Rebirth of the courtyard, the start is 80s

Chapter 428 Brand Store

The fish and dragon dance all night really tormented Zhu Lin. Fortunately, the next morning, Zhu Lin could have a good rest and continue to sleep soundly.

Because most of the other people also drank too much at yesterday's finale banquet, so the next morning, they were almost in a state of hangover and lethargy.

Because of this, no one noticed Zhu Lin and Cao Zhiqiang's trickery, even Xu Qingdong who was staying in the hotel didn't notice it.

What?Cao Zhiqiang's two younger sisters?

As school was approaching, as early as last week, Cao Lili and Qiao Simi, together with Xiang Dongfang who came over, took the train back to the capital.

After all, there are still a lot of homework left to be done. After the two of them go back, they still have to do their homework under the supervision of Xiang Dongfang.

Perhaps it was also because there were no two younger sisters to drag him down, so the next afternoon, Cao Zhiqiang secretly dated Zhu Lin outside without everyone behind his back, traveling around the mountains and rivers, leaving a lot of laughter and laughter.

During this period, both of them were very happy, especially Zhu Lin, she had never been so happy.

Sure enough, only when you meet the right person can you really make yourself happy. Even if this kind of date cannot be made public and has to be done secretly, it adds a sense of excitement.

It's a pity that happy days are always short-lived. On the afternoon of the third day, the film crew that has been corrected will return to the capital as a whole.

After all, school is about to start in September, and many people in the film crew are teachers from Nortel, so they must rush back early to prepare for the start of school.

In order not to attract attention, when returning to Beijing this time, Zhu Lin also took the train back to the capital with the others instead of flying.

Accompanying Zhu Lin was director Xu Qingdong, who also took the train together.

It can be said that apart from Cao Zhiqiang himself, who had to stay to deal with some matters, the other members of the entire film crew had to take the train back to the capital together.

"Aren't you going to come with us?" Xu Qingdong asked at the time of parting, "Although the filming of the film is finished, you still need to dub and score the music yourself. Don't you want to make the film and release it earlier?"

Cao Zhiqiang chuckled: "No rush, I plan to release this movie on National Day, October [-]st. There is still some time before the release date, so you can take your time."

Xu Qingdong chuckled: "October [-]st, that's a good date, but during that time period, military-themed movies are usually released. Are you sure our love-themed movie will be released normally, and we will be released on October [-]st." Is it showing?"

"Not sure." Cao Zhiqiang shook his head, "But you have to try."

"Actually, it can be made earlier." Xu Qingdong said, "This movie is well shot, just need to do a little editing, and then the dubbing and soundtrack can be made, and then it can apply for distribution.

Don't you have a good relationship with the Director of the Film Bureau? It shouldn't be a problem to release it early.

After all, there are no sensitive parts in our movie, and China Film Group will definitely pass it.

If you invite the leaders of China Film Group to have a meal, it may be released in mid-September. "

What Xu Qingdong said was not nonsense, it was indeed possible.

Because the review of movies in this period is actually quite fast, especially when there is a relationship.

Of course, the movie has been reviewed, and when it will be released, that is what China Film Corporation has the final say on.

Cao Zhiqiang has such a good relationship with the Director of the Film Bureau. As long as there is a word there, China Film Company will definitely save face and will definitely jump in the line to broadcast.

This is the advantage of the capital and the strength of the relationship.

In the capital, it is easy to contact the leaders of units such as the Film Bureau and China Film Company, and it is easy to jump in line.

If you are a film studio in other places, you don’t have this convenience, so when their films are submitted for review, they have to wait in line slowly. Many films may have to wait a year or even two years before they are released.

For filmmakers, it is natural that the sooner the film is released, the better.

Because the sooner it is released, the sooner the distribution fee will be obtained, and the financial pressure will be much less.

For the distribution of movies during this period, the film company first paid for the filming, and after the film was shot, it was sent to the China Film Company for distribution. After the review, the China Film Company will give you a buyout price based on the quality of your movie.

China Film's buyout price currently has a maximum of 90 yuan and a minimum of 50 yuan.

However, this money is only given until the movie is going to be released, and if your movie is not going to be released in the near future, usually a month, then the money will not be given.

It can be seen from this that the longer the film is under pressure from China Film, the greater the financial pressure.

Some big film studios don't care, anyway, they are public institutions, and the government pays for them.

But it is different for a contracted operation like Cao Zhiqiang, the financial pressure is all on Cao Zhiqiang.

Therefore, Xu Qingdong hoped that the movie would be released earlier, in fact, it was for the good of Cao Zhiqiang, so as to reduce financial pressure.

As for the schedule, in fact, there is no such thing as a prime time in China, because overall the movie box office is very good.

This is because, at this time, the penetration rate of domestic TV sets is not high, and there are not many good TV programs, so the most popular form of entertainment for the people is actually movies.

Movies at this time are usually at night, and at night, workers or people from public institutions almost always want to go to the cinema to watch movies after work.

Therefore, domestic movie theaters during this period were crowded almost every day at night, especially on Saturdays and Sundays, when they were almost full.

