I became popular on the stage

Chapter 592 The last issue of "A Thousand Miles in China", Lin Xuan's big move (Chapter 2, please subscribe)

Lin Xuan is very familiar with Nongfu Spring.

China's No. [-] mineral water brand.

Since the 90s of the last century, Nongfu Spring has been dominating the No. [-] sales of mineral water in China, and has almost never lost its top position.

"It's for advertising, isn't it?"

Lin Xuan was surprised.

Because he knows that even now, the sales volume of Nongfu Spring is still far ahead in China.With a total market value of more than [-] billion, it can be called a giant in China's catering industry.

Be famous and famous.

If you want sales, you have sales.

Such a brand still spends hundreds of millions of dollars to find him to plan an advertisement, shouldn't it?

No matter how much money you have, that’s not the way to use it, right?
Lin Xuan thought for a while and said, "Director Zhu, give me the phone number."

"it is good."

Zhu Yong handed over the phone.

Lin Xuan took the phone and said, "Hi, I'm Lin Xuan."

On the phone, a man full of air said: "Mr. Lin, I am Yang Ke, Director of Advertising Planning Department of Nongfu Spring, very glad to be able to contact you. I think you already know our purpose by now, that is, we hope to invite Lin planned an advertisement for Nongfu Spring."

Lin Xuan said: "Mr. Yang, have you read the statement I posted on the Internet?"

Yang Ke said: "I've already seen it."

Lin Xuandao: "First of all, it's a great honor to be invited by your company. Secondly, I don't understand. Nongfu Spring has always been well-known in the market and sales, right? It seems that there is no need to spend a lot of money to ask me to plan an advertisement? So I want to know about your company. What is my real purpose?"

"This one……"

Yang Ke was silent for a moment, then smiled and said: "To tell you the truth, our boss asked Lin Xuan for three reasons:

First, our boss is a fan of Lin Xuan, he has always wanted to cooperate with you but couldn't find a chance.After hearing about the miracles you have created in the advertising industry, Mr. Lin, I said that I must have a cooperation with you.The price doesn't matter, it's just a dream come true.

Second, in fact, Nongfu Spring spends more than 500 billion on advertising every year, with an average daily expenditure of [-] million.Therefore, although spending [-] million yuan to plan an advertisement is very high, it has not yet reached a height that we cannot afford.

Third, although Nongfu Spring is well-known in China, the catering industry in China has developed rapidly in recent years. C’estbon, Wahaha, Master Kong, Baisui... and many other companies have vigorously developed pure water channels, occupying a lot of Nongfu Spring. market share.Our company has always been prepared for danger.That's why I came to invite Mr. Lin to use good advertisements to further stabilize the Nongfu Spring market. Of course, it would be even better if the company's reputation can be further improved through advertisements. "

Three reasons.

Lin Xuan nodded secretly.

The first point is not very reliable. The other party probably said this just to get close.After all, even if the chairman of Nongfu Spring is really his fan, he cannot decide such a major event alone.

The second point surprised Lin Xuan. The average daily advertising expenditure is 500 million?It seems that these consumer goods companies are far more dependent on advertising than they imagined.

As for the third point, Lin Xuan took it seriously.This is also the reason why he let Jiang Jiangang continue to invest heavily in advertising in the future, because only advertising can consolidate the market and increase popularity.

Thinking of this, Lin Xuan smiled and said, "Mr. Yang, since you are so sincere, then of course we can cooperate."

Yang Ke was overjoyed: "Great, when will Mr. Lin be free? Let's pick a time to talk in detail."

"There's no need to talk about it in detail."

Lin smiled and said, "Mr. Yang, do you have any paper and pen with you?"

Yang Ke subconsciously said: "Yes."

Lin Xuan said: "Okay, you can memorize the advertisement. Um... the advertisement is: Nongfu Spring is a bit sweet. Okay, it's done. As for the price of this advertisement, let's calculate it at the lowest price of [-] million. Let Second World President Ma send someone to Nongfu Spring to sign the contract."

blah blah blah!

In the receiver, something seemed to have fallen to the ground, making a crisp shattering sound.

The voice on the other side became a little noisy.

But after a few seconds, Yang Ke's voice came out again: "Lin...Mr. Lin, did you give us the advertisement just now? It was 'Nongfu Spring is a bit sweet'? Are you serious?"

