Rebirth of the courtyard, the start is 80s

Chapter 430 Domestic products should be self-reliant, why not avoid them because of misfortunes and blessings!
After discussing some details with Director Wang, Cao Zhiqiang bid farewell to Director Wang and began to split up.

Here, the next thing that Factory Manager Wang has to do is the simplest, which is nothing more than calling his youngest son over, and then asking him to stay without pay to apply for a self-employed business license and open a video studio.

In these days, it may be difficult for ordinary people to open a video studio, but for Director Wang, it is simply too simple.

Factory Manager Wang didn't need to make any effort. He could allocate a house inside the factory, and then open a video studio in the name of the factory, and then contracted it to his son in a contracted manner.

In this way, you can avoid going to the Broadcasting Bureau to apply, and you only need to go to the Industrial and Commercial Bureau to apply for a self-employed license.

Yes, the video hall is currently under the management of the Broadcasting Bureau. Ordinary people who want to open a video hall must apply to the Broadcasting Bureau. After the application is approved, they must be regularly managed by the Broadcasting Bureau.

During this period, the examination and approval of the video hall was very strict, and generally self-employed people could not get a license for the video hall.

It wasn't until [-] that the video studios became a little more relaxed. After all, at that time the broadcasting bureau was pointing at this to make money. As long as you paid enough money, you would usually be allowed to open a video studio.

But it’s different now, the current Broadcasting Bureau still hasn’t let go, it’s a proper administrative unit, not a public institution, so unless you have a big relationship, it’s hard to get you a license for a video studio.

But if a state-owned enterprise like Yuhong Machinery Factory wanted to set up a factory-run video hall, it would be much simpler.

Although it is also necessary to apply to the Broadcasting Bureau, such applications are generally approved.

So, in the early 80s, the reason why most of the video studios were run by factories was this, that is, it was much more convenient for state-owned enterprises and collective enterprises to apply for video studios than for individuals.

Furthermore, Director Wang has been cultivating Jinling City for many years, and he has some connections. He just set up a video studio, which is a trivial matter.

In the eyes of Factory Director Wang, this video hall is nothing more than a place to launder his own labor expenses, and it cannot be overemphasized.

As for buying a batch of clothing in the name of Yuhong Machinery Factory, and donating it to brother units without making money, that's of course no problem.

Anyway, it is Yuhong Machinery Factory who does things, and it is me who makes money, so why not do it?
What, how did the factory secretary get rid of it?

Sorry, the situation of Yuhong Machinery Factory is special. The secretary of the factory has been hospitalized for a long time and basically doesn’t care about the factory’s affairs. Therefore, Yuhong Machinery Factory is basically under the control of Director Wang, and his control ability is stronger than that of Director Li over Hongguang Machinery Factory. .

It is precisely because Cao Zhiqiang knew this that he gave up the benefits of Yuhong Machinery Factory and turned to focus on Factory Manager Wang alone.

Because Cao Zhiqiang knew that he was an outsider to Yuhong Machinery Factory, and it was impossible for him to bind and trust each other like his relationship with Hongguang Machinery Factory.

Therefore, it is very difficult for Cao Zhiqiang to form a joint venture with Yuhong Machinery Factory, at least for now.

That being the case, Cao Zhiqiang didn't bother with that anymore.

Anyway, Cao Zhiqiang's most fundamental purpose in doing all this is to stabilize the sales outlet of Yuhong Machinery Factory in Jinling City, and everything else is secondary.

Of course, it can't be said that it's all secondary. For example, the brand store that Cao Zhiqiang mentioned, although the factory director Wang didn't care, Cao Zhiqiang really wanted to do this.

Doing well in brand stores is also the most important reason for Cao Zhiqiang to stay temporarily.

In fact, there is no concept of brand stores in China at this time.

Cao Zhiqiang remembers that Pierre Cardin seemed to be the first to bring in the concept of brand clothing.

It was also after Pierre Cardin set up a branded clothing store in China that the country began to have a real concept of branded stores.

As for now, it cannot be said that they have no concept of the brand, but everyone pays more attention to the so-called time-honored brands.

