Reborn in the red years, I am farming in space

Chapter 778 Overseas agency rights

at today's show.

Luo Xuan called Shengzi over to help.

The trade exhibition is busy every day without touching the ground, and there are too many merchants to receive.

Especially the merchants from Hong Kong, Macao and Taiwan have the largest number.

Considering that Shengzi is more diligent, and he has language advantages.

That's why Luo Xuan specially called him over.

Anyway, things at the booth are very cumbersome, and adding a few more people is not too much, not bad for Shengzi's salary.

As soon as the exhibition opened.

In front of the booth of the furniture factory, a Hong Kong businessman came.

This merchant is a bit powerful.

Not only has he accumulated rich knowledge and broad vision, but he also has a good understanding of the internal operating rules and management concepts of European and American companies.

are all familiar.

After a brief conversation, Luo Xuan had clearly sensed that the other party also had a thorough understanding of the entire ecological environment in the mainland.

Even in some respects, he was able to grasp the essence of the problem better than Luo Xuan himself.

Perhaps the channels for obtaining information are different.

This Hong Kong businessman with an international perspective, in his words, vaguely revealed something.

People have to look at him with admiration.

Perhaps this is the so-called: I don't know the true face of Lushan Mountain, only because I am in this mountain.

The Hong Kong businessman's surname was Xiang, so Luo Xuan called him Xiang Sheng.

"Comrade Luo Xuan, your factory is located in an inland area, and you will encounter many difficulties in the future when you start to carry out international business."

There were other customers in front of the booth, and Xiang Sheng called Luo Xuan "comrade" according to the customs in the mainland.

He saw that Luo Xuan was also a person who could listen to what he said.

It's not like many heads of other state-owned enterprises in the furniture industry, who are inexplicably very defensive and unbelievably heavy.

Those people are often full of an incomprehensible vigilance against all people and things outside.

It seems that every merchant comes here with ill intentions and ulterior motives.

On the contrary, Xiang Sheng admired Luo Xuan's rational attitude of talking about business and discussing the matter as it stands.

So he said: "For example, when your furniture factory gets an urgent order, how can you coordinate the train leather in a short time?
Can you also guarantee that the car transport service agency will always have a truck for your use? "

Luo Xuan shook his head: "I can't."

If you want to apply for a train wagon, you need to go through many departments, and the procedures are very cumbersome.

Iron Boss is not in vain.

Since he is the boss, he naturally has the temper of the boss.

During this period, there was no such thing as "express trains".

The boss with an absolute hegemonic position doesn't care about whether the furniture factory is in a hurry or how much loss it will cause to the manufacturer after delaying the delivery, such nonsense.

The iron boss is not in a hurry, but the manufacturer is in a hurry.

It's useless to be anxious.

If there is one less procedure and one less process is not completed, the goods will not be loaded on the truck.

Follow their process:
Often when an enterprise needs to use wagons to transport goods, it has to apply to the freight department in advance.

Then you have to go to the loading station with all the formalities and proof materials to go through the relevant wagon dispatching procedures.

The complexity of these procedures and the cumbersome process are beyond the imagination of ordinary people.

Just a lot of proof materials:

Go to the specific person in charge, his personal work certificate, the power of attorney of the unit, the materials under review, and the background certificate.

Not one can be missing.

For the category, quantity, purpose, and material of this batch of goods, do they need to be equipped with bulk convertible wagons or sealed compartments?
The destination, the proof materials of the consignee, etc.

What's more terrible is that there is a rigid rule at the loading station: if you want to use the wagon, you must send a telegram from the other party to prove that it is true that the other party has placed the order and needs the goods.

And in this telegram,
The detailed information of the goods declared must also be completely consistent with that of the consignor.

Sometimes,
Even if it's because of a word difference, just because of such a little reason.

The entire application process will be interrupted suddenly.

This also means: This time, all work is for nothing!
have to start the process all over again
Just an international trade, regardless of the amount.

Overseas merchants need to send international telegrams, listing in detail all the goods information in each order in hundreds or even thousands of words?

It costs a lot of money not to mention.

Just think about how many translation errors, typos, polyphonic characters, or misunderstandings caused by pure carelessness will occur during the whole process?
However, there is a bit of information on the telegram that is slightly inconsistent with the delivery applicant's side.

You have to give up all your efforts.

[This is not an exaggeration.Even in 2007, the buyer still needs to send a telegram to prove the shipment to the freight terminal. ]
The difficulties mentioned by Xiang Sheng are just one of countless difficulties in international trade.

After listening to Xiang Sheng's words, Li Li patted her chest and rejoiced: "Fortunately, our furniture products have no shelf life, and they are not fast-moving consumer goods that must be put on the market immediately after they are produced."

"I don't understand."

Xiang Sheng explained: "You think the problem is too simple! The furniture products in your factory use solid wood as the base material and paint as the surface coating. Have you considered the moisture content of these base materials?"

