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Chapter 587 The Road to Shu is Difficult, Difficult to Go to the Sky! (Chapter 1, please subscribe)

Jiang Jiangang's heart was suffocating.

After a while, he smiled wryly: "Mr. Lin, isn't [-] million sticks too scary?"

Such a huge quantity is equivalent to the sales volume of their company for several months.

Lin Xuan shook his head: "Actually, I feel that it is still less, but considering that 'Huaxia Toothpaste' is not well-known now, and it takes a few days for the advertisement to ferment, I will only let you reserve [-] million. If you change to a well-known brand, I'm afraid [-] million may not be enough."

"..."

Jiang Jiang just settled down and said: "Mr. Lin, even if I believe your words, our company's production line cannot store such a large amount of toothpaste in a short period of time."

Lin Xuan said with a smile: "Then try to store as much as possible, in case of emergencies."

Jiang Jiangang nodded: "Then is there anything else I need to pay attention to?"

Lin Xuandao: "In addition to the toothpaste reserve, the rest is mainly advertising shooting. The content of this advertising shooting is quite simple. I have written it in detail in the planning document, and I just need to shoot it according to it. No other planning, no need Celebrities don’t need a strong team, so the cost is extremely low. But the time must be fast, because today is Monday, the advertisement on Friday has to be sent to Longtai for review, and the advertisement will be launched on Saturday, so I leave it to you to shoot The ad was only for three days."

Jiang Jiangang said solemnly: "No problem, I will send you the advertisement in three days."

For advertising shooting, Huaxia Toothpaste Group has rich experience, so it is not a problem at all.

"it is good!"

Lin Xuan agreed.

After the two settled, Jiang Jianguo refused Lin Xuan's request to stay, asked Lin Xuan for a bag of bread and two bottles of pure milk, and hurried to the airport again, staying in Chongqing for only two hours.

Lin Xuan looked at Jiang Jianguo's leaving back, feeling ups and downs.

In fact, what he is doing now is not his job. Just planning an advertisement for the other party is far beyond the scope of his job, but he still makes a move.

The reasons why he is willing to help Huaxia Toothpaste:
First: The other party is an old domestic brand. As a sentimental Lin Xuan, he couldn't bear to see such an old brand disappear.

Second: Huaxia toothpaste has always insisted on high quality and low price, unlike many toothpastes nowadays, which cost dozens of dollars at every turn, which is outrageously expensive.

Third: When Lin Xuan checked the information, he found that Huaxia Toothpaste basically used 20%-30% of its profits every year to do charity when it was at its peak.

Based on these three points alone, it is worth Lin Xuan's shot.

Feeling for a while.

Only then did Lin Xuan find Zhu Yong: "Director Zhu, please ask the program team to prepare. We will go live at Jianmen Pass on Saturday."

"Jianmen Pass?"

Zhu Yong repeated it, but immediately put it to the back of his mind for the time being, and instead asked: "The boss of Huaxia Toothpaste came over just now, how did your talk go?"

Lin Xuan smiled: "It's already been negotiated, and we just need to send someone over to sign a contract with them."

"It's really a deal? How much is the advertising fee?"

Zhu Yong was shocked.

He originally thought that Lin Xuan's cooperation with Huaxia Toothpaste had some special significance. After all, he really couldn't figure out why Lin Xuan gave up so many big businesses and didn't cooperate with big companies, and wanted to pick a declining toothpaste company.But now it seems that Lin Xuan is only cooperating for advertising?

Lin Xuan stretched out a finger.

Zhu Yong raised his eyebrows: "Ten million?"

Lin Xuan shook his head.

Zhu Yong was stunned: "It can't be only one million?"

Could it be that Lin Xuan was sympathizing with the other party and doing charity for the other party?
Lin Xuan shook his head again and said with a smile, "One hundred million."

He did not attribute the [-] million planning expenses to himself, but put all of it in advertising revenue.Even if he held the [-] million, others would have nothing to say, but Lin Xuan still felt that there was no need to separate.

After hearing Lin Xuan's words, Zhu Yong froze in place, and it took more than half a minute before he said, "Really [-] million?"

Lin Xuan smiled: "Of course it is true."

"..."

Zhu Yong looked at Lin Xuan fixedly, and sighed a long time: "Well, I am too narrow-minded, I shouldn't look at you as a monster with the eyes of a mortal."

One billion!

The key opponent is still a declining toothpaste company.

Zhu Yong couldn't imagine how Lin Xuan did it.

