I became popular on the stage

Chapter 586 Our goal is - no tooth decay (Chapter 2, please subscribe)

"What? Director Lin plans to cooperate with a toothpaste brand?"

"What? Did I hear correctly?"

"What does that mean? Is it the opposite."

"There are so many big brands that don't cooperate, and they actually picked a brand that has nothing to do with the show. Brother Xuan really doesn't follow the routine."

"How can such a declining brand advertise?"

"Can't figure it out, can't figure it out."

"..."

The fact that Lin Xuan chose Huaxia Toothpaste and intends to cooperate with the other party quickly spread in the program group. Even though everyone was used to Lin Xuan's unconventional playing cards, this time they were still surprised.

Even Zhou Zhengcheng made a special phone call after receiving the news: "Lin Xuan, you don't cooperate with so many big brands, why did you choose an irrelevant toothpaste? And this brand doesn't seem to be out yet."

Lin Xuan chuckled: "There is no money to be made in cooperating with other big brands."

Zhou Zhengcheng said in a bad mood: "Other big brands have no money, so Huaxia Toothpaste has no money."

Lin Xuan said: "Mr. Zhou, you have entered into a misunderstanding. In fact, in many cases, the richer big brands are stingy with their advertising spending, while some declining brands are willing to advertise."

"Hey!"

Zhou Zhengcheng rubbed his eyebrows: "Okay, anyway, you can figure it out yourself."

hang up the phone.

Lin Xuan quickly turned on the computer and began to seriously write planning documents.Since I had a complete plan in my mind, the document here was written after just over an hour.

"It's done!"

Lin Xuan looked at the document that read "Huaxia Toothpaste Advertising Planning Plan" on the computer screen, showing a bright smile.

After resting for a while, he dialed the contact information of the Huaxia toothpaste brand that Zhu Yong gave him.

"Ring Ling Ling~~~"

The phone was picked up after three rings.

A young woman's voice came: "Hello, Huaxia Toothpaste Marketing Department, who are you looking for?"

Lin Xuan said: "Hi, I'm Lin Xuan, may I find your general manager?"

The other end of the phone seemed a little confused: "Lin...Xuan?"

Lin Xuan said: "Yes, Lin Xuan of the second world."

The woman seemed to let out a low exclamation, and then said after a while: "Mr. Lin, please wait a moment, I will contact you right away."

"Ah."

Lin Xuan agreed and waited quietly.

About two or three minutes later, the phone was picked up, and a man's voice sounded with a hint of excitement: "Hello? Is this Mr. Lin Xuan?"

Lin Xuan said: "Yes."

The man's voice became louder: "Mr. Lin, I am Jiang Jiangang, the general manager of Huaxia Toothpaste. I am very glad to receive your call."

Lin Xuan said with a smile: "Mr. Jiang, hello. I am not representing the second world, but the program group of Longtai's "China Miles". I called your company today because I received your company's advertisement Cooperation intention, that's why I want to talk to you about cooperation."

Jiang Jiangang arrived quickly: "Say it."

Lin Xuandao: "I have learned about your company's cooperation intentions. You probably want your toothpaste products to be embedded in the content of the program, right? But I'm afraid it won't work, because our program is broadcast on Dragon TV It is impossible to have advertising content in the program.”

Jiang Jiangang thought for a while, and said in a deep voice: "Mr. Lin, you must have found other solutions when you called me, right? Otherwise, I don't think it would be possible for our declining company to allow you to contact me in person."

"Haha, President Jiang is wise."

Lin Xuan smiled and said, "I do have some inspiration. When is it convenient for me to go to your company and have a face-to-face talk with you?"

Jiang Jiangang hurriedly said: "Mr. Lin, what are you talking about? If you want to meet, I should be the one to see you. How can I trouble you to come here?"

The two exchanged courtesy several times.

Lin Xuan finally compromised: "That's fine, I'll wait for Mr. Jiang in Chongqing."

Ten o'clock this evening.

