I became popular on the stage

Chapter 590 This Advertisement Is Made by Lin Xuan (Chapter 2, please subscribe)

Bang!Bang!Bang!
Along the way, Jiang Jiangang bumped into countless doors, tables and chairs, but he didn't feel any pain at all, but rushed to the office area at an unprecedented speed.

Purchasing department, the phone calls are still coming and going at this moment.

"Lianxing Supermarket, right? Okay, we'll transfer the goods right away."

"Mei Yi Jia in DC area? How much do you want?"

"Three boxes, right? Well, well, they'll be delivered right away."

"Don't worry, we have sufficient supply, and we guarantee that the supply will be in place as quickly as possible."

"..."

Listen to noisy office areas.

Jiang Jiangang stood there in a daze, and after a full minute, he suddenly shouted to the director of the purchasing department: "Notify all executives, start a meeting immediately! In addition, tell the company's employees immediately that they will start working in three shifts 24 hours a day. At the same time, the salary is three times the usual, and the bonus is calculated separately. At the same time, contact the manufacturer, increase the power to produce, and ensure the continuous supply of the supply channel to the greatest extent!"

At this moment, the former leader of the Huaxia Ten Billion Group CEO once again showed a strong courage.

Ten minutes later, the meeting was held!

Half an hour later, the company obtained first-hand comprehensive data. Almost all of the thousands of supermarkets in Huaxia that had "Huaxia Toothpaste" were out of stock.Based on the call received by the purchasing department just now, in just one morning, the sales of their "Huaxia Toothpaste" in the whole of China exceeded one million!
And this data is still rising sharply over time!

But now, the supply of Huaxia toothpaste in all supermarkets is only [-] million. According to the news from various sources, the two million toothpaste will be sold out in at most two hours.

Then lead to a complete out of stock!
at the meeting.

Jiang Jiangang didn't have the time to think about why the product sales would explode, why the people suddenly became crazy, and why everyone flocked to grab Huaxia toothpaste. At this moment, he just issued orders one by one calmly:

"Let the manufacturers go all out to produce!"

"Distribute the goods! All buyers, suppliers and sellers are all in action, and we must not run out of stock."

"We have prepared millions of stocks before, throw them all out!"

"At the critical moment, we must check the quality. If there are those who are substandard, filling their pockets, and violating the law, once they are found, they will be directly reported to the police."

"Everyone is fully motivated, we——are about to rise!"

"..."

After several years of silence, Jiang Jiangang's powerful courage was once again displayed, which made all the executives feel awe.

This emergency meeting was held for only an hour before it was declared over.

Soon, one by one, the executives hurried out of the conference room to get to urgent work.

In the entire conference room, Jiang Jiangang was the only one sitting at the front.

At this moment, his face finally flushed, and he couldn't restrain the excitement and excitement in his heart, and his body was trembling slightly.

A miracle really happened.

Appeared at the most incredible time.

He was heartbroken, and muttered to himself: "Lin Xuan, you are truly a god..."

……

……

The outside world, after the start of a new day.

Many people turned on the dragon platform, and the advertisement popped up again.

"Our goal is - no cavities!"

The demonic voice entered everyone's ears, making everyone shiver uncontrollably.Because the advertisement of "Huaxia Toothpaste" is not only aired on Saturdays, but covers the advertisement period of the same period for a full two months.

After all, [-] million advertising fees!
Netizens couldn't help it.

"Oh my mom."

"here we go again?"

"Did we scold you not hard enough yesterday?"

"Several children in my family also went crazy. When they heard this advertisement, they shouted at home: Our goal is - no tooth decay!"

"Today, the child's teacher said in the class group that she led the children to say that the future goal is to study hard, but the whole class all booed and said that the goal is to have no tooth decay. This is really speechless."

"Nutritious and brain-dead advertisement, please, can Longtai take it off the shelves?"

"Damn it, at the meeting today, the boss asked what our goal is for this year, and I blurted out: no cavities. Well now, I'm fired."

"..."

Everyone scolded and cheered more and more, and many people even began to report that this advertisement did not conform to the values ​​and spoiled the children.

