Rebirth of the courtyard, the start is 80s

That's right, Cao Zhiqiang already had the plan of selling movie merchandise.

Of course, this was also forced, or in other words, Cao Zhiqiang did not want to make small money.

Who let the domestic film environment at this time, no matter how good your film is, there is no benefit.

During this period, domestic films were all purchased and sold through a unified system.

That is to say, to make a movie, you must be a film studio, and no matter what kind of film studio you are, whether it is a public institution or a state-owned enterprise, after you make a movie, if you want to release it on the big screen, you have to do it. It can only be sold to China Film Corporation in a unified way.

China Film Corporation saw your movie well, and decided to show it to you, and then they will give you a buyout price based on their own criteria.

At present, the highest buyout price of China Film Corporation is 90 RMB, and then there are 80, 70, 60 and 50 levels.

In other words, as long as China Film Corporation agrees to distribute your movie, the minimum is 50, and the maximum is 90, that's all.

As for whether your movie is a big hit or hits the market after it is released, it has nothing to do with you, it is all the business of China Film Corporation.

It cannot be said that this system is not good. After all, in terms of stability, this model is quite good.

After all, at this time when domestic film studios are making movies, except for some special circumstances, the shooting cost of general feature films will not exceed 30 yuan, and the cost of more powerful ones will not exceed 50 yuan. Very good.

This is like many online novel authors in later generations, middle and low-level authors, of course, prefer to buy out, after all, at least drought and flood guarantee income, there is a guarantee.

But for great gods, they often don't like the buyout price, and prefer to share.

However, the masters are a minority after all, and there are more middle and low-level authors, so the buyout method is actually more in line with the interests of most Internet writers.

In the same way, in the 80s in China, China Film Corporation's buyout behavior is actually more in line with the appetite of most directors.

Because in this way, these directors don't have to think about any commercial routines, they only need to shoot what they want to shoot, and they can have more personality and characteristics.

The Xiangjiang movies in the same period were different.

Xiangjiang movies at this time are a proper routine of commercial films, so Xiangjiang movies pay special attention to novel plots and fast pace, and pursue commercial elements.

It is precisely because of the pursuit of commercial elements that Xiangjiang movies at this time are more attractive and attractive.

The reason is very simple, the so-called commercial element of the movie is actually to attract attention, just two words - good looking!
Only good-looking movies can sell well, and only good movies can make money.

Domestic films are different. In fact, domestic films do not pursue whether they are popular or not, so they pursue artistry more.

In the final analysis, this is caused by different environments, or different distribution models.

From this point of view, Cao Zhiqiang's entry into the film industry is actually very uneconomical.

Because in China in the 80s, if you entered the film and television industry, you couldn't make a lot of money.

To some extent, being an actor at this time, even if you are a big star, your income may not be as high as that of a famous writer or singer.

In this regard, just look at the movie stars in the entire 80s. They count as one, and they are not really rich.

At this time, whether it is a movie star or a movie director, in fact, they are all paid professions, and their salary income may not be much higher than that of people in other industries.

Of course, during the actual filming period, some famous stars can get more bonuses, usually calculated on a daily basis, such as how much bonuses are subsidized per day, but they are not too high.

Take Zhu Lin as an example.

At this time, Zhu Lin is an official actress of Emei Film Factory, with a level of literature and art level 3.

Yes, the third level of literature and art is the official title of an actor at this time. In fact, it is the later national third-level actor. This is an intermediate professional title, and few people can get it at this time.

For example, Liu Xiaoqing, one of the flowers of the Beijing Film Studio at this time, is so famous now, but she is only a second-level literary artist, and her monthly salary is only 50 yuan.

So, how much does Zhu Lin, a third-level literary actor, earn?
At this time, the Emei factory paid Zhu Lin a basic salary of 39.5 yuan per month.

That's right, she has a mid-level title, and her monthly salary is only 39.5 yuan, which is not much higher than the salary of some factory workers.

Then, if Zhu Lin is filming as the heroine, there are two situations.

In the first case, she made a film of the Emei Factory.

In this case, she herself has no salary, but the factory will give her a little subsidy according to the number of roles she plays. This subsidy is usually between [-] cents and [-] yuan a day.

In the second case, she seconded other film studios to make films.

In this case of secondment, the Emei Factory will continue to pay her wages, but the wages must be paid by the secondee.

For example, Zhu Lin is seconded to Hongguang Film Factory to make a movie at this time, so the monthly salary during the filming period is still paid by the Emei Factory in name, but in fact, this salary must be paid by the Red Light Film Factory to the Emei Factory in full, and then by The Emei factory sent it to Zhu Lin.

Even if it's less than one month, the secondee should pay one month's salary. This is the rule.

At the same time, the borrower usually has to give the actor a free subsidy, which is usually the highest value of the actor's subsidy in the original factory, which is one yuan to start.