Lin Xuan replied: "That's right."

"This……"

Yang Ke fell silent.

He has heard of Lin Xuan's name for a long time, and knows that the other party is a genius born in China, and he does not play cards according to routines in every line, so this time he has made thorough preparations before calling, thinking about countless possible events Accidents, and plans for each accident have been considered.

But at this moment he realized that he still didn't keep up with Lin Xuan's thinking and pace.

In such a conversation of less than a minute, Lin Xuan actually gave out the advertisement, and it still sounded like... like a joke.

Hearing Yang Ke's silence for a long time, Lin Xuan asked, "Mr. Yang, do you have any comments?"

"Ah, no...no."

Yang Ke said quickly.

Lin Xuan said: "That's fine, that's it. Happy cooperation."

"joy."

Yang Ke answered subconsciously, and then a busy tone came from the phone, apparently Lin Xuan ended the call.

Yang Ke looked at the phone and stood there for a while without moving.

I don't know how long it took before he came back to his senses and rushed to the chairman's office like a madman.

office.

After listening to Yang Ke's words, the chairman frowned: "Lin Xuan just said 'Nongfu Spring is a bit sweet', and then it disappeared?"

"Yes."

Yang Ke nodded: "I'm not even sure if Lin Xuan is joking or serious."

The chairman pondered for a while: "Lin Xuan will not joke about such a big matter, let alone make fun of us. If this is the case, what Lin Xuan said is true."

Yang Ke showed anxiety on his face: "But...we sell purified water, what's the matter with this advertisement saying that purified water is a bit sweet? If we publish this advertisement, even if we won't be accused by the advertising association of False propaganda will also be ridiculed by consumers."

The chairman smiled and shook his head: "I seem to understand the meaning of Lin Xuan's advertisement. Who said that pure water can't be sweet? When we drank mountain spring water when we were young, what we felt was a refreshing sweetness. That kind of The refreshing feeling is incomparable to any water sold. Presumably Lin Xuan wants us to integrate Nongfu Spring into nature and enjoy the natural beauty and purity of nature. Hmm...the more I think about this advertisement, the better it will be."

Speaking of it.

He waved his hand: "Mr. Yang, immediately contact Second World, sign an advertising contract with the other party, and then pay over [-] million advertising fees. At the same time, invite the top advertising shooting team to shoot this advertising, and strive to be in the second world. Get new ads live within a month or two."

Yang Ke was dumbfounded.

He didn't expect that the chairman not only approved Lin Xuan's advertisement, but also quickly began to put it into practice.

But at this moment he has no right to refute, just nodded: "Okay."

……

……

After Lin Xuan hung up the phone, he turned his head to look, and happened to meet the dull eyes of Zhu Yong.

He smiled: "Director Zhu, what's the matter?"

Zhu Yong swallowed his saliva: "Director Lin, what you just said is true? You just dismissed the other party with a casual sentence, and asked the other party to pay [-] million in advertising planning fees?"

Lin Xuan nodded: "Of course it's true, but I'm not dismissing the other party casually. I thought up this slogan carefully, and I'm usually reluctant to take it out."

I believe you a ghost!
Zhu Yong slandered in his heart. He clearly heard Lin Xuan casually say a slogan, and then asked the other party for [-] million.

Still thought out carefully?
fart!
Lin Xuan smiled slightly without explaining.

In fact, after hearing "Nongfu Spring" just now, several advertisements about Nongfu Spring appeared in his mind immediately.

The first one: Nongfu Spring is a bit sweet.

The second: we do not produce water, we are just porters of nature.

These two advertisements have all entered China's top ten classic advertisements.And it caused a sensation no less than Colgate's "no tooth decay" advertisement at the time.

In terms of the beauty of the advertisement, the artistic conception of the second advertisement far exceeds that of the first one. In Lin Xuan’s opinion, it can be called the most artistic conception in Chinese advertisements. It caused a sensation on the Internet when it was launched, but it was slightly A bit young, it is difficult for ordinary people to resonate.

But the first advertisement seems simple and popular, but it is catchy and has an endless aftertaste.After this advertisement was published, I don’t know how many people went to buy Nongfu Spring just to taste whether it is sweet or not.

