Rebirth of the courtyard, the start is 80s

Chapter 544 Commercial secrets, let's not talk about it

Lou Xiao'e is a smart person, so she doesn't need to talk too much with smart people, and she doesn't have to play too much tricks. She just needs to spread the matter openly, and she will naturally know what to do.

In fact, Lou Xiao'e was really tempted, especially after seeing the accounts on the ledger, she was not tempted at 01:30.

In the past, Lou Xiaoe thought that it would be very profitable to engage in the catering industry in China, but she did not expect to be able to make so much money.

According to the market conditions in Hong Kong, for a medium-sized restaurant like "Food is the Sky", the net profit margin is only [-]%, usually around [-]%.

As for the restaurant that can eat for the sky, it has not been open for a long time. According to the rules of Hong Kong, it should still be in the early stage of loss during this period, which means that the loss is normal, and it is already very good.

However, the facts are true, Shiweitian achieved profitability in the first month of its opening, and the net profit of the month exceeded 50.00%, and the net profit in the second month exceeded 60.00%!
The so-called net profit margin, in simple terms, refers to the percentage of net profit from operations to net sales. Calculated by the formula, it is net profit/operating income×100%.

To some extent, net profit margin is operating efficiency, that is, earning power.

The catering industry is a service industry and a labor-intensive industry. Normally, it is impossible for the net profit margin to exceed 30.00%.

Lou Xiao'e was dumbfounded by the net profit rate of edible food.

The net profit margin exceeded 50.00% in the opening month, and the net profit margin exceeded 60.00% every month after that. What kind of fairy unit is this?

Of course, if you look at net income, it will be more impactful.

The current net income of Shiweitian, excluding all expenses, has reached a monthly income of 1000 yuan, and the average daily income exceeds [-] yuan a day!

You know, this was 1983. In this era when the average salary of workers in the capital city was about 60 yuan, and households with ten thousand yuan were scarce, the monthly income after tax was [-] yuan, which was quite scary.

What's more, Food for the Sky still has a huge staff, with 38 waiters and 18 chefs, more than five times the staff of a restaurant of the same size!
Employing so many people, the net income can still be 60.00 a month, and the daily income is more than [-]. Calculated based on [-]% of the net profit, it is equivalent to a minimum monthly income of [-] in operating income!

This income level, at least among the restaurants in Peking, is definitely among the top batch.

Even the Tan family cuisine on the seventh floor of the Peking Hotel, and the restaurant of the Peking Exhibition Hall, which has not been converted back to the Moscow restaurant, may not be able to make a lot of money at this time.

It was not the first time for Lou Xiaoe to return to the capital, and she was not ignorant of the catering industry, so after seeing the accounts of Shiweitian, after she was over the initial surprise, she began to have a little doubt.

"Is your accounting statement really correct?" Lou Xiaoe asked Cao Zhiqiang.

Cao Zhiqiang didn't answer, but looked at Cao Jiajia.

"Of course you are." Cao Jiajia replied, "I keep accounts every day and summarize them every month. I personally check and correct the accounts. There will never be any mistakes."

Cao Zhiqiang smiled, and said to the suspicious Lou Xiaoe: "She is my own sister, I believe her."

Lou Xiaoe frowned: "But this is too profitable, right? According to your profit rate, your daily operating income must be at least more than [-], and you must meet the standard every day. Can you have this traffic?"

This time, Cao Jiajia proudly raised her chest: "Since our restaurant opened, except for the first month, it has been almost full every day since then, and we have to line up to eat, and there are no seats when we arrive late.

Then, our restaurant, although there are only 45 tables including dine-in and private rooms, and only serves lunch and dinner twice a day, but because there are too many customers, the actual number of customers who come to eat every day exceeds 500, usually There are about 600 people, and there are more than 800 people on holidays.

With 600 people, even if each person spends an average of three yuan, that is 800 yuan! "

After a short pause, Cao Jiajia said: "Actually, I told my brother a long time ago that I want him to add a few more tables, at least [-] more tables, but he didn't, saying that he couldn't ignore it in pursuit of attendance. Dining environment.

Therefore, the distance between our tables is very large, which can basically ensure that the people at each table can speak normally, and the next table cannot hear them.

That's not even counting takeaway income.

To be honest, the account book you are looking at is only the account book for dining in the restaurant, and the account book for takeaway is calculated separately.

The income from food delivery can basically achieve a monthly income of more than 1 yuan, which is one-third of the income of restaurants. "

"So much?" Lou Xiaoe was stunned, "Doesn't this mean that your family's food is the sky, and your monthly net income actually exceeds [-]?"

