Rebirth started in 1987

Chapter 96 Special Events
Xiao Chunlan put down the phone, and the whole sales point was dead silent. The blow brought by the first call caused everyone's self-confidence to collapse instantly.

Even with Xiao Chunlan's mind, at this moment, he felt so stuffy in his heart!

Although this year's clothing wholesale business has been successful, Xiao Chunlan is already full of confidence.

But for this sudden change of industry, and illogical marketing, coupled with the sky-high selling price, Xiao Chunlan did not have the slightest confidence in the next sales.

Even Xiao Chunlan at this moment had forgotten to boost morale. The critical attack of the first phone call was indeed strong enough!

The morale of the entire sales point is at its peak.

Finally, before everyone could react, the second phone rang again.

Xiao Chunlan also woke up suddenly, and only then remembered that she was the boss and shouldn't be in this state.

Immediately, she took two deep breaths to stabilize her mind before picking up the phone.

A shock is not terrible, but in the next two hours, I received 27 calls, and [-] of them hung up the phone after hearing the price.

There were seven other customers who were cursing and hung up the phone, and the other three spoke too badly, so Xiao Chunlan hung up the phone by herself.

In the end, only three customers said that they would consider it, and one customer said that he would like to go to the sales point to have a look!
And there are no customers who are willing to buy!

Xiao Chunlan felt numb!
At this moment, she even had doubts about Ye Huai'an's trust in her mind, but as soon as this thought came out, she forcibly suppressed it.

Although Ye Huai'an has already made a series of arrangements for the next marketing, but at this moment, Xiao Chunlan's confidence is unprecedentedly low.

As more and more people read the newspaper, people began to wait and see near this sales point. Besides waiting and watching, naturally many people came to inquire about the price.

Sure enough, as soon as they heard the price, everyone subconsciously exited the point of sale, stood not far away, and pointed at the point of sale. Speak up.

One word spreads ten, ten spreads, and by ten o'clock in the morning, almost every sales point is overcrowded, full of melon-eaters watching the excitement, but within two hours of opening, no single navel orange has been sold yet!
If you can taste it, you may be able to attract some customers to buy it, but these navel oranges have been packed in custom-made cartons.

You can only watch, not taste, so naturally no one is willing to spend that unjustified money to buy a sky-high priced rock mountain navel orange.

What's more, Ye Huai'an has made sales rules before, that is, you can't just give customers a taste!

What Ye Huai'an wants to create is this kind of mystery, what he wants is that kind of high-end feeling, if it is like selling navel oranges in the vegetable market last year, and let people taste them casually, how can he create a sense of mystery and sell them at a high price?
But no matter how amazing the advertisement is, the navel orange is not a rare fruit. I dare not say that it is everywhere, but almost everyone has eaten it.

In everyone's perception, navel oranges cost only a few cents a catty at most. Although this kind of sky-high priced navel oranges, which are close to [-] yuan per catty, has aroused everyone's interest, everyone is just curious!
Even if there are people who really want to try the strange ones, they are too embarrassed to buy them when they see everyone around the point of sale to look at the strange ones.

At almost every sales point, all the salespersons are now ashamed and embarrassed, and some thin-skinned girls are already crying.

They have never been surrounded by people like this in their life, and the excitement of pointing and pointing is like watching a giant panda, it is too outrageous!

Just when everyone was ashamed, several waves of reporters suddenly appeared in almost all sales outlets.

There are five sales outlets in prefecture-level cities, and each city has two sales outlets, almost all of which are in the squares in the city center or near department stores, rather than crowded vegetable markets.

There are reporters at every sales point at the moment, arriving one after another.

Each reporter is in a team of two, one person interviews and the other takes pictures. They are all interviews for newspapers and magazines, and no cameras are needed.

Although it was just a newspaper reporter, it immediately caused a sensation. Seeing the reporter coming to interview, the crowd of onlookers became even more excited.

The sales point of Hengshi is on the square in front of Hengshi No. [-] Department Store, which is already full of spectators.

Seeing the reporters coming, all the people were excited and surrounded the sales point tightly, and the melon-eating crowd was so dense that it almost occupied a small half of the square.

Those passers-by who didn't know what happened were also attracted by this scene, and stopped to ask what happened here.

In this day and age, it is rare to be published in newspapers and on TV, and the people who eat melons are naturally excited.

Liu Sisi, a reporter from the Hengshi Morning Post, picked up the recording pen, stood up, and looked around, feeling a little weird!