So in terms of advertising effect, the first ad is better than the second.

Therefore, under the balance, Lin Xuan gave the first classic advertisement of "Nongfu Spring" in another world to Nongfu Spring in this world-of course, he collected [-] million advertising fees by the way.

Just a word, easy to earn a small goal.

Who doesn't do it?

Zhu Yong still found it incredible: "Director Lin, Nongfu Spring will really take what you just said seriously and pay a planning fee of [-] million?"

"of course."

Lin Xuan nodded affirmatively. This advertisement is not as unusual as the toothpaste advertisement last time.He believes that as long as the top management of Nongfu Spring is not stupid, they will realize the extraordinary meaning of the words "Nongfu Spring is a bit sweet".

After this thing is over.

After that, no other company asked him to plan an advertisement. After all, there were not many companies in China who could easily spend [-] million to buy an advertising plan, and companies that could spend [-] million would not dare to take huge risks.

Therefore, Lin Xuan started the next program of "China Miles" again.

In the tenth issue, "Thousands of Miles in China" mainly shoots the customs and customs of Yunnan Province, Guizhou Province, and Guangxi Province. Without promoting them, the tourist enthusiasm here is also the most in China.

But Lin Xuan still left a few words in Guilin:

Guilin's landscape is the best in the world,
The landscape of Yangshuo surpasses that of Guilin.

The peaks reflect the mountains and the water,
No mountain, no water, no fascination.

It was such a poem that immediately made Guilin and Yangshuo, two places, rush to the top of China's tourism hot list.I heard that millions of tourists flocked to Guilin and Yangshuo the next day, and the entire Li River and Yulong River became a grand event for making dumplings.

Starting from the eleventh issue, "Millions of Miles in China" has started a big journey around China.

The first station.

Came to the vast Gobi and the Great Wasteland.

The spectacular scenery and the thousand-year-old city buried under the wind and sand are very enjoyable to watch.

Of course, what was more exciting was Lin Xuan's poems.

This time, Lin Xuan released several poems, which once again amazed the literary world.

The phrase "Why should the Qiang flute blame the willows, the spring breeze does not pass Yumen Pass" made the reputation of Yumen Pass spread all over the country within a day.

The sentence "the desert is solitary, the long river is full of sun" depicts the magnificent and majestic scene of the desert, the vast realm, and the majestic atmosphere, which makes people yearn for the great rivers and mountains of China.

The second stop.

The pictures were taken of the scenery of the three northeastern provinces, including Wudalianchi, Daxinganling and other places.

At this stop, Lin Xuan rarely left any poems, but just broadcast a little bit of the northern scenery.But even so, the ratings of this episode of "China Miles" still broke 3%. This program has formed a fixed audience group, and it has truly established its trump card style.

The third station.

"Thousands of Miles in China" came to Zhejiang Province and Fuzhou.

As water towns in the south of the Yangtze River, these two places show the poetry of the south of the Yangtze River.

Small bridges and flowing water, boats crossing people's homes, light rain with apricot blossoms, picturesque landscapes... all make the audience sink into it.

In particular, Lin Xuan's poems once again showed their power.

"Thousands of miles oriole crows, green reflects red, water village, mountain, country, wine flag wind..."

"You can pick lotus in the south of the Yangtze River, lotus leaves and He Tiantian, fish play among lotus leaves..."

"Everyone says Jiangnan is good, tourists only like Jiangnan old..."

"The small building listens to the spring rain all night, and the deep alley sells apricot blossoms in the Ming Dynasty..."

"that was nice scenery at Jiang Nan, met you again in autumn……"

Erupted!
Really broke out!
In this issue, Lin Xuan followed the camera to almost every place in the south of the Yangtze River, and recited beautiful poems casually wherever he went.These poems do not have the boldness and momentum of the Yangtze River, but they have the grace and beauty of the south of the Yangtze River, which makes many young girls obsessed with them.

Of course, the ratings also ushered in an explosion.

In the end, the ratings of this issue unexpectedly broke 4%, which is close to the annual ratings champion, which made the whole of China pay attention.

Fourth stop.

The program group came to South China.

Looking at the whole of China, South China has the least historical background.In ancient times, this place was called a barren land, and basically had no history, so the content of the program mainly focused on the earth-shaking changes that took place in South China in the past hundred years.

