I became popular on the stage

Chapter 585 The real big client is here! (Chapter 1, please subscribe)

When the eighth episode of "China Miles" started broadcasting, Lin Xuan, Zhu Yong and all other members of the program group had quietly arrived in Chongqing.

Because the content of the next program will mainly focus on Sichuan and Chongqing.

now.

Everyone sat in front of the TV and watched the program. Except for Lin Xuan and Zhu Yong, everyone basically watched the two-hour program in shock.Even Zhu Yong, who has already watched the original film, still couldn't restrain his trembling when he saw Lin Xuan telling stories one by one in the show.

When the show ended, everyone's gazes shot over and fixed on Lin Xuan.

Then there were exclamations one after another.

"Director Lin, are you too powerful?"

"When did you add so many poems?"

"Every poem has a good artistic conception."

"I love them all."

Lin Xuan smiled: "Don't praise too much now, I will be proud. It still depends on the final ratings and how much impact it will have on the Chinese audience in the end."

Zhu Yong immediately said: "Don't worry about the ratings. Just now, the headquarters has sent the news that the ratings of today's program are basically stable at more than 1.5%, and the peak ratings are even breaking through 3%. It is estimated that when it is replayed in the evening , the average ratings will break 2%."

Hearing this, the program staff burst into cheers.

"As for the impact on the audience..."

Zhu Yong smiled and looked at Lin Xuan: "Director Lin, you can tell by looking at Weibo. Now Weibo has turned upside down, and the waves are bigger than when you wrote "Yueyang Tower" last week."

"Really? Let me see."

Lin Xuan showed a curious expression and opened Weibo.

Sure enough, he dominates the screen as always.

Looking around, the trending searches are all about him.

[Lin Xuan once again amazed China]

[Eleven poems, Lin Xuan's cognition at the peak of the literary world]

[Lin Xuan alone made the Yangtze River Basin become poetic and picturesque]

【Crazy Poetry】

[Lin Xuan without a live broadcast is even more terrifying]

As for the netizens, they were already howling with excitement on the Internet before the show ended.

"Ahhhh, why does Brother Xuan surprise us so much every time? I thought Brother Xuan wouldn't broadcast live today. I was still complaining to my friends just now, only to find out that this time the show is shocking. The strongest."

"Eleven poems, what kind of concept is this? I'm going crazy!"

"The key is that every poem is beautiful, okay? It can be said that every poem makes me have a strong yearning for that place. I think I will visit all these places in the next time."

At this moment.

Many netizens on the Internet have sorted out all the poems written by Lin Xuan.

The eleven poems are clearly presented in front of everyone.

When you review these poems again, you will realize that they are not simple.

Especially many netizens who have studied literature, the more they study, the more frightened they become.

Beijing.

Shen Qing wrote down all the poems, stared at them for a long time, and then raised her head to look at everyone: "It seems that every poem is a masterpiece."

Lu Cheng sighed: "It's not just a masterpiece. I have studied literature all my life, and I have written no less than a hundred ancient poems, but none of these poems can be brought up to the table in front of Lin Xuan's eleven poems."

Liu Jihong smiled bitterly: "In front of Lin Xuan, I always feel that I have learned all my life's literature from dogs. Do you think how many literary works this kid has produced during this period? From international to domestic, from modern poetry to short stories, From classical poems to prose and parallel prose, it is almost perfect. This time, he has written more than a dozen top-level poems in a documentary. It is especially incredible to me that if he produced eleven poems of the same level in other places I haven’t been so shocked by his poems. But this time, he wrote a poem that fits the place every time he went up along the Yangtze River. This is what shocked me the most. What does this mean? It shows that Lin Xuan's level of writing poetry has reached the level of ease."

Shen Qing suddenly said: "I glanced at the map just now, he didn't write poems in Honghu and Jianli."

Liu Jihong glanced at him and said helplessly, "Because the tourism bureaus of those two places didn't pay the advertising fees."

Shen Qing: "..."

Lu Cheng: "..."

