Rebirth of the courtyard, the start is 80s

Chapter 386 Once the full bloom is released, who will fight!

The key to small profits but high sales lies in the word "many". If the sales volume is not enough, then this sales strategy will fail.

Especially when Cao Zhiqiang has hoarded more than 150 million records in advance, if he fails to do it well, he may really lose money.

However, Cao Zhiqiang has [-]% confidence in his first music album "Life in Bloom".

The reason is very simple, that is, this album, Cao Zhiqiang copied the best-selling album that appeared after 2000 in his previous life, and it is a good thing that has been proven by history and the market.

Due to various reasons, after 2000, the domestic, no, the global music market has already begun to decline, and it will never regain the glory of the 90s.

However, the more the music market goes downhill, the more intense the competition.

The album "Life in Bloom" can break through the siege in the highly competitive music market, which itself represents extraordinary quality.

Products such as novels and music are like gourmet food. The more they develop, the more delicious they are.

There is no other, because the people of later generations are all living in the Internet age. After these people have endured a lot of information bombardment, their happiness threshold has been greatly increased. It is difficult for ordinary literary and artistic products to make them happy.

To put it more bluntly, it means that later generations have a higher level of appreciation and a more subtle taste.

Therefore, most of the ordinary pop songs of later generations, as long as they get the 80s, when the folk customs are still very simple and the entertainment methods are very poor, can be regarded as something like a nuclear explosion.

In this regard, Cao Zhiqiang has already done experiments.

For example, the collection of poems that Cao Zhiqiang copied before, "The Farthest Distance in the World", is normal for later generations, but in this period, its power is extraordinary. The throne of the famous cutting-edge poet, and became a millionaire in one fell swoop.

Cao Zhiqiang's subsequent series of operations were almost all based on this collection of poems.

Without the wealth created by this collection of poems in a short period of time, many of Cao Zhiqiang's actions and thoughts could not be carried out smoothly.

If nothing else, let's talk about framing Wei Dajun as a way to bid farewell to the past. Without money, it will never work.

Although Wei Dajun is strictly speaking a good leader, and he is very cautious, but he did do a lot of illegal and disciplined things, and he did have a certain degree of danger.

If Cao Zhiqiang didn't take the initiative to provoke Wei Dajun, took the initiative to send Wei Dajun in, once and for all in advance, then Cao Zhiqiang would be in trouble for the severe crackdown that is currently blowing across the country.

Although Wei Dajun is very cautious, during the severe attack, Wei Dajun may be able to escape, but it is more likely that he will not escape, so he and his younger brothers are a major hidden danger after all.

If Wei Dajun was killed, Cao Zhiqiang would definitely not be able to escape the responsibility, because when Wei Dajun was caught and confessed the problem, he would never let Cao Zhiqiang slip through the net.

It can be said that some things, once you have done them, will definitely leave stains and black history. These things cannot be escaped by you. The only way is to face them head-on and find a solution early.

Once Cao Zhiqiang doesn't get rid of Wei Dajun and his gang before the wind blows, completely kills them, and picks himself out, it will be difficult to handle when Wei Dajun is arrested and Wei Dajun explains Cao Zhiqiang's problems. At that time, not to mention Secretary Dong and Director Li, even Uncle Xu may not be able to save him!
Although Cao Zhiqiang actually had many loopholes when he dealt with Wei Dajun and his group.

If these flaws were placed after 2000, people would have seen through them long ago, and Cao Zhiqiang would have been arrested.

But thanks to the characteristics of the times at this time, the level of technology and his "money ability", even if there were some flaws when framing Wei Dajun, he survived safely after all.

On the surface, it seems that Wei Dajun and his gang are to blame. After all, let alone "robbing" a huge sum of 1 yuan, simply saying that Wei Dajun secretly hid illegal firearms and controlled knives is enough to send them to jail.

But the premise of all this is still the 1 yuan.

For the 1 yuan, Cao Zhiqiang couldn't use this trick at all.

