Rebirth of the courtyard, the start is 80s

Chapter 334
As a traveler who has gone through entertainment bombing, especially short video bombing, Cao Zhiqiang knows exactly where everyone's memories are.

For most people, they can't remember stories that are too complicated, and they can't figure out the connotations that are too deep. Only those beautiful melodies and simple lyrics are easier for people to remember.

For example, the movie "Shangganling", even in this period, many people have long forgotten the specific content and the names of the specific characters, but when it comes to the episode "My Motherland" in it, most people remember it. Most people will hum twice.

In terms of artistic connotation, the song "Red Flag Fluttering" is actually not very good, but the melody is good and the lyrics are simple, so you can remember it after listening to it once.

Especially the lyrics in it, such as "five-star red flag, you are my pride" and "five-star red flag, I am proud of you", these lyrics are straightforward, straightforward and simple, children can understand and remember It just keeps repeating, which of course constitutes the elements of the Divine Comedy.

The so-called Divine Comedies all have some common characteristics, that is, they are simple and straightforward, they are fast-paced, and they are repeated continuously.

For example, the most typical "nobody", "Jiangnan style", and "The Most Dazzling National Style" all follow this model.

There is also this "Red Flag Fluttering", which is actually this model.

This includes "Blood-Stained Grace". If you put aside the connotation of the lyrics, it is actually a divine comedy purely in terms of artistic expression.

Otherwise, the charm of the lyrics is here.

The same "Red Flag Fluttering", if you turn this song into a love song, it will also be popular, but it will definitely not be as popular as a red song with a patriotic theme.

Originally it was just a slobber song with a simple melody, but as long as the lyrics are richer in connotation, it can become taller in an instant, and the artistic conception is completely different.

For example, now, CCTV has only broadcast it for two days, once a day, and it has only been broadcast twice in total.

Maybe you want to say, don’t you want to sell records or singles? This song is broadcast on TV stations, so why are you selling it?

This is what I don’t understand, the more this is the case, the more I can sell it.

Because during this period, the penetration rate of TV sets was not high, and the penetration rate in cities was slightly higher.

But TV is broadcast live, has no memory ability, and cannot be played back repeatedly.

There are video recorders and video tapes, which can record TV programs, but these things are basically imported, and most people can't get them at all.

So even if someone records this song with a video recorder, it is rare, and there is no climate.

But if you can't listen to a good song once, it's so uncomfortable.

For example, Teresa Teng's "Sweet Honey", this song has been introduced to the mainland for several years. It was still banned at the beginning, and it was only this year that it was completely released.

That is to say, "Sweet Honey" has been popular in China for many years, but everyone still listens to it a hundred times, and the tape of this song is still very popular. As long as it is sold, it is basically sold out in a day.

Therefore, other things are fine, but for things like popular songs, the more mysterious the better, on the contrary, the wider the spread, the better the sales.

If you arrive after [-], you are still worried about many piracy.

But in 1983, when audio tapes and tape recorders were scarce, there was no need to worry about pirated tapes.

Because pirated tapes are definitely stragglers and can't stand up to regular manufacturers, this is determined by the supply of tapes.

In a period when the production of tapes is still in short supply, you don’t need to think about piracy or not, but you can produce them as soon as you can and sell them!

The real question is whether the tape factory will supply you, and whether you have the opportunity to sell these tapes.

In 1983, domestic cassette tapes were basically dominated by domestic tapes, and the supply had been in short supply. If you want to get tapes, you need indicators.

Although there are also imported tapes, they have not become popular. The main reason is that the country’s economic policy is still very conservative, especially in terms of import and export. For the purpose of industrial protection, there are very few formal import indicators for such things as audio tapes, and the quantity is not high. many.

Of course there are smuggled imported tapes, but the people who smuggle imported tapes at this time are basically self-employed second-hand dealers.

As for these second-hand dealers, most of them haven't completed their primitive accumulation. They have little money and a small market, so they don't make a fortune at all.

After all the people started doing business in 1984, various collective units and even state-owned units personally smuggled them. That was the period when imported tapes began to explode.

But the real big outbreak had to be in 1985, to be precise, after the Plaza Accord.

After the Plaza Accord, due to the appreciation of the yen, many Japanese companies transferred a large number of industries with low added value to China, including the magnetic tape industry.

