Rebirth of the courtyard, the start is 80s

Chapter 387 Sales of 300, this is really just the beginning

"Come on, let's make a toast to the prosperity of our business!"

"cheers!"

After standing up and clinking glasses together, everyone collectively drank the wine in the glasses.

Afterwards, all the people who had had a drink sat down again under the signal of Cao Zhiqiang's hands, but they all did not move their chopsticks, but all looked at Cao Zhiqiang who was still standing in the main seat, obviously waiting for Cao Zhiqiang to say a few more words.

Regarding this, Cao Zhiqiang only smiled slightly, then put down his glass and said with a smile: "Since everyone wants me to talk, then I will say a few more words.

This, the achievements are remarkable, the future is bright, as for the others...

Forget it, today is the celebration banquet, the key is to eat and drink well.

So, no more nonsense, everyone let go and eat!Let go and drink!

That's it, let's eat! "

After finishing speaking, Cao Zhiqiang sat down directly, and was the first to pick up the chopsticks, and began to reach for the steaming sweet and sour carp in front of him.

Seeing Cao Zhiqiang moving his chopsticks to eat, everyone laughed loudly, and then picked up their chopsticks and started eating with a smile, the scene immediately became cheerful.

Well, this is a celebration banquet held inside Hongguang Publishing House.

As for the theme of the celebration, it is mainly to congratulate the hot sale of the album "Life in Bloom".

Because it only took twelve days, that is, yesterday, the total number of issued copies of Bloom officially exceeded 300 million.

This is an unprecedented achievement.

For this achievement, it is normal to hold an internal celebration banquet to reward everyone.

In fact, it’s not that there were no records with such a large circulation in the past, but after the founding of the People’s Republic of China, there has never been a precedent in China where a single record has sold more than 300 million copies in just twelve days.

It can be said that Cao Zhiqiang's "Life in Bloom" can be regarded as creating a history.

If it is abroad, then according to this sales volume, Cao Zhiqiang can already be regarded as a superstar.

You must know that in the United States at this time, a single record sales of more than 50 is a gold record, more than 100 million is a platinum record, and a sales of more than 1000 million copies is a diamond record.

In Xiangjiang's standard, 2.5 copies are considered gold records, 5 copies are considered platinum records, 10 copies are considered double platinum records, and 15 copies are considered triple platinum records.

Therefore, no matter whether it is the relatively strict American country or the relatively relaxed Xiangjiang, Cao Zhiqiang's current performance can be regarded as a platinum record winner.

Of course, due to the level of domestic consumption, although the sales volume of Blooming is good, the profit is actually not high.

But no matter how low the profit is, if the terrifying quantity is added, the overall profit is also high.

As far as the current situation is concerned, with a sales volume of 300 million, the profit is considerable.

Take the distribution channels of formal state-owned enterprises with the lowest profit, that is, Xinhua Bookstore, supply and marketing cooperatives, department stores, etc., as an example.

These channels are split 2.8-1.4 according to the pricing, that is, 1.4 yuan per tape, they will earn [-] yuan, and Huaxia Audio-Visual Company earns the remaining [-] yuan.

The problem is that Huaxia Audiovisual Company is also responsible for the cost, which is 1.2 yuan, so the actual profit is 0.2 yuan per tape, which is [-] cents.

For the sales of more than 300 million, the number of channels of state-owned enterprises is the best to count, because these units are limited in batches. So far, the total sales volume is 62 copies, all of which are sold out.

62 records, based on a profit of 12.4 cents, the gross profit of Huaxia Audio and Video Company is also [-] yuan. It has only been [-] days, and it is almost [-] yuan a day.

Of course, the real moneymakers are actually the Little Red House convenience kiosks of Hongguang Department Store and the sales department of Hongguang Publishing House.

Let’s talk about the Little Red House Convenience Kiosk first.

Although the sales volume of the Xiaohongwu convenience kiosk is the lowest, currently only in the early 15, but purely in terms of profit, the profit of the Xiaohongwu convenience kiosk is more than that of the state-owned enterprise channel.

Because of the chain of convenience kiosks in the Little Red House chain, Hongguang Department Store can make a gross profit of 0.3 yuan, and Huaxia Audio and Video Company can make a gross profit of [-] yuan for every copy of "Blooming".

Not counting the revenue of Hongguang Department Store, and only counting the gross profit of Huaxia Audiovisual Company, the sales volume of 15 is well over 15. In terms of gross profit, it has indeed surpassed the sales channels of state-owned enterprises such as Xinhua Bookstore.

However, the profits of these two channels are nothing compared to the sales volume of Hongguang Publishing House.

The sales channel of Hongguang Publishing House is the sales department of the publishing house.

