Rebirth started in 1987

Chapter 95

The news that Xiao Chunlan suddenly wanted to transfer the stall caused a commotion in the whole wholesale market!

The two stalls that have been making a lot of money every month, suddenly want to transfer?
In fact, there are not many people who are greedy for these two stalls, but after Xiao Chunlan released the news, no one dared to talk about it the first time!

It's very simple, this matter is too weird. With the opening of the Hengshi Wholesale Market, the fame in several surrounding provinces and cities has gradually opened up. Anyone can see that the clothing wholesale business in this market will only grow more and more. good!

Moreover, the monthly income of these two stalls is hundreds of thousands, which is the real leader of the market, who would not be greedy!

But it was such a business, the boss suddenly said that she didn't want to do it anymore!

This naturally shocked and doubted countless people!

I wonder if there is any trap in it, for fear that I will fall into the pit!
Even though Xiao Chunlan and Ye Huai'an said that the transfer would be done within ten days, she seemed in no hurry, and was not at all worried that the transfer would not happen within ten days.

She still takes orders and goes to the factory every day, and the number of shipments per day is still the first in the entire wholesale market.

This state lasted for three days, and finally on the fourth day, people began to come to contact Xiao Chunlan.

Xiao Chunlan did not refuse to come, and directly negotiated with the other party. The transfer fee was not high, 150 million, including 60 worth of raw materials in the warehouse, all customer information, and a lease contract for two stalls.

As for those employees, Xiao Chunlan is up to them to decide, they can stay by themselves, or they can leave with her, because she is going to do other business next!
You only need to know that the monthly income and net profit of the two stalls are 40 to [-] yuan, which can be checked, and the location of these two stalls is very good, and now you can’t rent it if you want to rent it!
Including those customer information, etc., such a transfer condition is hardly picky!
Even if only some of those customers can stay in the future, there will be absolutely no loss!

The conditions offered by Xiao Chunlan almost instantly moved the heart of the first person who came to inquire!

But Xiao Chunlan is not without conditions, that is, the transaction must be made in cash, and he will not play the game of debts!
Hearing Xiao Chunlan's words, this person hesitated again in his heart. He was really worried that Xiao Chunlan would play with him, not to mention so much cash, he couldn't get it together for a while.

He also wanted to discuss with Xiao Chunlan whether he could pay in full within one year, but Xiao Chunlan just smiled and yelled to see off the guests!

Xiao Chunlan's offer was hardly concealed, and it spread throughout the wholesale market in an instant.

After learning the transfer price, five or six companies came to inquire about the situation almost in the same day.

Some of these people sincerely want to take over, while others are here to inquire about the truth.

But no one who really made up his mind showed up!

On the fifth day, Ding Juan led a few people to find Xiao Chunlan, and said directly that she could take over Xiao Chunlan's two stalls, and she would pay all the money without default.

But Ding Juan also has a request, that is, Ye Huai'an must design ten styles of clothing for her.

Xiao Chunlan was dumbfounded for a moment, she didn't expect Ding Juan to take these two stalls, her offer was agreed by Ye Huai'an, and finally decided to transfer 150 million.

In fact, at this price, as long as someone dares to accept it, they will never lose money.

As long as the customers I work with, as long as they are well maintained, it will not be difficult at all to earn two to three million yuan next year!

What's more, those styles and raw material partners are all ready-made, and they can make money if they take over.

But in this era, there are really not many rich people who can spend 150 million in cash, especially in the circle of Hengshi.

But Xiao Chunlan is not in a hurry, and she is not worried about not being able to transfer out. In the end, someone will definitely take over!
Xiao Chunlan understands the greed of human nature better than anyone else!

But Xiao Chunlan never expected that her biggest client, Ding Juan, would be interested in these two stalls of hers!

Xiao Chunlan was also a little uncertain, so she told Ye Huai'an about Ding Juan's request.

Ye Huai'an was not surprised when he heard the news.

Ding Juan has a strong background. Although her clothing company is mainly engaged in foreign trade, it is now obviously looking for OEMs in China, and it is even very likely that it will develop the domestic market in the future.