Can it not be weird?Within a radius of three meters of the sales point, there was no one there, but outside, it was surrounded by a sea of ​​people. Everyone looked at the sales point in amazement, and had no desire to buy at all.

How can she brag about this?

How do you ask her to write soft articles?
Ye Huai'an's 50 marketing expenses were not given for nothing. In any era, making money is seriously involved. If you want to earn this advertising fee, the sponsor's father will naturally ask a lot.

Ye Huai'an wrote a complete marketing plan request. Although Xiao Chunlan was the executor, all the designers of this marketing were written by Ye Huai'an.

Liu Sisi has been working for Hengshi Zaobao for three years, but she is still just a small intern reporter, and she still hasn't got the official staff, which is the so-called temporary worker.

Although Ye Huai'an spent a lot of money on advertising this time, the content of the marketing was too outrageous, and almost all the newspapers thought it was absurd. Those newspapers knew the price of the navel orange in advance, and almost everyone was not very optimistic about it. Are you kidding me?

But the funder is willing to invest money, and it is impossible to make money without making money. For the marketing content formulated by Ye Huai'an, these newspapers can only agree with their noses.

So for the marketing content, there is the task of arranging interviews with reporters, and these newspapers almost tacitly send out those little-known reporters.

At that time, according to the request of the sponsor, take some photos, add some text casually, and arrange a quarter of the layout for publication.

Anyway, it’s just selling navel oranges, not fake medicines, and the advertisement lasts only [-] days. With such intensive advertising and such a large amount of money, for those newspapers, this is indeed a windfall. It’s not like the Chinese New Year is coming soon. ?

With this amount of money, he will naturally have a good year!

Newspaper offices in this era can be regarded as the last golden age. In a few years, the large-scale popularization of TV advertisements will rob newspapers and magazines of most of their business. Then it will be the real hard times.

Liu Sisi, a small trainee reporter with no background, was arranged to work like this!

Although Liu Sisi has a delicate name, she is actually tall and thick, with a height of 1.7 meters and a weight of more than [-]. Such innate conditions may be the stumbling block to her career failure!
But supporting roles also have ideals and ambitions. After being assigned this task by the newspaper, Liu Sisi was not only not discouraged, but rather excited. You must know that this is a rare independent interview opportunity for her in the past three years of working for the newspaper.

And it was a quarter-page interview report. Although it was just an advertisement, Liu Sisi still cherished this opportunity!
At this moment, the reporters from several other newspapers had already found their positions, and as if they had completed their mission, they randomly found a few onlookers and started interviewing.

Those reporters also had business-like stiff expressions on their faces, and the questions they asked were almost the same. They were all asking everyone what they think of this sales point, or why everyone gathered around to watch the fun, and so on.

It's okay for reporters to ask why they don't buy such mentally handicapped problems.

In short, the purpose of those reporters is very simple, to be a tool, and when the photographer finishes taking pictures, they will flash off. Today’s interview content, a word will not be published in the newspaper, and when they return to the newspaper, they will grab a few hairs to conceive content, the task is completed.

It is almost predictable that tomorrow all the newspapers and periodicals will have almost the same content, once again bragging about the magic of rock mountain navel oranges, what other effects and so on!
Liu Sisi saw that her colleagues had gotten into the mood, but she was still dissatisfied. The photographer who followed him was already impatient, stopped in his tracks, and let Liu Sisi jump up and down, as if he was looking for the best shooting location.

After tossing back and forth, Liu Sisi was still a little dissatisfied, and stood there, motionless, lost in thought.

The photographer at the side looked at his watch, and immediately became even more dissatisfied. He stepped forward and pushed her shoulder, interrupting Liu Sisi's meditation.

The photography uncle held the camera and yelled with some dissatisfaction.

"I said Xiao Liu, it's already eleven o'clock, and I'm going to get off work in half an hour. I have to go back to cook early, and my mother-in-law will get off work soon!"

Liu Sisi looked at her watch, and immediately realized that it was really late. Some of the other reporters around had finished their interviews and were about to get out of the way.

Liu Sisi hurriedly apologized, her thoughts were disrupted, and she had no plans for the time being, she was going to finish taking photos first, and then go back to the agency to think about the draft by herself, and she couldn't delay Teacher Chen's cooking at home!

Just as Liu Sisi turned around and was about to find a place to pose, she suddenly looked back at the navel oranges piled up at the sales point.

