Rebirth of the courtyard, the start is 80s

After talking about the sales of the albums and novels that Cao Zhiqiang wanted to hear the most, the content of the next meeting was mainly about the income and expenditure of the publishing house and the preparation of the magazine.

In fact, there is nothing to say about the income and expenditure issue. There is a professional financial team, and except for Xinhua Bookstore, all transactions are basically cash transactions. As a result, the publishing house now has sufficient cash flow.

So far, thanks to the popularity of "Journey to the Rivers and Lakes", the cash flow of the publishing house has reached more than 380 million yuan.

Originally, this number should be more, but the main reason is that the money from Xinhua Bookstore has not been returned.

If the money from Xinhua Bookstore comes through, it is certain that the cash flow will exceed 500 million.

This is only the part earned by the publishing house, not including the part earned by Cao Zhiqiang himself.

In fact, Cao Zhiqiang's personal account has reached more than 300 million, which is still tax-free income.

Maybe you want to say, why Cao Zhiqiang earns more than the publishing house.

This is normal.

Because "Journey to the Rivers and Lakes" was written by Cao Zhiqiang, Cao Zhiqiang's income was calculated according to the royalties when the price was originally set.

The price of "Journey to the Rivers and Lakes" is 30.00 yuan, and Cao Zhiqiang's royalties are [-]%, that is, no matter how much a book sells, he has to draw [-] yuan, and the [-] yuan is given by the publishing house.

If it is sold to Xinhua Bookstore, then it will be sold to Xinhua Bookstore for five yuan. Of the five yuan, Cao Zhiqiang has to share three yuan, and the publishing house can only share two yuan.

But if it is sold to those second-hand traffickers who have been incorporated, the unified wholesale price is [-] yuan, then Cao Zhiqiang will still get [-] yuan, and the publishing house will get [-] yuan.

But the part that the publishing house takes away is only gross profit, and they have to bear various expenses, such as production expenses, distribution expenses, etc. The actual net profit that can be obtained is half of the gross profit.

In the same way, although Xinhua Bookstore can get goods at a cost of five yuan, their circulation costs are also high, and the profits are distributed to the entire Xinhua Bookstore.

The three yuan that Cao Zhiqiang took away was purely personal income, so in general, Cao Zhiqiang personally earned the most.

All the money that Cao Zhiqiang received had to be taxed first. After paying the tax, the rest would be more than 300 million.

Because Cao Zhiqiang's personal income is too high, the absolute number of taxes paid is also high.

As a result, after paying the tax, Cao Zhiqiang accidentally became a celebrity in the tax department.

Originally, the tax department wanted to send a pennant to Cao Zhiqiang, and even published a report to praise this matter.

Can you not praise me for taking the initiative to pay taxes and paying so much tax?

It was Cao Zhiqiang who was taken aback when he found out, and quickly said that he wanted to keep a low profile, not wanting to attract the attention of the public, and finally gave up.

In fact, it's not that the financial staff of the publishing house have never persuaded Cao Zhiqiang not to use this part of the money as personal income for manuscripts.

Because during this period, if it is income from personal manuscript remuneration, 20.00% tax will be paid, which belongs to the tax rate of labor income.

But if it is counted as the income of the publishing house, then he can find a way to digest it reasonably internally, so that he does not have to pay this tax.

To put it bluntly, the financial officer wanted Cao Zhiqiang to avoid taxes reasonably, and to show his merits in this way.

Of course, Cao Zhiqiang sternly refused.

However, Cao Zhiqiang did not say the real reason for his stern refusal.

The real reason for not saying this is four words - public and private are clear.

He thought about it, if the public and private income are not clearly distinguished in advance, but all the income is counted as the money of the publishing house, then this money is actually unit income, not personal income.

You must know that the income of the publishing house belongs to the public funds of the unit, not the private money of individuals, and the nature is different.

Although Cao Zhiqiang is the leader of Hongguang Publishing House, he has the right to use the publishing house's funds.

However, the nature of public funds will not change, and it is absolutely risky to use them indiscriminately.

And don't forget, there is also a Hongguang Machinery Factory above the publishing house, and there is also Director Li in the machinery factory!

If Director Li of the machinery factory is jealous of the money and insists on forcing it, he can really embezzle the money.

Because no matter in theory or in practice, Hongguang Publishing House, as a wholly-owned subsidiary of Hongguang Machinery Factory, is completely under the leadership of Hongguang Machinery Factory.

After all, the sponsor of Hongguang Publishing House is Hongguang Machinery Factory. In theory, Hongguang Machinery Factory has absolute power over the business activities of Hongguang Publishing House.

In other words, the machinery factory is theoretically entitled to embezzle the funds on the books of Hongguang Publishing House. Of course, this requires the signature of Director Li himself, and only he has this right.

Factory Director Li is not moving now because he values ​​Cao Zhiqiang more, the goose that lays golden eggs, and he wants to catch big fish with a long line.

After all, no matter how powerful the factory manager Li is, he can't just mishandle money. He must be supervised and follow the rules.