Ma Peiming: "..."

Liu Jihong said: "So everyone knows how perverted this kid is, don't you? Don't patronize and be shocked, Lao Lu and Lao Shen. In the next time, we will sort out Lin Xuan's recent literary works. I have received The latest notice issued by the Ministry of Education says that starting next year, the Chinese version for junior and senior high schools will be re-edited. Before, I was worried about where to find good articles, but now I don’t have to worry about it. Lin Xuan solved this problem by himself.

In my opinion, one or two of his short stories can be included in textbooks, and a few of his modern poems can also be included.A few ancient poems were also stuffed in.As for "The Story of Yueyang Tower" and "The Preface to the Pavilion of the King of Teng", they must be selected, and the full text must be marked for recitation. "

Several people were a little dumbfounded.

Lu Cheng asked, "Is it too much?"

Liu Jihong shook his head: "Not many. If possible, I would like to include all of Lin Xuan's literary works. You all know that each of Lin Xuan's works has a strong literary quality, and the style is not the same. The key is that Huaxia can't come up with a few works better than him now, if you don't use his stuff, who can use it?"

Shen Qing nodded in approval: "That's right."

Of course, the issue of teaching materials cannot be decided in a short while.

We just made a preliminary negotiation, and we have to go through many audits before we can really make a decision.

……

……

That night, the eighth episode of "China Miles" was rebroadcast.

With the brewing during the day, the evening show caused a sensation again.

The next day.

When the ratings were announced, the whole network looked sideways: the replay ratings were 2.93%!

Both inside and outside the industry were stunned.

"Damn it, isn't the ratings so fucking out of control?"

"Almost broke the 3% ratings?"

"My God, last night the highest ratings of other programs in China seemed to be a variety show on Mango Channel, but the ratings were only 1.78%. As a documentary, "China Miles" has an amazing ratings Crushed all the variety shows and became the ratings champion of the same period?"

"Brother Xuan is against the sky!"

"What's so incredible is that when this program was broadcast, the ratings were less than 0.1%."

"..."

The explosion of ratings means that the audience of "China Miles" has begun to spread throughout China, and it also means that Lin Xuan's poems will generate huge repercussions invisibly.

really.

On this day, data was released, and the tourism industry along the Yangtze River soared by 1600%.

Especially the major cruise companies in the middle section of the Yangtze River are so happy that their mouths are almost crooked.Almost keenly grasping the huge tourism business opportunity, they launched the cruise tour route from Wuchang to Baidi City overnight, and put up a huge advertisement: "Come on! Follow Lin Xuan's poetry route and have a panoramic view of the Yangtze River scenery."

As a result, the number of tourists inquiring about the travel route from Wuchang to Baidi City has soared from a few hundred a day before to hundreds of thousands or millions!

The phone was jammed.

The website is crushed.

Especially the tour guide, every time he went to a place, there was an extra pretentious explanation: "Did you see that this is Chibi, and Lin Xuan's poem 'Chibi Nostalgia' was written in this place, I called him personally to confirm Pass."

……

……

Now the time has come to August.

How hot is Chongqing in August?

A proper stove.

Lin Xuan originally wanted to rest for a day or two before working, but what he didn't expect was that soon something came to his door.

what's up?

ad!

The next day, Zhu Yong took a folder and hurriedly found him: "Director Lin, there is something that needs you to make a decision."

Lin Xuan asked, "What's the matter?"

Zhu Yong smiled and said: "Good thing. After the ratings of "China Miles" exploded last night, advertisers from all over the country took the initiative to find us, and this time many advertisers are big companies and brands. After all, now our The ratings of the program are already the champions in the same period, so the advertising value has increased greatly. In addition, our program still has a lot of advertising spaces, so of course it has attracted many big names to advertise. Because the sooner they come, the lower the unit price of the advertisement may be. .”

"Oh?"

Lin Xuan's eyes brightened, and he said with a smile: "It seems to be a good thing. What do I need to do?"

