this girl seemed familiar, but in the end he didn't ask much.

The next day, March 3, Saturday.

When Su Yu woke up, he thought that after Yang Hao and Su Yuying released the news, the person in charge of Pengyuan Real Estate would definitely come to him as soon as possible to attack the Kumho Group and talk to him about the land on the eastern outskirts of the Qianjiang River. , but I didn't expect... It was Chen Yao from Chenghui Holdings who came to the door at the first time.

"President Su, are you busy? If you have time, how about having lunch together?" Chen Yao said on the phone, "I'm in Yuhang, and Wan Ting is also there!"

"Okay!" Su Yu said with a smile, "Miss Chen, book a place, and I'll be there in a while."

He generally knew why Chen Yao was looking for him, and since the other party came to him, he thought... this matter must be explained better.

"Okay!" Chen Yao responded, and then said a place.

Knowing the restaurant Chen Yao mentioned, Su Yu responded, hung up the phone, changed his clothes, saw that Li Meng was not there, and drove out alone.

Come to the agreed place.

In the private room, Chen Yao and Xie Wanting were talking and laughing.

"President Su, as I said, we will meet again." Seeing Su Yu coming, Chen Yao shook hands with him with a smile. You should already know, right? According to internal information, the State Council has already approved the relevant development documents, and it should not be a few days before Yuhang City and the province should have clear news.”

"Last time, in Shanghai..."

"I once said that the piece of land on the bank of the eastern outskirts of the Qianjiang River in Mr. Su's hands is, with a high probability, a treasure."

"I didn't expect it to be a prophecy now."

"I heard that the Kumho Group has already had contact with Mr. Su? They are so fast. I wonder what price the Kumho Group can give you for the chips in your hand?"

When Su Yu heard what she said, he smiled and didn't answer directly, but asked with a smile: "It seems that you, Chenghui Real Estate, also want this piece of land!"

"This is natural." Chen Yao said, "The potential of the city of Yuhang has not fully exploded at present. This city has the potential to become a new first-tier city. We, Chenghui Real Estate, want to deploy here, but The original city core has been divided up by the first-class real estate developers in China, as well as two leading real estate developers in Yuhang, Pengyuan Real Estate and Kumho Group. We want to acquire land in the core area, whether it is cost or The price is too expensive, and the competition is fierce, and the development cost is extremely uneconomical. If you really want to do it, you need to bear a lot of development risk."

"According to the latest Qianjiang New District Development Planning Document..."

"President Su, the 25-square-meter piece of land in your hand is undoubtedly the core plot in the development and planning area of ​​the new district."

"If we can get it, in the next 5 to 10 years, based on this, we will basically be able to gain a firm foothold in the city of Yuhang."

"I just don't know what conditions they can offer when you contact the Kumho Group?"

"How much does Miss Chen think the land in my hand is worth?" Su Yu didn't answer, but asked instead.

Chen Yao thought for a while and replied: "According to the current average housing price in Yuhang City, the land price for commercial development in the suburbs is 3500 to 4500, which is reasonable. Based on the commercial development land in the new district planning, the area of ​​25 square meters should be between 8 million and 10 billion.”

"Then what is the highest price you Chenghui Real Estate can offer?" Su Yu asked again.

Chen Yao thought for a while and said, "I'll calculate it for you based on the land price of 4500 yuan, at most... 11 billion."

"Pay all in cash?" Su Yu asked.

Chen Yao replied: "It is impossible to pay all in cash. In the past two years, the real estate industry has been in the stage of policy suppression, and the newly opened real estate is not so easy to sell. Even a real estate group with a scale of tens of billions has to withdraw 11 billion in one go. Cash, that is also a dream, not realistic."

"If we use 11 billion to value the land in your hands, Mr. Su."

"Then, we can only pay in installments, or...we can offset the value with the corresponding value of real estate after commercial development, and pay part of the payment."

"Of course, if you insist on cash..."

"Then we can only make a valuation according to the lower limit of the valuation, and we can only pay you 8.5 million at most."

"Actually, even if you sell the land in your hand at a price of 8.5 million yuan, you can earn 7.5 million yuan in one year, a net profit of 7.5 times, which can be called an investment myth."

"8.5 million!" Su Yu chuckled, and said, "Miss Chen knows that Mr. Yang Hao, who is in contact with me from the Kumho Group, is she willing to pay? At least 13 billion!"

"13 billion!" Chen Yao was shocked when she heard this figure, "A purchase at this price, even if it is a full-scale commercial development, calculated based on the current average housing price of Yuhang, will definitely lose money. Is Kumho Group crazy? The current macro policy , although the real estate has been loosened a little, but the future expectations are not necessarily so good, they are doing this... basically gambling."

Even based on the highest price she offered, 11 billion, Kumho Group's bid was a full 2 million higher.

With such a cost gap, she couldn't make a decision, and she didn't have the courage to gamble.

Of course, she didn't know that Yang Hao of the Kumho Group was willing to pay a premium of 2 million yuan because he wanted to leverage the control of the Kumho Group. The separation of interests becomes less important and uncomfortable.

