Reborn, you call this an honest person?

Chapter 94 One Billion Advertising and Jack Ma's Response
There are more than 40 satellite TV channels in China. It is definitely unrealistic for Wang Heng and his family to sign advertisements. It just so happens that there is a National Satellite TV advertising agency in Shanghai.

As long as you spend a little money, the agency company can let your advertisement be broadcast on the national satellite TV station in the first time,

Naturally, Wang Heng didn't care about the agency fee. After arriving at the advertising agency, he directly explained his intentions.
Then he and Zhou Jianfen were invited to the general manager's office. The general manager handed Wang Heng a price list and asked,
"Boss Wang, which satellite TV do you want to advertise on? What time? Let me help you see if there is any space."

"It will be broadcast on all satellite TVs across the country for seven days from 7.25 to 7.31."

Wang Heng answered while flipping through the price list. Hunan Satellite TV, the first tier, quoted 7:11 p.m.

Based on the calculation of four 15-second advertisements in one night, 8.6 yuan, only 60 yuan in seven days,
This is still first-tier, and the second-tier is even lower. The lowest-grade satellite TV only costs 7 yuan for 6 days.
Wang Heng randomly typed it with a computer, and it was about 1200 million.
Seeing that Wang Heng was thinking, the general manager of the media thought he was too expensive, and then Balabala said a bunch of technical terms,
Anyway, Wang Heng didn't understand. Although he didn't understand the specific meaning, Wang Heng understood what the manager of the media company meant.
Said that this price is already the lowest price, no matter how cheap it is, their company has no money to make,

How could Wang Heng care about the price? He was thinking that a satellite TV channel only had 4 advertisements a day, which would not achieve his goal of making the Chinese Valentine’s Day popular. After thinking for a while, he said,
"Well, I have no objection to Manager Li's price. I'm investing nine times the base amount, but I have a request."

1200 times of 9 million, 1.08 million is enough to compete for the title of CCTV. The general manager of the media company immediately stood up and asked excitedly,
"Mr. Wang, you said that if I can do it, I will do my best to help you do it."

Wang Heng understands the attitude of the general manager of the media company very well. Let alone spending 1 million yuan here, he will be a guest on CCTV, let alone in an agency company.

While talking, Manager Li instructed his secretary to pour tea for Wang Heng and Zhou Jianfen,

Zhou Jianfen is in charge of helping Wang Heng handle the finances, so she will not interrupt at all when discussing business. She picks up the tea and drinks it slowly.

Wang Heng took a sip of tea and said,
"First, I ask all satellite TV news programs from 8:11 to [-]:[-] to broadcast a piece of news for me. Of course, this is not illegal news, but a soft article for my advertisement."

Manager Li agreed, "No problem, please tell me anything else."

9 times the amount, which is equivalent to playing 7 advertisements every day from 11 to 36 o'clock, which is equivalent to watching an episode of TV series, three times in the beginning, three times in the middle, and three times in the end. The density of this advertisement will blow the audience away.
The news happened to be hot again, and Manager Li believed that no TV station would refuse.

"Second, I want Hu Ge and Liu Yifei to shoot this commercial for me."

"It's all right."

Manager Li didn't care who Wang Heng was talking about at all, as long as the domestic stars and their company were not unstoppable, they had to make time for him if they didn't have time.

After all, it can be said that no film and television company dares to offend a media company that can act as an advertising agency for national satellite TV stations.

There is a food chain in the entertainment industry, which consists of politics, business and capital, companies and platforms, directors and managers, and finally artists and stars.
Of course, some artists and stars are so powerful that they overwhelm directors and managers, and even dare to challenge the company.

But he has to lie down on the capital, especially this kind of political businessman who can act as an advertising agency for national satellite TV stations.

Manager Li, an advertising agency company for national satellite TV stations, is actually a politician and businessman, and basically belongs to the shark level in the entertainment industry.
So he doesn't care who Wang Heng appoints at all.

After discussing the cooperation, Wang Heng turned around and left after signing the contract.
Manager Li said he was going to hold a party, implying that Wang Heng would find a few starlets to accompany him,
Wang Heng is interested in that now, so if he doesn't make a big move of several hundred million, go play that?He's not out of his mind.

