Rebirth of the courtyard, the start is 80s

Chapter 543 Smiling Service and Performance Evaluation
Arranging for Lou Xiao'e to go to Shiweitian for inspection is not complicated, all you need is to say hello to Cao Jiajia.

Cao Jiajia was not happy at first, even if she heard that Lou Xiaoe came to investigate for investment, she was not happy.

Cao Jiajia is now somewhat knowledgeable and knows that investment is a good thing, especially the investment of Hong Kong people.

However, Cao Jiajia believes that this one store, Food for Heaven, is already doing very well, and it will not be able to spend any more investment.

In Cao Jiajia's view, continuing to invest is nothing more than working hard on decoration, but if it is redecorated, the business will be closed for several days, which is all money.

No matter how good the decoration is, the food can't be too expensive, and the restaurant is so big, with so many customers, and the business is so good now, there is no need to bother.

From a certain point of view, Cao Jiajia's point of view is also correct, so Cao Zhiqiang can only tell her in private that he will open many, many branches in the future, and then form a chain restaurant group with many branches, and let Cao Jiajia be the chain restaurant group manager.

For this reason, Cao Zhiqiang also briefly explained to her what a restaurant chain store is, that is, many branches have the same signboard, uniform decoration, uniform clothing, and uniform food.

Although Cao Jiajia hasn't seen a real restaurant chain, she would like to.

As long as you think of a restaurant chain store as copying several food stores, and then they are all under her control, it can be understood.

Thinking about it again, the capacity of a restaurant has an upper limit, which means that there is an upper limit on income, but if several restaurants are added together, then the income will also be doubled.

Thinking of becoming the general manager who can manage many restaurants, Cao Jiajia finally agreed to let Lou Xiao'e come in and look at it casually, including looking at the accounts.

But in fact, Cao Zhiqiang knew that he was fooling his own sister.

It's not that Cao Zhiqiang didn't think about setting up a fast food chain, but it's very difficult for a restaurant like Food for the Sky to set up a fast food chain.

The reason is very simple. The real focus of the fast food chain model is not superficial efforts such as unified signboards, unified decoration and uniform clothing, but standardization of meals and cost control.

A real fast food restaurant does not have high requirements for the level of chefs, but relatively high requirements for the standardization of food taste.

That is to say, as far as the food in chain fast food restaurants is concerned, at least the food in different restaurants must have similar taste, good taste, reasonable price, and there is no need for too high-end chefs.

Therefore, if you really want to open a fast food restaurant, the most suitable models are hot pot and malatang.

Food is what matters, but something is different.

Shiweitian is a traditional restaurant. The food prices are relatively high, the ingredients are relatively high-end, and the requirements for the chef's skills are relatively high.

Although most of the ordinary dishes here are made by He Yuzhu's apprentices, and most of the dishes use the secret recipe seasoning provided by Cao Zhiqiang, but some high-end dishes still require He Yuzhu to prepare them himself.

In other words, Shiweitian is a mid-to-high-end restaurant at heart.

Among other things, it is a must to say that He Yuzhu can also cook Tanjia cuisine.

Moreover, He Yuzhu's Tan's cuisine is no worse than the Tan's cuisine on the seventh floor of Beiping Hotel.

It's just that He Yuzhu usually doesn't cook that kind of Tan's family dishes when he lives for the sky, and prefers to cook high-end Sichuan dishes.

And it is impossible for a restaurant like this that loves the chef's cooking skills to engage in the fast food restaurant model in large quantities.

Having said that, no matter how good food is, it is limited by conditions and history. In terms of dishes, it cannot really compare with the dishes of the Tan family on the seventh floor of Peking Hotel, because they lack the richness of their history and culture.

That is to say, for the same Tan family cuisine, He Yuzhu's dishes may not be inferior to the chef on the seventh floor of the Peking Hotel in terms of color and flavor, but because of the lack of other people's history and culture, it is still almost nothing.

In addition, the keynote of decoration and the price are set there, so it is destined to only take the middle-class route, or focus on middle-class consumption.

Even if such a hotel makes more money, the upper limit of profit is clear, and the direction of development is also clear.

Not to mention the upper limit of profit, this is related to passenger flow.

As for the direction of development, in fact, the only way to go is to upgrade to a high-end hotel.

Because Shiweitian is a traditional restaurant that eats the chef's craftsmanship, at least for now, it is difficult to follow the model that there are branches everywhere.

In Cao Zhiqiang's future plan, if he wants to intervene in the catering industry, he is destined to be a fast food restaurant chain model.

This is because Cao Zhiqiang has systematically provided secret recipes and detailed production methods.

In the "Three Thousands of Chinese Cuisine: Three Thousands of Chinese Cuisine" that I signed up earlier, there are [-] methods of making Chinese food. That's all, the key is that each dish is very scientific. , even the ingredients are accurate to milligrams.

In other words, "Three Thousands of Chinese Cuisine: Hungry for You" is not a traditional Chinese food production method at all, but more like a laboratory model, or an industrial food processing factory model.

As long as the dishes inside are made in the factory mode of the assembly line, the taste will be similar.