The boxes of packaged navel oranges looked high-end, and the packaging was not like selling navel oranges, but rather like a work of art.

The exquisite colorful cartons are very bright, and the patterns on them are plump and shiny rock mountain navel oranges, which make people's eyes shine.

In this era, there is no company that spends a lot of money on packaging. For this carton printing, I found the only color printing factory in the province. The cost of each carton is several times more expensive than the cost of the navel oranges inside.

Seeing the crates of navel oranges, her mind suddenly trembled, and a thought popped up in her heart!
After this idea popped up, she couldn't control it anymore, she got up and walked into the sales point, and said to the salesmen who were already numb with shame.

"Hello, I would like to ask, can I bring a few boxes of navel oranges from you and take them outside to take pictures?"

Liu Sisi's question caused several people at the sales point to look at each other, and finally everyone's eyes focused on a man in his 30s, who was the supervisor of the sales point. He stood up awkwardly, glanced at the crowd outside, and then felt helpless He nodded and said.

"Okay, you can shoot whatever you want!"

When Liu Sisi got the agreement, she nodded happily and ran out quickly.

In less than a minute, seven or eight people swarmed in from outside. Liu Sisi pointed at the navel oranges piled up in the corner and shouted to everyone.

"Everyone helps each person carry a box of navel oranges, with smiles on their faces, yes, yes, that's it!"

With a face full of excitement, Liu Sisi directed the extras who had been recruited from outside.

The idea in her mind just now was to find a few extras and come out of the store with navel oranges. This kind of photo is more convincing. Coupled with her own words, it will definitely satisfy the sponsor!

Liu Sisi's thinking is very common in later generations. Isn't looking for procrastination a routine operation?
But in this day and age, she really has a lot of ideas, not to mention she is just a small reporter intern.

But the idea is good, when it comes to implementation, if one is not sure, accidents and coincidences will appear!

Seven or eight extras walked out of the sales point with excited faces carrying navel oranges. Liu Sisi instructed the photographer Mr. Chen to stand at a good angle and prepare to start shooting.

But at this time, those extras who had been called in temporarily, who did not know who suddenly yelled.

"Fat navel oranges! Everyone go get navel oranges!"

After shouting this sentence, the extra actor ran towards the crowd without saying a word!
As soon as he ran, two or three of the other extras suddenly came to their senses and ran away!
This run completely messed up!

I don't know who started to take the lead, and rushed towards the sales point!

The expressions of the other well-behaved extras suddenly changed when they were hit by the crowd, and everyone squeezed out desperately.

Several people were carrying navel oranges, but it was difficult to walk, and some people just carried the navel orange box and walked out!

At this time, countless people started to fan the flames, yelling that navel oranges are coming, free navel oranges!
With this shout, the surrounding crowd suddenly became agitated. Many unreasonable people saw someone running out holding a box of navel oranges inside, and immediately panicked, rushing inside!
This is a complete mess!
Liu Sisi, who was in the crowd, was attacked by several people and went to the side. She was completely stupid at the moment!

Countless people started rushing into the point of sale and began to make zero yuan purchases. Those few shop assistants were completely dumbfounded, and the manager's expression changed instantly, and he quickly stopped everyone from grabbing!

But how could the "pure and simple" 80s be able to stop it? A salesman blushed so anxiously that his neck was thick and he opened his hands, trying to stop the crowd while yelling curses, but the crowd was still raging like a tide!
Liu Sisi, who was still squeezed out of the crowd, felt her head explode at the moment. She watched this scene, and after spending three seconds in shock and shock, she had another burst of inspiration in an instant, and quickly snatched the camera from Teacher Chen!
Relying on her stature, Liu Sisi raised the camera and kept snapping pictures of this scene. Her face was flushed, and she didn't know whether it was from anger or excitement.

As a journalist, when she saw this scene, inspiration burst out in her heart again, and she captured the shots one by one.

The moment the blushing and thick-necked clerk opened his hands to try to stop him, Liu Sisi clicked and took a picture.

In that scene, around him, a group of people with joyful smiles on their faces squeezed out of him carrying boxes of navel oranges.

The smiles on the faces of the crowd were in stark contrast to the blushing clerk trying to stop with his hands open.