Hearing this, Luo Xuan was shocked in his heart!
Sure enough, it is the details that determine success or failure!
Every time Tianjing Shixing Furniture Factory buys logs, it buys them from other wood factories.

As for the logs from the lumber factory, they have been dried under the awning for half a year before they can finally be broken down into boards.

The plate made in this way is not easy to deform.

But Saibei has a dry climate.

The moisture content of those boards usually does not exceed 3% in summer.

If it is winter, the moisture content will be even lower.

For these details, if you put another cup for sale, there is no problem.

But what if the furniture is shipped to, for example, Rizhao Port, Nantong Port, or Yangcheng Port for shipment to the sea?
The furniture travels across several provinces.

The delay on the road can be as short as half a month, or as long as one or two months.

During this period,

After the board fully absorbed the water vapor in the air of the southern provinces.

Are you sure they won't deform?

If these furniture, transport in bulk train for one month.

Under the southern sun, even with a tarpaulin, the temperature below is in the early 40s.

Then these furniture, the paint on their surface.

It can really stand this kind of test without changing color or wrinkling.

Even cracked?
I'm afraid it's hard to say.

The chemical paints of this period have insufficient particle size, which can easily cause wrinkling of the paint surface.

Moreover, the formulations of stabilizers and viscous agents in paints are far less advanced than later generations.

Thinking of these, Luo Xuan was shocked!
Before, I was still careless.

Not only because Luo Xuan has basically been unable to calm down and think about these details.

More importantly, there is specialization in technique.

In this regard, I am still not professional enough after all, and there are no professional talents around me to offer advice and suggestions for myself and be responsible for these technical details.

Now that Xiang Sheng has brought these things up, it's something that Luo Xuan didn't expect before.

Then,

Does Xiang Sheng have a way to deal with it?

One more thing: at a show where time is money and big guys are racing against time.

This Xiangsheng didn't want to buy products carefully, but he came here and talked about these things with himself?
Don't think about it, he definitely has a plan.

But what is he trying to figure out?

Luo Xuan looked at Xiang Sheng full of doubts, quietly waiting for the next sentence.

"Proxy."

Xiang Sheng obviously knew what Luo Xuan was thinking, so Xiang Sheng stated his purpose frankly: "I want to get all the overseas agency rights of your Tianjing Fashion Furniture Factory."

Perhaps it was Xiang Sheng who was worried that Luo Xuan would screw up the deal because he thought he had too much appetite.

So Xiang Sheng added: "Don't worry, I have always pursued the business creed of win-win cooperation and mutual benefit.

If you cooperate with me, you will not suffer. "

Xiang Sheng said: "Let me propose specific improvement plans for you, as well as some of the most popular international furniture styles and patterns, and formulate a sales price system.

As for your supply price, let's talk about it in detail.

In the future, your furniture factory will only be responsible for the production of Sheng An An Xin Xin, and just pay for the delivery and collect the money. "

For example, when dealing with different customers in different countries and regions overseas, what kind of pricing strategy, rebate promotion activities and other marketing plans should be adopted. "

Xiang Sheng smiled slightly: "You don't need to worry about these things, and leave them all to my company."

Li Li interjected: "But we have already signed sales agreements with merchants from Malay and Siam."

"It's okay, just sprinkle water."

Xiang Sheng waved his hand, not paying attention to this: "Our company recognizes all these overseas contracts. Now that the contract has been signed, strictly follow the terms you signed before, and I will never make any changes. "

Just because the other party would strictly follow the agreement to implement this point, Luo Xuan couldn't help but start to feel a little bit tempted.

Just because in Saibei, there are many times when a contract is just a piece of paper.

You can control a gentleman, but you can't control a non-gentleman.

It's a pity that no one would admit that he is a gentleman now.

——The big guys are busy fighting the gentleman.
If you are walking on the road and say "Mr. xx" to a certain man from Saibei.

The custodian slapped the other party and slapped him: Who are you calling a gentleman?You are a gentleman, and your whole family is a gentleman!

"How about it?"

Xiang Sheng looked at Luo Xuan with great interest and asked, "One thing to say, I'm interested in your factory's product innovation capabilities.

I fell in love with your factory, the craftsman spirit in the details of furniture. "

"Also, I really admire Comrade Luo, you have the characteristics of an entrepreneur."

Xiang Sheng smiled slightly: "This is very important. Doing business is doing business. Don't talk about other things at every turn, and you won't be on the job or on the line.

How about it, Comrade Luo, would you like to cooperate with our company? "

Luo Xuan pondered and said: "I can only have a prerequisite, and promise you to take over the overseas sales agency.

Instead of agreeing to OEM production. Of course, if you sign another agreement and only do OEM, it is also possible. "

"But I will never agree to hand over the agency rights of our direct sales products to you, and at the same time produce OEM for you."

For this,
Luo Xuan said very firmly, "In that case, it will inevitably cause confusion in management, and eventually lead to homogenization of different series of products, or even cross-selling."

After listening to Xiang Sheng,

I couldn't help but secretly surprised: I didn't see it!

The young man in front of him is really thoughtful.

