Rebirth of the courtyard, the start is 80s

Chapter 557 I understand, everything depends on grades

Early the next morning, Cao Zhiqiang met Masashi Sada after breakfast, and took a taxi together to Warner Pioneer's headquarters building.

After coming to Warner Pioneer, President Yamamoto did not show up, and it was Nobuo Tomioka, head of the publicity department, who received Cao Zhiqiang and the others.

This is not because Warner Corporation doesn't pay attention to Cao Zhiqiang, but because Section Chief Tomioka is the project team leader who is responsible for Cao Zhiqiang, so as long as it is related to Cao Zhiqiang, Nobuo Tomioka will come forward. This is called professional people doing professional things.

Yes, Warner Pioneer is a Japanese company with a US-funded background, and its management model is quite advanced, which is different from traditional Japanese companies.

To put it simply, Warner Pioneer treats its artists as a commodity, and will launch a special project team for this commodity.

This project team is a bit like the artist's agency. If there is no accident, it will grow with the artist's growth and will not change easily.

Of course, if the project (artist) is successful, the project team will add additional personnel and budget to make the project more prosperous.

But if the project (artist) fails, or is not profitable enough, then a special committee will conduct an assessment and review, and finally decide whether to continue to add budget to the project, or stop the loss in time, and terminate the project.

In other words, Warner Pioneer's mechanism pays more attention to the achievements of artists, and relatively less human touch.

The specific performance is that Warner Pioneer does not pay as much appearance fee to artists as other companies, but the bonus is very high.

It can be said that in other traditional Japanese music companies, such as JVC's music club, the appearance fees for artists are basically the same, based on your popularity and status, that is, seniority.

There is usually an industry standard for this seniority ranking, such as the artist's age, debut years, past performance, etc. Performance is not the only standard, there are few exceptions, and the share is also small.

This model is better for old artists, relatively conservative, and less prone to mistakes.

For example, Masashi Sada worked with JVC's record company before, and what he wanted was security.

Warner Pioneer is not the case. Although Warner Pioneer also follows the Romans and ranks according to seniority, the appearance fee given is not completely calculated according to seniority. It is more based on performance or record sales. Bonuses and allowances.

Many young artists have good grades and high popularity. Warner also gives higher appearance fees and bonuses, and will make great efforts to promote you and package you.

On the contrary, if you are an old artist but have poor grades, then Warner Company will at most give you face, and rarely give you a high bonus.

The most typical example is Akina Nakamori.

Why is Akina Nakamori so popular and rich at a young age?
In addition to Nakamori Akina's real strength, the biggest reason is her agency's strength and Warner Pioneer's willingness to spend money.

If you let Akina Nakamori go to other music companies, such as JVC, I am afraid the results may not be so amazing.

A negative example is Akina Nakamori's friend, Kyoko Koizumi.

In fact, in the early 80s, Koizumi Kyoko was no worse than Nakamori Akina in terms of popularity and strength.

Just like in 1983 now, in fact, Kyoko Koizumi surpassed Akina Nakamori in terms of popularity alone.

Especially after Kyoko Koizumi left the short-haired tomboy style, her popularity skyrocketed, surpassing Akina Nakamori.

However, Koizumi Kyoko is now more popular and famous, but in terms of income and investment, she is still inferior to Nakamori Akina.

The reason is that Koizumi Kyoko's brokerage company has too many big names, and Koizumi Kyoko doesn't get many resources.

In addition, the record company signed by Kyoko Koizumi is not strong.

The record company that Kyoko Koizumi signed is Victor Company, which is a subsidiary of JVC, Victor Music Club.

Relying on the strength of JVC, Victor Music Club is currently the largest record company in Japan, with strong strength and a large number of awesome singers.

It is also because of this that Kyoko Koizumi does not get many resources.

The reason, in addition to the different brokerage companies and different emphasis, is also related to the different strategies of the record companies they signed.

To put it simply, as the largest record company in Japan, Victor Music Company, has a big business, eyes above the top, and a relatively conservative style.

On the contrary, Warner, as a newcomer, is determined to forge ahead in various ways.

Therefore, from a certain perspective, the rise of Akina Nakamori is actually Warner's success.

On the other hand, Koizumi Kyoko, who obviously had a stronger momentum than Nakamori Akina at the beginning, and her own music quality is better than Nakamori Akina, but because of the lack of support from the brokerage company and the record company, Koizumi Kyoko gradually disappeared from everyone, but let Nakamori Mingcai transformed successfully, and soared into the sky, becoming a generation of singer.