What a real and vivid picture, what an impactful moment!
In addition to these shining wonderful moments, there are joyful faces that appeared due to unexpected joy, and there are crowded scenes at the end, everything is so real, everything is so harmonious!
Such a shining moment, apart from Liu Sisi being filmed, other newspaper reporters are naturally also filming it. This is first-hand news, and it might even be on the headlines tomorrow. Can everyone not film it?
Half an hour later, the entire sales point, 500 boxes of navel oranges, were snatched up, and there were no navel oranges weighing more than [-] kilograms, leaving only a mess on the ground.

If it weren't for the fact that this point of sale was too small to hold so many goods, the loss would have been even more severe!
In addition to the loss of navel oranges, there was also a scene where two people were injured due to the stampede, and the police arrived quickly!
Those who got the navel orange went home happily, while those who didn't get the navel orange also ran away when they saw the police.

It's just that no one noticed that an obese female reporter, facing the empty and messy sales point, also hurriedly pressed the shutter of her camera, and she walked away quietly until all the films were shot!
The news of the accident in Hengshi naturally spread to Ye Huai'an immediately, Xiao Chunlan rushed to Hengshi immediately after receiving the news!
Ye Huai'an finished reading the report handed in by the supervisor with a gloomy expression!

He really didn't expect that a zero-yuan purchase incident would happen at a sales point, but this is in the city center!

His original plan was that there would be a lot of excitement today, but there must not be many people who bought it. It was just a marketing method. It is normal that no one bought on the first day!

Before that, everything was under his control. It was normal that no one would buy navel oranges at sky-high prices on the first day, and it would definitely take a few days to ferment.

After a few days, following the reports of those reporters and high-intensity marketing brainwashing, they will brag about it in various newspapers and periodicals, and finally guide everyone to give gifts.

This year's Chinese New Year gift, I will give rock mountain navel oranges, which is a marketing tool like face.

At that time, people will naturally start to try it out. As long as the navel orange itself is of high quality, the next hot sale is already doomed. Ye Huai'an will open up the high-end circle and make the rock mountain navel orange a hot-selling product for Chinese New Year gifts this year!

Only by linking these sky-high priced navel oranges with gifts can they really be sold at a high price!

These, from beginning to end, were planned by Ye Huai'an!
But now everything has been disrupted by this sudden zero-yuan purchase!

Moreover, there was a stampede, causing people to be injured!

This is no longer a simple marketing event, but a crisis public relations!

In Huaxia, the last thing companies want to face is group incidents caused by products. This will not only arouse the disgust of the masses, but also cause the government to intervene. Often, once such matters are not handled properly, the losers will always be enterprise!
Moreover, what Ye Huai'an and the others call an enterprise is nothing more than a black household. In [-], private individuals could set up a company. Now, at most, they are self-employed. In this case, once it has something to do with mass incidents, it will cause serious trouble. up!

So Ye Huai'an asked Xiao Chunlan to come back from the provincial capital immediately.

It's the critical time, maybe Xiao Chunlan has no choice but to use Lin Jiakang's relationship!

But at this time, using Lin Jiakang's relationship is the last thing Ye Huai'an wants to see.

This not only disrupted all his plans, but also caused some changes in Lin Jiakang's perception of Xiao Chunlan.

Ye Huai'an's arrangement is to allow Xiao Chunlan to integrate into Lin Jiakang's inner circle with a perfect posture, instead of integrating into the current way of asking for help. That will only make Lin Jiakang look down on Xiao Chunlan, and will also make him look down on Xiao Chunlan in front of him. Everything creates self-doubt!
After all, he had just settled in Hengshi, and when this happened, neither he nor the people above looked good!
Ye Huai'an finished the report with a gloomy face. In this report, the cause of this incident has been described.

All of this was caused by an intern reporter named Liu Sisi from the Hengshi Zaobao!

Ye Huai'an pondered for a moment, then looked at his watch, and saw that it was already two o'clock in the afternoon, and the incident had happened for three hours, Xiao Chunlan hadn't come back yet, and there wasn't even a person in charge in Hengshi!
Ye Huai'an dislikes having to deal with everything by himself. He likes to stand behind the scenes instead of running to deal with various things by himself!
Ye Huai'an thought for a while, then picked up the phone and called the office in Hengshi, where his second uncle Zhang Lijun was there.

Although the clothing wholesale business has been transferred out, the office has also rented a three-story building for office. At least in the next few years, Hengshi will be the company's headquarters.

When Zhang Lijun received Ye Huai'an's call, he was very apprehensive. This time, there was such a disturbance in Hengshi, and he felt a little bit guilty in his heart.