He can't help but think very comprehensively, and he knows that the styles and textures of products from different sales channels cannot be homogenized.

What surprised Xiang Sheng even more was: Luo Xuan actually knew about OEM, this mode of operation?
The mainland is indeed a hidden dragon and a crouching tiger, and I dare not underestimate it.

During this period, no foreign businessmen came in to invest and set up factories. At least on the surface, it was impossible to allow foreign investors to set up wholly-owned factories.

Because this is a general direction that no one can violate: never accept the exploitation and oppression of capitalists.

This is a high voltage line.

Just like the Xiangsheng in front of him: he actually knows the trend of the overseas furniture market, as well as the price system and operation mode.

And in Xiang Sheng's hands, there are some latest furniture design drawings.

It stands to reason that he can go to Southeast Asia to find a manufacturer and produce furniture for him under OEM.

Or even open a factory directly.

However, he believes in "there are tens of thousands of business channels, and he only wants to specialize in one of them", and he does not want to get involved in the production process.

This is completely different from the state-owned enterprise's pursuit of the concept of "big and comprehensive".

A company that is good at giving full play to its expertise in the field of circulation, once it gets involved in the production process.

On the surface, it seems that it has saved a lot of procurement costs and increased profit margins.

actually not.

Sales-oriented enterprises and production-oriented enterprises require completely different management talents and management concepts.

To open a furniture factory, you need to buy land for industrial use, or lease a factory building?
Should I sign a bonded agreement with the local government for several years, or file tax returns directly?
In addition, what investment environment is safe and stable?

There are also trivial matters such as industry and commerce, environmental protection, taxation, daily management of workers, production safety, fire protection, personnel, financial management, smooth supply chain, and logistics transfer.

A slight problem in any link will lead to the stagnation of the entire production and sales link.

How simple is it!
Xiang Sheng is good at fighting in the field of circulation. If he is allowed to devote his energy to the field of production, it will inevitably cause serious distraction.

The result is that the eyebrows and beard are scratched at both ends, and nothing can be adjusted.

According to Xiang Sheng's plan: as long as the production capacity of Tianjing Shixing Furniture Factory can keep up and the goods can be shipped in time.

As for Xiangsheng's own trading company, it just takes the order, declares at the customs, and finally collects the money.

This is what he should do, and what he can do well.

"Then how to sign this overseas general agency agreement?"

Xiang Sheng knew that he couldn't fool the other party, and he didn't want to make trouble.

It's just a businessman's duty to maximize his own interests.

but currently,
At the organizer of the entire trade exhibition, there was no ready-made contract template for the so-called "Overseas General Agent of State-owned xx Factory Products".

Therefore,
To sign this contract well, traders and manufacturers have to discuss and finalize every detail on the spot.

"The deposit is 300 million yuan."

Luo Xuan began to ask for prices: "The annual sales in overseas markets must not be less than 500 million."

"What are you talking about? How is it possible to have too much security deposit?"

Xiang Sheng laughed loudly: "Comrade Luo, our company and your factory have a different understanding of cash flow. If I hand over such a large deposit to your factory, how much interest will I have to pay a year? "

Xiang Sheng is a Hong Kong businessman. When he considers the problem, he will start from a purely commercial perspective.

As for Luo Xuan, it is a collective enterprise.

Funding needs are not at the top of the list of considerations for such companies: being trusted by superiors is their primary consideration.

For example, Tianjing Shixing Furniture Factory, if there is no working capital.

Then report to the commune, Shilipu Commune, and apply for financial support.

Don't even have to reach out to the county.

Shilipu Commune can misappropriate funds from the accounts of other industrial and mining enterprises to the furniture factory, and let the furniture factory use it for turnover.

There is no need to talk about interest!
Brother unit?

Anyway, everyone belongs to the same boss, and the money in the accounts of those industrial and mining companies does not belong to them.

Let them take it out now, who would dare not take it out?
If you get angry, the Shilipu Commune can even raise funds, so that all cadres and workers, including members of the teacher production team
Hehe, I understand everything.

It goes without saying how important working capital is to a business.

something so important,
On the contrary, it is not the priority of these collective enterprises.

Peeping the leopard in the tube.

Through this matter, we can know: Xiang Sheng in front of me, how big the difference in business philosophy between him and the furniture factory will be!

There are big differences in concepts and ways of thinking.

But it can only be slowed down for a while.

If these things want to be changed, it is definitely not a matter of a short while, then it can only be gradually adjusted in the future.
Just like after the reform and opening up, inland enterprises want to understand the business philosophy and operation logic of those companies in Ouzhou.

In the end, through the trading companies in Xiangjiang and Lion City, it took more than ten years to understand the twists and turns.

In the end, Luo Xuan and Xiang Sheng took a step back and basically negotiated the terms of cooperation.

The two parties are preparing to sign the agreement.

I didn't think so,
That guy Harada ran over again with a sloppy face
　The works of fellow apprentice brothers have good grades and are worth reading.

　　
　
(End of this chapter)