Jiang Jiangang, who hurried from Yangcheng to Chongqing, didn't even go to the hotel, so he met Lin Xuan in a private place.Lin Xuan didn't feel anything, the other party was just the boss of a toothpaste brand, and his identity and status were inferior to his own.On the contrary, Jiang Jiangang couldn't restrain the excitement and admiration in his eyes after seeing Lin Xuan.As a businessman, he has seen too many miracles created by Lin Xuan.I saw with my own eyes that Lin Xuan pulled Big Cat back from the brink of bankruptcy and turned it into a super aircraft carrier with a market value that was about to exceed trillions. I saw with my own eyes that Lin Xuan founded the Second World and became a giant in the entertainment industry...so although Lin Xuan is younger than His son was still young, but Jiang Jiangang still rushed over thousands of miles to discuss advertising cooperation with Lin Xuan with apprehension and respect.

"Hello, Mr. Lin."

"Mr. Jiang, hello."

After the greeting.

Jiang Jiangang went straight to the topic: "Mr. Lin, can you tell me in detail how you can solve the problem of Huaxia Toothpaste's advertising in "China Miles"?"

Lin Xuan asked: "Mr. Jiang, before answering this question, can you tell us why Huaxia Toothpaste spends a lot of money on advertising? And why did you choose our program?"

Jiang Jiangang smiled wryly: "You got the point. Huaxia Toothpaste was extremely popular ten years ago, with a market value of up to tens of billions, and a toothpaste market share of up to 51.6%, which can be called the real half of the toothpaste industry. It was high-spirited and began to enter other industries with this momentum and strong capital, such as: personal care, furniture care, etc. However, we were inexperienced and suffered a big loss. At that time, domestic and international competitors took advantage of the opportunity Fighting back, we have completely surpassed us in just a few years. Now our market value has fallen below 5 billion, and our market share has fallen to less than [-]%. Therefore, if we do not think about it, Huaxia Toothpaste may only have to go bankrupt.

So a few days ago I convened a board meeting and decided to take a decisive action, that is, to use all our abilities to advertise on "China Miles", and it was either life or death.

Mr. Lin, to tell you the truth, we chose "China Miles" to advertise mainly because of your magical aura. We hope that our products will be the same as Tengwang Pavilion, Yueyang Tower...and other scenic spots, and get explosive results after the advertisement. Effect.Because before this, we also spent a lot of money on advertising on mango, tomato, and Longtai, but the effect was negligible. The advertising cost was tens of millions, and as a result, there was no splash. "

Lin Xuan nodded slightly.

Jiang Jiangang's words were similar to what he expected.

After thinking for a while, he chuckled and said, "But Mr. Jiang, you should know that Yueyang Tower and Tengwang Pavilion can explode, one is because they are scenic spots, and the other is that I can unscrupulously use poems and songs to promote them in the program. But Huaxia toothpaste does not have such natural advantages."

Jiang Jiangang sighed: "We all know the problem you mentioned, but we have nowhere to go, we can only gamble. I know that Mr. Lin, your talent in business is unmatched by anyone in China, so please return Please help us and help us keep the domestic brand of Huaxia toothpaste."

After speaking, he stood up and bowed deeply to Lin Xuan.

"Hey, don't don't..."

Lin Xuan quickly went up to help Jiang Jiangang, and said in a deep voice, "Mr. Jiang, please don't do this. We are talking about business, so don't bring in such sensational things. If you do this again, I will kill you." We have to see off the guests."

"Cough cough."

Jiang Jiangang's expression was a little embarrassed. He thought Lin Xuan was young and wanted to touch him with emotion, but he found that he had far underestimated Lin Xuan. This young man was so sophisticated that he couldn't be judged by his age.

Lin Xuan's expression became serious: "Mr. Jiang, if I can invite you here today, it means that I am willing to cooperate with you. But I have studied your company's information, and I found that if we both want to cooperate, there is only one way: Change the advertising plan!"

Until this moment, the negotiations between the two sides finally got to the point.

There was a more dignified atmosphere in the room.

Jiang Jiangang asked in surprise, "Change the advertising plan?"

"That's right!"

Lin Xuan talked eloquently, full of enthusiasm: "First of all, it is impossible to embed advertisements in the program "China Miles", so it is impossible for Huaxia Toothpaste to replicate the success of Yueyang Tower. Secondly, you have already advertised on other platforms, but the results have not worked." Very little. It means that if you advertise in Longtai Three Sets, the effect will not be much better. In this way, if you want to make the advertisement successful, there is only one way left: to come up with a sufficiently amazing advertising plan .”

