Rebirth of the courtyard, the start is 80s

Chapter 333 "Advertisement" launched in advance

A few days later, the debut single "Red Flag Fluttering", which had been delayed for various reasons, was finally officially released on June [-], Children's Day.

In fact, Cao Zhiqiang's original plan was to use the single "Blood Stained Style" as the first single in his life, and the original release time was set on May 25th.

Just because of a series of reasons such as preparations for the pre-examination and re-recording of vinyl records this month, the release time was delayed and changed to Children's Day.

Since it was released on Children's Day, "Blood-Stained Charm" is not suitable.

Because "Blood-Stained Grace" is indeed very touching and has been proven to be a very good best-selling song by history, but the content is too sad, which conflicts with the cheerful atmosphere of Children's Day.

Therefore, Cao Zhiqiang finally decided to release the single "Red Flag Fluttering" on Children's Day.

"Red Flag Fluttering" is passionate and positive, with a bit of cheerful atmosphere, which complements Children's Day.

After all, during Children's Day during this period, children under the age of 14 have a day off.

However, children have a day off, but parents don't. Therefore, children during this period, besides playing wildly, lose the bookstore to read and buy books.

Therefore, before Children’s Day, various government agencies, public institutions and state-owned enterprises will distribute some book purchase coupons to their employees, and then on Children’s Day, children can take the book purchase coupons to bookstores to buy books.

Of course, you can't just buy books, you can also buy things like audio tapes.

Because the so-called book purchase volumes are basically issued by Xinhua Bookstore to various units. Take these things to Xinhua Bookstore for consumption. As long as there are things in Xinhua Bookstore, you can buy them.

At this time, Xinhua Bookstore not only sells books, but also sells audio tapes, video tapes, vinyl records, stationery, musical instruments, etc. It can be said that it is a small shopping mall that is biased towards the cultural and educational system.

Older children can buy by themselves, but in most cases, parents bring their children to buy.

Just because many people still go to work, most of the parents who bring their children to Xinhua Bookstore are housewives or grandparents who do not go to work.

Coincidentally, Cao Zhiqiang's "Red Flag Fluttering" was first released at Xinhua Bookstore.

No way, who made Cao Zhiqiang have a good relationship with the general manager of Xinhua Bookstore now.

Whether it is Hongguang Publishing House or Huaxia Audiovisual Company, they are all serious national brands.

Of course, the products produced by Guozihao can be put on the shelves of Xinhua Bookstore.

Therefore, long before Children's Day, a large number of tapes and vinyl records of "Red Flag Fluttering" have entered the Xinhua Bookstore, and they are still in the most conspicuous positions, and even posted a lot of advertising slogans.

The advertising slogan is also very interesting: "Ah Qiang's product must be a high-quality product! The red flag is fluttering, cheers for the country!"

Well, this Aqiang refers to Cao Zhiqiang's stage name.

Yes, Cao Zhiqiang did not continue to use the name "Qiangzi", but opened another trumpet "Aqiang".

The main reason is that the pseudonym Qiangzi was originally created by Cao Zhiqiang with a sense of ridicule and riffraff, but it actually doesn't fit the current mainstream.

Simply put, it's not very tall, it's too earthy.

But since it is already famous, it has no choice but to continue to use it.

However, Cao Zhiqiang did not want to continue using the pen name Qiangzi on singers.

He thinks it's better to separate.

Although the separation of the pseudonym and stage name will reduce a lot of traffic, but he is not worried about this.

As long as the work is good, the trumpet will soar, and there is no need for the original pen name to help.

Qiangzi, just be his poet in the future.

As for the title of musician, leave it to Ah Qiang.

A real musician must speak with his strength, not with other factors.

Well, these are all external statements.

The real situation is that Cao Zhiqiang simply felt that the pseudonym Qiangzi was not suitable for the identity of a singer, so he changed his name to Aqiang.

Anyway, Cao Zhiqiang opened quite a few trumpets before, and it's not bad for this Ah Qiang.

Cao Zhiqiang talked about the strength to win, but in fact he didn't just release his work, he even advertised!

That's right, it's advertising, and it's almost free advertising.

It can be said that it is precisely because of this advertisement that Cao Zhiqiang postponed the release date of his first single to June [-]st.

In fact, advertising is nothing new in China at this time.

Generally speaking, to advertise domestically at this time, either newspapers or magazines are the two most common ways.

Then there's radio and television.

It's just that in this period, units like radio stations and TV stations are no longer the era in 1979 when any tonic can advertise.

At this time, if you want to advertise on radio and TV stations, not only the price is much higher, but you have to go through layers of scrutiny.

Taking CCTV as an example, if you want to advertise on CCTV, you not only need to pay a lot of money, but also have to obtain the permission of CCTV's advertising department, not just any miscellaneous brand.

Cao Zhiqiang wanted to sell audio tapes, but it was obviously not suitable for TV commercials.

However, Cao Zhiqiang found another way and came up with a public service advertisement project.