In particular, some pretentious people in the advertising industry stood up: "This kind of advertisement is really a disgrace to the advertising industry. Apart from the slightest connotation, it is simply childish and unnutritive. To be honest, such a bottomless If the ad is played, it seems that our entire advertising industry loses face. Now I don't know which "god man" planned this ad, but I'm sure that as long as we know the name of the other party, this person will definitely be advertised. This kind of advertisement not only did not bring advertising effects to brand owners, but also led to negative effects, which is really unreasonable. So here I advise the majority of brand owners, if they want to do advertising planning, they must find the right big Companies, such as my company 'Golden Ideas Advertising Company' are worthy of everyone's cooperation."

"That's right."

"Spam advertising."

"With such an advertisement, do you still want the product to sell? Just dream!"

But at this time.

Suddenly someone posted a Weibo: "When I was passing by the supermarket just now, I went to the toothpaste section on a whim to see if anyone was selling the toothpaste in this stupid advertisement. But the result was very surprising. There are basically not many other toothpaste. There was no movement, but the container for 'Huaxia Toothpaste' was empty."

In this blog post, a picture is attached.The picture shows a shelf in a supermarket. On the shelf, you can clearly see that the container labeled "Huaxia Toothpaste" is empty, not even a toothpaste.

Soon, there were a few more comments in the comment area.

"Identified as entrusted, it's over."

"Blogger, how much did Huaxia Toothpaste pay you?"

"Hahaha, do you want to be more fake? At least you put a few toothpaste on it, which is a bit credible. Now there is not even a toothpaste, are you trying to laugh at me?"

"Too fake."

"Two explanations: first, the blogger deliberately took down Huaxia toothpaste to take pictures to gain popularity. Second, this supermarket does not have Huaxia toothpaste."

Just when everyone was mocking.

Suddenly someone said again: "Fuck, I was in the largest supermarket in the local area. When I was buying toothpaste today, I found that the Huaxia toothpaste with 'no tooth decay' was gone! I asked the shopping guide and said that this toothpaste was sold out in the morning. , the goods for the afternoon have not been dispatched yet."

Everyone was stunned.

Another trust?

But then, a third person stood up: "Just now I saw someone saying that Huaxia toothpaste was sold out, and my first reaction was fake news. So I rushed to the supermarket downstairs, and when I ran to the toothpaste section, I found that it was really true. As the netizen said just now, this toothpaste has been sold out! I guarantee on my own reputation that I am not a trustee."

then……

This person's words seemed to detonate Weibo, and one person after another popped up.

"Coordinates in Pengcheng, Chancheng District. I am currently in a large supermarket. Huaxia toothpaste has been sold out!"

"Coordinated in Yangcheng, Yuexiu District, I ran to three canteens, and Huaxia toothpaste was all out of stock."

"Coordinate Magic City, I just went to buy toothpaste today, only to find that there are two last bottles of this toothpaste left, and they were sold out within five minutes."

"The coordinates of the capital..."

"Coordinates Hangzhou..."

More and more similar news have sprung up like mushrooms after rain.

Netizens were stunned.

what's the situation?
Are they not dreaming?
Finally, there is news.

It's the Yangcheng Evening News.

In a new news released by the other party, the news said: "The reporter of this newspaper just got the news that the sales of Huaxia toothpaste suddenly skyrocketed this morning. The reporter randomly visited three large supermarkets in Yangcheng, and the shopping guides of the other party said that the Huaxia toothpaste in their supermarket The toothpaste is already out of stock, and they are contacting the headquarters of "Huaxia Toothpaste" for emergency transfer. The reporter immediately interviewed Mr. Jiang Jiangang, the general manager of Huaxia Toothpaste Company. Mr. Jiang said that as of the time of press release, the sales volume of Huaxia Toothpaste in the country has exceeded two One million pieces, which is equivalent to their sales in the past few months.

