I became popular on the stage

Chapter 591 The initial cost is 1 million!The highest price in history! (Chapter [-], please subscribe)

When the outside world is full of uproar.

Lin Xuan and the members of the program group of "China Miles" have boarded the plane to your province.

on the plane.

Zhu Yong kept staring at him, his eyes full of disbelief.

Lin Xuan was covered in goosebumps: "Director Zhu, what's the matter?"

Zhu Yong took a deep breath and said, "Director Lin, how did you do it? Such an advertisement really made Huaxia Toothpaste popular? It's not even a general fire, it's a fire that has been popular for a long time."

He couldn't figure it out.

It doesn't make sense.

Lin Xuan glanced at him and said with a smile, "I can't figure it out either."

What he said was the truth. When he saw this advertisement became popular in China in his previous life, he was so close to doubting his life.Although now I vaguely know the reason why it can become popular, but if I really let myself analyze it, he still can't analyze why.

Is this ad popular only because it is easy to understand and catchy?There are tens of thousands of advertisements in Huaxia, which are much easier to understand than it, but why other advertisements are not popular, but it is popular?
So, I can't figure it out!

Some things are just so inexplicable.

Just got off the plane.

Lin Xuan received a call from Jiang Jianguo.

Jiang Jianguo's excited voice rang in Lin Xuan's ear through the mobile phone: "Brother Lin, Mr. Lin, you are really a god. Let me apologize to you first. I doubted Brother Lin's ability before, and I was still secretly thinking about it." Cursing myself for being fooled by you, now it seems that I am really ashamed. If I had some bad words before, brother Lin, please bear with me. I really shouldn’t doubt you, you are so famous in the business world Hehe, the net worth is more than [-] billion, how could it be possible to lie to me on a small advertisement."

"Hey."

Lin Xuandao: "Mr. Jiang, I didn't take it to heart. What's more, the explosion in the sales of Huaxia toothpaste is not only due to advertising, but also because of the excellent quality of your products."

Jiang Jianguo said: "No matter what, Brother Lin, you have become our company's savior. I must hold a banquet to thank you after you finish your work. To be honest, I can't even imagine that such a miracle has really happened. Brother Lin, you are indeed the one with a magical aura in the rumors. Do you know that after seeing the explosion of sales of Huaxia toothpaste on the Internet, everyone has changed their attitudes, from yesterday's abuse to today's full praise. Haha , It is estimated that the advertising industry is now ignorant, they originally scolded the advertisement as a pile of shit, but it is actually the greatest advertisement in China in history."

Lin Xuan said with a smile: "Mr. Jiang, stop boasting, I can't even find Bei."

Jiang Jianguo was still excited and said, "Of course this kind of advertisement deserves praise, and it can stand up to praise... And if I change the advertisement in the future, I will still find you, brother Lin, and the price is up to you."

Lin Xuan shook his head: "Mr. Jiang, this time I planned an advertising plan for Huaxia Toothpaste, but I just didn't want such an old national brand to disappear, and I also handed over all the advertising fees to Longtai. So I basically won't plan toothpaste advertisements in the future. Yes. But you don’t have to rush to change the advertisement I gave you. Generally speaking, the cycle of an advertisement is six months to one year. But this advertisement, you can use it for two or three years...as long as the sales of Huaxia toothpaste do not decline , and keep using it.”

In the previous life, the advertisement of Colgate was used continuously for several years, which fully affected the perception of "our goal" for a generation. Since Colgate can be used for so long, it means that the advertisement can last for a long time.

Otherwise, a Fortune [-] company will not use it all the time.

Jiang Jianguo was taken aback: "Use it all the time?"

Lin Xuan nodded and said: "That's right, keep using it. And now the advertisement has not really penetrated into the hearts of the people. When it can become a household name and become a catchphrase that can be heard everywhere in the streets and alleys, the advertisement will play its greatest role. The effect. And now the advertising effect is less than one-tenth."

"What?"

Jiang Jianguo was deeply shocked again.

In his view, the influence of advertising is now large enough, reaching far beyond his imagination.But Lin Xuan just said that one-tenth of the advertising effect has not yet been exerted?
This……

Is it too exaggerated?
Only Lin Xuan knew that it was not an exaggeration at all.