For example, there are many time-honored silk and satin shops and ready-to-wear shops in Beijing, which can be regarded as brand stores strictly speaking.

But the biggest problem with these time-honored brands is that there is often only one old store, at most one or two branches, and they will not have exactly the same branches all over the country, and they will not advertise everywhere, and they do not understand real brand sales.

What Cao Zhiqiang has to do is to build a unified brand in advance, and the first choice is to sell clothing.

During this period, there were actually many domestic garment factories, but they paid more attention to production and sales, and basically did not pay attention to what brands were not.

However, at this time, the domestic garment industry is already in a state of overproduction, and it is a serious overproduction.

If it wasn't for the honeymoon between China and the United States, the United States has relaxed restrictions on China, allowing China's textile industry to go abroad and take the road of OEM export, and there will be a large-scale bankruptcy wave in the future, and there will be no textile boom in the 90s and [-]s. .

But as far as the present is concerned, there are still very few places for OEM export. Generally, only a few garment factories in the south near the Xiangjiang River can get some export jobs. The majority of inland garment factories do not have this condition for the time being.

Therefore, it would be relatively easy to build a domestic brand while taking advantage of this moment, since there are almost no competitors after all.

Originally, Cao Zhiqiang wanted to cooperate with Yuhong Machinery Factory, like he did with Hongguang Machinery Factory before, to set up a joint venture department store, and then use the name of this department store to produce the design drawings by himself and let other garment factories do it.

After that, Cao Zhiqiang can let this nominal department store, which is actually a brand store, sell these brand clothes everywhere.

Since the designs of these brand clothing are mostly the clothing worn by the heroine in the movie "Love in the Guting", once the movie becomes popular, there will definitely be a driving effect. After that, they will take advantage of the trend to run advertisements to plant the brand's popularity Clothing is the impression of literary and artistic young women, and the brand effect is a matter of course.

In order to hurry, Cao Zhiqiang even paid the money in his own name in advance and placed an order with the garment factory in Jinling City.

Therefore, once Cao Zhiqiang and Yuhong Machinery Factory set up a joint venture department store, they can eat these clothes first without spending any money, and then sell them in specialty stores in various cities.

As soon as the movie is released, there is a frenzy for watching movies, and Zhu Lin is the spokesperson of the brand, then these clothes will be sold out easily.

It's a pity that Director Wang doesn't want to set up a joint venture department store, nor does he want to set up a specialty store. He just wants to do transportation and make a small profit, so he has no choice but Cao Zhiqiang himself.

In fact, if Cao Zhiqiang does this by himself, the advantage will be even more obvious.

Without him, Cao Zhiqiang has too many platforms that can do this.

Whether it is Hongguang Publishing House, Huaxia Audio-Video Company, Hongguang Department Store and Hongguang Film Studio, in theory, it is possible to set up this brand store.

Originally, it was easiest to use the platform of Hongguang Department Store. You can directly use this company to purchase and sell goods.

But Cao Zhiqiang considered it again and again, and decided to use the name of Hongguang Film Factory to set up a subsidiary trading company.

The purpose of doing so is mainly to avoid the track and build a brand.

Hongguang Department Store is mainly engaged in the convenience kiosk business. In fact, it is a newsstand business. It mainly sells books, audio-visual products, and at most brings some snacks, melon seeds and drinks. It is actually quite different from a clothing store.

If clothing is added to the convenience kiosk, it will be messy and will weaken the brand value.

What is a brand?The key is to be dedicated and professional.

For example, Cao Zhiqiang is currently planning to be a clothing brand, so he should focus on clothing instead of messing with other things.

That's why Cao Zhiqiang decided to start a new business and build a separate trading company specializing in clothing.

Yes, Director Wang's words reminded Cao Zhiqiang that the situation of a garment factory is quite special, and it is not appropriate to set up a garment factory in the name of a subsidiary of a machinery factory. It is better to directly set up a trading company mainly engaged in clothing.

In this way, this trading company does not produce clothing, but is only responsible for design and marketing. The risk is much lower, but the profit is much higher. Moreover, it can attract many young people to work, and local governments will definitely like it.

As for the specific business model, to be on the safe side, we will start with a small red house convenience kiosk model.