"Since that's the case, then we, Chenghui Real Estate, can only give up." After pondering for a long time, Chen Yao sighed, and said, "After all, no one knows the development results and future of Qianjiang New District, and I can't use 2 If you gamble with a premium of [-] million, you can only wish President Su a fortune."

Su Yu said with a smile: "I also know the price of 13 billion. Ms. Chen will definitely not agree. Your Chenghui Real Estate has always been relatively stable in terms of land acquisition and commercial development. Radical projects like this kind of hard to predict the future, You certainly wouldn't do it at a high price."

"But..."

Su Yu paused, and continued: "I hope that when Ms. Chen publicizes to the outside world, she will still express that you have a strong intention to negotiate, and raise the negotiation price to 13.2 billion!"

"President Su, this is..." Chen Yao heard Su Yu's words, but didn't react for a moment, and asked, "Why?"

Su Yu replied: "Has Ms. Chen ever participated in an auction? An antique item is worth 500 million. Ms. Chen should understand how to sell it for 1000 million?"

"Sequential buyer bidding, regardless of whether the buyer participating in the bidding is real or fake."

"So, in the end, the buyer who really wants this antique item will have to pay 1000 million."

"And now, the land in my hand is this 500 million antique item. There are currently two buyers who want this antique item. Of course, there is only one buyer who is willing to pay a high price in the end."

"Understood!" After listening to Su Yu's explanation, Chen Yao had completely understood, and couldn't help praising, "Boss Su is really a business genius, he has to be admired."

She knew that Su Yu was using the opportunity of negotiation to entrust Chenghui Real Estate to use them.

However, she didn't dislike Su Yu, and she felt that Su Yu had a lot of potential for development in the future. If she did this favor, she might get a lot of rewards in the future, so she didn't say no.

"Wait, cousin, I don't quite understand what you are saying." At this time, Xie Wanting interjected, "Why are there two real buyers, but in the end there is only one who is willing to pay a high price?"

Seeing that Xie Wanting was at a loss, Chen Yao couldn't help explaining: "The two buyers mentioned by President Su are Pengyuan Real Estate and Kumho Group. They have competed with each other since before, and accumulated countless business grievances, but in the end they are willing to pay a high price, I guess Mr. Su is talking about the Kumho Group, right?"

"I just thought of it..."

"President Su said that the person you contacted was Yang Hao from the Kumho Group, and I've also heard a lot of gossip about the Kumho Group, such as going public through a back door, a father-son breakup, an illegitimate child, a backstage collapse... all kinds of internal disputes... Next, this Young Master Yang, as the second largest shareholder of the group, definitely wants to unite with his family and regain control of the Kumho Group."

"The land in President Su's hand may be an opportunity for him to seize control."

"Furthermore, for the sake of control, the shareholders of the Huyou Group are giving up profits, and at the same time, there are other external competitors driving up the price. Then their motives and reasons for acquiring land at a high price are quite sufficient."

"Under such circumstances, it would not be difficult for President Su to sell 500 million antiques for 1000 million."

"In contrast to the Ning family of Pengyuan Real Estate, their control over Pengyuan Real Estate is actually far less deep than that of the Yang family and his son of Kumho Group. In order to firmly hold the control, they dare not issue additional shares and dilute their equity. As for the cash acquisition ...Although the scale of Pengyuan Real Estate is not small, it can't come up with more than one billion in cash."

"What's more, even if you can come up with more than one billion in cash, President Su can continue to raise the price."

"After all, in the end, Young Master Yang of the Kumho Group, in order to control the power, will definitely try his best to persuade the group's internal shareholders to follow through."

"As for our Chenghui Real Estate, in the eyes of Mr. Su, it is just a trustee who follows the bidding."

After listening to her cousin's explanation, Xie Wanting stared blankly at Su Yu, and after a while she came back to her senses, and said in shock: "What a hype, Mr. Su is perfecting the trading skills of the stock market and applying them to reality It's business!"

Su Yu laughed and said: "In business, since it is a scarce bargaining chip, there should naturally be a price that maximizes profits. Kumho Group can afford this price, and I hype a high price and accept Kumho Group's fixed increase." For all parties involved, the acquisition has also achieved a win-win result, so why not do it?"

"Amazing!" Seeing that Su Yu was too calculating, Chen Yao couldn't help admiring.

"Oh, by the way..." Xie Wanting changed the topic after understanding Su Yu's calculations, "After the Spring Festival, the stock market trend is very bad. I wonder what Mr. Su thinks about the current stock market shape and the subsequent trend?"

Seeing Xie Wanting's words, Chen Yao asked very sensitively, and couldn't help coughing lightly.

Seeing Xie Wanting's clear eyes, Su Yu probably didn't think too much about it, and replied, "It's just the darkness before dawn. The macro conditions are improving, and the market's macro capital is also gradually loosening. As long as the opportunity comes, a little money-making effect will come. It can make the compressed spring spring up again."

"Opportunity?" Xie Wanting thought for a while, her eyes lit up, "The recovery of the real estate economy?"

Su Yu smiled and said: "I don't know, maybe only when a certain news ignites the market sentiment, can we know the next main line, but the direction of the real estate economic industry chain is indeed worthy of attention."