At that time, many small workshops began to import foreign parts, and assembled audio tapes by themselves, just like lighters that were processed with supplied materials.

Since then, the so-called "imported tapes" in China have exploded, and the domestic "imported tapes" are everywhere in the streets and alleys. As a result, the supply of audio tapes has changed from a shortage to an oversupply, and the price has of course plummeted all the way.

But at present, although audio tapes are no longer rare, and there is no need to buy them with a ticket, it is still difficult for ordinary people to buy in large quantities, because there must be indicators.

Take the Beiping Tape Factory as an example. The production capacity here is basically fixed at present, and the production indicators are all set.

If you want tapes, you must make adjustments, that is, temporarily leave some unimportant indicators to you, and the operation here is complicated.

You want some tape factory capacity indicators, first of all you have to meet the standards.

That is to say, first of all, you have to be a formal state-run unit, even collective units.

In this regard, Cao Zhiqiang met the standard, because he applied in the name of Huaxia Audio-Visual Company, and Huaxia Audio-Visual Company is a state-owned enterprise in name, even though Cao Zhiqiang himself holds 40.00% of the shares.

Otherwise, why didn't Cao Zhiqiang want 50.00% of the shares, or even more shares? In fact, it was possible to do so.

But as long as Cao Zhiqiang takes 50.00% or more of the shares, the nature of this company will change during this period. It can no longer be called a state-owned enterprise, but a joint venture.

That's right, the joint ventures that everyone knows seem to be Sino-foreign joint ventures, but in fact, the initial joint ventures include not only Sino-foreign joint ventures, but also domestic joint ventures.

Not to mention Sino-foreign joint ventures, domestic joint ventures mainly refer to the business model in which private individuals cooperate with collective enterprises or state-owned enterprises.

For example, some early public-private partnership companies are actually joint ventures.

It's just that this domestic joint venture, with the promulgation of the "Company Law" promulgated in 1993, soon withdrew from the stage of history, leaving only the title of Sino-foreign joint venture.

In a joint venture, if private shares account for the majority, it cannot be called a state-owned enterprise, but a joint venture company.

But if the state-owned enterprise takes the majority in this joint venture and the state-owned enterprise holds the majority, then it can be called a state-owned enterprise.

Otherwise, Cao Zhiqiang would not have given 50.00% of the shares to Hongguang Machinery Factory at the beginning, isn't it just for the sake of state-owned enterprises.

Don't underestimate this skin, this skin is very useful during this period.

For example, if you go to a tape factory to discuss indicators, if you are not a state-owned enterprise, you will not be able to negotiate.

After reaching the status standard, you have to meet the relationship standard next.

To do business in the capital at this time, it is not enough just to have money and status, you also have to be well-connected.

To put it simply, why does the Beiping Tape Factory give you tape production indicators, just to show you are handsome?
In the same way, why do other tape manufacturers give you their own indicators?

This requires people to leave the relationship.

The so-called relationship is nothing more than eating, drinking and giving gifts.

Don't make such a thing as a high-ranking official crushing people to death. Now this thing is really not good for units like tape factories. Real money is the most useful.

To put it bluntly, it is to give gifts to the director of the tape factory or something. As for what to give, this has to be done according to one's preference. Anyway, money must be indispensable.

The capital is easy to say, with the help of factory director Li, Chen Jiabang and others, it is not difficult to get through the relationship with the Beiping tape factory, and the money does not need to be too much.

What is difficult is the tape factories in other cities, such as those in Jinan and other places. This requires social talents like Li Youfu to run them.

Li Youfu's success as a regional wholesaler as a self-employed person is inseparable from his social skills.

Now that he has the skin of the leader of a state-owned enterprise in Beijing, he has more confidence.

Li Youfu is now wandering outside because of Mao who has been working tirelessly?Of course I am happy!

In the past, Li Youfu would not have dared to look for leaders of big factories everywhere, but would have to sneak around to find leaders of small factories.

It's different now. Li Youfu is a serious manager of a state-owned enterprise. It doesn't matter whether he is a real cadre or not, but his position cannot be faked.

Outsiders will not check whether you are a cadre, they can only check whether you are a member of the state-owned enterprise and whether you are the manager of the state-owned enterprise.

For example, at the tape factory in Jinan, people called Hongguang Publishing House immediately to confirm, and asked if there was Li Youfu as the manager.

After confirming that they were correct, they dared to continue discussing with Li Youfu about tape indicators, as well as how to eat and receive gifts.