To put it simply, the specialty stores in various places are all funded by Cao Zhiqiang's newly established trading company, and then some young local women are hired. After some basic training, they are uniformly employed as salespersons.

These specialty stores are all wholly-owned stores of the company, and the salespersons are also full-time employees who receive wages plus commissions, so management will be much more convenient.

Of course, this is only for now.

Afterwards, as the situation changes and the scale expands, appropriate reforms can be carried out, such as contracting out the store, or opening a new store with a franchise store model.

That's right, if a specialty store wants to go long-term, it has to follow the franchise store model.

However, given the current domestic environment, this kind of franchise store model is obviously not suitable, so the wholly-owned branch store model of Little Red House is more reliable.

Furthermore, at the beginning, it is impossible to have too many branches, and it is impossible to have too many sources of goods, so the wholly-owned branch model is enough.

Food should be eaten bite by bite, and the road should be walked step by step without being too eager.

Of course, although this trading company will go to the capital to set up, after all, Cao Zhiqiang's relationship is in the capital, it is easier to set up a company there, and it can radiate the whole country.

But the problem of the branch in Jinling City can be dealt with in advance.

Therefore, Cao Zhiqiang went directly to Li Youfu, who was in the guest house of Yuhong Machinery Factory, and told him in detail about the situation of his brand clothing store.

Needless to say, Li Youfu is worthy of being talented in business. He can understand most of what Cao Zhiqiang said, and he can understand a little bit.

In particular, he fully agrees with building a brand that can command a brand premium.

Because Li Youfu used to go to the south to buy goods when he was self-employed, so he has a clearer concept of the brand.

For example, for the same type of jeans, non-brand jeans are cheaper, but if they are Xiangjiang Pingguo brand jeans, they are much more expensive than ordinary jeans.

It's a pity that there is no real brand enterprise in China, at least in the clothing industry, there is no brand that can really penetrate the hearts of the people.

"President." Li Youfu said.

"If you really plan to make branded clothing, I suggest you go to Xiangjiang to set up a shell company, and then register a foreign brand there, and then operate this foreign brand in China. In this way, the common people will recognize it more and sell it better.

If you believe me, I'll match you up and make sure that things will be done beautifully for you. "

Cao Zhiqiang said with a smile: "I know what you said, isn't it just a fake foreign brand.

However, I still want to give it a try and find a local brand.

Anyway, judging from the current situation, it is nothing more than making less money, and the worst result is that I can't continue working and go bankrupt. I can still afford to lose this little money. "

Li Youfu frowned and said, "Is it necessary? There are obviously better ways to make money, so why do you have to work hard?"

Cao Zhiqiang chuckled: "Old Li, let's do business, you can't just look at your eyes, and you can't just make quick money.

That's right, the current domestic common people are indeed more adoring foreign countries and trusting foreign brands more.

But one day, the country will become stronger and the people will become more confident. At that time, the spring of national brands will come.

I can indeed come back with some foreign brands now, and then sell them as dog meat.

But this is just to make quick money at this time, but after all, it is still inherently insufficient, and it is still a kind of deception after all.

It's fine when it's small-scale, but once it becomes bigger and stronger in the future, this kind of congenital deficiency will be fatal, and it is possible to lose everything if it is not careful.

Therefore, I would rather start with the difficult and then the easy, and just make it clear that I am a national brand.

I just want to tell everyone that if you don't engage in foreign brands, don't engage in peddling dog meat, and use your own local and national brands, you can still become bigger and stronger.

Others may not be able to do it, but I can definitely do it!
Domestic products should be self-improvement, not because of misfortunes and blessings! "

Indeed, the reason why Cao Zhiqiang does not engage in foreign brands is because he wants to be long-term.

Because he knows very well that once entering the year 2000, national consciousness will begin to awaken, and domestic products will become more and more popular.

At that time, it will actually be very disadvantageous to engage in domestic products of foreign brands.

Furthermore, Cao Zhiqiang's current advantages are too great. If he can't make a good domestic brand, it can only prove that his level is not good enough, and no one else can be blamed.