It can be said that even if a big bad movie is released, many viewers will pay for it.

Cao Zhiqiang had watched several movies before. From his point of view, among the movies released in China at this time, nine out of ten were bad movies. Even Cao Zhiqiang was speechless after watching many movies.

But those movies that made Cao Zhiqiang speechless or even uncomfortable, many people watched them with gusto.

From this we can see how high the acceptance of the common people is at this time.

Of course, Cao Zhiqiang does not think that the aesthetic level of the common people is not good. He can only say that everyone is too lacking in entertainment, so even some bad movies are better than none.

However, if it is a really good movie, the audience's enthusiasm for watching the movie will also increase, and the venue will be full.

When this happens, the movie theater usually extends the show time.

During this period, there was no such thing as secret keys, and there was almost no awareness of anti-theft, and copies were sent directly to major movie theaters.

Therefore, at this time, as long as the movie theater thinks the movie is good and more popular, in order to make money, the movie theater can increase the number of screenings and screening time at will.

Anyway, regardless of whether the movie is a hit or not, the film studio will not be affected. After all, it is a buyout price.

However, if the movie is a hit, the actors and directors in it will benefit from it and gain a lot of popularity.

Just like Cong Shan, she was originally just a little-known ordinary student in the Central Academy of Drama, but because she starred in "The Wrangler" during school, she became popular all over the country.

Although Cong Shan is still a student and cannot join the film studio as an official actor and cannot receive a formal monthly salary, she can receive free subsidies for every film she makes.

Of course, her fame came and went quickly.

If there is no accident, after Cong Shan graduated, the aura she used to have was useless, so that she had to act in dramas in the Youth Art Theater, and they all played the roles of extras.

To put it bluntly, the reason why Cong Shan quickly disappeared from the crowd is that in the final analysis, her own acting skills are not good, and there is no backstage, and no one praises her.

Just like "Shaolin Temple", the shepherdess in it is also very popular at this time, but because the acting skills are flawed after all, and there is no continuous good work, it will soon disappear from everyone.

Therefore, the key to being a real big star is to have continuous popularity and continuous good works, otherwise, even if you can be popular for a while, it will be very painful to be photographed on the beach by the back waves.

This is especially true in the film and television industry in the 80s.

In Cao Zhiqiang's view, there were actually quite a few good actors in the 80s in China.

For example, Zhu Lin, such as Gong Xue, these are all great beauties who are not inferior to Hong Kong and Taiwan female stars, and their acting skills are not bad.

But because of luck, backstage and other factors, they quickly disappeared from everyone, which is a pity.

But now, at least Zhu Lin's words, he felt that he shouldn't lose sight of everyone. He would definitely let Zhu Lin bloom with the charm he deserved, and become a real big star, and he had to be an international one.

No way, who made Zhu Lin his woman now.

Standing behind him, even if she is a worthless woman, he can insist on becoming a big star, let alone Zhu Lin's own conditions are very good.

"Okay, old Xu, don't mention these." Cao Zhiqiang chuckled, "I have my own discretion when it comes to the screening, you go back and have a rest first, and then wait for me to return to the capital, and then we can handle it properly."

Xu Qingdong nodded: "Well, since you have something to do, I won't hinder you, but how long will it take for you to return to the capital?"

"It won't be long." Cao Zhiqiang said with a smile, "It's a day or two at least, and three or five days at most. I can go back soon."

Xu Qingdong said: "Okay, then I'll wait for you in the capital!"

Cao Zhiqiang smiled and nodded: "Okay!"

In this way, after saying goodbye to Xu Qingdong, Cao Zhiqiang simply said goodbye to Zhu Lin and others.

After sending the man away, Cao Zhiqiang went directly to Yuhong Machinery Factory.

The reason is simple, he wants to have a formal negotiation, or a formal cooperation with Director Wang of Yuhong Machinery Factory.

Speaking of which, since Li Youfu told Cao Zhiqiang that Director Wang secretly used the train transportation quotas of Yuhong Machinery Factory and Hongguang Machinery Factory, and used Li Youfu's relationship to carry private goods, Cao Zhiqiang immediately told Hongguang Machinery Factory Director Li made a phone call to appease Director Li first.

Afterwards, Cao Zhiqiang approached Director Wang and asked him to suspend the matter of carrying private goods first, and analyzed it in detail with him. He said that this kind of matter of carrying textiles is very risky and low-profit. It's a good deal, let him stop doing it first.

As for the unsalable products of the cotton spinning factory where the wife of factory manager Wang works, and the poor profitability of Yuhong Machinery Factory, Cao Zhiqiang came to find a solution.

However, the so-called finding a way must be after Cao Zhiqiang finished filming the movie.

During the filming period, I hope that Director Wang can temporarily suppress his restless heart and do nothing for the time being.

Factory Manager Wang was really obedient. After all, he knew that Cao Zhiqi was different from Li Youfu, so when he found out that Cao Zhiqiang knew about this, he immediately decided to call it quits.