Adding this 2.7 million, how many advertisements has the "China Miles" program pulled?A full [-] million!
Even now there is still a huge advertising vacancy. If Lin Xuan is willing, he can sign contracts with those big brands at any time and bring in tens of millions of advertisements.

Zhu Yong felt like he was dreaming.

Before that, although Longtai [-] sets spent [-] million to shoot "A Thousand Miles in China", they never thought that this program would be able to pay back. After all, it was originally a documentary promoting Chinese history, culture and landscape. Don't lose too much.But Zhu Yong didn't expect that the show not only paid back its budget, but also seemed to have a tendency to make a lot of money.

"what?"

Zhu Yong suddenly felt excited, remembering what Lin Xuan said just now: "Director Lin, just now you said that you would go to Jianmen Pass for live broadcast? How did you decide to go there?"

Jianmen Pass is located 15 kilometers south of Jiange County, GY City, Sichuan Province.Maybe many people don't know what it is, but to put it another way, everyone probably knows where it is: the world-famous Shu Road is located here at Jianmen Pass.And Jianmen Pass is the most steep and upright section of the Shu Road!

Li Bai, the poet fairy, said that "the road to Shu is difficult, and it is difficult to go to the blue sky" is what he said here!
Of course, Zhu Yong is very familiar with Jianmen Pass.

As one of the famous scenic spots in Sichuan Province, it has been photographed thoroughly by "China Miles".

Lin Xuandao: "There are two reasons for going to Jianmen Pass. First, it is to publicize the scenery there, and at the same time ask the local tourism bureau for advertising fees. Second, I want to cooperate with the advertising of 'Huaxia Toothpaste'."

"what?"

Zhu Yong was even more confused.

The first reason he understands.

But what does the second reason mean?Going to Jianmen Pass can also cooperate with the advertisement of "Huaxia Toothpaste"?How can a scenic spot be linked to a toothpaste advertisement?
"Hey, you'll know when the time comes."

Lin Xuan smiled mysteriously without explaining.

Zhu Yong secretly rolled his eyes, every time Lin Xuan used the same words to perfunctory him, really.

……

……

Three o'clock in the afternoon on Thursday.

Lin Xuan, who had already reached Jianmen Pass, received the toothpaste advertisement from Jiang Jiangang, and the advertisement time was still only fifteen seconds.As for the content, except for Lin Xuan, no one else including Zhu Yong knew about it.

After Lin Xuan finished watching, he immediately made a decision: "Perfect!"

Then he sent the advertisement to Longtai headquarters.

All is ready except for the opportunity.

Now all we have to do is wait for Saturday's show to air.

Lin Xuan believes that whether it is a program or a toothpaste advertisement, it will surely create another storm in China.

one day.

Two days.

Soon, it will be Saturday.

Today's "China Miles", with the accumulation of more than a month and the hype of the media, the popularity of this program has completely surpassed any variety show of the same period.

So when Saturday just arrived, netizens were already boiling.

"Ah, it's finally Saturday again."

"No prize quiz: What kind of surprise will Brother Xuan bring us today?"

"Unexpectedly, I have never guessed what Lin Xuan was thinking."

"The last episode of the show was really exciting. I was fascinated by watching more than a dozen poems."

"As a person who likes Chinese culture and has a passion for poetry. Since Brother Xuan entered "China Miles", every episode of the program has made me very excited."

"..."

Crazy!

blazing!

excitement!
The whole network began to discuss heatedly.

Even the major media and marketing accounts have popped up one after another, guessing whether Lin Xuan will surprise everyone again today.

It's just that many netizens regret that because Lin Xuan's itinerary this time is kept top-secret, so until Saturday, there is no news on the Internet where Lin Xuan will live broadcast this time.

Many netizens even began to speculate:
"Brother Xuan won't be able to live broadcast again like the last episode, right?"

"Probably."

"Whether he broadcasts live or not, as long as the content is novel."

"Believe in Brother Xuan's ability, there will definitely be surprises."

"That's right, now I look forward to Saturday every day."

Until the time came to eight o'clock in the morning on Saturday.

at last.

The latest news came out on the Internet, and several marketing accounts released the news almost at the same time.

[Lin Xuan appeared at Jianmen Pass in surprise]

[Top-secret news, Lin Xuan appeared in a five-star scenic spot in Sichuan Province]

[Lin Xuan and the "China Miles" program team appeared in Jianmenguan Scenic Area]

[News confirmed: Brother Xuan will broadcast live on the edge of the cliff this time]

[Lin Xuan came to the most thrilling scenic spot in Sichuan Province]

Several pieces of news spread across the entire network in just over ten minutes.

Lin Xuan went to Jianmen Pass!
Many people are a little confused.