In the previous life, Colgate relied on this advertisement to make it the number one toothpaste brand in China, which lasted for nearly ten years.

When a brand awareness can occupy the top ten years, how much will it help the sales of the product?

Immeasurable!

At that time, Colgate's sales volume in China has been ranked first.It was not until later that Yunnan Baiyao was born, and with the concept of Chinese herbal medicine, it defeated Colgate and won the first place in sales, and stepped on Colgate, the overlord who had dominated China for many years.

That's what advertising does!

When an advertisement is deeply rooted in people's hearts, the first thing people think of when they go shopping is related products, and at the same time, they subconsciously buy them.

Lin Xuandao: "Of course, to make the advertisements fully effective, Mr. Jiang, you have to continue to advertise and let the advertisements carry out all-round bombardment in China. Don't be afraid of scolding or ridicule. Anyway, the more intensive the advertisements, the better. Carry out brainwashing propaganda on ordinary people in China. Until everyone is completely brainwashed by advertisements, it will be truly successful."

Jiang Jiangang said in surprise, "How much does it cost to advertise?"

Of course he knew about the intensive advertising bombardment, but it was all made of money.

Except for really big companies, other small businesses dare not do this at all.

Lin Xuan said with a smile: "If you pay, you will be rewarded. You have to take a long-term view. If you spend [-] million on advertising, the profit will be [-] million. But if you spend [-] million on advertising, maybe the profit will be one billion. .is not it?"

Jiang Jiangang was taken aback when he heard that.

But he didn't expect that Lin Xuan started to say more mysterious things next: "Mr. Jiang, let me tell you this. In my opinion, if your sales of Huaxia toothpaste in Huaxia do not reach more than 20% of the industry's sales share, This advertisement is a failure. Only if it exceeds 20%, I will accept your invitation to attend the celebration banquet."

Huaxia's sales share of more than 20%?
Jiang Jiangang trembled in his heart.

What is this concept?
Last year, there were only three toothpaste companies with a sales share of more than 20% in China.

First: Crest.

Second: black toothpaste

Third: Colgate.

Lin Xuan's words mean that as long as they dare to fight for Huaxia toothpaste, they will have a chance to break into the top three in Huaxia's overall list this year!

"Is this really okay?"

Jiang Jiangang said in a daze.

Lin Xuan raised his eyebrows and spread his hands: "I'm just a suggestion. As for what to do next, of course, it's up to Mr. Jiang to make up your mind."

Jiang Jiangang was silent for a moment, with determination in his eyes: "I believe Brother Lin, let's fight! Anyway, Huaxia Toothpaste is already on the verge of danger. I won't regret if I lose in the future, but if I win, I will make a lot of money. Of course , if I win the fight, I will definitely give you a generous reward, Brother Lin."

"Haha, let's talk."

Lin Xuan didn't care.

It doesn't matter whether he is paid or not. If Jiang Jiangang can really make Huaxia toothpaste sales top three, it will be a good thing for domestic brands.

Otherwise, in this world, the top three best-selling toothpastes are foreign products, which is too shameful!
……

……

While the two were talking, the internet exploded.

what reason?
Because of a piece of news just released by a reporter from Yangcheng TV Station: Lin Xuan is actually the mastermind of the Huaxia toothpaste advertisement!
When seeing this news interview, everyone was dumbfounded at first, and then went crazy.

"Fuck?"

"What the hell, I sent it directly."

"what's going on?"

"Hahahaha, Brother Xuan's masterpiece?"

"What? Lin Xuan came up with this advertisement?"

"Oh my god, I just said, who else would have thought of such an advertisement? It turned out to be from Lin Xuan."

"Pfft! I laughed to death."

"I'm relieved now. I was still talking about it before. Which evildoer could come up with such a weird advertisement that can create miracles? Now that it's Lin Xuan, it's normal."

"It turned out to be an advertisement planned by Lin Xuan, it's okay."

"So Lin Xuan can turn an advertisement into clouds and rain in the industry, right?"

"Hahaha, laughing. What about those people who called this an advert yesterday? Come out!"

"..."

Ordinary people are excited, but the industry is in an uproar.

Lin Xuan?

That seemingly speechless but miraculous advertisement was planned by Lin Xuan alone?