Zhu Yong said: "Director Zhou said that last time he handed over all the advertising work of "China Miles" to you, and let you take full responsibility for advertising investment."

Lin Xuan thought for a while, but instead of refusing, he simply said: "Okay, then please, Director Zhu, give me all the information of those brand owners who are interested in advertising, and I will see what we can cooperate with."

"The information is ready."

Zhu Yong handed over the materials in his hand and said, "Here are the materials of all the brands that are interested in cooperating with us that the headquarters just sent. If you think which brands you can cooperate with, you can directly discuss quotations with them, or you can tell me. Let me send someone to talk to the other party."

"it is good."

Lin Xuan took the materials, came to a secluded room, and began to read them carefully.

There are more than a dozen brands listed in the document.

Basically, they are skin care products, sunscreen, shoes, clothes, hotels, etc. brands closely linked to tourism.

Lin Xuan nodded secretly. Obviously these brand owners are very shrewd. After all, "China Miles" is a historical literati documentary, but judging from the current market, tourism is the biggest driver for the audience, so the advertisements for basic necessities of life are transformational. highest rate.

He made a few phone calls to inquire, and the advertising quotations acceptable to the other party were basically around 300 million to 500 million yuan. Don't think that the price is low, but it is actually quite high.Because "China Miles" has been broadcast for two months so far, and there are still 7 episodes to come to an end, so the brand owner is now advertising, and the display time is only more than one month.This quotation is considered normal in the industry.

As for Lin Xuan's ability to casually collect tens of millions or even tens of millions of advertising fees from the Tourism Bureau, that was just a special case.Because Lin Xuan has integrated scenic spots and advertisements together, which cannot be compared with ordinary advertisements.

"Each brand owner only pays three to five million yuan. Even the highest five million yuan is not enough."

Lin Xuan muttered.

Even if he can cooperate with ten brands, the highest advertising fee is only [-] million.

In particular, in order to maintain the purity of the program, "China Miles" has no way to do embedded advertisements. All advertisements can only be broadcast in the commercial time of the program, resulting in lower advertising revenue.

"Have to figure out a way."

Lin Xuan frowned and fell into deep thought.

"If we just follow the normal way of thinking, the advertising fee will definitely not be able to break through the upper limit. And now that the tourism bureau has been almost squeezed by me, the effect of continuing to squeeze the tourism bureau will be greatly reduced. So it is necessary to break the conventional thinking. "

But breaking the rules is not easy.

After thinking for a long time, he still had no idea, so he could only temporarily put this work aside.

rest first!
Woke up from sleep.

Then I saw Zhu Yong coming to him again: "Director Lin, three more brands have sent advertisement cooperation intentions. This time there is a brand that is interesting, haha, it is actually a toothpaste brand."

Lin Xuan was stunned: "Toothpaste?"

Zhu Yong smiled and said: "That's right, it seems that our show is really popular. Even the toothpaste advertisement found us, hahaha. And this toothpaste is still the leading big brand in China, but it has declined in recent years. It is estimated that they are also anxious to re-brand the brand influence in their hearts, so it is a bit like going to the doctor in a hurry. Otherwise, according to common sense, the effect of toothpaste advertising in the documentary is definitely very good."

Lin Xuan expressed his understanding.

In today's ever-changing society, no matter how big a brand is without good marketing methods, it may disappear from the public's sight in a short period of time.Therefore, if the brand wants to maintain its popularity, it must continue to advertise.Advertising is not necessarily to increase sales, but to keep the brand deeply rooted in the hearts of the people.

Lin Xuan asked casually, "What brand of toothpaste is that?"

Zhu Yong said: "Huaxia toothpaste. Speaking of which, this toothpaste is the memory of many of us. It is a rare local brand in China. It was the first in China's toothpaste industry more than ten years ago. One family monopolized more than [-]% of the toothpaste. The market was the same for a while. It’s a pity that local, foreign and joint venture toothpaste set off a trend and occupied the market by a large margin. However, the management of Huaxia Toothpaste is still in a backward mode, so it quickly declined.”