After Wang Heng left, Manager Li directly announced his cooperation with Wang Heng, and announced Hu Ge and Liu Yifei as the male and female protagonists of the advertisement.

Of course, Wang Heng didn't disclose the content of the ad, but only said that it was for Pin Xixi.

In 06, the domestic first-line star advertising fee was around 24 to 40, and Xiangjiang Tianwang was 100 million.
Wang Heng spent 40 million on an advertisement. Naturally, he would not be stingy with the advertising fee for the two celebrities.
Of course, for an advertisement of Wang Heng's level, even if he doesn't give money, the stars in the entertainment circle will line up for him to choose.
Satellite TV stations across the country are bombarded in all directions for 7 days, even if an eighth-tier star comes, he can get him a second-tier...

……

This [-] million advertisement is not only a sensation in the entertainment circle, but also famous in the business circle.
Jack Ma was the first to know about the news. Wang Heng's Pinxixi raised 12 billion. Except for donating 2 million, he has not made any moves. Naturally, he focused on it.

Although Pin Xixi started out as a cheater and has a bad reputation, but his stuff is really cheap, so the users scold him, and he still has to use it.
Wang Heng thought about it when he was cheating with a knife. Although cheating has a bad reputation and has been blackmailed by the whole network, black fans are also fans.

The first element of building a platform is users. Without users, no matter how good you are, it is useless, and you will be plagiarized. Plagiarism can kill originality.

In addition, Pin Xixi was hacked by the whole network, so no matter how hacked it was, it was considered an invincible golden body, because Pin Xixi was not afraid of being scolded by others.

Another thing is that Pin Xixi's bottom line has been lowered to the lowest by Wang Heng. It doesn't matter if someone catches a small problem, because everyone's requirements for Pin Xixi are not high, and it is normal for Pin Xixi to have a small problem.

However, Pin Xixi, who was hacked by the whole network, can also cause Taobao's sales to decrease by one-third.

After hearing that Wang Heng advertised with [-] million yuan, Jack Ma's first thought was whether to follow up.
In fact, when Wang Heng worked on the Xixi sign-in system, Jack Ma wanted to imitate it, but finally gave up.
Pin Xixi is currently a self-operated store, and Pin Xixi, the sign-in gold coupon, tops it herself, no matter how bad it is, no one has any objections.

But Taobao can’t do it. Firstly, Taobao’s items are one-third more expensive than Competing Xixi’s, and then you Jack Ma sends out coupons, which damages the interests of the merchants, so you must obtain the consent of the merchants.
And it won't work if it's too small, and the merchants don't agree with it if it's too big, so there's no way to learn from it.

Jack Ma knew that Wang Heng had a lot of ideas. After hearing that Wang Heng used [-] million yuan to advertise, he immediately called Ahli's Eighteen Arhats to discuss a plan to deal with Pin Xixi. Taobao can't let Pin Xixi continue to grow like this.

Sun Yutong, as the person who has been in contact with Wang Heng for the longest time, and also participated in the battle between Wang Heng and Jack Ma that day, first raised a question,
"I think Wang Heng must have some kind of event. He recommended a Valentine's Day event to me at the beginning, so I think he is preparing for a certain event now."

Jack Ma nodded. He thought so too, because he also had Wang Heng's Double Eleven event plan. Of course, the content of the event was the Double Eleven event, but the name hadn't been named yet.

At this time, everyone’s default Valentine’s Day is 2.14.

So even if a few people talked about Valentine's Day a few times, they never expected Wang Heng to engage in Valentine's Day.

After all, at this time, Qixi Festival is also called Qiqiao Festival, Qijie Festival, Girls' Festival, Qiqiao Festival, Qinianghui, Qixi Festival, Niu Gong Niu Po ​​Day, Qiao Xi, etc.

Only if it is not called Valentine's Day, Jack Ma would never have dreamed that Wang Heng would force Qixi Festival to be Valentine's Day.

Everyone discussed for a while, and it was basically determined that Wang Heng would hold an event. In the end, Jack Ma decided that Taobao was going to hold an event as well, so as to beat Pinxixi's limelight.

(End of this chapter)