For example, in the contract of the publishing house, all rights and obligations in it are clearly written in black and white.

In fact, there is a saying that eating in separate kitchens is a form of contract management.

But no matter how to eat separately, the boss above is still Director Li, and the power to eat separately is also given by Director Li.

Once Factory Manager Li wants to unilaterally withdraw this power and forcibly embezzle funds, things will be very troublesome.

Of course, if Factory Manager Li was so careless and unilaterally tore up the contract, Cao Zhiqiang could take the contract and go to court with him.

With the contract in black and white in hand, and Cao Zhiqiang has the support of Uncle Xu behind him, it is still unclear who will win.

But in this way, Cao Zhiqiang will completely tear himself apart with Director Li, and also with the machinery factory. It will be difficult for both parties, and it is a lose-lose situation.

Therefore, unless it is absolutely necessary, Director Li will not unilaterally break the contract, and must follow the contract.

After all, although Factory Manager Li has great power, if he doesn't follow the rules, he can't screw the uncle Xu behind Cao Zhiqiang.

Only by following the rules, people like Uncle Xu will not conflict with Director Li.

This is the importance of the thigh.

Not to mention, Director Li has even greater expectations of Cao Zhiqiang.

Director Li also counted on Cao Zhiqiang, a young money-making expert, to take over the hot potato of Hongguang Machinery Factory, and let the machinery factory achieve another glory, so that Factory Director Li could retire safely.

Among other things, other people would never think of using the method of share dividends to distribute money to Director Li reasonably and legally.

Even if they can think of it, they don't have the ability to earn that money, and then distribute it to Director Li.

To put it bluntly, in the current factory, only Cao Zhiqiang can bring the factory back to life and allow Director Li to land safely.

Otherwise, once it is really transformed, the Hongguang Machinery Factory is swallowed up, and even the factory is gone, what's the point of him being the factory director?
If the factory manager loses the factory, he really has nothing.

If factory director Li is young, he might be transferred to the new factory as the factory director.

But Factory Manager Li is about to retire now. At his age, once the factory is merged, the higher-ups will not arrange for him to take up the new factory.

Factory Manager Li has monopolized power for decades. Although he is considered clean and fair, it must be false to say that he is not greedy for power.

If he was really allowed to retreat to the second line early and retire early, there must be a gap in his heart.

So even for the sake of himself and the future of Hongguang Machinery Factory, Director Li will not fall out with Cao Zhiqiang, unless the benefits outweigh the disadvantages after the fallout.

All in all, although Cao Zhiqiang had signed a contracting agreement with Director Li, Hongguang Publishing House was already Cao Zhiqiang's personal contracting unit in a legal sense, but in fact the binding force of this contract was just that.

If Director Li really refused to accept his account and wanted to forcibly take back the publishing house and relieve Cao Zhiqiang of all his positions, Cao Zhiqiang really had no choice.

After all, it takes time to go to someone to file a complaint, and it may not be possible.

Therefore, Cao Zhiqiang would rather pay high taxes than insist on separating personal income from publishing house income, just to be on the defensive.

The money in Cao Zhiqiang's personal account is absolutely inaccessible to him, Director Li.

That's serious royalties, the cleanest money this year.

Of course, you can't say that to the outside world.

Cao Zhiqiang said at the time that although the income of the publishing house can be paid less tax, this practice is actually playing tricks and is not advisable.

It is time to pay taxes and pay taxes, what to do, how to be a human being, you must know how to be grateful, and you must abide by the law!
Sure enough, when Cao Zhiqiang insisted on paying taxes, and what he said to the financial staff was accidentally spread by the financial staff while paying taxes, he immediately won the favor of the tax department.

Even Uncle Xu and Uncle Wang were very pleased with his performance after hearing about this incident.

The various hidden benefits brought about by this kind of active tax payment, let alone far away, at least in the short term, have already taken effect.

For example, "Journey to the Rivers and Lakes", which is sold as dog meat, has actually been reported by some people, but under the personal instructions of Uncle Wang, it can be let go and there is no need to ban it.

Otherwise, I really think that the relevant departments are fools, and I can't see that you are selling dog meat, saying that it is a collection of poems, but in fact you are giving away a martial arts novel, which is sold as a martial arts novel.

But since he took advantage of this loophole, he can only ignore it. As for the previous behavior of taking advantage of the loophole, he just turned a blind eye.

In other words, if you want to learn from "Journey to the Rivers and Lakes" in the future, selling poetry collections on the surface, but actually selling martial arts novels, it will definitely not work.

But "Journey to the Rivers and Lakes" itself can continue to be published.

Only relying on this set of books, Hongguang Publishing House became an instant success, with monthly sales of 180 million sets. Although I dare not say that there is no one before or after, it is definitely a leader.

The key point is that this set of books has a very strong ability to attract money. It is not a very cheap book, but a high-priced item priced at ten yuan.

You know, the per capita salary of workers in this era is only more than 40 yuan a month, and a set of ten yuan books should be considered a luxury.

