The richest man

Chapter 196 Sweaty BMW
Someone in the previous life described Samsung, saying that Koreans cannot do without Samsung from birth to death.

Zhang Jun feels that his business is even worse than Samsung. He has basically monopolized Hong Kong's electricity, gas, travel, retail, and real estate, entertainment, electronics, docks, finance, etc. also occupy half of the country.

Of course, since Zhang Jun's fortune is relatively short, many industries have not yet set foot in it, so to a certain extent, his company failed to surpass Samsung.

From 1973 to 1979, in just 6 years, Zhang Jun was able to achieve what he is today, which is a miracle!

Kowloon.

The first BMW 4S car company was officially established, temporarily only operating Rolls-Royce, Bentley and Jazz brands.

The BMW 4S store has advertised in the "Hong Kong Daily" and Phoenix TV in the past week.

It also recruited local promoters to distribute leaflets.

On the opening day, the BMW 4S store was crowded with people, and it was very lively.

"Wow, there is indeed a car model written in the newspaper, so sexy and beautiful! This white and tender thigh, slender willow waist, cute belly button, and towering mountain peaks... Tsk tsk, it really feasts my eyes!"

"Damn, there are so many people, do they come to see the car or the car model? Ah!!! This car light is so big!!!!"

"Brother, excuse me, I'll go in and have a look..."

"Oh, Rolls-Royce, Goddess of Flying Apsaras, this car looks so high-end and luxurious, I really want to buy one, but unfortunately I don't have the money, it's too expensive!"

"Today's event, the British luxury car MG is actually selling so cheaply, hurry up and get one!!"

"..."

Although there are a lot of beautiful women watching the bustle, there are also some people who really come to buy cars.

On the same day, the BMW 4S store sold 14 Rolls-Royces, 18 Bentleys and 189 MGs.

Since the BMW 4S store is Zhang Jun's property, there are many bigwigs to support it, and there are millions of luxury cars, and you can buy them whenever you want.

Another one, Rolls-Royce and Bentley are indeed super luxury cars, and they have a face when they are driven out.

The Kadoorie family alone purchased 5 Rolls-Royces and 2 Bentleys for the Peninsula Hotel to receive guests.

This level of magnanimity is jaw-dropping!

The reporters present recorded the scene with their cameras.

"Peninsula Hotel is indeed the most luxurious and famous hotel in Hong Kong. It is really a big deal to buy so many luxury cars to receive customers!!! If I had money, I would stay at The Peninsula Hotel. I feel that staying here is super honorable." !” A reporter murmured enviously.

The reporter colleague sighed: "Well, tomorrow's front page headline may be the news that the Kadoorie family spent a lot of money to buy a luxury car!"

The reporters couldn't help but sigh with emotion.

On the second day, as expected, the news that the Kadoorie family spent a lot of money caused a sensation in Hong Kong.At the same time, the popularity of BMW 4S stores has greatly increased.In the next few days, more and more consumers came to the 4S store to buy cars.

In Hong Kong, bigwigs all drive Rolls Royce or Bentley. This is the card. If you don’t drive these two cars, you are not a member of the upper class in Hong Kong.

For the middle-aged class, buy a MG car.

Drive MG and take the road to success.

For some time now, BMW has been running commercials during prime time slots on Phoenix TV.

In the newspapers, various soft articles were also issued.

In particular, the influence of soft articles rarely appears in this era, so many people will be fooled by soft articles.

And Zhang Jun also began to allocate cars to his company, and the general managers all allocated Rolls Royce or Bentley.Outstanding employees with outstanding contributions will be rewarded with a MG car.

In Hong Kong, Zhang Jun can use a lot of resources, including film and television placement, TV promotion, newspaper promotion, etc., making Rolls-Royce, Bentley and MG quickly become the most famous cars in Hong Kong.

Zhang Jun's car was also changed to a special black extended Rolls-Royce Phantom with the license plate: [1].

This license plate number was donated by Zhang Jun after he donated 2000 million Hong Kong dollars to the Hong Kong Security Service.

When the license plate number is displayed, it is absolutely awesome! ! !
In addition, Zhang Jun also bought dozens of more powerful license plate numbers, which can be given to his family in the future.

Of course, the most powerful license plate number is the Hong Kong Hong Kong Flag Zijinhua license plate. This license plate has no numbers and letters, but only a logo.

Zhang Jun didn't dare to buy this license plate number.

Drive out for fear of being caught by the police.

At this time, Hong Kong has a population of more than 500 million, and the market is not small. If BMW can occupy this market, it will be enough to reverse the profit and loss.

And Hong Kong is the financial center and trade center of Asia. As long as the products become popular in Hong Kong, it will affect Southeast Asia.

Regardless of whether Southeast Asia is a developing country, there are still a lot of rich people and the middle class, which should not be underestimated.