So according to the normal process, it was Hongguang Publishing House that signed a sales agreement with Huaxia Audio-Visual Company, and Hongguang Publishing House sold some of the tapes of "Blooming Bloom" produced by Huaxia Audio-Visual Company.

The sales department of Hongguang Publishing House is a sales department in name, but it is actually a franchise sales unit.

In other words, as long as you sign an employment agreement with Li Youfu, you can be regarded as a sales specialist of the sales department of Hongguang Publishing House in name, and can be regarded as a contract worker of Hongguang Publishing House.

As for these contract workers, they usually don’t pay wages. The advantage is that they can pay for their own insurance through Red Light Publishing House, which only workers can buy, including pension and medical care, and use their own money to buy employees of Red Light Publishing House at internal prices. Worker benefits that can only be enjoyed, such as differential food stamps and the like.

But these benefits are not enough to impress those self-employed. What really impresses them is that they can obtain the products sold by Hongguang Publishing House reasonably and legally at a price far lower than that of the outside world, and they can also sell them outside the publishing house in a reasonable and legal manner. past products.

For example, the books produced by Hongguang Publishing House, the books sold on behalf of others, etc., these sales specialists who are contract workers can set up stalls to sell them openly.

At that time, if someone checks them, they will be proper salesmen of state-owned enterprises, not self-employed.

What are the benefits of this?

The first one is that after these people have been approved by Hongguang Publishing House, they are considered organized people and are no longer self-employed. Negotiate with their backstage, that is, Hongguang Publishing House.

Hongguang Publishing House is a state-owned enterprise in Beijing, and it is considered a cultural unit. The Ministry of Metallurgy and the Ministry of Culture stand behind it. This is not something that ordinary local units can afford. , those ghosts and monsters all open their eyes and close their eyes, keeping a respectful distance and not disturbing them, which is equivalent to a lot less extra cost.

The second one is that after those people become contract personnel of the sales department of Hongguang Publishing House, they are considered employees of state-owned enterprises, and their nature has changed, and they are no longer purely self-employed.

In other words, they do not have to pay the industrial and commercial tax of self-employed, and there are no restrictions on self-employed.

For example, the limit on the number of employees, the limit on the scale of funds, etc., are not restricted by the framework of self-employed, but in accordance with the standards of state-owned enterprises.

It is equivalent to saying that franchisees in each region, or the sales staff of the branch, can recruit troops on their own to expand sales staff and sales scope.

In other words, every sales specialist who joins the sales department of Hongguang Publishing House can theoretically hire a team of more than eight people, and then they no longer need to be self-employed, but directly engage in wholesalers, or wholesalers above board.

Wholesalers can make far more profits than self-employed individuals, and their capital scale is also larger.

What's more interesting is that because they are state-owned enterprises, their funds can go to the state-owned enterprise account of Hongguang Publishing House, so it doesn't matter how large the funds are.

At the same time, because the sales branches in different regions are all in the same unit, if they are short of money, they can help each other and adjust each other after applying.

Not to mention, Hongguang Publishing House works closely with Hongguang Machinery Factory. In terms of cargo transportation, it can be transported by trains and cars, which is impossible for ordinary self-employed people.

It can be said that before the emergence of the private economy, this franchise model, or called the affiliate model, is the most ideal operating state, and the benefits are not too many.

There are many benefits, but of course there are also many constraints.

Because after joining Hongguang Publishing House and becoming a member of the sales department, he had to abide by the rules of the publishing house.

For example, the products sold by these self-employed franchisees must be certified by the publishing house. Only those who have been certified can enjoy the discount. If you sell uncertified products, you can sell them without permission. , and the publishing house has to pursue relevant responsibilities.

These terms all have a formal contract, which records various rights and obligations in detail. Generally speaking, it is more beneficial to the publishing house, but it is not bad for joining the self-employed.

So far, there are only three legally sold products certified by the publishing house, namely the book "Journey to the Rivers and Lakes", the single album "Red Flag Fluttering", and the album "Life in Bloom".

Needless to say, the sales volume of "Journey to the Rivers and Lakes" is still a bestseller even now, and it has made everyone a lot of money.

Although the overall sales volume of "Red Flag Fluttering" is not very satisfactory, the unit price is high and the profit is also high.

"Blooming Life" is the latest hit.

As soon as the album Bloom was released, the sales department of Red Light Publishing House used its own internal channels to spread to distribution points in various places, and then sold them in large quantities with the help of sales specialists at those distribution points, or sales wholesalers.

The price for all franchisees is uniformly 2.3 yuan. As for how much they sell after getting the goods, it doesn't matter, they all depend on their own abilities.

Considering the shortage of supply in remote areas, the farther away from the capital, the higher the retail price.

For example, in the Nanjing branch, the current market retail price of a box of "Life in Bloom" in Nanjing has reached about 4 yuan, so the sales staff in the Nanjing branch bought the goods for 2.3 yuan and sold them for 4 yuan. There is a gross profit of 1.7 yuan.