But the book with such a high price is sold out of stock, which in itself shows how good its quality is.

In fact, many people think that even without the accompanying martial arts novel "Shattered Void", "Journey to the Rivers and Lakes" itself is a very good reprinted collection of poems, especially the few new poems added in it, especially the one "Journey to the Rivers and Lakes" is particularly flavorful.

Nowadays, it’s hard to say elsewhere, but if you want to talk about the literary and youth groups in the capital, if you don’t know about Jianghu, and you don’t know that "the world is born of my generation, once you enter the rivers and lakes, you will be reminded", you will be ashamed to tell people that you are a literary artist youth.

It can be said that the pseudonym Qiangzi is currently a rare person who is well-known in the fields of elegant poetry and popular novels.

Not to mention the field of poetry, the name of a cutting-edge famous poet itself represents the affirmation of Cao Zhiqiang.

As for the field of popular novels, "Shattered Void" has already made everyone amazed at Qiangzi's martial arts novel skills.

No matter what, the publishing house currently has so much money in its account, it must not be left untouched, and must find a way to spend it.

It's just that how to spend it depends on Cao Zhiqiang, the president and general manager.

Someone suggested that the money be used to buy a batch of cars as official vehicles.

Unfortunately, Cao Zhiqiang immediately vetoed it.

Someone suggested that it would be good to buy a batch of trucks and use them for transportation.

As long as there are delivery trucks in this period, it is synonymous with making money, and there is no shortage of work.

Cao Zhiqiang thought the idea was good, but he only agreed to spend 100 million yuan to buy a truck, and put the rest aside for now. He still has use.

After talking about the income and expenditure of the publishing house, the next step is the preparation work of the magazine.

Strictly speaking, the current real backbone of the publishing house is the group of people brought by Yu Deli, and these people are actually familiar with the magazine, not the publishing house.

So from a very early age, Yu Deli wanted to use the platform of the publishing house to create a magazine.

Cao Zhiqiang also agrees with this, but he thinks it is too much trouble to create a magazine, so he should put it aside for a while, and wait until the book is published to make money.

Now that the publishing house is not short of money, starting a magazine can be put on the agenda.

It is not a problem to open a magazine in the name of a publishing house, the key is the content of the magazine.

Originally, the result of Yu Deli's discussion was to run a monthly magazine similar to the story club.

But Cao Zhiqiang felt a little inappropriate, because the story would be too complicated and the positioning was not clear enough.

In the end, Cao Zhiqiang decided that the magazine should be positioned as a magazine of emotional stories, especially to write more love stories with twists and turns, surprising stories, celebrity anecdotes, and some foreign anecdotes and stories.

He had already thought of the name of the magazine, and it was called "Friends".

As the saying goes, "If you have a broken heart, where can you find a confidant in the world".

Not only did Cao Zhiqiang decide on the name, but he even thought about the concept of the publication, which is called "the beauty of human nature and human feelings", and adheres to the high-quality standard of "exciting periodicals and readable articles".

First of all, the title must be eye-catching, and it must be able to catch people's attention at once, and make people have the desire to read it, and it should not be mediocre.

In terms of content, it must go deep into life and soul, and the work must resonate with readers.

To put it bluntly, it needs to be tragic, tortuous and bizarre enough to make people shed tears after watching it, be shocked after watching it, and never forget it.

People who have read the story of "Friends", let them have two kinds of thinking.

The first is that there are people who are worse than me, and I must cherish my life.

The second is that there are people who have lived a more wonderful life than me, and I want to learn from them.

Of course, in addition to these, we must also pay attention to seeking truth from facts.

For example, before each story, it must be written whether it really happened.

If it is not a real story, it must be stated that it is purely fictional, or it is adapted from a real story. These must be written clearly, and the customized font can be written in a smaller size.

However, if it is a true story, the specific source of the true story must be stated, or the specific source quoted.

To put it simply, it is possible to make up stories and make them up, but it must be clearly stated that they are fictional and made up. You can’t deliberately not state that it is a fictional story, making people mistakenly think it happened in real life.

"You have to understand that the title is as important as the content!

If you don’t have a good title, no matter how good the content is, it’s called the smell of wine and you’re afraid of deep alleys. Do you understand? "

"Well, isn't this a headline party?" Yu Deli frowned.

"It's the headline party." Cao Zhiqiang nodded, "What's wrong with the headline party, as long as the content has quality assurance, the headline party is the headline party.

You have to know that people are very lazy, your titles are not good-looking, and they are not attractive enough for me, so why should I read your content?

It's like no matter how good a bottle of wine is, but the packaging is too bad, I'm not interested in drinking it.

All in all, the title must have impact and innovation. The stronger the impact, the better, and the better the novelty.

There are so many magazines nowadays, if we want to break out of the encirclement, we must have our own characteristics.

And the characteristics of our magazine, I would like to call it bosom friend body!

In short, we either do not run magazines, or if we do, we will become a mudslide in the magazine industry!

Both refined and popular tastes, mud and sand! "