Of course, for this project, Cao Zhiqiang didn't expect at the beginning that the instigator, or the inspiration, was actually his sound engineer Chen Guangming.

Back then, after Cao Zhiqiang had just set up a Huaxia audio-visual company, because he didn't have his own recording equipment, he had to rent equipment from other units.

At that time, the first thing Cao Zhiqiang thought of was CCTV.

Relying on the relationship with Chen Hanyuan, director of CCTV's editor-in-chief, Cao Zhiqiang was able to rent CCTV's studio to record records, and Chen Guangming was his sound engineer.

At the beginning, Cao Zhiqiang just recorded records normally, that is, he played and sang in the recording studio, and then was recorded by others. After some minor processing, he could be used as a master tape to make records.

Although the process is simple, most of the domestic tapes of this period are like this.

However, when Cao Zhiqiang was recording "Fulfillment of Wishes", Chen Guangming said that Cao Zhiqiang's songs are so exciting and touching, it's a pity to just listen to the songs. If a war movie can be made, it can be used as the theme song of the movie. All right.

The speaker has no intention, the listener has the heart.

At that time, Cao Zhiqiang had already planned to promote the album, and when he heard this, he immediately thought of MTV.

MTV has appeared abroad at this time, but it has not been introduced in China.

There are many reasons, the most important reason is not the shortage of TV sets.

Although the domestic TV penetration rate at this time is not high, the absolute number is very high.

The main reason is the lack of relevant awareness and teams in China.

In the early days of CCTV, the overall thinking was relatively conservative, and the production of programs was lacklustre. It was only because the number of TV stations was too small that people basically could only watch those stations. In addition, there was a shortage of entertainment methods, and CCTV had the largest coverage. The rate is extremely high.

However, this does not mean that CCTV cannot produce music TV programs in the form of MTV.

Well, maybe it is not the right time to open a separate MTV channel, but it is still no problem to produce a few MTV programs and broadcast them on the CCTV channel.

Making MTV is not a problem, the difficulty is how to convince CCTV to agree to broadcast his MTV.

Obviously, if it is purely for advertising and selling the records of Huaxia Audio and Video Company, it is still difficult. The main product is records, which are currently difficult to pass the audit of CCTV's advertising department, because they are not tall enough.

For the same reason, it is inappropriate to promote the book "Journey to the Rivers and Lakes", and it will not be approved.

After much deliberation, Cao Zhiqiang decided to find another way, and simply came up with the public service advertisement in advance.

Once the name has been thought of, it is called "Broadcasting"!
After having this idea, Cao Zhiqiang approached Chen Hanyuan, the director of CCTV's editor-in-chief, and expressed his idea of ​​"advertising widely".

Well, basically, Cao Zhiqiang copied the idea of ​​"widely advertised" by later generations.

The basic core is very positive, that is, shooting some non-profit and public welfare advertisements, praising morality, cooperating with government propaganda, advocating everyone to be civilized, polite, respect science, and love the party and the country.

The content can be various, it can be satire, it can be eulogy, it can be short films, it can be songs, it can focus on current hot spots, or it can recall the past years, anyway, it can be positive.

As for the duration, it doesn’t need to be much, it should not exceed the duration of one song.

Needless to say, as soon as this idea was brought up, Chen Hanyuan immediately became interested.

Then Cao Zhiqiang launched his first MTV public service advertisement - "Red Flag Fluttering"!
The shooting of this MTV is also very simple.

It is mainly to shoot the situation of the national flag hoisting by the three-member national flag class, and then to shoot some people who spontaneously stood beside watching the national flag raising with tears in their eyes when the national flag was raised, and also to shoot some ordinary people's daily life.

In addition, of course, there must be Cao Zhiqiang himself wearing a tunic suit, under the national flag, on the Great Wall, in front of the workers, in front of the peasants, and in front of the elementary school students, with a solemn expression or selfless singing alone.

Combining these clips and clips, together with the background music of "Red Flag Fluttering", is a very good MTV.

When he mentioned this idea, Chen Hanyuan was very moved, and soon found the relevant leaders to come over.

When the relevant leaders heard the concept of this project, and then listened to the song "Red Flag Fluttering" that Cao Zhiqiang had recorded before, they immediately burst into tears and made a decision.

In this way, the advertising program group officially established the project.

Among them, Cao Zhiqiang himself became the consultant of the program group, and Huaxia Audiovisual Company was the exclusive sponsor of this program.

In other words, CCTV does not give a single cent to the widely advertised program group funds, all of which are raised by the program group itself.

At present, it is all supported by Huaxia Audio-Visual Company, and in the future, it can invite bids from other units for sponsorship as appropriate.

It's not that CCTV doesn't produce anything.

CCTV provides people, equipment, and program time slots.

However, related production expenses, such as consumables, food expenses, employee subsidies and travel expenses, etc., have to be supported by Huaxia Audio-Visual Company.

In fact, this is very conscientious, because these costs are not too high.

At this time, CCTV also had to do the same. In fact, at this time, the country is engaged in innovation, and CCTV is also within the scope of innovation. Simply put, new programs can be launched, but the funds are not available.