Lin Xuan nodded secretly.

He remembers going to buy toothpaste when he was a child, and there were only a few brands that came and went.But now if you go to the supermarket to buy toothpaste, you will find that there are all kinds of toothpaste on the shelves.

The brands are rich and varied.

Adults, children, boys, girls, all kinds of tastes, all kinds of styles... everything.

What's even more ridiculous is that Zhonghua toothpaste is actually a foreign brand, while black toothpaste is properly domestically produced.

Lin Xuan had never heard of the brand of Huaxia toothpaste. He guessed that it should be unique to this world. After thinking about it, he asked: "Since Huaxia toothpaste has fallen, are they still willing to advertise?"

Zhu Yong said: "This is the main reason why I came to you. Huaxia Toothpaste may have taken a fancy to your influence, so if you can embed their toothpaste into "China Miles" in a clever way Go, they are willing to pay [-] million advertising fees."

"Sigh~~~"

Lin Xuan took a breath.

But soon he shook his head and smiled wryly: "I'm afraid we will disappoint them. Our program has nothing to do with toothpaste, and it's impossible to integrate it into it, so it's useless to spend more on advertising."

Zhu Yong nodded and said: "Yes, I told them that too, but they still didn't give up. They even said that if you could solve the advertising problem, they would be able to pay for more advertising fees. I think they are really in a hurry You went to the doctor indiscriminately, and pinned all your hopes on your magical aura. How about this, since you can't do anything, Director Lin, then I will reject them..."

But he didn't see it.

When Lin Xuan heard these words, his eyes brightened: Can they afford to pay more advertising fees?
Proper big client!
But think about it. After all, Huaxia Toothpaste used to be the leader in the toothpaste industry. Although it has declined now, a lean camel is bigger than a horse.

He quickly said: "Don't worry, I'll think of a way."

Lin Xuan couldn't let such a big client slip away from him.

After Zhu Yong left.

Lin Xuan rubbed the space between his brows and started brainstorming: "It is highly unlikely that Huaxia toothpaste will be integrated into "China Miles". In this case, we can only start with advertisements. , to stand out from other brand advertisements. Toothpaste...toothpaste advertisement...Hey! I have a solution!!!"

His eyes lit up.

Isn't that a toothpaste ad?

Wouldn't it be enough for him to come up with a whole one to make Huaxia Toothpaste stand out?

At this moment, Lin Xuan's mind was filled with inspiration, and he had an idea.

But soon, Lin Xuan frowned again: "No, wouldn't it mean that I became the other party's advertising planner? Or..."

He rolled his eyes.

Put a big smile on your face!
A brilliant plan emerged in my mind.

Just do what he said, he immediately called Zhu Yong: "Director Zhu, do you have the contact information for Huaxia Toothpaste?"

Zhu Yong was taken aback: "Director Lin, what are you?"

Lin Xuan smiled and said: "I'm going to call them to see if they are willing to cooperate with us."

"..."

Zhu Yong thought he had heard wrong.

Just a few minutes ago, Lin Xuan said that it was impossible to cooperate with a toothpaste brand.As soon as he turned around, Lin Xuan took the initiative to cooperate with the other party?
what does this mean?
He settled down: "Director Lin, are you sure it's the Huaxia toothpaste brand?"

Lin Xuan said: "That's right."

"Then... just wait a moment, I'll send it to you right away."

A few minutes later, Zhu Yong sent all the materials of Huaxia toothpaste to Lin Xuan's desk, his face full of doubts: "Director Lin, how can we cooperate with them?"

Seeing Zhu Yong's confused expression, Lin Xuan smiled and said, "I had an idea just now, so I am going to call and communicate with the other party to see if it works. If it works, I feel that we will make a lot of money this time." a sum."

"..."

Zhu Yong was thinking hard, but he couldn't figure out how to cooperate with a toothpaste brand for a documentary of theirs.

And looking at Lin Xuan's expression, it seems that this cooperation is still a great cooperation.

(End of this chapter)