There are so many well-known places in Sichuan Province and Chongqing, and Lin Xuan didn't choose them. Why did he choose a cliff with a relatively weak reputation?Although Jianmenguan is also a five-star scenic spot, compared with Jiuzhaigou, Huanglong, Mount Emei, Leshan Giant Buddha, Dujiangyan and other scenic spots, Jianmenguan is obviously not enough.

But soon someone understood Lin Xuan's good intentions.

Someone said: "Actually, although the scenic spot that Brother Xuan chose before has a high B rating, the popularity is also not very good. It's just that Hukou Waterfall is a little more popular. I remember that there was an interview program in Longtai that discussed Lin Xuan's role in "China Miles". The principle of selecting scenic spots in "Travel": I heard that Lin Xuan never chooses popular scenic spots. Every time he chooses scenic spots or places with rich cultural heritage but not high popularity. Why do he do this? Because the "China Miles" program The purpose is to maximize the publicity and popularization of China's human geography. Excessive publicity of those well-known scenic spots is just icing on the cake, and only publicity of good scenic spots that are not well-known among ordinary people is a timely help. Brother Xuan...has a big heart. "

Seeing these words, many people immediately woke up.

"I see."

"Some people still hate Brother Xuan, saying that Brother Xuan went to those scenic spots for live broadcasting for money, I'm sorry!"

"Brother Xuan's noble feelings have long been shown in "Yueyang Tower"."

"What the hell, a person who can write 'worry about the world's worries first, and enjoy the world's joys later' can be slandered by some black people?"

"So now things are clear: Lin Xuan just wants to promote Jianmenguan."

"I'm so touched, brother Xuan is too noble."

"..."

At the same time, Lin Xuan, who just got the news that he had received [-] million advertising fees from the Jiange County Tourism Bureau, was stunned when he heard the evaluation of him on the Internet.

Is he so virtuous?
Cough cough...it seems to be.

Live first!
At ten o'clock in the morning, the ninth issue of "China Miles" finally started broadcasting.

There has never been a daytime program that has attracted so much attention. Just a few minutes after the broadcast started, Zhu Yong in Jiange County got the news: the ratings of the ninth episode of the program reached 2.51%!

And for other programs in the same period, the highest audience rating was only 0.2%!

The difference between the two is more than ten times!
This episode of the program mainly talks about the cultural landscape of Shu.In China, ordinary people have always yearned for Shu.Whether it is the scenery or humanities there, it attracts countless tourists.It can be said that throughout the ages, the land of Shu has been a geomantic treasure in the minds of the Chinese people, so the attention of this episode of the program is already very high. Coupled with Lin Xuan's influence, the ratings exploded as expected.

Soon, it was eleven o'clock in the morning.

Swish!
As soon as the camera turned, the live broadcast had started.

To everyone's surprise, Lin Xuan appeared in the camera at the beginning of the live broadcast. In the screen, he was standing on a suspended plank road, with an unfathomable valley below and a towering cliff above.

Even through the screen, many people felt the danger of suffocation.

"My God, this place is horrible."

"As a person who is afraid of heights, I can't help shaking when I see it."

"I dare not move through the screen."

At this moment on the screen, Lin Xuan smiled at the camera and said: "Today we have arrived at Jianmen Pass, which is known as the world's number one natural pass. From the camera, you can see how steep it is. Now I am standing at almost At the bottom, but even so, my feet are still surrounded by clouds and mist. On both sides are cliffs, straight into the sky. The terrain is extremely steep. During the Shu Han period, this was a military fortress. It is also known as Shu Road. Now we are still hundreds of meters away from Jianmen Pass. If this distance is on flat ground, it would only take a few minutes, but now this distance is like a natural barrier. Today, the program group and I The task is to pass through the narrow air plank road ahead and climb to Jianmen Pass from here."

After he finished speaking, he looked at the dozen or so staff members behind him and shouted, "We need to reach the top of Jianmen Pass within an hour. Are you confident?"

"Have!"

More than a dozen Longtai employees were very excited. This job can not only travel but also exercise. Who would not like it?
Lin Xuan continued to shout: "Then what is our goal?"

The employees responded loudly: "Climb to the top of Jianmen Pass!"

"go!"

Only when we really started to climb the mountain on the suspended plank road did we understand what a challenge is.Especially now that the hot weather in Sichuan Province has turned the world into a steamer.In just a few minutes, everyone was out of breath and sweating profusely.Even Lin Xuan's back was already soaked, and his forehead was dripping with sweat.

Looking at the distance again, it was not fifty meters away.Each one is as tired as a dog.