In fact, if Cao Zhiqiang had to judge personally, she felt that Koizumi was not inferior to Akina Nakamori today in terms of voice alone.

Although Nakamori Akina has the so-called Akina vibrato and a unique melancholic flavor, but these things are packaged, or performed.

In terms of the uniqueness of the voice, Akina Nakamori has not achieved absolute uniqueness. It is completely different from the voices of Wang Fei, Ah Sang, and Sun Yanzi who are enjoying the meal.

To put it bluntly, this is a first-mover advantage.

As an artist or singer, once you make your debut with a certain voice and image, and fix these voices and images, it will generally become the unique style of this artist.

Take Wang Fei's voice for example. If you want to say it is unique, it is really unique, but if you want to say that others can't do it, that's not enough.

In fact, let alone so many people who imitated Wang Fei's voice later, even at that time, there were many people who sang with almost the same voice as Wang Fei, and they couldn't tell the difference without listening carefully.

But no matter how imitated the imitator is, even if the voice is the same as the image, it is not Wang Fei.

The reason is that Wang Fei's voice and image have become famous as her trademark, so no matter how much the latecomers imitate, they are just imitators.

Akina Nakamori is such a typical example.

Speaking of Japanese singers, Nakamori Akina always has a place, and is even called "the original singer", and her fame is as great as ever.

But if you want to say what is so good about her singing, many people may be at a loss.

Because in terms of voice recognition, she is far inferior to Miyuki Nakajima, but Miyuki Nakajima is far inferior to Akina Nakamori in terms of fame and achievements.

At least Miyuki Nakajima does not have the title of "Ganzu Diva", nor can she represent female singers in the Showa era, but Akina Nakamori can.

Although strictly speaking, Nakajima Miyuki and Nakamori Akina are not of the same generation. After all, one born in the [-]s and the other born in the [-]s, but if you just talk about Japanese female singers born in the [-]s, then Nakamori Akina has no rivals.

Because the female singers who were contemporary with Nakamori Akina, whether it was Koizumi Kyoko or Matsuda Seiko, after [-], they were all completely crushed by Nakamori Akina who had changed to a more mature style.

The Japanese female singer born in the [-]s who was able to break wrists with Nakamori Akina was only a Sakai spring, but she died young.

But even when Izumi Sakai was the most powerful when he was young, he was not as popular as Akina Nakamori in terms of popularity or representativeness.

Again, this is of course Akina Nakamori's own strength, but the support of the company behind her is also very important.

In fact, if Kyoko Koizumi's agency and record company are able to support her, Kyoko Koizumi's achievements may not be so bad.

At least in Cao Zhiqiang's view, Kyoko Koizumi's appearance at this time is much better than Akina Nakamori.

If Akina Nakamori removes the filter, her own appearance will actually be the same, especially her later perm hairstyle. To be honest, Cao Zhiqiang doesn't appreciate it very much.

On the contrary, it was Kyoko Koizumi, not to mention her sweet voice, and her appearance was really amazing, at least very much to Cao Zhiqiang's appetite.

In fact, when it comes to appearance, saying that Koizumi is the best-looking today is not only Cao Zhiqiang's personal aesthetics, but many people think so.

Otherwise, the title of Japan's first advertising girlfriend king would not fall on Kyoko Koizumi's head.

Among other things, Nakamori Akina's teeth are not as good-looking as Koizumi Kyoko's.

Of course, this is also normal. After all, Akina Nakamori was born in a poor family and had insufficient awareness of dental health care when she was a child.

Kyoko Koizumi is different. She comes from a wealthy family. When she was a child, she valued at least talent and dental care.

It is normal for the 17-year-old Kyoko Koizumi to look sweeter and better-looking than Akina Nakamori.

However, Koizumi's success today is sweet, and his defeat is sweet.

Koizumi Kyoko has a proper sweetness both in appearance and voice, which is good in itself and a great advantage, but the problem is that Japan has never been short of sweetness, so-called rising stars abound, and the homogenization is serious .

On the contrary, it was Akina Nakamori, who had a melancholic and mature style in the later stage. With her mid-bass and a few good songs, she quickly became popular, and her recognition was particularly obvious.

When it comes to mature and melancholic female singers in the 80s, Nakamori Akina is the first one to think of, but if you talk about Koizumi Kyoko, I am afraid that few people have an impression of her. The only one that has a deep impression may be her short hair. .

Of course, Koizumi Kyoko is not as good as Nakamori Akina, in addition to these, it also has something to do with her personality.