Jiang Jiangang spread his hands, shook his head and said, "Mr. Lin, of course we know that a good advertisement will bring a good publicity effect to the product, but in recent years, we have launched more than ten sets of advertising plans, and we even spared no expense to hire senior advertisers. The master came to plan the advertising plan, but the response is still mediocre. Therefore, it may be difficult to start with the advertising words."

"Ha ha."

A faint smile appeared on the corner of Lin Xuan's mouth: "Mr. Jiang, the advertising plan... I can give it to you."

"what?"

Jiang Jiangang was stunned for a moment, and then his eyes widened suddenly: "You...what are you talking about? Mr. Lin, you...do you know how to plan advertisements?"

Lin Xuan smiled slightly: "I understand."

Jiang Jiangang took a few deep breaths, trying to calm his violently beating heart: "Mr. Lin, you can't joke about this."

Lin Xuan raised his eyebrows: "Of course I won't be joking, but I have a request: I can show you my advertising plan. If Mr. Jiang agrees to this plan, then you must pay me a planning fee of [-] million , and promised to broadcast advertisements on the third set of Longtai, and at the same time pay an additional [-] million in advertising costs."

Fifty million + fifty million = a small goal.

Rao Jiang Jiangang had already been mentally prepared, and he was still shocked at this moment.

This is equivalent to paying a fee of [-] million if he agrees to Lin Xuan's advertising plan.

Jiang Jiangang's expression changed, with confusion appearing on his face.

[-] million... If it was ten years ago, he could easily take it out.But now the company has internal and external troubles. It was said before that [-] million advertising is already the wealth of the entire company, and [-] million will kill him!

But if he disagrees, Huaxia Toothpaste may only continue to decline until it goes bankrupt.

Thinking of the countless miracles Lin Xuan had created, he gritted his teeth and nodded, "Okay! I promise you!"

Isn't it just [-] million?
As long as the company can be revitalized, [-] million is nothing.

"Boss Jiang, be courageous!"

Lin Xuan sighed, and then took out a printed document from the drawer and handed it over.

As soon as Jiang Jiang took over the document, his eyes froze on the title of the document: "Huaxia Toothpaste Advertising Planning Plan".He suppressed his excitement, and quickly opened it to read.

However, after taking a real look, the boss was stunned.

After a while, he raised his head, his eyes showed absurdity: "Lin...Mr. Lin, are you serious about your plan?"

I saw that the plan said:

【Advertisement Words】Our goal is: no tooth decay!
Gone.

All gone.

Except for these few words, everything else is based on the content of this advertisement.

In other words, the whole plan, the real content is only one sentence!

And it's still so... weird.Yes, Jiang Jiangang thought for a long time before the word "strange" came to his mind to describe it.

At this moment, Jiang Jiangang felt that his three views had collapsed.

If it wasn't Lin Xuan who was sitting across from him, but someone from their company's advertising planning department, I'm afraid he would have yelled at him long ago.

tease him!
What the fuck is this ad.

But soon, he saw Lin Xuan nodded seriously, and said, "Of course I'm serious."

Jiang Jiangang opened his mouth, and said after a while, "But, but this advertisement, isn't it a bit of a joke?"

Our goal is: no cavities?
Oh!God!

Look at this terrible ad!
He has no words to describe his inner feelings.

Lin Xuan had guessed Jiang Jiangang's reaction a long time ago. After all, when he saw this advertisement for the first time in his previous life, his face was full of absurdity, and then he laughed without hesitation.He still remembers that when he and his classmates in the classroom saw this advertisement, everyone laughed like crazy, even his parents were overjoyed at that time.

None of the people around him were defenseless.

In other words, it's not just the people around him. In the era when the Internet was underdeveloped, this advertisement was unprecedentedly popular throughout China, spreading all over the streets and alleys, making it known to all men, women and children in China.

It can be said that no one knows.

No one knows.

Even in every classroom in China, when the teacher said: "What is our goal?"

All the students in the audience would shout at the same time: "No tooth decay!"

What is success?

When a thing can have a very high degree of communication, it will be successful.