Since such a hot sales situation was not expected in the early stage, Huaxia toothpaste has been out of stock in a large area across the country.However, Mr. Jiang said that they have a large amount of inventory, and they can replenish the supply of goods in half a day at most. Moreover, the factory has already started production with all its strength, and will ensure sufficient supply of goods in the later period.

Finally, Mr. Jiang is here to thank everyone for their love for 'Huaxia Toothpaste'. He said that as a domestic brand, Huaxia Toothpaste has insisted on not raising prices for ten years. "

After the news came out, there was an exclamation.

"Fuck? In half a day, the sales volume exceeded two million?"

"A large area of ​​the country is out of stock?"

"Oh my God."

"Half a day, sold the amount in the past few months?"

"I do not believe!"

Netizens were shocked, and their hearts were filled with shock.

But believe it or not.

Because with the release of this news, Weibo has shown a hot trend in a short period of time.

[China Toothpaste Sales Soar]

[[-] million sales in half a day, Huaxia toothpaste creates a miracle]

[Huaxia toothpaste is out of stock nationwide]

【Huaxia Toothpaste Ushers in Nirvana】

Hot search!

And it's not just a topic!
It is rare for a brand product to be a hot search on Weibo, and it is even rarer to dominate several hot searches.But now "Huaxia" toothpaste has done it.

Dominated the hot search yesterday!

Dominate the hot search again today!

In just two days, it was on the hot search twice.It's just that yesterday, everyone was yelling and cursing, but today everyone was exclaiming.

Everyone was stunned, watching the news in disbelief.

"I can't figure it out."

"How could it be like this?"

Someone exclaimed: "Ad! It must be because of that ad that the sales of Huaxia Toothpaste exploded in such a short period of time. Apart from the ad, there can be no other reason."

"how is this possible?"

Another person retorted: "I don't believe that that stupid advertisement can have such a heaven-defying effect on product sales? Yesterday I saw that there was still a lot of scolding for Huaxia toothpaste on the Internet. In this kind of scolding, who would buy it? It? It’s not bad if it doesn’t have negative effects.”

The man's rebuttal, however, seemed feeble.

Because as long as anyone with a discerning eye knows, apart from the advertisement that made the whole network criticize, there is no other reason for the sales of Huaxia toothpaste to reach this point.

However, the more you know the reason, the more unacceptable it is for everyone.

"Why?"

"I can't figure it out."

"Yeah, why can such an advertisement produce such a good advertisement effect?"

"Are those customers crazy?"

"Could it be that I have lost touch with the times?"

However, many people still have doubts.

Especially the employees of "Golden Idea Ads" who came out and called Huaxia Ads a disgrace to the advertising industry just now shouted on Weibo: "Fake news, it must be fake news! Huaxia toothpaste must be spending a lot of money to save face." I got through the public relations. Otherwise, an advertisement that has been abused and ridiculed by the whole network can have such a great effect? ​​Do you think I am a fool?"

but!

What this person said this time did not have much support from netizens.

Because more and more news came out.

Especially in today's highly developed Internet situation, as long as there is any trouble offline, you will know it online.

soon.

On the big cat, countless videos about Huaxia toothpaste popped up.

A toothpaste agent in Beijing: "The toothpaste brands that have been shipped before have always been Zhonghua, Black, and Yunnan Baiyao toothpaste. Today, the shipment of Huaxia toothpaste has exceeded [-]. It is really a miracle."

In Modu, a supermarket purchasing agent: "Dear family members who come to Carrefour, our supermarket Huaxia toothpaste is out of stock, please don't ask me again, I have been asked countless times today. It is conservatively estimated that it will arrive at [-] o'clock in the evening. "

A logistics company in Hangzhou: "My God, what happened today? Is Huaxia toothpaste going to rise? Now our logistics company has gone out six or seven times to deliver Huaxia toothpaste. As a result, the order calls are still constant."

Yangcheng, an employee of Huaxia Toothpaste: "Everyone, I am an employee of Huaxia Toothpaste headquarters. Now our headquarters' phone calls for ordering products have been ringing. Come, let me let you see the situation..."

In the video.

In the office area with Huaxia Toothpaste LOGO, the phone rings one after another, and hundreds of marketing employees are busy and busy.