Even if you don't specifically engage in those dishes, there are many auxiliary ingredients and seasoning methods in themselves, which are enough gimmicks.

For example, one of the ramen sauces can be produced industrially, and only this sauce is sold.

There is also a soup recipe for Malatang, which can also be produced industrially.

It's just that the cooking method of this cookbook is more like a laboratory production method. If you want to transform it into industrial production, you need to study and explore in depth, just like turning laboratory products into industrial products.

Cao Zhiqiang didn't have time to do this for the time being, so he just fiddled a little bit, made some easier sauces and marinade, and made some easier fast food at Shiweitian.

For example, the tea eggs from Food For Heaven, because they use the recipe provided by Cao Zhiqiang, have a unique taste and are now one of the hottest star products.

There are also all kinds of stewed tofu products, which are so popular because they use Cao Zhiqiang's secret recipe.

The reason why Shiweitian’s takeaway window is becoming more and more popular is that apart from Shiweitian’s reputation and relatively reasonable prices, the main reason is that the tea eggs and braised bean products here have a special taste, which can attract repeat customers.

But in fact, Cao Zhiqiang has long discovered that those takeaway foods can be produced independently, and now they are merged with Shiweitian, which actually lowers the grade of Shiweitian.

After all, no matter how good the taste of tea eggs and braised soy products are, they are still not on the table.

It's just that Cao Zhiqiang's temporary focus is not on Food For Heaven, so he let Food For Heaven Restaurant continue to grow wildly.

But, this doesn't mean that Cao Zhiqiang doesn't like the food industry. On the contrary, he actually attaches great importance to this industry.

As I said before, Cao Zhiqiang's purpose of eating is the sky, making money is second, and the main thing is to turn this place into a catering training base.

In addition to training chefs, waiters must also be trained, so the number of chefs and waiters who eat for the sky is more than ten times that of ordinary restaurants.

At present, there is no real culinary training school in China, nor is there a real waiter training school, not even related majors.

These problems are secondary. The most important thing is that the conditioning formula provided by Cao Zhiqiang cannot be easily leaked, so a reliable person is needed.

Therefore, Cao Zhiqiang only opened Food is the Sky at the beginning, and making money is second. The key is to let the chefs and waiters have a realistic practice place.

For this reason, no matter whether the apprentice chefs or waiters who live for the sky, they are basically young workers from the Hongguang Machinery Factory, which means that these people are all formal workers and come here to work as apprentice chefs and waiters.

Once the group of chef apprentices and waiters who are waiting for the food for the sky have learned a little bit, and Cao Zhiqiang has enough funds in his hand, he will bypass the signboard of the food for the sky and open a bunch of chain fast food restaurants.

He even thought about what kind of fast food to open, and opened two types in advance, one is a Chinese-style fast food restaurant that focuses on Malatang, and the other is a Sichuan-style hot pot restaurant.

Among them, Malatang belongs to low-end chain stores, while hot pot restaurants tend to be mid-range.

In addition to malatang and hot pot restaurants, he also runs a food processing factory, specializing in the production of various artificial foods, such as instant noodles, jelly pudding, and so on.

But to do all of this, you need money.

Cao Zhiqiang has made a lot of money now, but if he wants to expand the catering and food processing industries, that little money is just a drop in the bucket.

Originally, Cao Zhiqiang was really greedy for Lou Xiao'e's funds, but now, he doesn't pay much attention to Lou Xiao'e's funds, and he cares more about Lou Xiao'e's identity and channel.

Just kidding, the country still owes him 20 billion U.S. dollars, even if it is not a one-time payment, it will be enough for Cao Zhiqiang to toss about if he pays it slowly.

It's just that Cao Zhiqiang definitely can't use this money directly. He has to open an unregistered account in an overseas offshore bank first, then set up an offshore company, and finally invest the funds in the name of offshore company investment. .

With the current strength of the country, it is impossible to find out the situation of overseas offshore companies, so this plan is relatively safe.

As for Lou Xiao'e, Cao Zhiqiang wanted to exchange some of Lou Xiao'e's U.S. dollars or Hong Kong dollars with the shares that make up for the sky. Coupled with Lou Xiao'e's support in Hong Kong, he could start a company in Hong Kong as an investor.

As long as Cao Zhiqiang has a bright company in Hong Kong that Lou Xiaoe helped set up, he can use it to play a lot of tricks.

Not to mention anything else, he can easily put the foreign exchange given to him by the country into his own company in Hong Kong through the investment model, and then transfer to China, which will make it safer.

In addition, if Cao Zhiqiang opens a trading company in Xiangjiang, he can use the leather of the trading company to better transport sensitive materials to China.

In short, the prospect of cooperating with Lou Xiao'e is very bright, and it will not arouse suspicion.

Relatively speaking, one food is the sky, and it doesn't matter to Lou Xiaoe.

After all, what Cao Zhiqiang really valued was not the restaurant "Food is the Sky", but the people inside.

But these things can't be told to Cao Jiajia, so I can only use the name of the chain store to fool her.