Even if this advertisement is criticized again.

Even if countless children and adults ridicule wantonly.

But it couldn't stop it. After this advertisement, Colgate's reputation in China skyrocketed to its peak, and it once occupied more than 70% of the toothpaste market in China.As a result, many ordinary people in China even think that China has only one toothpaste brand "Colgate", and all other toothpaste are unreliable fakes.

Lin Xuan smiled slightly and looked at Jiang Jiangang without speaking.

One minute.

Two minutes.

The room fell silent.

In Jiang Jiangang's heart, it was as if heaven and man were intertwined. It was not until a long time later that he said seriously: "Mr. Lin, are you... serious?"

Lin Xuan nodded: "Do you think I will joke about this?"

"But."

Jiang Jiangang hesitated for a while, but still couldn't find the right words to describe this advertisement.

Lin Xuan smiled and said: "You have seen my advertising plan, and the decision is up to Mr. Jiang. You can agree or not. If you agree, then I will immediately start the shooting of the next issue of "China Miles" , to cooperate with this advertisement to the maximum extent. If you don’t agree, it’s okay.”

Jiang Jiangang had a complex expression, as if he was making an extremely difficult decision.

After a while, his eyes finally showed determination: "I want this advertising plan! I believe in Mr. Lin!"

To shrink back is to die.

Moving forward, maybe there is still a way out.

Huaxia toothpaste has no way out, he can only fight!
If it really fails, it will only advance the bankruptcy of Huaxia Toothpaste.

With a bright smile on Lin Xuan's face, he stretched out his hand: "Haha, Mr. Jiang, then wish us a happy cooperation!"

"Pleasant to work with."

Jiang Jiangang stretched out his sweaty hand and wiped it on his suit before shaking Lin Xuan's hand.

With this grasp, he completely handed over the fate of Huaxia Toothpaste to Lin Xuan.

Cooperation is set.

Next is the signing.

Lin Xuan didn't care about the signing of the contract, just let Jiang Jiangang hand it over to Longtai.

After everything was done, Jiang Jian looked at Lin Xuan just now, and sighed in his voice: "Mr. Lin, I'm going all out. If the advertisement fails, then Huaxia Toothpaste can only declare bankruptcy. Of course, the [-] million advertising fee I promised I will definitely not miss you. But I can only take out [-] million in the early stage, and if the other [-] million is successful in the advertisement, everything will be easy to handle. If the advertisement fails, then I will sell the company building to you."

Lin Xuan smiled: "Mr. Jiang, I'll talk about the advertising fee later. Now let me ask, does your company have a lot of Huaxia toothpaste in stock?"

Jiang Jiangang said: "There is a lot of inventory, because the sales of Huaxia toothpaste have been decreasing. Now there are more than two million toothpaste in the warehouse."

"How many?"

"More than two million."

"Just over two million?"

Lin Xuan frowned.

Toothpaste is a necessary consumable for every family, and there are billions of toothpaste consumed in the whole country every year.Two million sticks of toothpaste don't even count as stuffing between teeth.

Jiang Jiangang smiled wryly: "Now our 'Huaxia Toothpaste' sells just over [-] sticks a day, and the inventory of [-] million is far beyond the critical point, and there can be no more."

Lin Xuan stared at Jiang Jiangang: "Boss Jiang, do you trust me?"

Jiang Jiangang was taken aback for a moment, then nodded vigorously: "Of course I do, I put all my money on you just now, how could I not believe you?"

Lin Xuan said seriously: "Then just listen to me, immediately increase the company's toothpaste production, and stock up in advance across the country. As for the stocking quantity... let's prepare [-] million sticks."

At the same time, he calculated in his mind: Huaxia's daily consumption of toothpaste is basically about [-] million sticks, so the [-] million in stock is only the sales volume of the entire Huaxia in one day.Of course, there is also a market for other toothpastes, so [-] million sticks are estimated to last for ten days.As long as the follow-up production keeps up, the output will not be a problem and will not cause a situation of out of stock.

"Pfft~~~"

Jiang Jiangang almost spit out a mouthful of water.

He almost thought he had heard it wrong.

Ten million sticks!
This is even more absurd than the advertisement just now, okay?

(End of this chapter)