After using this strategy, if Cao Zhiqiang hadn't continued to spend money to open up various relationships, such as spending money to bribe relevant personnel, it would still be difficult for Cao Zhiqiang to get what he wanted, and it would still be difficult to escape smoothly.

And if it weren't for this special era, Cao Zhiqiang would have been arrested long ago for his obvious behavior of giving money.

But in any case, the source of it is to have money in hand.

Where does the money come from?Of course it was the collection of poems, but why did that collection of poems make so much money?

Naturally, it was because the editor of the poetry magazine was particularly optimistic, so in order to be able to publish the book, he privately agreed with Cao Zhiqiang on the sharing model.

If it hadn't been for the use of the royalty-sharing model, it would be impossible for Cao Zhiqiang to earn so much money from a collection of poems.

Therefore, for cultural and entertainment works, whether it is literary works or pop music, good content is the real king.

Among them, good works that stand out in the fiercely competitive environment of later generations, placed in the entertainment-poor 80s, must be the same existence as dimensionality reduction.

Just like "The Farthest Distance in the World", if the modern poems in it were not too amazing for this era, the editor of the poetry magazine would not have agreed to share it secretly.

In the same way, the reason why Cao Zhiqiang's "Journey to the Rivers and Lakes" later became the best-selling book this year is not the poetry collection in it, but the martial arts novella "Shattered Void"!
You know, "Shattered Void" is actually closer to a cultivation novel, and it is completely different from ordinary martial arts novels.

If this novel is placed after 2000, it may be average, but if it is placed in the 80s, it will definitely be a dimensionality reduction blow.

Just like Jin Yong's novels, they are undoubtedly the king in this era, but if Jin Yong is born after 2022 when online novels are flooding, then one of Jin Yong's novels is considered one, and it is estimated that all of them are street goods.

In the same way, the domestic pop songs of the 80s were actually quite primitive, even crude, which is why they were defeated by the impact of Hong Kong and Taiwan pop songs.

As for the popular songs in Hong Kong and Taiwan during this period, a large part of them were plagiarized from Japanese or European and American songs.

That's right, Japan may have mediocre achievements in film and television, but in the field of music, at least throughout the 90s and [-]s, it was undoubtedly the king of Asia, affecting the entire music industry in East Asia.

The domestic music industry after 2000 was actually mostly influenced by foreign countries, and according to its own situation, a batch of high-quality songs of its own appeared.

For example, the album "Life in Bloom" is a typical portrayal.

Although in Cao Zhiqiang's memory, the sales volume of the album "Life in Bloom" was already good, especially its title song "Life in Bloom", which won the best song of the year in the 13th Global Chinese Music Chart prize.

You know, the best song of the year award was in 2006 when the competition was fierce!
It goes without saying that the song that should have appeared 20 years later appeared 20 years earlier.

However, this is not enough.

Therefore, in order to seek stability, Cao Zhiqiang not only implemented the strategy of small profits but high sales, but also set the price of genuine tapes very low, only 2.8 yuan a disc, and deliberately delayed the time, so that the song that had already been recorded had been dragged to the It will be issued after the college entrance examination.

There are many benefits to doing so, not only can the majority of young people have the time to pursue, but also can reassure the parents of many students.

You know, the time when schools in China are on summer vacation at this time is July [-]th.

After the college entrance examination, when students are on vacation, they naturally have a lot of time to pursue popular songs.

The release of the music album "Life in Bloom" at this time can be said to have considered the acceptance of young students to the greatest extent.

In addition, Cao Zhiqiang also paid for China Central Radio Station to play his hit song "Life in Bloom".

Since the song is full of positive energy and is really nice, the radio station has no pressure to play this song, and it is easy to pass the review.

What’s more, originally Cao Zhiqiang just spent money to buy the right to broadcast three times on the radio station, but when “Life in Bloom” was successfully broadcast three times, because the audience liked it so much, there were so many people who asked for songs by letter or phone that the radio station I had to respond to the audience's request and played it ten times more.