In addition, the relationship between Ding Juan and the wholesale market must have a certain connection. When I was able to accept her 18 order, why didn't Ding Juan give the market a face?
Otherwise, it would be impossible for her clothing company to visit the wholesale market in this inland city.

Now that the prospect of Hengshi Wholesale Market has been revealed, it is not surprising that Ding Juan wants to occupy two stalls in it.

Maybe, after Ding Juan takes over these two stalls, all the clothes displayed in the stalls will be styles designed by her own company.

Perhaps it is also possible to use these two stalls to open up the domestic market.

As for why I chose such a small place instead of the wholesale market along the coast, I don't know.

Perhaps this is not necessarily a part of their marketing strategy!
In short, Ding Juan wanted to take over these two stalls, Ye Huai'an was not surprised, but the other party offered ten styles of designs, Ye Huai'an didn't even think about it, and directly refused.

Ding Juan was not surprised by Ye Huai'an's refusal, but continued to propose that she wanted to talk to Ye Huai'an in person!
Ye Huai'an immediately agreed.

Ding Juan chose a high-end seafood restaurant. This kind of seafood restaurant should be the first in Hengshi in this era.

Don't look at this is just the 80s, Chinese people enjoy it in any era, those rich people, Ye Huai'an opened the menu casually and frowned, a casual meal here costs hundreds of dollars, it's ridiculously expensive .

It has been almost a year since he came to this era, and Ye Huai'an has gradually gotten used to the price level of this era. A meal outside, three to five dishes, and a bottle of beer can be settled for only ten yuan, but here, the cheapest The dishes all start in the [-]s and [-]s.

Ye Huai'an was not too polite, and ordered four dishes casually, because three people came from Ding Juan's side, plus four of himself, four dishes, Ye Huai'an felt that it was enough!
Ding Juan has been staring at Ye Huai'an ever since she entered the store, the original ice-cold Yu Jie Fan is now full of smiles, as if she is very familiar with Ye Huai'an.

Ye Huai'an doesn't want to get too familiar with Ding Juan anymore, Sister Yu, Shen Yanqing is enough for him, he has really experienced what it feels like to be like a wolf at thirty, his body really can't stand it!

Ding Juan casually added another soup, and the waiter went out. After everyone sat down, Ye Huai'an also spoke directly.

"I don't know Manager Ding, what's your business in asking me out today?"

Ye Huai'an still remembered the introduction on Ding Juan's business card that she was the general manager of the clothing company, so it was not offensive for him to call her Manager Ding, not to mention that the two of them were just partners.

Ding Juan poured tea for Ye Huai'an with a smile, and then said politely.

"Don't be so unfamiliar, Chunlan and I are partners and sisters, so you can call me Sister Juan!"

Ye Huai'an gave her a blank look, but still nodded obediently and said.

"Then why did Sister Juan come to see me today?"

Ding Juan looked at Ye Huai'an with a smile, and spoke after a while.

"Since Chunlan's stall is closed, Huai'an, can you come and help sister Juan? You can design three to five styles every quarter, and it won't delay your schooling. In addition to the basic salary, our company's designers also have a basic salary. With a commission, it is definitely more than you earn with Chunlan!"

Ye Huai'an looked at Ding Juan with a smile without saying a word, it seemed that even Ding Juan didn't know the relationship between herself and Xiao Chunlan.

Perhaps in Ding Juan's eyes, she is just a relative of Xiao Chunlan, but this relative is a genius boy with genius fashion design ability.

Not to mention Ding Juan, perhaps no one would believe that Xiao Chunlan is just a stage figure pushed by the young man in front of him!
After all, anyone can see Xiao Chunlan's ability. Not only is that woman hardworking enough, but she is also as capable as any man in every aspect. If such a strong woman is just a puppet, no one will believe it!

It was precisely because of Xiao Chunlan's extraordinary ability that she had the opportunity to be pushed to the front of the stage by Ye Huai'an.

Ye Huai'an pondered for a while, then shook his head and said.

"I'm sorry, Sister Juan, I can't help you. I'm going to study hard and get into a good university in the future. This is my biggest wish for the next three years!"