"That's right!" Cao Jiajia smiled proudly, "Last month's net income exceeded [-]. This month is not over yet, but I estimate that it should exceed [-]!"

"Hiss..." Lou Xiaoe gasped, "This is amazing."

Speaking of this, Lou Xiaoe frowned and looked at Cao Zhiqiang: "How did you do it?"

Cao Zhiqiang smiled: "It's very simple, it depends on the advertising effect and the form."

"Advertising effect plus form?" Lou Xiaoe frowned and looked at Cao Zhiqiang, "What do you mean?"

Cao Zhiqiang sighed: "Aunt Lou, you also said that the country is now carrying out opening up and reform, but it is only in the initial stage.

Although our country looks poor on the surface, after so many years of planning, everyone's actual purchasing power is actually quite strong.

Just look at the explosion of home appliances. A color TV can cost a thousand yuan, and an imported one can even cost two thousand yuan. The supply exceeds the demand, and you have to find a way to buy it.

Relatively speaking, although the catering industry opened earlier and there are more restaurants, most of them are relatively low-end.

At this time, as long as you come to a special restaurant, or if the environment is better and the food is better, the business will be good.

Although the scale of my restaurant does not seem large, it is equipped with air-conditioning. In the capital city, I am afraid that only big hotels like the Peking Hotel can compare with it. Restaurants of the same size are voted for one share, which in itself does not Average.

In addition, my restaurant is also recommended by China Travel Service. Foreigners often come here to eat. Everyone wants to come here for a taste.

Finally, the food prices here range from high to high, low to high. You can get abalone wing belly for hundreds of yuan a meal here, or ordinary noodle soup for three yuan a meal.

Among them, the real money is the high-priced dishes in the private rooms. Although there are many diners, the profit margin is very low. The main thing is economic benefits, and what they want is popularity.

My sister said that if you come here to eat, you have to come early, and you have to queue up if you are a little later.

If it’s a restaurant in Hong Kong, let’s wait in line for 10 minutes, not to mention waiting in line for [-] minutes. I’m afraid the customers have already left, but it’s different here.

Most of the people here are used to the cafeteria and queues, so queuing is not a problem. What's more, we have specially prepared small mats and newspapers for the queuing personnel, so they can sit and wait. This is the first one.

The people here are like this, the less crowded the restaurant, the less people go there, the more people line up, the more everyone likes to join in the fun and think this restaurant is good.

I used this mentality to stir up the restaurant's popularity and become an Internet celebrity restaurant. "

"Internet celebrity restaurant?" Lou Xiaoe frowned, "What do you mean?"

"It means famous restaurant." Cao Zhiqiang chuckled.

Lou Xiaoe nodded to show that she understood.

Cao Zhiqiang smiled slightly and continued: "Actually, the expenses of my restaurant are very high. In addition to the large number of employees and high wages, there are also a lot of expenses such as discount rebates and lottery free orders.

If you put aside those activity expenses and reduce personnel expenses, based on the normal expenses of other restaurants, the profit margin of my restaurant can exceed 70.00%.

Of course, if only profit margins are considered, other restaurants during this period are not bad.

It’s really in China during this period. Opening a restaurant is really a profitable business, with less tax and more customers.

Let me put it this way, if you open a restaurant in a good location, as long as the taste and decoration are acceptable, you will basically not lose money.

As for me, it is a good location, close to Wangfujing, and it has been advertised before, and the price is fair. It is normal to have the current profit margin.

Of course, as far as the current situation is concerned, this is almost at the limit, and it is very limited to increase the net profit.

However, this high-profit model can last for at least three years, and there will be a decline after that, but the decline will not be large. "

Lou Xiao'e nodded: "In this case, why don't you take the opportunity to expand the scale of your business? Wouldn't it be better if the business site was expanded by two or three times, or opened several branches?"

Cao Zhiqiang said with a smile: "Whether it's opening a branch or expanding the business site, money is needed."

"Are you still short of money?" Lou Xiaoe asked.

"Lack, why not?" Cao Zhiqiang said, "Aunt Lou, you don't think that I only have one business, I have a lot of business, and I need money everywhere.

Relatively speaking, although the profit of Shiweitian is good, it is nothing compared to my other businesses.

Among other things, my record business and book business are incomparable. "

"Oh?" Lou Xiao'e raised her eyebrows, "Really? How much money can you make from other businesses?"