In the 80s, rich people in Southeast Asia had no place to invest, so they rushed to Hong Kong to invest, which shows that they are very rich!
As long as it wins the Southeast Asian market, BMW will be able to live well.

Of course, the European and American markets are the focus. Unfortunately, the current models are not easy to sell in Europe and the United States, so we can only hope for the next generation of cars.

……

Following the opening of the BMW 4S store in Hong Kong, almost one BMW 4S store opened in first-tier cities in Europe, Southeast Asia, the United States, Canada, Australia, Japan, South Korea, and India.

Not to mention Southeast Asia, Rolls-Royce, Bentley and MG became popular in Hong Kong, and consumers in Southeast Asia followed suit.

Mainly in the auto market in other places, the competition pressure of these three brand cars is very high, and the more competitive place lies in the business model of 4S stores.

Of course, the opening of the BMW 4S store was also grand, full of crowds.

The unique and innovative 4S store business model immediately attracted the attention of many consumers, and after consulting detailed questions, many consumers were quite moved.

Ordinary car sales companies only sell complete cars, so how can there be so many services in 4S stores.

The service-oriented business philosophy will make consumers feel more at ease when buying a car in a 4S store.

All of a sudden, Rolls-Royce, Bentley and MG, which were originally unsalable, went on sale one after another, causing people to be surprised.

The British people and the British Leyland Motor Company were all surprised when they read the news in the newspaper.

"The Rolls-Royce Motor Company has come back to life!!" A British automotive engineer lost his voice, with a look of disbelief.

The car is still the same car, but sales have been poor all the time.

Rolls-Royce Motor Company and MG Motor Company have been losing money for so many years, and it is useless to save them. However, they did not expect to turn their profits and losses so quickly after they were acquired by Zhang Jun!

Car companies all over the world are using the business model of BMW 4S stores at this moment.

As soon as you do the research, you immediately discover the advantages of this business model.

However, the cost of investing in a 4S store is often much higher than that of an ordinary car sales company.

However, everyone has seen that after the opening of the BMW 4S store, the sales of products have been significantly improved, so even if the cost is high, major automakers tend to establish 4S stores.

Of course, powerful car manufacturers can build 4S stores by themselves, or cooperate with car dealers to authorize the establishment of 4S stores.

In the following period of time, major 4S stores around the world bloomed everywhere.

It can be said that the establishment of the BMW 4S store has brought revolutionary changes to the automobile industry!

A few months later, BMW has nearly 120 BMW 4s chain stores around the world.

The speed of opening a branch is simply insane.

Fortunately, although the investment is huge, the results are remarkable.

Car sales are on the rise.

As the scale of BMW 4s chain stores increases, some car manufacturers will also take a fancy to its sales channels, hoping to sell cars in BMW 4s chain stores.

Right now, BMW only has three car brands, which is indeed a little less, so it is best to reach cooperation with these car companies.

The more brands and types of cars BMW 4S stores have, the more people can be attracted to buy cars.

The BMW 4s chain store can be regarded as a platform, where drainage is key and content is very important.

After careful selection, the BMW 4s chain store chose five companies, Volkswagen, Mercedes-Benz, BMW, Toyota and Ford, for cooperation.

With the cooperation with these five car companies, consumers have more choices, which has led to the booming business of BMW 4s chain stores.

Opening a branch is like ordering dumplings. More than ten branches have been established in a month, which makes people dumbfounded.

The industry was shocked by the super fast establishment of the BMW 4S branch, but in fact, as long as you study carefully, you will know that it is because of the resources and manpower of the entire group that the construction of the BMW 4S branch is so fast!
In this era, channels are king.

Zhang Jun also did not expect that when the scale of the BMW 4s chain store became larger and stronger, many cars would start to curry favor with him.The spare parts companies he acquired received a large number of orders at once.

Another one, through the BMW 4s chain store, the sales of spare parts are also skyrocketing.

All in all, just by selling auto parts, you can make a lot of money.

Zhang Jun also saw the benefits of establishing channels, so he couldn't help but increase investment and speed up the expansion of BMW 4s chain stores.

If there are more than thousands of BMW 4s chain stores in the world, which car company would not take him seriously?
In addition, if you invest in the establishment of a 4S store, you will also buy the land.

In the future, if land prices soar, they will definitely be able to make a fortune.

To expand so fast, and to buy land, it is impossible without extremely large funds. Although Zhang Jun has money, he will not use all of it on the BMW 4s chain store.

The expansion of the BMW 4S chain store is basically solved by borrowing from Standard Chartered Bank.

It is undoubtedly a good way for Zhang Jun to borrow money from depositors to develop his own business.And the loan interest is not interest, it is not the left hand to the right hand.

……

……

December 1979, 11.

Hong Kong, Jockey Club.

"Recently, the auto industry has been in turmoil!" A rich man said with emotion.