According to the sporadic knowledge that Cao Zhiqiang knew in his previous life, after knowing that Akina Nakamori was hurt by a scumbag, his life has been relatively low-key, and he is still very dedicated to feelings.

Among other things, Nakamori Akina later lived together with the boss of a brokerage company. Even if the boss never thought about getting married and she was not allowed to disclose their relationship, she followed him for 23 years without complaint. Always be the other party's underground lover, and be a housewife with peace of mind.

It wasn't until the end that the boss of the agency company got tired of the aging Nakamori Akina and dumped her, and she became single again.

And Akina Nakamori, who was single again, left the boss's company, and had to choose to come back because she had no money or career.

On the contrary, Kyoko Koizumi is very active emotionally, but he always likes to be a mistress and grab other people's husbands.

And it's fine to be a mistress, she also likes to apologize publicly, and she doesn't change after the apology, which ruins her popularity with passers-by.

How should I put it, I feel that Koizumi Kyoko is more in line with Cao Zhiqiang's aesthetics in terms of appearance.

But in terms of personality, women like Akina Nakamori, who are traditionally submissive, are more favored by Cao Zhiqiang.

However, appearance can be modified by dressing up, but inner character cannot.

If Akina Nakamori dresses up well, her appearance is not bad, otherwise, when Director Xu Ke was filming "A Chinese Ghost Story", the first person who thought of Xiaoqian would not be Akina Nakamori.

So, if you are really looking for a wife and you have to choose between the two, Cao Zhiqiang will definitely choose Mori Akina.

Because Akina Nakamori was chosen, Cao Zhiqiang didn't have to worry about getting a cuckold, but if Koizumi Kyoko, then that might not be the case.

"Cao Sang, Cao Sang?"

"Huh?" Cao Zhiqiang suddenly came back to his senses, only then did he realize that he was talking about work with Mr. Tomioka.

"Sorry." Cao Zhiqiang quickly apologized with a smile, "I was distracted just now."

"It's okay, it's okay." Section Chief Tomioka chuckled, "Cao Sang is busy with work, and he just returned to Japan. He must be exhausted from the journey. It's normal to lose his mind occasionally. In fact, I often lose my mind too, hahaha."

Cao Zhiqiang smiled slightly: "Thank you for your understanding."

Mr. Tomioka waved his hand: "In this case, let me say it again, it's really not important, that is, we have decided that next week, um, two days later, the song "As long as you are here" will be released on the Tokyo Broadcasting, which is the music channel of TBS's radio station, officially broadcasts.

The time slot for this channel is not bad, it's five o'clock in the afternoon.

It's not the best prime time, but it's pretty good.

Because there are many students and office workers who like to listen to music, most of them are off work or after school at this point, and most of them like to listen to this music channel at this time.

According to the usual practice, if the broadcast effect of this song is not good, it will be broadcast on this channel for at least three consecutive days and three times.

But if the effect is good, there are many listeners requesting rebroadcasts that day, and the number of rebroadcasts on the first day is more than three times a day. Without our request, the radio station will ask us to sing the broadcast time.

Once the number of rebroadcasts on the first day reaches more than three, we will arrange for the singer himself, that is, Cao Sang, to enter the radio room to be interviewed by the host on the second day and interact with the fans who call.

If the effect is still good, then according to the results, the MTV of this song will be sent to the TV station for broadcast, and the first choice is still TBS TV station.

When MTV is over, we will follow the trend and release a single record.

Of course, this is when the grades are good. If the grades are not satisfactory, the record will be released directly after the radio broadcast. MTV may not be on the TV station. After all, it costs money to go to the TV station. TV, I hope you understand. "

Cao Zhiqiang smiled slightly: "I understand, everything depends on the grades.

The better the performance of the first broadcast, the more sufficient publicity funds for the next step, and the higher the level of publicity, otherwise the loss will be stopped in time.

From a business point of view, this is very normal, and I also agree with this system that those who can go up and those who can't go down. "

"It's best if you can understand." Mr. Tomioka smiled, "But Cao Sang, don't worry. Based on my experience, this song will definitely become popular, but I'm not sure how popular it is. But if there are no accidents, the short music video you and Ms. Nakamori shot will definitely be shown on TV, I am very confident in that."

Cao Zhiqiang smiled: "It's good if you have confidence, then I can rest assured, but..."

"But what?" Mr. Tomioka said, "If you have any request, just ask."

Cao Zhiqiang thought for a while and said, "You can put the song on the radio, on the TV, or on the billboards as you like, after all, you have the final say on these promotional aspects.

But personally, I don't like publicity, so can I not participate in these promotional activities? "

(End of this chapter)