No, it should be said that Director Wang didn't even stop his efforts. He really planned not to do it in the future.

After all, in this matter, Director Wang actually made a mistake, and Cao Zhiqiang took advantage of it.

If Cao Zhiqiang went to report it, then Director Wang would be finished.

Therefore, Factory Manager Wang never thought that Cao Zhiqiang really wanted to cooperate with him, and thought it was because the other party let him go because of Factory Director Li's face.

But it's okay, the few business managers Wang secretly asked Li Youfu to do before, all the money earned was in the hands of director Wang and his wife.

That amount of money is nothing to a factory, but it is a huge sum of money in the hands of a family, so Director Wang is actually quite satisfied.

It is precisely because of this that Director Wang is more enthusiastic about Cao Zhiqiang's film crew and almost responds to requests.

There is no way, the handle is in the hands of the human world.

Originally, Director Wang thought that Cao Zhiqiang would follow the film after the filming was over.

But I never expected that Cao Zhiqiang would not go back with him, but came to him again, and still wanted to talk about the so-called business cooperation.

"Business cooperation?" Director Wang frowned, "What business cooperation?"

"Open a brand store." Cao Zhiqiang said.

"Brand store?" Director Wang was stunned, "What do you mean?"

Cao Zhiqiang said with a smile: "The so-called brand stores are to set up sales departments, or stores, in many places.

Then these stores have uniform signage, uniform decoration, and uniform clothing and service quality of waiters.

Anyway, it must look high-end, grand, and classy, ​​and give people a feeling that the things inside are all luxury goods.

Because the signboard and the decoration style are the same, and only sell products of one brand and not other brands, it is also called a brand store.

For example, only one brand of clothes, one brand of shoes, one brand of jewelry, etc. are sold. Anyway, all the products in the store are of the same brand, and they are consistent with the name of the store sign.

The product itself is not important, what is important is the brand itself!

We don't just sell commodities, we actually sell brands!

Specifically, we need to establish a clothing company first, and then the clothing company will establish and build a brand.

For the time being, I decided to name the brand "Rain of Love", which can be regarded as an advantage for the movie I made.

As for the brand of Yuzhilian, it does not produce its own clothing for the time being, but only does clothing design, and then sends the design to other clothing factories, and places orders in other clothing factories.

For example, you can place a partial clothing order with your wife's No. [-] Cotton Mill, and let them produce the clothing for us and put our logo on it.

As for us, we bought these clothes together and put them in our own stores for sale.

In other words, although we are a clothing company in name, we do not produce clothing ourselves for the time being, but are only responsible for design and sales.

Among them, the design means that we produce clothing styles and let other manufacturers produce them for us.

And sales are the most important thing, which is what I said about the brand store.

Brand stores, in fact, are to buy or rent stores one by one in the city center, and then decorate them in a unified style, and the signboards should also be the same.

The store's signboard is tentatively "Rain's Love", and the products sold inside are only "Rain's Love" brand products, which can include ready-to-wear, shoes, hats, scarves, and other clothing-related products.

This kind of store with a unified signboard and a unified style should not only be available in one city, but also in other cities.

For example, there should be a store in the capital, and there should be stores in Jinling, Shanghai, Guangzhou, and Shenzhen. They all have a unified signboard, uniform decoration, and sell the same product.

At the beginning, we don't need to be so anxious. Now the capital city and Jinling city are chained.

Then, this "Rain Love" clothing company is owned by your Yuhong Machinery Factory with 50.00% of the shares, and I personally hold 40.00% of the shares.

In this way, this Yuzhilian clothing company can also be regarded as a subsidiary company of your Yuhong Machinery Factory. "

"Wait a minute!" Director Wang frowned.

"Our Yuhong Machinery Factory is under the management of the Mechanical Engineering Bureau, and the Garment Factory is under the management of the Light Industry Bureau. The management departments are different. How can we set up a garment factory? It doesn't work at all.

I have never heard that a machinery factory can set up a subsidiary garment factory. This is absolutely impossible. "

Cao Zhiqiang was stunned for a moment, and then said: "That's okay, clothing factories can't work, then we can set up a, um, department store, that's okay, right?
Don't say no, when I was at Hongguang Machinery Factory, I established a subsidiary Hongguang Department Store in the name of Hongguang Machinery Factory. We can do it, don't say you can't do it here. "

Director Wang nodded: "For department stores, this is not a problem. If it is not possible, we can also use the name of the factory sales department, which is not a problem.

But I'm wondering, why let us Yuhong Machinery Factory, what are you doing, a brand store?
This is completely wrong? "

Cao Zhiqiang shook his head: "Whether it's right or wrong is secondary, it doesn't matter at all, the key is that this specialty store can make money."

After a short pause, Cao Zhiqiang continued: "Let me put it this way, if this joint venture department store is a subsidiary of your factory, then naturally it can use the train transportation quota of your Yuhong Machinery Factory to transport your own For the goods, go to the place where other brother units are located, such as the Hongguang Machinery Factory in Beijing, do you understand now?"

(End of this chapter)