"That's right, the BMW 4S chain store of the company under Zhang Jun's name has spread all over the world in a very short period of time. The speed of opening branches is faster than that of rockets. Now there are almost 360 branches. It is really jaw-dropping!" Another rich man He took a breath and smacked his tongue.

On the side, Huo Yingdong, Bao Yugang and others were watching the horse race.

Hearing everyone discussing Zhang Jun, I couldn't help but sigh.

"Zhang Jun is really amazing. He has almost changed the sales model of the auto industry. I think that when you buy a car in the future, most of you will go to a 4S store to buy a car." Huo Yingdong sighed.

Bao Yugang and others nodded one after another.

"Wait, is Zhang Jun coming? The Hong Kong Jockey Club has invited him many times, but he was declined."

"..."

Said Cao Cao, Cao Cao.

Zhang Jun took Zhu Mingyue's hand and walked slowly towards Huo Yingdong, Bao Yugang and others.

Zhang Jun is indeed not very interested in horse racing, but now Zhang Jun's car company is called BMW, and it would be a bit inappropriate to participate in the Hong Kong Jockey Club again.

The Hong Kong Jockey Club has a huge influence in Hong Kong, and it may be possible to use the Jockey Club to promote BMW's own brand.

Soon, everyone noticed Zhang Jun and couldn't help being surprised.

"Oh, Zhang Sheng is here, we were talking about you just now!" Bao Yugang smiled, and walked up to say hello, "You have been unparalleled recently, setting off a frenzy of 4S chain stores around the world, which makes us old guys admire No end!"

Zhang Jun smiled modestly and said, "Old Bao praised me, I just added some things to the original basis of car sales."

Huo Yingdong said with a smile: "Zhang Sheng, your influence in the auto industry has increased dramatically! I heard that many auto manufacturers want to cooperate with you, and even offer a lot of preferential terms."

Zhang Jun smiled and nodded: "That's true, but we already have stable partners. If we add another car manufacturer, the sales volume will be thinned and the income of those partners will be affected. Another thing is that the BMW 4S store has only so much space. It’s too big to display too many branded cars!”

Bao Yugang smiled and said, "By the way, Zhang Sheng, why do you want to come to the Jockey Club today?"

Zhang Jun smiled and said: "Everyone is here, if I don't come, it will appear that I am too lonely and out of place. By the way, I don't know much about horse racing. You should give me some pointers later."

When everyone heard the words, they all smiled and agreed.

Bao Yugang introduced: "The Hong Kong Jockey Club has been established since 1884 and has a long history. In addition to being a status symbol for the upper class, it is also worth investing in. Many horse owners make a lot of money at the Jockey Club. Of course, for our wealth, horse racing betting is just for fun... By the way , Zhang Sheng, do you plan to buy horses, a batch of good horses will be auctioned at the racecourse recently."

"Oh, yes, then buy a horse for fun~" Zhang Jun asked with great interest: "What is the auction price of these horses?"

Zhang Jun saw on the Internet in his previous life that it is said that a thoroughbred horse named "Spirit Horse" was finally sold for a sky-high price of 6400 million US dollars, which simply exceeded Zhang Jun's imagination.

Bao Yugang said: "The minimum is hundreds of thousands, and the maximum is several million Hong Kong dollars."

"Is there a horse like the Zhaoye Jade Lion? The whole body is white, the best of the best among horses!" Zhang Jun asked.

Bao Yugang shook his head: "There are no such good horses in the racecourses here in Hong Kong. If you want to buy them, you can only look for them elsewhere."

"Then I won't go to the horse auction here in Hong Kong. Later, I will send people all over the world to find out where there are good horses like the Zhaoye Jade Lion!" Zhang Jun shook his head.

At this moment, Zhang Jun thought to himself that he bought a peerless horse and named it "Zhaoyeyu Lion", and then let this horse become a blockbuster at the Hong Kong Jockey Club. Lion", love it.

After a while, the horse racing began.

Zhang Jun's attention was involuntarily attracted by the horse racing on the field.

On the side, Huo Yingdong and Bao Yugang were cheering for their beloved horses.

The scene was full of shouts and shouts, and the scene was very lively.

Zhang Jun couldn't help being infected by such an atmosphere.

"It turns out that horse racing is also very interesting!"

Zhang Jun thought that it might be more interesting if his horse participated in the competition.

I shouldn't just buy a horse, besides [Zhao Yeyu Lion], I can also buy [Red Rabbit].

There are silver-white horses and red-red horses. They are the national treasure of Turkmenistan. In the center of the country's national emblem, there is a white "sweat-blood horse".

As we all know, bloody horses don't really bleed.Because the sweat and blood on the neck of a sweat-blooded horse is more developed, the mane of the horse is wet with sweat after running, especially the color of the maroon mane looks like blood, so it has the "good name" of a sweat-blooded horse.

After a horse race, Zhang Jun was so itchy that he wanted to send someone to Turkmenistan to buy a hard-earned BMW...

(End of this chapter)