Of course, if it is done well, it is not impossible to ask other departments for funds.

For example, departments such as the League Central Committee are not incapable of playing the autumn wind.

So, at least in 1983, CCTV's life was not easy.

In short, after the leader passes the test, shooting is naturally not a problem.

CCTV has nothing else, the film crew is complete, even super-staffed.

That's right, CCTV's film crew at this time is really overstaffed.

In fact, in the early 80s, CCTV had quite a lot of production staff and support staff, and everyone knows the reason.

Later, after continuous reforms, it was continuously streamlined.

Of course, this is about production and logistics.

CCTV's front desk host and the like are basically a radish and a pit.

The main reason is that there are only so many CCTV programs, there are only so many program groups, and there are only a few hosts in each program group who can hold the stage.

For example, Mr. Zhao Zhongxiang is already the top brother of CCTV at this time. Relatively speaking, Mr. Chen Duo is even slightly inferior.

Naturally, such a new program like Mr. Zhao must not be hosted by a brother like Mr. Zhao.

In fact, according to the definition, this "Broadcast" column does not need a host at all, but the content itself.

According to Cao Zhiqiang, there is no need for opening and ending credits to waste time, and there is no need for any host to explain and preach.

Just go directly to the film, directly use the content to impress people's hearts, and directly let the audience ponder the connotation.

Because it is directly uploaded to the film, the content must be concentrated and concise, more concise than the sketch, and the impact must be stronger, and there must be good background music.

The combination of pictures and music can achieve sufficient impact in audio-visual aspects.

Well, in fact, Cao Zhiqiang almost said that he would directly engage in MTV.

No matter what, we have the program team, the funding, the creative plan for the first program, and even the background music. Everything is ready.

The shooting process was very smooth. After all, there is no need for too many complicated technical shots at this time. It is just to shoot some of the shots that Cao Zhiqiang said, and then go to the chaff to save the essence and edit them together. to dawn.

Such a picture, combined with the background sound of "Red Flag Fluttering", is perfect.

At the same time, in order to film this positive public service advertisement, the program team, under the organization of the Communist Youth League and other relevant departments, also specially invited the China Symphony Orchestra and the chorus of the China Symphony Orchestra to accompany it.

With the accompaniment of the symphony orchestra and the choir, and the singing of Cao Zhiqiang's unique voice, they jointly composed a very exciting song "Red Flag Fluttering"!
This configuration is far better than Cao Zhiqiang holding a guitar and playing and singing in the recording engineer.

Even Cao Zhiqiang couldn't help but recorded the chorus version. With the consent of the symphony orchestra, he re-made a version of the symphony version and directly made it into a vinyl record.

In other words, the single on the vinyl record version is directly the symphony version, not the self-playing and singing on the tape version.

At the same time, the symphony version will also appear in future music album compilations.

It is worth mentioning that the symphony orchestra itself was originally free of charge for the recording and distribution of the version accompanied by the Chinese Symphony Orchestra.

Because this itself is a political task, and the China Symphony Orchestra is not a profit-making organization at this time.

But Cao Zhiqiang still insisted on giving dividends to those who participated in the soundtrack of the symphony orchestra, including everyone who participated.

For the specific dividend ratio, he also wrote a contract himself, stating the specific dividend ratio.

Yes, he wrote a contract himself, forced the person in charge of the symphony orchestra to sign it, put his fingerprints on it, and took a photo as a souvenir.

According to the contract written by Cao Zhiqiang himself, as long as the symphony version of "Red Flag Fluttering" with their participation is released, the symphony orchestra can get [-]% of the net profit from the release of the product.

Yes, it is [-]% of the net profit, not [-]% of the price, the difference is huge.

The company's net profit refers to the total income of Huaxia Audiovisual Company's release of this song, minus the total expenses, and the remaining part of the profit.

If the release is an album with more than one song, simply divide by the number of songs on the album.

All in all, Cao Zhiqiang can't let those people work for nothing, market economy, more work, more pay.

Well, this is a good way to say it. In fact, the essence of Cao Zhiqiang's doing this is to win over this symphony orchestra. Not only can the cooperation be smoother in the future, but also if he wants to defend his rights in the future, the number of people is too large.

In this way, after busy and hasty preparations, CCTV's widely advertised program, that is, "Red Flag Fluttering", an MTV that advocates everyone to love the national flag and love life, no, it is a public service advertisement, will be held on Sunday, May [-]th. One's first official broadcast before the midday news.

That's right, according to the plan, this program will be aired before the noon news, and after the broadcast, it will be the noon news. In terms of time slot, it's actually pretty good.

In terms of broadcasting, each episode is broadcast continuously for one week, changing every Monday.

In other words, on Children's Day, the "Red Flag Fluttering" program has been broadcast for two consecutive days.

As for the effect of the program, it can only be said to be quite good.

I don't know if you have felt patriotic sentiments from the show, but at least the song "Red Flag Fluttering" has been remembered by the audience.

(End of this chapter)