In this issue, Lin Xuan did not appear on the scene.

The first is that he has no need to appear on camera.

The second is that before the broadcast of this program, he had already returned to the capital urgently with the program team.

on the plane.

Zhu Yong said in a deep voice: "Director Lin, there are a total of fifteen episodes of "A Thousand Miles in China", and now the first fourteen episodes have been broadcast, and in these fourteen episodes, we have traveled all over the land of China. The customs, history and humanities of each place were displayed in front of everyone. Now there is only the last program left.

According to the program planning, the last episode will return to the capital city to summarize the entire "China Miles Journey". At the same time, this episode will also let the more than one billion Chinese compatriots know that the capital city has been my Chinese politics, history, and culture since ancient times. Core.This time, the journey of thousands of miles will eventually belong to the capital and China.Let more than one billion Chinese descendants unite closely with the capital as the core to form my great China! "

Lin Xuan's expression became solemn: "That is to say, in the last issue, apart from promoting the capital, it also has a special meaning, which is to make a big merger for this "China Miles"? Let the hearts of the Chinese compatriots be After traveling thousands of miles in China, finally return to the heart of the motherland?"

"Yes."

Zhu Yong said in a deep voice, "So the difficulty of filming the last episode was too high and too high. Before you came to the show, we spent a full month just recording the last show, and came up with no less than ten sets of plans. New plans were put forward time and time again, but they were rejected again and again. Finally, a plan was finalized. I showed the final plan to Director Zhou. Although he did not speak, I could tell from his expression that Director Zhou was interested in The final plan was not very satisfactory. But at that time we could not come up with a better plan, so we had to make do with it. Now that Director Lin has joined the program, we hope that you can come up with a better plan so that the final One episode can amaze everyone, and let "China Miles" come to a successful conclusion."

"Ah."

Lin Xuan nodded and frowned at the same time.

This difficulty is not small.

Because of so many previous episodes, each episode has exhausted his energy, and each episode has something amazing.But in the last issue, it is too difficult to unify the whole of China and give everyone a feeling of unity...too difficult...

"Where's the video sample from the last issue? Show me."

Lin Xuan asked.

Soon, Zhu Yong sent the last video to Lin Xuan.

Lin Xuan opened it and looked at it carefully. The two-hour video basically captured the history, culture and places of interest of the capital.The history of the capital city is too rich, so there is basically no repetition in the seemingly more than [-]-minute video.

Two hours.

Lin Xuan read them carefully before closing the computer.

Zhu Yong is right. Although the effect of this video is magnificent and majestic, it only shows the rich history and culture of the capital, and does not reflect the great unified momentum of "A Thousand Miles in China".

No wonder Minister Zhou was dissatisfied.

Because this video is too cold and soulless.

Yes... Lin Xuan felt that he had found a suitable evaluation: the video has no soul, and it has not integrated the blood and spirit of China's [-]-year-old online.

"But how can we get rid of this coldness in the last episode of the show, make it hot-blooded and passionate, and make everyone watching the show feel excited?"

Lin Xuan fell into deep thought.

But after thinking for a long time, he still had no idea.

Until we got off the plane and got into the commercial vehicle heading to Longtai Building, Lin Xuan still couldn't think of any good solution.

At this moment, suddenly, the phone of an employee in the car rang, and the ringtone was a song "Broad Sea and Sky" once sung by Lin Xuan.

Zhu Yong smiled and said: "Director Lin, this song of yours is really passionate. Every time I hear it, even I can't help but feel excited. Even if I don't understand Cantonese, it's exciting to listen to. To be honest , singing is indeed one of the ways that can most mobilize people's inner emotions..."

Listening to Zhu Yong's words, Lin Xuan's mind was suddenly touched by something, and a spiritual light emerged.

Singing...the most emotional mobilization...blood boiling...

If the last episode of the program was simply filmed, it would be very cold and emotionless.What about adding songs?What if you add a suitable song?
"Hahaha."

A bright smile appeared on Lin Xuan's face.

mood swings.

He looked at Zhu Yong and shouted excitedly: "Yes! Director Zhu, I have a solution."

In the last issue, you wait for me to zoom in!
(End of this chapter)