Looking at the boy with a sincere face opposite, Ding Juan's expression suddenly dropped, and she sighed.

"Xiao Huai'an, you were born into fashion design. Do you still remember that you gave me a design at the beginning of the year?"

Ye Huai'an thought for a while, and then he remembered that there was indeed such a thing. When he designed Ding Juan's lace dress, he gave her another style by the way. That style seemed to be the hottest style in spring next year!
Is that style already on the catwalk?

As Ding Juan said, she took out a magazine from her satchel and handed it to Ye Huai'an!
Ye Huai'an took it over and saw that the cover of the impurity was the design drawing he gave Ding Juan back then.

Ding Juan said with regret.

"This is the main line of Chanel next spring. If I had made your design into a finished product and launched it, my brand would have become popular now. What a pity! If you follow the trend now, people won't believe it!"

Ye Huai'an was indeed quite speechless, no wonder Ding Juan specially asked her out today, because she saw her "talent" and wanted to poach someone!
Ye Huai'an flipped through the magazine with a smile, and then even returned it to the other party, still with a nonchalant attitude!

Ding Juan didn't like the meal very much. Finally, seeing that Ye Huai'an couldn't be persuaded, she sent Ye Huai'an out with regretful eyes.

Although Ye Huai'an, a "genius designer", was not found, Ding Juan's strategy remained unchanged, and she still quickly acquired Xiao Chunlan's wholesale stall, including receiving all customer resources.

The 150 million cash was transferred into Xiao Chunlan's account in two batches. Within ten days, everything was settled!
At the same time, on December [-]th, fourteen mainstream newspapers, including the provincial capital Hunan Daily, published an advertisement at the same time!
In addition to the provincial capital, prefecture-level cities including Heng City, this advertisement appeared in the mainstream newspapers of five prefecture-level cities at the same time!

This advertisement, of course, marks the official launch of Yanshan Navel Orange!

This morning, countless people in the city read the entire page of the advertisement in the newspaper they bought. The content of the advertisement turned out to be an advertisement for navel oranges!
This amazing ad has shocked countless people!

The description at the beginning of this advertisement is to introduce the unique local geographical environment, which has created a unique rocky mountain. The soil on the rocky mountain is so magical and special!
A special fruit was finally born on this magical soil!
Rock Mountain Navel Oranges!

The next step is to introduce the magic of this rock mountain navel orange!

The rock mountain navel orange is rich in special nutrients, not only rich in vitamin C, vitamin P and organic acids, but also contains special protein, fat, dietary fiber, carbohydrates, carotene, vitamins, and other nutrients...!
The nutrients above are described in more than 200 words. In short, if you don’t understand and feel very powerful, that’s right!
Finally, it also has the effects of delaying aging, enhancing memory and improving human resistance!

As for whether it is effective or not, the benevolent sees the benevolent and the wise sees the wisdom!

It was at the end that I described the rarity of this kind of navel orange and how difficult it is to pick it!
In a photo, on a towering mountain peak, amidst the clouds and mist, several navel orange trees are being planted on the mountainside, and the navel pickers are struggling to climb halfway up the mountainside with baskets on their backs...!
At the end, there are the addresses and contact numbers of each sales point, but from the beginning to the end, the price is not revealed or marked!

This is completely a soft article boasting about rock mountain navel oranges. Unlike the hardcore advertisements of this era, it not only has a story, but also makes people have a strong impulse to explore!
The entire page praised this Yanshan navel orange to the sky, and even said that the sweetness of Yanshan navel orange seems to come from the spiritual fruit in the cloud and mist mountain, comparable to the fairy peach picked by Monkey King back then!

This kind of soft-text advertisement, in later generations, will definitely ruin the family, but in this 80s, this kind of boasting makes people's eyes shine.

By the 90s, this type of bragging advertising had become the norm in the market.

This ad was written by Ye Huai'an himself. Other than him, no one else really dared to boast that something that pigs would not even eat is an elixir and spiritual fruit!

Even Xiao Chunlan felt a blush when she saw this marketing copy. The navel oranges from her hometown are indeed sweet, but the nutrients and longevity make people blush.