In fact, it doesn't matter if you can't be fooled, after all, Cao Jiajia is just a manager who lives for the sky, not the boss.

The real boss of Shi Weitian is Cao Zhiqiang. If he makes a decision, no one else can stop him.

It's just that Cao Jiajia has a special status, so I need to explain a thing or two to her.

However, through this incident, Cao Zhiqiang also discovered a problem, that is Cao Jiajia's relatives.

Cao Zhiqiang suddenly discovered that cronyism is actually not a good thing for him.

Even though Cao Jiajia is considered reasonable, her views on many things are still out of sync with her own.

If every time I do something in the future, I have to do all kinds of explanations and flicks like now, it will be really annoying.

So Cao Zhiqiang secretly decided that Cao Jiajia would be in charge of at most one store in the future, and Cao Jiajia's family would not be allowed to intervene in the others.

Even if he wants to open a fast food restaurant in the future, Cao Jiajia cannot be chosen as the general manager, after all, she doesn't understand this aspect of management.

On the contrary, Lou Xiao'e can provide herself with talents in this area.

After all, Hong Kong is one of the four Asian tigers. At least in terms of service industry, it is currently ahead of the domestic market.

Among other things, let’s just talk about the Jianguo Hotel where Cao Zhiqiang lives for a long time. The management personnel in it are basically sent by Hong Kong.

It is precisely because of the management personnel sent by Hong Kong that the service level of Jianguo Hotel is the best in the capital.

As for Chinese-style fast food restaurants, although there are no such restaurants in China, they are no strangers in Hong Kong.

In Xiangjiang at this time, not to mention foreign fast food such as McDonald's and KFC, even Chinese fast food is everywhere.

It can be said that in the catering industry, Xiangjiang is actually a place that is crushing the mainland. Even the catering industry in the capital is not as good as the catering industry in Xiangjiang.

Don't look at the Tan's cuisine in Beijing, but you can only count on a few chefs. In terms of scientific management, it is far from Hong Kong.

Therefore, if Cao Zhiqiang really wanted to start a fast food chain in China, he might really have to find Lou Xiaoe for relevant management talents.

In addition, Lou Xiaoe herself is an excellent manager.

Moreover, Lou Xiao'e distinguishes between public and private affairs, as long as she does not have too much personal relationship with her, she is a very good partner in business.

Looking at it this way, the advantages of building a good relationship with Lou Xiaoe really outweigh the disadvantages.

After convincing Cao Jiajia, Cao Zhiqiang went to Lou Xiaoe, who was looking at the accounts, and asked her about her initial impressions on food.

"Preliminary impressions." Lou Xiao'e closed the account book, and said thoughtfully, "Although I have only scratched the surface, I feel that the sanitary conditions here are good, the decoration is okay, and the food tastes good.

But these are not what impressed me the most.

What impresses me the most is that the waiters here are more polite and smile at everyone.

Smiling to guests is not a problem in Hong Kong, it's normal, but in the Mainland, I really don't see it much.

You can get the waiters here to put a smile on their faces when they face the guests, which is pretty impressive in itself. "

"Auntie Lou is amazing!" Cao Zhiqiang gave a thumbs up with a smile, "You can see something right at a glance. This is the basic service tenet of our place. I serve her with a smile."

"Service with a smile?" Lou Xiaoe was taken aback.

Cao Zhiqiang said with a smile: "To be honest, most of the restaurants here are basically state-owned, or they are contracted by individuals, or self-employed restaurants, so the dining environment and service quality are the same.

If nothing else, just talk about the waiter. There are very few waiters who can serve customers with a smile all day long.

So I specifically ask the waiters here, no matter how they feel, no matter how the guests are, they should always smile when facing the guests.

I call this kind of service, service with a smile, and use this method to make guests feel at home.

Although it is only a small method, but now it seems that the effect is not bad. "

"I see." Lou Xiaoe nodded, "But why are those people willing to listen to you? Why are they willing to accept service with a smile?"

"Because the apprentice chefs and waiters here are all interns at Hongguang Machinery Factory." Cao Zhiqiang smiled slightly.

"And I have a good relationship with Director Li in the factory, and the factory manager also listens to me. There was an agreement when these people were transferred to work.

According to the agreement, my decision can basically determine whether these people can become full-time employees and stay in the factory.

In addition, apart from this point, the key point is that the reward and punishment system here is quite special.

People who come to work here have two incomes, one is basic salary and the other is performance bonus.

The basic salary is the same for everyone, which is 15 yuan, but the performance bonus is different.

The performance bonus is not fixed, but is determined according to their daily performance. If the performance is not good, the bonus will be deducted.

The performance bonus is up to five times the basic salary. To get all of it, one must perform well and not be fined at all. Service with a smile is the top priority of performance appraisal.

For this reason, we have also made a special performance appraisal booklet, which records various assessment and deduction standards in more detail.

Therefore, if they don't want to lose their jobs in the factory and the high bonus here, they must follow my rules. "

Lou Xiao'e was stunned: "Is that so?"

"That's right." Cao Zhiqiang nodded.

(End of this chapter)