A week before and after, a total of thirteen radio broadcasts, coupled with sufficient stocks, whether it is Xinhua Bookstore or street vendors, a large number of genuine albums were launched at the same time, and the sales effect it brought about was astonishing.

In six days, in just six days, in less than a week, 140 million records were sold.

Not to mention the astonishing sales, but the popularity of the key is getting bigger and bigger, the supply is in short supply everywhere, and there are all kinds of dealers holding banknotes begging to buy goods everywhere.

Among the sales of these 140 million records, the peddling channel of self-employed franchisees under Hongguang Publishing House alone contributed more than 90 copies, Xinhua Bookstore and local supply and marketing cooperatives contributed nearly 40 copies, and convenience kiosks also contributed Ordered [-] copies.

What's more interesting is that, among them, most of the [-] sales of convenience kiosks in Beijing were obtained from wholesale sales, and very few were sold individually.

It turns out that not all self-employed people can get goods directly from Hongguang Publishing House. After all, to get low-priced goods from Hongguang Publishing House, you must first become a franchisee of Hongguang Publishing House, and the threshold for becoming a franchisee is very high. There are certain capital verification requirements.

In other words, it is not that simple to become a non-staff member of Hongguang Publishing House, or a franchisee. If you are not a million-dollar household, you can spend 1 yuan at a time, so don’t even think about it.

But most of the self-employed, or illegal self-employed without a license who want to take advantage of the opportunity to make a fortune, do not have that much money, and it is difficult to find the outlet of Hongguang Publishing House.

Piracy is a good idea, but the genuine tapes are priced at 2.8 yuan a disc, which makes it impossible for ordinary hawkers to do piracy because there is no profit to be made.

then what should we do?

Could it be that he just watched this opportunity to make a fortune slip away?

Otherwise, the brains of the people are alive, as long as they are opened up, they can be quite flexible.

Piracy is not cost-effective. If you go to the publishing house to buy genuine and low-priced products, you can’t get them at Xinhua Bookstore, so what should you do?

Alas, the convenience kiosk is a good place.

As mentioned earlier, the twelve convenience kiosks in the capital are also open to sell the genuine album of "Life in Bloom", and the album here can be bargained.

The purchase price of the convenience kiosk is 2.5 yuan, compared with the regular price of 2.8 yuan, there is a floating range of [-] cents.

If you buy large quantities from convenience kiosks, those self-employed individuals who are not too strong and are not franchisees of Hongguang Publishing House can buy goods at a price of 2.7 yuan, and then they will make at least [-] cents of profit per tape.

Of course, the actual profit of these hawkers is much higher than a dime.

Because it is similar to the situation when "Journey to the Rivers and Lakes" was first launched, because "Life in Bloom" is too popular, and the supply of formal platforms such as Xinhua Bookstore is insufficient, so the market price is actually out of line with the pricing, and the market price is high. case of overpricing.

As early as the fourth day when "Life in Bloom" was officially released, due to too many people rushing to buy it, and the limited supply from channels such as Xinhua Bookstore and department stores, Xinhua Bookstore and department stores always had posters but no products. out of stock status.

Although there are many self-employed people selling, the sales volume of these people is still no match for the buying enthusiasm of the masses.

Therefore, by the fifth day of the official release of "Life in Bloom", there was already a shortage in the market, causing the market price to already be higher than the set price.

At present, the genuine market price in the capital area is already 3.5 yuan a plate, the market price in Northeast China, Shandong, Hebei and Henan has risen to 4 yuan a plate, and the price in Jiangsu and Zhejiang has risen to 5 yuan a plate. In the Guangdong area, the market retail price has skyrocketed to 6 yuan or even 8 yuan a plate.

In other words, those hawkers only need to buy a large number of goods in the convenience stores in the capital, and then even sell them in nearby Shandong, Hebei and other places, and they can make a lot of money. more profit.