What the hell, when did Lin Xuan go to the advertising industry again?

And the shot is such a major event that subverted the advertising industry.

People in the business world are in an ups and downs.

A professional manager said: "So that's the case, now I finally understand. I said why such an unusual advertisement suddenly appeared in the advertising industry, and it was reversed under the premise that everyone was not optimistic about it. A miracle in the advertising industry was created in two days. I was still wondering when such a talent appeared in the advertising industry, and he was still unknown, and he could impress Jiang Jianguo to spend [-] million yuan to advertise in Longtai. If these It's not surprising that things all fall on Lin Xuan."

Another company executive nodded: "That's right, looking at China, only Lin Xuan can come up with such an unconventional idea. And now it seems that in the last episode of "China Miles", Lin Xuan often climbed the Shu Road The phrase 'Our goal is...' was mentioned for the first time, just to pave the way for Huaxia Toothpaste. Lin Xuan is still the same Lin Xuan, and everything is intertwined. If you don’t make a move, you will use it, and if you make a move, it will be a myth."

The general manager of a certain company shook his head and sighed: "Yesterday I was still laughing at Jiang Jianguo for being cheated and spending [-] million yuan to broadcast such absurd advertisement on Longtai. Now it seems that Jiang Jianguo is not stupid, it is us outsiders who are stupid. According to the current Huaxia Toothpaste Judging from the current sales situation, the sales of Huaxia toothpaste may explode in all channels in the future. With one advertisement, a company can rise again. Lin Xuan's magical aura is still going on..."

When the industry is feeling emotional.

People in the advertising industry sat in the meeting room and stared at each other.

this day.

At ten o'clock in the evening, many companies have already closed get off work.However, almost all advertising companies in China are still brightly lit.

A dozen or so people from a top advertising company were sitting in a conference room with serious expressions on their faces.On the projector screen in front of them, an advertisement is being played.

The ad repeats "our goal: no cavities" over and over again.

I don't know how many times I watched it.

The boss just paused the ad: "Let's discuss, why is this ad successful?"

"Where's the good?"

"What is the essence?"

"Why can it be popular all over the Internet in one day?"

The crowd was silent.

The boss looked at a person: "Xiao Chen, tell me."

The young man named Xiao Chen stood up, hesitatingly said: "This... I really can't appreciate this advertisement, I don't know what's good about it."

The boss frowned: "I don't know what's good? You, a senior advertising person who has worked in the advertising industry for many years, can't tell what's good about it? And you can't appreciate it? You mean you think it's rubbish? Then how can it succeed? How can Huaxia Toothpaste sell millions of toothpastes in a day?"

Xiao Chen hurriedly said, "Boss, that's not what I meant..."

The boss snorted: "What does that mean? Our advertising company hasn't published classic advertisements for a year or two. What's the reason? It's because of rigid thinking and lack of innovation. Now Lin Xuan has given you such a good example. You can’t even tell its advantages. You can’t copy your homework in a typical way! Work overtime today, don’t study this advertisement thoroughly, don’t figure out the reason for its success, no one should leave!”

After a while, a manager said: "The reason for the success may be that the brainwashing effect is obvious? The advertisement is simple, catchy, and Lin Xuan has done a foreshadowing in the show before, so it became popular overnight?"

Immediately, another person retorted: "But isn't the advertisement of other toothpaste brands similar? For example: My teeth are shiny, my teeth have a good appetite...they are all brainwashing advertisements, and even the person hired for the advertisement is a big star. Xuan’s ad is popular, but other adverts are not? I can’t figure it out!”

"I can't figure it out either."

"The more I think about it, the more I feel isolated."

"That's right, there's no reason why this crap ad should be successful."

The boss cursed angrily: "What the hell! Today's meeting is not something you can't figure out! It's for you to analyze where it succeeds! I'm so mad!!!"

Not just this ad agency.

Almost all advertising companies are analyzing the reasons for the explosion of Huaxia toothpaste advertisements.

However, after analysis and analysis, no one can tell why.

In the end, everyone had no choice but to let it go.

Of course, a bunch of high imitation advertisements popped up soon.

for example:

Our mission: eat them all!
Our outlook is: drink honey!