This money does not need to be transferred to the Emei factory, but can be sent directly to the actor, that is, Zhu Lin himself.

Generally speaking, the secondment of an actor requires not only the consent of the actor's unit, but also the consent of the actor himself.

Therefore, paying salaries to the actors' units is to satisfy the units, and paying high subsidies is to satisfy the actors.

In other words, for an actor like Zhu Lin who is already at a relatively high level, if she doesn't make a movie, her monthly salary is only 39.5 yuan, which is not high.

Even if there is filming, her maximum subsidy is only one yuan a day.

Calculated in this way, under normal circumstances, even if she gets a subsidy of one yuan a day at this time, based on 30 days, plus the monthly salary, she will get a salary of 69.5 yuan a month at most.

Of course, it is impossible for her to earn so much every month. On average, according to her previous filming frequency, that is, if she makes one or two movies a year, her monthly income is about 45 yuan to 50 yuan. between yuan.

This income is not much different from what she used to earn as a researcher in the institute, or even slightly lower.

Because Zhu Lin said that when she was a researcher in the research institute, although she was only a junior researcher, after a month of chaos, she still had an income of 50 yuan, which is not low.

Although after becoming an actor, the salary did not drop significantly, and sometimes it was even slightly higher, but it was obviously much harder than being a researcher.

It's just that Zhu Lin likes being an actor more exciting, so this is her own choice.

Having said that, the domestic film and television industry is not a good business to make money at this time, but Cao Zhiqiang does not regret entering the industry at this time.

The reason is very simple, that is, although the domestic film and television industry does not make much money, it can gain a lot of fame if it is well managed.

Many people say that domestic actors don't make money at this time, it's just because they don't know the official way for actors to make money.

In fact, the greatest wealth of a well-known actor is her fame.

As long as you have a name and want to make money, there are many ways.

For example, shooting magazine covers, taking pictures of wall calendar covers, or giving product endorsement advertisements, these are all good ways to make money.

At this time, domestic advertising marketing has just started. If you can make good use of those big stars and let them advertise, this is also a good way to make money.

Even if there are relatively few manufacturers who invite celebrities to advertise and pay less money, there are other ways, such as publishing books and records.

If an actor becomes famous, he can write some memoirs, my ideals, etc., and it will definitely sell well.

Or you can sing while acting, and go back and sing a pop song, release a record, as long as you are not tone-deaf, you can also make a lot of money by relying on popularity.

Still take Zhu Lin as an example.

Zhu Lin's voice is actually pretty good, although it can't be compared with professional singers, but at least it doesn't go out of tune or out of tune.

Otherwise, Xu Qingdong wouldn't have asked Zhu Lin to star in a musical TV series.

Therefore, as long as Zhu Lin becomes famous by acting in movies, Cao Zhiqiang will give her a little packaging and create a music album tailored for her, with good songs and stars, and the effect will be absolutely outstanding.

Of course, compared to these postscripts, the faster way to monetize is actually to make movie peripherals.

Making movie peripherals has become very popular abroad, especially in the United States, Japan and Xiangjiang. This is also known as the idol economy.

The so-called movie peripherals, to put it bluntly, are to rely on the hot-selling film and television drama craze, attach this craze to certain products, and then sell the products to earn the difference.

Once this "Love in the Guting" is released and becomes popular, then you can take advantage of this trend and release related novels and original soundtracks, which will definitely sell well.

For example, after "Blood Suspicion" became popular in China, it immediately set off a wave of blood suspicion. "Sachiko's head", "light husband's shirt", and "bell-bottom pants" all began to become popular.

Also, after "The Manhunt", windbreakers became popular everywhere. Once there was a factory with sharp eyesight. After watching the manhunt, it produced [-] windbreakers without hesitation, but they were sold out within half a month.

For the same reason, in "Love in Guting", Cao Zhiqiang personally designed some special clothes for Zhu Lin, such as a pencil skirt with a T-shirt and mid-heel leather shoes, high-waist pants with a shirt and low-heel leather shoes, and a wide T-shirt. Leg pants with sneakers, and a sun hat with a dress and high heels are all well-known simple outfits for women in later generations.

Although the clothes Cao Zhiqiang gave are all styles worn by women in the 21st century, they are actually suitable for the 80s.

After all, fashion is all about looking good.

Cao Zhiqiang has first-rate painting skills and the memory of his previous life. Based on his memory, he draws the appearance of these clothing styles, and then selects the fabrics according to his memory, and then asks some master craftsmen to customize them on the spot.

Not to mention, the clothes designed by Cao Zhiqiang are not only liked by Zhu Lin, but also by many other female employees.

It's a pity that these clothes are performance costumes, which belong to public funds, and Cao Zhiqiang also decided to collect these filming costumes as classics, so they cannot be given away.

However, Cao Zhiqiang has already found two clothing factories in Jinling City, and asked them to make a batch of related clothing according to the design drawings and original clothes, and he has already paid for it.