Such scenes and so many videos are enough to prove that the sales of Huaxia toothpaste are not hype or fake, but real sales.

Really!

Sales are real!

The popularity of Huaxia toothpaste is also true!
The hearts of netizens are trembling.

In the advertising industry, everyone looked at each other, their jaws almost dropped in shock.

at this time.

A marketing account has already launched an article: "Huaxia toothpaste advertisement! A miracle in the advertising world is born!"

It read: "In China, and even in the whole world, there has never been an advertisement that caused such a huge sensation. It was criticized by the whole network, questioned and abused by countless people. It created a miracle in just one day. It increased the sales of Huaxia toothpaste hundreds of times and hundreds of times! It made a declining toothpaste brand a household name in just one day! It made countless people exclaim.

What is the nature of advertising?It is to advertise the product.The advertisement of Huaxia Toothpaste has been widely advertised in the shortest time with the simplest sentence "our goal is - no tooth decay".

It made Huaxia Toothpaste a hot search.

It has made tens of millions or even hundreds of millions of people in China remember the slogan "no tooth decay".

It makes countless people discuss around it.

This is the greatest success!

So from our point of view, this advertisement actually grasps human nature to the extreme, using the simplest words to arouse the greatest interest of the people. Those who can plan such an advertisement are definitely the best of the best. "

A compliment.

Boasting hype.

But now no one mocks it anymore.

After all, grades speak for themselves!

In the face of Huaxia’s toothpaste sales exceeding [-] million units in half a day and out of stock in all channels, any ridicule and abuse of advertisements have become a joke.

In the comment area, netizens were at a loss and moved.

"That's true. In retrospect, this advertisement is indeed not simple."

"Yeah, it's really amazing to be able to make the advertisement known all over the Internet in just one or two days."

"Our whole family, young and old, remembered this ad, which is success."

"It's because our knowledge is superficial, and we haven't discovered its excellence."

"It seems that the boss of Huaxia Toothpaste is not an idiot, we are the idiots."

"Successful people and things are always lonely."

"It's no wonder that Huaxia toothpaste spends [-] million yuan on advertising. Such advertising is priceless."

"..."

The advertising world has gone completely silent.

How cool they scolded yesterday, how embarrassing their expressions are today.

And this moment.

Huaxia Toothpaste Headquarters.

Jiang Jianguo was interviewed by Yangcheng TV in his office.

The reporter asked: "Mr. Jiang, is it true that the sales volume of Huaxia toothpaste that is rumored on the Internet is true? Is there any exaggeration in it?"

Jiang Jianguo was in high spirits: "It's true. According to the statistics from our background, Huaxia Toothpaste has sold more than two million units. It is estimated that today's sales will probably exceed four million units."

The reporter said: "Congratulations to Mr. Jiang, I want to ask, you dare to spend [-] million in advertising fees to advertise, did you already guess that this advertisement will create miracles in a short period of time?"

Jiang Jianguo smiled faintly: "Of course, I really believe in the potential of this advertisement, and even more trust the person who planned this advertisement. Otherwise, how could I have gritted my teeth and paid a sky-high advertising fee of [-] million when the company's operation is difficult?"

When he was talking, he had long forgotten the scene where his legs were trembling with fear a few hours ago.

It was as if everything was under his control.

"Mr. Jiang really has great courage."

The reporter praised it again and again, and asked at the same time: "Mr. Jiang, now I and the majority of netizens are very curious about such an incredible advertisement, who is the planner of it? Can you reveal the identity of the other party?"

Jiang Jianguo smiled slightly: "Lin Xuan."

The reporter was taken aback: "Lin...Xuan? Which Lin Xuan?"

Jiang Jianguo smiled and said, "Which other Lin Xuan is there?"

"This……"

The reporter's eyes widened, and he was stunned for a moment before saying: "No wonder, no wonder."

After more than ten minutes, the interview ended.

The reporter quickly published this interview, with a catchy title: "China Toothpaste Advertising Planning, by Lin Xuan!"

(End of this chapter)