Our aim is: always comfortable!
It's a pity that after these advertisements were published, there was no splash, not even ridicule or criticism.

As a result, people in the advertising industry were even more puzzled: Ma De, why did Lin Xuan's advertisement succeed?Can't we?Do you want to be so outrageous?

Many people want to call Lin Xuan and ask: What the hell, are you the Chosen One?

of course.

He couldn't get through to Lin Xuan's phone.

First, they don't have Lin Xuan's phone number.

Second, at this moment, Lin Xuan's phone has already been ringing off the hook.

now.

Lin Xuanzheng looked at his phone helplessly. Ever since the whole network knew that he was the planner of the Huaxia toothpaste advertisement, his phone's ringing has never stopped.

They were all calls from China and even world-class brands.

Colgate: "Hello? Mr. Lin Xuan? We are the advertising department of Colgate. We would like to invite Mr. Lin to a toothpaste advertisement. The advertising fee is not a problem. I wonder if it is convenient for you?"

Nike: "Mr. Lin Xuan, Nike sincerely invites you to come to our headquarters in Greater China and give us some planning suggestions for the latest advertisement. We will humbly accept any suggestions you make. The salary is up to you. "

Huawei mobile phone: "Mr. Lin, I am the brand planning department of Huawei. We are planning an advertisement going international recently. I hope you can give us some advice on the advertisement. You can set the cost."

KFC, McDonald's, Procter & Gamble, Xiaomi... companies from all walks of life have all called, and almost all of them are among the top [-] in the world.

Their purpose is only one: let Lin Xuan plan an advertisement for the other company!

Lin Xuan declined all of them.

He is not a real advertising planner, what is it to advertise for these companies?

Not too much money!
He, Lin Xuan, has now left the low-level interest stage of making money, and has begun to move towards the high-end spiritual level.

right?

However, even though Lin Xuan rejected all the companies that called, the calls still kept coming. In the end, he had to turn off his mobile phone, and at the same time issued a statement on Weibo and Big Cat.

"Thank you for everyone's love. I planned an advertisement for Huaxia Toothpaste just because of an accident, but I am not a professional advertising planner, so I will not accept any advertising planning from now on. Of course, if there are still companies or enterprises that want to ask me to plan For advertising, the planning fee starts at [-] million yuan. At the same time, I have the final say on the advertising planned at the same time, and I will not accept revisions, multiple proposals, or any consequences. Please understand!"

Statement sent out.

Netizens burst into laughter.

"Fuck, look at the situation, Brother Xuan is being targeted by major companies?"

"For sure, I guess everyone wants to find Lin Xuan to plan the advertisement."

"Brother Xuan is also a god in the advertising industry."

"It's a pity that Brother Xuan is the director of Big Cat, and at the same time, he is sitting in the second world and has a net worth of hundreds of billions. How can he lower his status to advertise for you advertising companies?"

"That's right, who is Brother Zhendangxuan?"

"The advertising planning fee starts at [-] million? And Party A has no right to speak? Brother Xuan is domineering!"

"Hahaha, Lin Xuan's statement is obviously to make those companies retreat."

"..."

See this statement.

Even Zhu Yong was taken aback: "Director Lin, isn't your statement too harsh? It almost blocked everyone's intention to ask you to plan an advertisement."

Lin Xuan laughed loudly: "This is what I want."

He knows that these top [-] companies in the world are rich and powerful, but the budget for planning an advertisement is usually three to five million.But now Lin Xuan asked for a price of [-] million, and he would not bear any consequences, leaving the company without any right to speak, so no one would dare to take the risk and ask him again.

Although he still has many classic advertising cases from his previous life in his mind, there is no need for him to bother about this.

Some things, once is enough.

But at this time.

Zhu Yong's call suddenly came to mind. After he connected and listened to a few words, he looked at Lin Xuan with a strange expression: "Director Lin, there really is a company that is not afraid of death."

Lin Xuan was taken aback: "What do you mean?"

Zhu Yong said: "Nongfu Spring. The planning department of Nongfu Spring called. They said that they would pay the fee and ask you to plan a plan for them. Because of your phone connection, they found me. Are they crazy? "

Nongfu Spring?

Lin Xuan raised his eyebrows when he heard the name.

(End of this chapter)