Cao Zhiqiang chuckled: "Well, let's not talk about commercial secrets.

After we cooperate for a period of time, we have a certain basis for cooperation and mutual trust, and it will not be too late to talk about other projects.

Don't worry, you think I'm bragging and unreliable. "

Indeed, Shiweitian seems to have a good profit and a good income, but compared with Cao Zhiqiang's other businesses, it is really nothing.

Leaving aside the income from the set of books "Journey to the Rivers and Lakes", just counting the album "Life in Bloom", the monthly income has already exceeded one million.

Although neither records nor books last long, Cao Zhiqiang does not rely on one book or album for a lifetime. He still has good songs, lyrics and articles in his mind, just waiting for him to carry them out and sell them for money.

If Cao Zhiqiang didn't want to sell at a low price, and spent more time in the early stage on establishing sales channels, if he frantically moved his works and sold them, even if they were sold at a low price, his current personal income could easily exceed 1000 million.

How should I put it, it seems more tiring and more troublesome for Cao Zhiqiang to start a publishing house and an audio-visual company, and get the publishing and sales channels, but it is bitter before sweet.

Mastering the production, publishing and sales channels of his own books, audio-visual products, he has created his own cultural industry chain, and he will not need to find others in the future. He can earn a lot of money just by publishing his own works.

Not to mention, Cao Zhiqiang is now on the line with Japan's Warner Pioneer, and the future development prospects will only be more beautiful.

It can be said that even without those bombers, cruise missiles, and anti-infantry radars, Cao Zhiqiang can still make a fortune by transporting works.

However, who made his system too unconventional, and the things he offered were so good that Cao Zhiqiang couldn't refuse.

It wasn't that Cao Zhiqiang wanted to be a national-level secret smuggler, it was because the system produced so well that he had no choice but to take this path.

In fact, it’s also good, taking this road will allow the country to avoid many detours and rise faster, and it will also have more thighs to protect Cao Zhiqiang’s private business. From this perspective, he has made a lot of money.

If you think about it carefully, if you don't have strong thighs, or a protective umbrella, Cao Zhiqiang's current behavior is like a child holding money to go through the busy market.

No matter how talented Cao Zhiqiang himself is and how good his works are, he is unlikely to own a publishing house in the form of a state-owned enterprise in the form of individual contracting, let alone an audio-visual publishing company in the form of a private company, let alone logistics sales network.

But because Cao Zhiqiang had a big leader as the backstage by mistake, he got the full support of the senior leaders of Hongguang Machinery Factory, allowing Cao Zhiqiang to use various resources and channels of Hongguang Machinery Factory, and through these resources and channels , to sell their own products, such as books and records.

It is precisely because of the full support of Hongguang Machinery Factory that Cao Zhiqiang was able to incorporate self-employed people and creatively set up his own sales network, which is still the kind that does not pay taxes.

It is equivalent to saying that Cao Zhiqiang has set up a sales network similar to Xinhua Bookstore, and the operating costs are lower than Xinhua Bookstore.

Although for the time being, the distribution network in the name of the sales department of Hongguang Publishing House cannot compare with the Xinhua Bookstore, a state-owned enterprise, in terms of scale and income, but the embryonic form has already emerged.

Next, Cao Zhiqiang only needs to move the works step by step and sell them. As long as the works are good and everyone likes them, not only will Cao Zhiqiang’s income become higher and higher, but the various sales networks that are born from this will also become stronger and stronger. The more perfect, this is an overall positive situation.

Even Hongguang Film Studio, which has no income at present, will benefit in the future. After all, Cao Zhiqiang can also take the international route and sell films abroad, such as Japan.

Cao Zhiqiang believes that "Love in the Guting", which was born out of "The Garden of Words and Leaves", will definitely have a market in Japan at this time, and the sales will definitely not be bad.

Compared with these sunrise industries that can be called golden eggs, "food is the sky" with a monthly income of less than [-] and basically reaching the bottleneck is really nothing.

In Cao Zhiqiang's view, if Lou Xiao'e is willing to cooperate with him in an all-round way sincerely, help Cao Zhiqiang get enough foreign exchange, and help him gain a firm foothold in Hong Kong, even if Lou Xiao'e is given food for heaven, it will be no problem at all.

It's just that Cao Zhiqiang knew that Lou Xiao'e was shrewd and sensitive, and giving him food for the sky would make her think too much, so there was this cooperation agreement for selling shares.

Now it seems that Lou Xiao'e is still very interested in food for the sky, not just because He Yuzhu is here.

(End of this chapter)