And Ye Huai'an, in order to build the reputation of Yanshan navel orange, the marketing cost this time is 50!
Advertisements in this era are still cheap, 50 yuan, enough to publish advertisements for half a month in mainstream newspapers in several prefecture-level cities!

In addition to the full-page advertisement on the first day, in the next half month, all of them will be a quarter-page advertisement, and all kinds of bragging copywriting will be updated from time to time. Such a high-intensity advertisement display will completely establish the reputation of Yanshan Navel Orange!
Spend 20 yuan to acquire 100 million catties of navel oranges, and spend another 50 yuan on advertising, plus 15 yuan for renting and building warehouses and workshops in front, as well as custom carton packaging and other budgets, plus workers' wages and other expenses, the total investment this time can be 100 % sure, more than 100 million!
100 million!

One million in 100!Just to sell 100 million catties of navel oranges, this is crazy!

Even those employees who knew the inside story thought the boss was crazy!
The advertisement on the first page did not mark the price. In the eyes of all the employees, it must be that the boss was worried that after marking the price, those people who saw the advertisement would be frightened!
The advertisement is out, the advertisement on December 65th, the official sale is at [-]:[-] in the morning, ten sales points, and [-] employees together are ready!

On the day when the advertisement was published, there were two order consultation telephones in each city’s sales outlets. All the employees were waiting, the transportation teams of each warehouse were already in full swing, and all the sales teams had entered the sales outlets.

Everyone was ready, and everyone was full of apprehension. Xiao Chunlan personally sat in Wangcheng, the provincial capital.

She got up at six o'clock that morning, bought several newspapers in a hurry, and when she arrived at the point of sale, she distributed the newspapers to several employees.

Everyone opened the newspaper, and soon saw the entire page of the advertisement for Yanshan navel orange in the middle!
It was also the first time for these employees to see this marketing plan, and everyone was shocked!

These people have personally experienced the process from acquisition to packaging, and finally to sales.

They really couldn't believe their eyes. The navel oranges bought for one or two cents a catty were boasted in this newspaper as a spiritual fruit that even gods can't eat. This is so embarrassing and shocking!

From the moment they knew the sales price, the confidence of these employees has fallen to the bottom, and now seeing these shameful marketing advertisements, everyone's heart is in a state of turmoil!
For these employees, their income and sales are closely related!
Xiao Chunlan has already set a sales commission for them, 5.00% sales commission, about selling a box of five catties of navel oranges, they can commission about one yuan!
This commission ratio is not low, but they have no confidence at all. Who told the prices of these navel oranges to be ridiculously high!
All are waiting!

Just after seven o'clock in the morning, the phone at the point of sale suddenly rang!
Shocked, Xiao Chunlan answered the phone herself.

Several employees in the sales point looked at the phone with expectant eyes at the same time.

There was a young man on the other end of the phone, and he asked immediately.

"Hey! Do you guys sell that rocky mountain navel orange in the newspaper?"

Xiao Chunlan quickly replied.

"Yes, sir, our Yanshan navel oranges are rich in vitamin C, and there are also rich... Our sales point is at No. [-] Street, Wangjiang Road..."

After Xiao Chunlan read the promotional materials according to the script, she waited for the other person to continue asking questions.

The young man on the opposite side was obviously very interested, and he hurriedly memorized the address on the phone while asking.

"By the way, why didn't I see the price in the newspaper! How much does your navel orange sell for a catty?"

Xiao Chunlan felt a tremor in her heart, and she calmed down before replying cautiously.

"We currently offer two options, one is five catties, our selling price is 19.8 yuan, and the other is ten catties, our selling price is..."

"Beep...beep beep!"

Before Xiao Chunlan could finish speaking, the other person had already hung up the phone!

Several employees in the entire sales point, when they heard the clear beeping sound on the other end of the phone, everyone's expressions instantly collapsed!

Everyone has an idea in their hearts!
"Ruined!"

Xiao Chunlan's heart was ashamed at the moment, and she put down the phone with slightly trembling hands.

(End of this chapter)