As a result, many hawkers have now started to sell "Life in Bloom" from the north to Guangdong, and then buy clothes, shampoo and other things from Guangdong to return to the north.

Of course, ordinary hawkers can have this idea, let alone "franchisees" like Li Youfu.

With the blessing of Hongguang Publishing House and the help of Hongguang Machinery Factory, they can get goods directly from the warehouse at a low price, and then directly pack the train skins, and take the train to Jiangsu, Zhejiang, Guangdong and other places to sell the goods.

Back and forth, the group of people who lead to the sales department of Hongguang Publishing House are the group of people who earn the most.

In addition, because of the popularity of this album, many tape factories were also moved, and agreed to supply Cao Zhiqiang, and worked overtime to produce more record tapes.

Even, Li Youfu negotiated with the tape factories in Guangzhou, Shenzhen and other places, and the local tape factories will produce a new batch of records.

This also led to the fact that although 140 million records were sold in just six days, during these six days, various tape factories worked overtime to produce another 120 million records.

Although generally speaking, the supply is still in short supply, but because Cao Zhiqiang previously stockpiled [-], the short-term supply is still relatively sufficient.

However, even though the actual production volume is very high and there are a lot of stocks, Cao Zhiqiang still limited the supply.

This limit refers to the limit of official channels such as Xinhua Bookstore, but their own channels are open to supply.

In other words, it was Cao Zhiqiang who gave priority to supplying supplies to his own sales channels, and the channels of Xinhua Bookstore were more of a facade, or advertising.

Xinhua Bookstore has been unable to get it, doesn't it mean that this record is a bestseller?
Only the best-selling records are valuable, no matter whether they are tossed or collected, they are all worth it.

What's more, this record is really good, no matter how you listen to it, you won't get tired of it.

In short, the current sales situation is not a small fire, but a big fire.

According to the current situation, even with the most pessimistic estimate, the sales volume of this album can exceed 300 million copies this year.

Optimistically, if this hot sales situation continues, it only needs to persist for another week, and 300 million can easily break through.

In fact, the situation is even better than the most optimistic estimates.

Twelve days after "Life in Bloom" was officially launched, the sales volume officially exceeded 300 million copies, and the momentum remained unabated, with the momentum of swallowing the whole country.

Let's put it this way, it's hard to say about other places, but if you talk about the capital, you can walk on the streets and you can hear songs from the album "Life in Bloom" everywhere.

Not only are many shops playing it, but even many trendy young people are carrying tape recorders and wearing horns at every turn, playing "Life in Bloom" constantly as they walk.

This fiery momentum has not only not subsided over time, but has become more and more intense.

So much so that in the domestic pop music market at this time, regardless of the mainland, Hong Kong and Taiwan, Europe, America and Japan, there is currently no song that can compete with Blooming Life.

From south to north and from east to west, the streets and alleys of every city are full of voices in full bloom, and the roars of young people in groups are everywhere.

It can be said that the entire July is a full-blown July.

When it's in full bloom, who will compete with it!

Even later generations regard the appearance of the album "Life in Bloom" as a landmark event in the domestic entertainment industry.

Because it is a fact recognized by everyone that it was from this album that Cao Zhiqiang officially embarked on his road to music legend.

Before he officially quit the entertainment industry, whenever he released a new song, all singers would stay away, because no one could stop his sharpness.

So much so that when people in the later generations talked about the legendary singers of the 90s, they all said that it belonged to the era of two people.

These two people are commonly known as Michael in the west and Cao Zhiqiang in the east. The two sides can be said to be brilliant for a while, and each is good at winning.

As for singers in Asia, throughout the eighties and 90s, regardless of whether they were male or female, they all shivered under the shadow of Cao Zhiqiang. No one dared to say that compared with Cao Zhiqiang, they all recognized that Cao Zhiqiang was the number one in Asia. A singer.

Of course, that's all for later.

(End of this chapter)