After deducting the transportation cost, it is almost 1.5 cents a plate, and the profit is also a gross profit of [-] yuan.

One tape earns 1.5 yuan, and the gross profit of [-] tapes is [-]. Can this not make people jealous?
Therefore, after everyone has tasted the sweetness, they are crazy about buying.

The reason why 300 million copies were sold within twelve days was that most of them were sold by the sales specialists of the sales department of Hongguang Publishing House.

They all buy the goods with money first, and then sell them wholesale in the local area, and then buy the goods after getting the money.

Thanks to its own independent car fleet, it can carry out short- and medium-distance car transportation by itself. Only in the northern region, 180 million copies were sold in just a few days, and the rest were sales in the southern region.

Considering that Li Youfu has already negotiated cooperation with local tape factories in Guangzhou, Shenzhen, and Nanjing, and most of the new tape factories have already started to officially record "Life in Bloom", it is preliminarily estimated that there will be another wave of sales frenzy in the future.

According to Li Youfu, the demand for the album "Life in Bloom" is still in short supply, and people are rushing to buy the tape.

Of course, the sales are so hot that it has surpassed ordinary favorites, and it is actually considered a speculative behavior.

This is of course for a variety of reasons.

One of the big reasons is the development of tape recorders and the promotion of audio tapes in the past two years.

In fact, only three years ago, that is, in 1980, the number of domestic tape recorders produced in the country was only 11 units.

Then in 1981, tape recorder factories sprung up all over the country, and the output exceeded one million at once.

By 1982, the annual output of tape recorders across the country had directly exceeded 800 million, which was still in short supply.

As for the current year of 1983, so far, even if it is less than a year, it is only half a year, and the domestic output of tape recorders may have already exceeded [-] million.

In other words, so far, the number of domestic tape recorders, if only domestic tape recorders are counted, has already exceeded tens of millions, and this is not counting imported tape recorders.

In fact, the number of imported tape recorders is only a lot more than the number of domestic tape recorders, and parallel imports account for at least [-]% of them.

From 1979 to the present, there is no strict statistical data on the number of tape recorders imported in China, but even according to the most conservative data, there are at least 3000 million units.

That is to say, so far, there are at least 4000 million tape recorders in China.

With such a huge number of tape recorders, the demand for content, that is, audio tapes, naturally increased greatly.

In addition, in 1983, after Mr. Li Guyi publicly sang the banned song "Hometown Love" in the [-] Spring Festival Gala, it was tantamount to blowing the horn of opening up, which led to the frenzied entry of Hong Kong and Taiwan pop music into the mainland.

It was only because the number of audio tapes in China during this period was too small, too few pirated copies, and poor transportation, etc., which led to the overall small number of pop song tapes.

It can be said that in 1983, you may be able to buy a tape recorder, but the number of audio tapes you can buy on the market is actually relatively small, especially the audio tapes of popular songs from Hong Kong and Taiwan. And less.

This is mainly because the influx of popular songs from Hong Kong and Taiwan is mostly illegal without formal approval, so regular domestic record companies cannot release them clearly.

For example, China Record Company, Cao Zhiqiang's Huaxia Audio-Visual Company, and record companies directly under various local governments, such as Jinmen Record Company, etc., this kind of domestic regular record company, at this time, cannot clearly produce Hong Kong and Taiwan pop songs.

As a result, the popular songs flowing into China at this time are actually pirated products produced by various record companies in the south, that is, cassettes without the name of the record company.

It was not until after 1984 that the country officially liberalized this area, and various record companies began to openly pirate Hong Kong, Taiwan, and even European and American pop songs, just like their pirated Hong Kong and Taiwan martial arts novels, they all sold them openly.

So after October 1984, or after 1985, the Hong Kong and Taiwan pop song tapes that I heard usually had the name of the audiovisual publishing company printed on it, because they were allowed to do so.

But in 1983, this was still not allowed, so although there were Hong Kong and Taiwan pop songs on the market, the number was very small.

As a result, everyone's desire for popular songs is so high that the price of pirated pop song tapes is very high, generally more than six yuan.

Now, there are domestic songs whose quality is comparable to Hong Kong and Taiwan pop songs, and the price is so cheap, so of course everyone rushes to buy them.

Not to mention, the common people at this time are very shrewd, and many people have discovered the business opportunities in it, not only buying it for themselves, but also buying a lot more to make a difference in private.

So, 300 million sales, this is really just the beginning.

This can already be seen from the market demand that is still in short supply and the market price that has not yet dropped far beyond the fixed price.

It can only be said that the domestic record market at this time is really a blue ocean with high demand.

I'm sorry for myself if I don't take the opportunity to pick up money.

(End of this chapter)