On the Internet, the barrage soared.

"Scared, this steep mountain road, this sultry weather, is simply a devil."

"Watching it makes my heart tremble."

"Who can climb it? It's too thrilling."

After everyone rested for a few minutes, Lin Xuan took a deep breath and shouted, "Can it work?"

"Row!"

"Okay, let's repeat the slogan, our goal is-"

"Climb to the top of Jianmen Pass!"

After a few more minutes, everyone was exhausted.

Jianmenguan looked close at hand, but it was only when I got up that I realized that the distance was as far away as a moat.Especially for some people who are afraid of heights, they feel their legs and feet trembling when they step out of each step.

At this time, the importance of slogans is revealed.

Lin Xuan encouraged everyone all the way: "Our goal is-"

Everyone: "Climb to the top of Jianmen Pass!"

so repeatedly.

In just a few hundred meters, this slogan was shouted dozens of times.

The millions of viewers who are watching TV are overjoyed.

"Hahaha, I didn't feel anything about this slogan at first, but now it's a bit magical."

"As long as Lin Xuan gets up together, I will know to shout slogans."

"our target is--"

"Climb to the top of Jianmen Pass!"

"With just this slogan, I guess I will never forget Jianmen Pass in my whole life."

"Haha, this is brother Xuan's demonic nature. Such a simple sentence is more effective than the official propaganda a hundred times and a thousand times at Jianmenguan."

"..."

at last.

After more than half an hour, the group of people couldn't move anymore. They were lying on the plank road and didn't even bother to move their fingers.

An employee gasped and said, "I've traveled most of China with Brother Xuan, and I've never seen a road more difficult to climb than this."

The other person nodded again and again: "It's too difficult, it's really too difficult. Is this a mountain that people can climb? And this road is still suitable for tourists to climb after repairing. If it was the original Shu Road before, even gods would climb it." Aren't you going up?"

"Stop climbing, I'm going to die."

Ding Lei, the little girl host, was sitting on the ground with no image. It took a while to realize that this was a live broadcast. She quickly sat up straight and straightened her hair, and looked at Lin Xuan: "Brother Xuan, do you have a place like this?" There are no poems to describe it?"

Hearing this sentence, everyone immediately lifted their spirits.

Everyone has expectations in their eyes.

They knew Lin Xuan's accomplishments in poetry, and with the precipitous scenery in front of them, Lin Xuan could definitely create a good poem.

Not only the employees, but also the audience who are watching TV have brightened their eyes.

coming!

Finally, it's time to get acquainted again.

Sure enough, on the TV, Lin Xuan sat in a cool place, took a mouthful of ice water and said with a smile, "Okay! Today we are climbing the Shu Road, and everyone must have seen how difficult the Shu Road is." Climb, in this case, I will sing a song "The Road to Shu" for everyone."

Done.

He looked at the camera, took a short break, and then said, "Hey, the danger is high! The road to Shu is difficult, and it is difficult to go to the blue sky!"

The voice was full of spirit, and spread far and wide among the mountains.

Just the first sentence made everyone around look sideways.

The difficulty of Shu Dao is as difficult as reaching the sky!
What an aura, what a boldness.

"...On the top there is the high mark of the six dragons returning to the sun, and on the bottom there is the rushing and reversing return to Sichuan. The yellow cranes cannot fly, and the apes want to escape their sorrows and climb up. What is the green mud, and the hundred steps and ten folds are lingering rocks... ..."

Lin Xuan's voice was full of natural domineering, rippling in the mountains.

Everyone's eyes widened.

It is really the poem that Lin Xuan is reciting at this moment, its majestic momentum and vastness of words have completely exceeded everyone's imagination.Even people who don't understand poetry can feel the impact of words on their hearts through Lin Xuan's vigorous recitation.

"Isn't this poem too powerful?"

"My God, it really feels like a mountain is coming at you."

"I don't understand, but it doesn't stop my heart from stirring."

Indeed, if there are no words in this poem, it will be difficult to understand it.However, Lin Xuan was too imposing at the moment.

It doesn't matter whether you understand or not.

Everyone was substituted into the artistic conception of Shu Road by the domineering and heroic in his voice.

"I would like to ask you when you will return from the Westward Journey? I am afraid of the road and the rocks cannot be climbed. But I saw the ancient tree of the Sad Bird, and the male and the female were flying around the forest..."

"The difficulty of the road to Shu is more difficult than going to the blue sky, making people listen to this withered beauty!..."

I was dumbfounded.

Really everyone was dumbfounded.

(End of this chapter)