If the identity is up to standard and the relationship is in place, can we get the product indicators?

The answer is no, you have to have a formal reason and have been instructed by the leader.

In 1983, the country still did not fully liberalize market behavior, and most of them were still supplied by ticket, especially manufacturers, who had to apply for production quotas.

To apply for a production quota, not only must the identity meet the standards and the relationship is in place, but you must also have a legitimate and legitimate reason, that is, why you want this batch of products, and what is your purpose for this batch of products.

This formal reason basically excludes 90.00% of the self-employed, because they cannot give a formal reason.

Especially blank tapes, that's pretty strict.

Because in the early 80s, recording equipment could not be used casually.

For example, today's tape recorders are said to be called tape recorders, but in fact they can only be called single player players, and most of them cannot record at all.

Those capable of recording, especially the dual-card recorders that can rip audio tapes, are mostly imported recorders, and imported recorders are not available to ordinary people at this time, because foreign exchange certificates and overseas remittance certificates are needed, unless you buy them It's smuggled goods.

Not only are tape recorders difficult to buy, but blank tapes are also difficult to buy, at least large quantities of blank tapes are not available to ordinary people.

Only special units, such as record companies, CCTV, and various government units, can purchase blank tapes in large quantities.

So coincidentally, Huaxia Audiovisual Company is the company that can buy blank tapes.

Of course, since Huaxia Audiovisual Company does not have its own equipment at present, it can only ask the tape factory to directly record the content and produce tapes with content instead of blank tapes.

Although the main business of tape factories in this period was to produce blank tapes, it does not mean that they could not produce tapes with content.

On the contrary, tape manufacturers prefer to record tapes with content, because recording content is self-generated income and does not need to pay taxes.

For example, the Beiping Tape Factory produces a tape with an ex-factory price of [-] cents. This part of the money is full of taxes and has to be paid.

But if an extra [-] cents is added to fill the blank tape with content and add relevant packaging, then the [-] cents will not be taxed, and it is self-generated income, which can be counted as the factory's own small coffers.

Well, don't doubt it, this period is like this.

Of course, this model was changed later, especially after the two tax laws came into force, it is really difficult to avoid taxes in this way.

So, during this period, the tape factory actually liked units like Huaxia Audio Video Company the most, because they could get extra benefits.

On the contrary, large companies like China Record Company and local TV stations, because they have their own recording equipment, only need to buy blank tapes, and then go back and record records by themselves. As a result, the tape factories can get very little profit, but they don’t like it.

This is also the fundamental reason why Cao Zhiqiang's Huaxia Audiovisual Company, a small state-owned enterprise that is not well known, can extract production indicators from tape factories in various places!
To put it bluntly, those tape factories postponed other unimportant indicators and gave priority to the production of tapes with content for Huaxia Audiovisual Company.

To do this, your identity, relationship, project rationality, and even talent itself are all indispensable!

It can be seen from this that in the early 80s, especially in 1983, when the market economy had not yet been fully opened up, how difficult it was to start a career on your own.

But Cao Zhiqiang, in fact, was not familiar with the doorway here at first, he just bit the bullet and did it, and then he flickered, and he always managed to get it done strangely!
In this, it is not only a matter of Cao Zhiqiang's personal talent, but also a lot of luck.

For example, if Cao Zhiqiang hadn't met Li Youfu, he wouldn't have been able to escape the foreign market so easily.

If Hongguang Machinery Factory hadn't happened to encounter a life-and-death crisis, which caused Factory Director Li to become a living horse doctor, and wanted to use Cao Zhiqiang as a breakthrough, and then fully support Cao Zhiqiang, Cao Zhiqiang would not be able to do this.

Of course, the source, or premise, of these things must be inseparable from the favor of the big leaders and the platform behind them.

And if you want to win the favor of a big leader, you must first be able to know them, which is inseparable from Shazhu!

So in the final analysis, Cao Zhiqiang was able to make such a staggering career in a short period of time, thanks to Shazhu!
Without Sha Zhu's recommendation back then, Cao Zhiqiang would be at best a wealthy commoner with a little money, and he would never be able to reach the current situation.

This point may not be clear to others, but Cao Zhiqiang is clear in his heart.

Otherwise, he wouldn't have laid out the layout in advance and designed the silly pillars in advance.

(End of this chapter)