After listening to Cao Zhiqiang's words, Li Youfu was silent for a moment, then sighed:

"President Cao, to be honest, I just admired your business acumen and long-term vision, and of course your good luck.

But now, I really convinced you.

Not for anything else, just for the sake of your saying that domestic products should be self-improving, and we should avoid them because of misfortunes and blessings.

What you said, this spiritual realm is different from ours, no wonder you can always be beneficial.

Don't say anything, just say this to you, from now on, in the wind and rain, I will do whatever you say, I, Li Youfu, have absolutely nothing to say! "

Cao Zhiqiang patted Li Youfu's shoulder with a smile: "Okay, we're all on our own, so don't make this show of loyalty, and work hard in the future, and you will be indispensable."

"Hehe, that's it." Li Youfu smiled, "I knew it, and there is meat to eat with the president."

"That's good." Cao Zhiqiang also chuckled, "Speaking of eating meat, I'm hungry too, let's find a place to eat meat!"

"Okay." Li Youfu nodded, "President, what kind of meat do you want to eat?"

Cao Zhiqiang thought for a while: "I'm tired of eating pork, beef and sheep. By the way, the ducks in Nanjing are pretty good. Why don't we eat ducks?"

"No problem." Li Youfu grinned, "I know there is a shop nearby that makes really good salted duck, let's try it?"

"Okay!" Cao Zhiqiang nodded, "Then let's go!"

Afterwards, Cao Zhiqiang and Li Youfu walked out of the guest house together, and directly boarded a 212 jeep specially assigned to Li Youfu by the factory manager Wang before, planning to go to a nearby specialty restaurant to eat salted duck.

But the car hadn't gone far before it had to stop.

There is no other reason, but because a group of workers surrounded the road ahead, blocking the main road of the factory, and the car could not go on.

"What's the situation?" Cao Zhiqiang, who was sitting in the co-pilot, asked Li Youfu, "What's going on? Why are there so many people blocking the road?"

"I don't know." Li Youfu, who was in the driver's seat, squinted his eyes and looked, "Why don't you wait here and I'll go down and ask?"

Cao Zhiqiang nodded: "Okay, go and come back quickly."

Hearing what Cao Zhiqiang said, Li Youfu didn't turn off the engine, got out of the car immediately, and trotted into the crowd outside.

He got in first to look at the situation inside, and then found someone to ask carefully.

After asking to understand the reason of the matter, Li Youfu ran back to the car again.

"President, I understand everything.

It was a female worker in a factory. After work, she was stopped by her husband on the way to the cafeteria for dinner.

As for her husband, it is said that he likes to gamble, and every time he runs out of money, he asks her for money.

This time, the husband also came to ask her for money.

Then the female worker refused to give the money, and seemed to say something nasty, so her husband slapped the female worker on the spot.

Unexpectedly, this female worker was also a ruthless character. After being slapped, she and her husband started fighting with each other on the spot.

As for the people around, they were all the workers of that female worker, and they all gathered around to watch the excitement.

Because there were too many people watching the excitement, the road was blocked in an instant. "

"Looking at the fun? How could they block the road?" Cao Zhiqiang frowned, "Also, is the fight being left alone? No one separated them?"

Li Youfu sighed: "This is a couple's housework, how do you manage it?
And I also heard that this kind of thing didn't happen once or twice, everyone was used to it, so they just watched the excitement from the sidelines, and no one stepped up to intervene. "

Cao Zhiqiang frowned: "Go, go down and have a look, and try to persuade them to leave."

Li Youfu was taken aback, but seeing that Cao Zhiqiang had already got out of the car, he could only get out of the car and persuade him: "President, this is someone's housework, I think we should leave it alone, let's wait a little bit, wait for the couple After the fight, other people didn't have much fun watching, so they naturally dispersed."

"That won't work." Cao Zhiqiang shook his head.

"Even if it's someone else's housework, you can't fight here.

They are fighting here, surrounded by so many people, blocking the public road, what is this like?

Let's go and have a look, if you can persuade, then persuade, if you can't, just go to Director Wang and let him handle it!

I don't have time to wait around here! "

Li Youfu blinked, then nodded quickly: "Oh, okay! Listen to you!"

(End of this chapter)