He was in charge of transporting that piece, and he was not at the point of sale at the time, not to mention that [-] boxes of navel oranges were robbed, and there were also incidents of people being injured.

He just came out of the police station, and he has already been notified that two sales outlets in Hengshi are temporarily prohibited from selling them!

Two sales outlets in Hengshi were closed, which cast a shadow over the next sales!
During the phone call, Ye Huai'an told Zhang Lijun to go to the Hengshi Morning Post immediately, find their leaders, and put pressure on their leaders to stop reporting negative news about this matter.

Apart from the Hengshi Morning Post, several other newspapers must also put pressure on them one by one to stop reporting the negative news this time.

The reason why Zhang Lijun went to the Hengshi Morning Post immediately was because Ye Huai'an knew from the report that the intern reporter named Liu Sisi had taken a lot of negative photos, and among those reporters, she was the most active!
Such a typical, we must pay attention to the focus!
Killing chickens to make an example to monkeys must teach the other party a lesson!
Ye Huai'an put down the phone, sat on a chair and fell into deep thought, and began to think about how to solve this crisis with the least cost!
The only thing he is thankful for is that no one was killed in this accident. Once there is a murder case, the incident will escalate again!
Another fortunate thing is that the place where this happened is in Hengshi!

This is his home field, and he still has a magic weapon like Lin Jiakang, once used, it will completely stabilize the situation like a sea needle!
But he didn't want to use Lin Jiakang's relationship in such a negative incident!

In the end, this matter made Ye Huai'an very angry, because this kind of sudden accident ruined his plan!

Originally, there were still classes in the afternoon, but Ye Huai'an was not in the mood to go to school anymore. This kind of crisis public relations lies in the crucial golden 24 hours, and he had to come up with a solution!

After another hour, Ye Huai'an gradually calmed down, and gradually came up with several solutions in his mind.

First of all, the first thing is to stop those newspaper reporters from publishing negative reports in tomorrow's newspapers.

The second thing is to have people go to the hospital to visit the two injured, spend money to eliminate the disaster, and get forgiveness from the two!
The third thing is to deal with the relationship with the government and let the sales point be unblocked for normal sales!
As for the [-] boxes of navel oranges that were robbed, Ye Huai'an didn't even think about it. There is no way to pursue responsibility for such a thing. Let's not talk about it because he thinks he is unlucky, and he has to find a way to cover it up.

Group zero yuan purchase is not good news!

After having an idea, Ye Huai'an was about to pick up the phone and ask about his second uncle when suddenly the door outside was pushed open, and Zhang Lijun hurried in.

Behind Zhang Lijun was a fat woman who Ye Huai'an didn't recognize, but Zhang Lijun immediately introduced her identity.

"Liu Sisi, an intern reporter from the Hengshi Morning Post!"

Ye Huai'an narrowed his eyes for a moment, carefully sizing up the person in front of him!
The other party is also looking at Ye Huai'an!
On the way here, Liu Sisi had already inquired about the identity of the young man in front of her. Although Zhang Lijun didn't say much, she probably understood the meaning. The person in charge of Hengshi is the one in front of her. Liu Sisi just didn't expect this young man to be so young. , I don’t know if there are 20 years old!

Before waiting for the young man across from him to question him, Liu Sisi quickly took out a file bag from his backpack.

Liu Sisi confidently handed the file bag to Ye Huai'an, and spoke excitedly with excitement and pride in her tone.

"How do you like it? Here is the marketing copy I designed for you. If you are satisfied, how about publishing it tomorrow morning?"

Ye Huai'an was stunned for a moment, reached out to take it, opened the file bag, took out a few manuscripts, and a thick stack of photos, some of which were specially marked, and these photos seemed to have just been developed and scattered A special smell.

Ye Huai'an opened them one by one, and finally carefully read the press release she wrote. The more Ye Huai'an read it, the more frightened he was!
Good guy!This upside-down black and white text, penetrating three points!
After reading the manuscript and photos brought by the other party, Ye Huai'an raised his head and took a deep look at the other party!
This fat, fat girl will become a great weapon in the future!

Seeing that Ye Huai'an had finished reading, Liu Sisi asked excitedly.

"How? Do you want to modify it?"

Ye Huai'an didn't answer the other party's words, but pondered for a moment before opening his mouth.

"Liu Sisi, right? I wonder if you are interested in working with us?"

(End of this chapter)