There are not many types of customized clothing by Cao Zhiqiang, including pencil skirts, high-waist pants, wide-leg pants, women's striped shirts, and long-sleeved T-shirts, a total of five styles.

For each style of clothing, Cao Zhiqiang ordered 50 pieces, a total of 200 pieces, with a total price of [-] million yuan, and an average cost of [-] yuan per piece. Of course, this price is the ex-factory price.

There are also shoes. Cao Zhiqiang also customized five types of shoes in two shoe factories, including four types of leather shoes and one type of sports shoes, each with 50 pairs, a total of 200 pairs, and a total price of [-] million. The average ex-factory price of a pair of shoes is four yuan.

Cao Zhiqiang also made a lot of other movie-themed calendars, posters, and wind chimes, and the total cost was less than 50.

The movie has not been released yet, and Cao Zhiqiang has already started to spend money on purchasing peripherals such as posters, calendars, clothing, keychains, records, and wind chimes, and the cost is not expensive. The total expenditure has exceeded 450 million, far exceeding the cost of the film itself. consumed.

This kind of behavior is of course incomprehensible, but it's a pity that Cao Zhiqiang insisted on going his own way and spent all his personal money, not public accounts, so no one said anything about him.

It can be said that most of the personal income Cao Zhiqiang has earned so far has been spent on the purchase of peripheral products this time.

If the movie can be released normally and becomes popular after the release, then Cao Zhiqiang can make a lot of money from these peripheral products, at least double the income.

But if the movie cannot be released normally, or if the response is mediocre after the release, then Cao Zhiqiang's operation is a pure loss.

Yes, Cao Zhiqiang is very confident. He feels that once this movie is released, it will definitely become a hit.

Without him, the tear-jerking attribute of this movie is too strong.

The story itself is good, plus good equipment, good film, and of course his open post-production and advanced dubbing.

He didn't believe it anymore. This "Garden of Words" with a Douban score of 8.3 points in later generations, even though the plot and characters have undergone some small changes, but the core has not changed, the theme song has not changed, and the feeling has not changed, so it should be Not bad.

A good work will never become obsolete. Of course, the opposite is also true. Even people in the 80s should not think that this work is bad, and they will still be suppressed by this work.

Good story, good picture, good music.

Adding all these factors together, if it can't catch fire, it's really unreasonable.

"Zhiqiang, what are you thinking?"

Cao Zhiqiang came back to his senses and looked down, only to find that Zhu Lin was looking up at him.

Only then did I realize that just now I was distracted again.

After a slight smile, Cao Zhiqiang pinched Zhu Lin's nose: "No, I was thinking that once this movie is released, it will definitely become a sensation all over the country.

And you will also become popular because of this, and become a hot domestic star, just like Cong Shan who became popular because of "The Wrangler".

At that time, when you become a big star, will you look down on me in turn and just abandon me? "

"What nonsense are you talking about?" Zhu Lin sighed, and pressed his face against Cao Zhiqiang's chest again, "I gave myself to you, and even became a bad woman who cheated on you, don't you feel relieved?"

"You are so beautiful, of course I am worried." Cao Zhiqiang said.

"Okay." Zhu Lin said, "Don't worry, I will divorce my husband immediately when I go back this time, and then, I will be your woman with peace of mind. Is that all right?"

Cao Zhiqiang looked down at Zhu Lin: "Aren't you worried that I'll just give up?"

"What's the use of worrying?" Zhu Lin said, "Since I'm in love with you, no matter what the future holds, I won't regret it. Besides, you're not that kind of person, are you?"

"That's for sure." Cao Zhiqiang smiled slightly, stroking Zhu Lin's hair while saying, "I may not have strong willpower, or I may be fickle, but I am definitely not a person who will never give up.

Don't worry, since you have become my woman, you will be mine for the rest of your life, and you don't have to worry about life problems for the rest of your life.

I will make you a big star, gain both fame and fortune, and make you a woman that others will envy, I promise! "

Zhu Lin sighed softly: "I don't really care about big stars, fame and fortune. I, I just want to be with you, even if I'm a bad woman."

Speaking of this, Zhu Lin closed his eyes: "I'm really crazy. I'm so old, but I fell into your hands. I, I really don't know why I am like this."

Cao Zhiqiang squinted his eyes, then turned over abruptly, looked down at Zhu Lin and said, "Then don't think too much about it, just leave your life to me, and I will arrange your future for you, and I promise to make your future colorful, You just have to enjoy your life."

Zhu Lin opened his eyes: "Okay, then I... wait, you, what are you doing?"

Cao Zhiqiang smiled badly: "What do you think?"

"You, haven't you already done it three times? How come?"

"Ah, well, I'm a young man, so I recover faster."

Zhu Lin bit his lips, then closed his eyes again: "What an enemy, enemy!"