The richest man

Chapter 233 Nongfu Spring
Zhang Jun looked at Ma Yun carefully. When he was young, Ma Yun looked like a thin monkey. "I read the report. Alibaba e-commerce company is developing very well. Mr. Ma has worked hard!" It has been online for three months. At present, these two stations have become the leaders in the B2B and C2C fields respectively, accounting for 80% of the market share.

The level of Ma Yun's team can't be said, it's really amazing.

Of course, the talented people sent by Zhang Jun are indispensable to improve the enterprise organization and bring more advanced modern management.

"It's not hard work. The main reason is that the company is strong. I stand on the shoulders of giants, so I can make Alibaba's e-commerce develop so fast!" Ma Yun said modestly, her face couldn't hide the excitement in her heart, Zhang Jun In his mind, he is a super idol, and now he finally sees a real person...

"Your credit is also indispensable. When the company grows in the future, and even goes public, the equity incentive mechanism will be activated. You and many people in the company can get the original shares." Zhang Jun promised.

"Thank you, Mr. Zhang!" Ma Yun said excitedly.

"Haha, you're welcome. As the saying goes, 'a thousand troops are easy to get but a general is hard to find', I think you are a good general. By the way, Mr. Ma, do you know what is the most expensive thing in the 21st century?" Zhang Jun then asked.

Ma Yun thought for a while, then shook her head, expressing that she was not clear.

Zhang Jun said with a smile: "In the 21st century, talents are the most expensive!!! But if a company wants to retain outstanding talents, it must give them better conditions. And shares are undoubtedly the most attractive thing. At the same time, they can Stimulate employees to work harder and contribute to the company. Because they know very well that the shares they can get are only valuable when the company is doing well.”

Unlike before, the boss only needs to give employees a little bonus.In the 21st century, talent competition intensifies and job hopping occurs frequently. In order to retain outstanding talents, companies often start equity incentive plans.

Zhang Jun also followed the trend.

In fact, Western companies have already started the equity incentive mechanism. China has entered the Internet age, and this has only slowly started.

At this time, the female secretary beside him poured a cup of Longjing tea for both Zhang Jun and Ma Yun.

Drinking tea and chatting while admiring the beautiful scenery of West Lake is not to mention how pleasant it is.

The afternoon sun shines through the big trees with luxuriant foliage, projecting on everyone's faces, the breeze blows, and the coolness brings warmth.

Zhang Jun couldn't help but secretly thought that the West Lake Discussion of Swords could be held in his own manor in the future.

The best place to enjoy the scenery of West Lake is "Guozhuang".

"Mr. Ma, is the company currently facing any difficult problems?" Zhang Jun asked casually, taking a sip of his tea.

Ma Yun shook her head and said: "Basically there are no major problems. The government gave the green light and supported our work very much and helped us solve many problems. The number of Internet users in China is still relatively small. People are not used to shopping online and feel unsafe. .I think it will probably take a long time of market cultivation to change people's perceptions."

Hearing this, Zhang Jun couldn't help nodding.

Mainland China is currently a little more conservative. For example, PayPal is bound to a bank card to recharge. Many people worry that the money in their card will be stolen.However, after everyone understands e-commerce, they should be able to change everyone's views.

In fact, China's e-commerce did not start to develop rapidly until 2003. At that time, it happened that SARS spread across the country, and everyone was unwilling to go out, so e-commerce emerged.That's when many people's first online shopping experience begins.

Zhang Jun does not have high requirements for Alibaba, as long as he always occupies the first market share of domestic e-commerce.

With a population of 14 billion, the market is too large for one company to handle.

In the future, Zhang Jun also plans to establish JD.com and Pinduoduo.

The competition between the three companies will eat up most of the e-commerce market.

"Mr. Ma, how many days does it take on average from the time the user places an order to receiving the goods?"

At this time, the private express delivery industry has just started.

Generally speaking, most of the express delivery is done through the local post office.

The speed of the post office can be imagined in this era.

Zhang Jun and Ma Yun then chatted about logistics issues for a while, and learned that SF Express had been established. SF Express was established in 1993. After three years, it has become quite famous.

Ma Yun has a good vision, and when talking about SF Express, she suggested to Zhang Jun that investing in SF Express, the development and growth of SF Express is naturally conducive to the growth of e-commerce.

The delivery speed of the post office is really too slow, and the goods may not arrive in a week, which has been criticized by people, which seriously affects the online shopping experience of users.

"Okay, no problem!" Zhang Jun nodded in agreement to invest in SF Express.SF Express has great potential. When SF Express was first listed, the boss of SF Express even became the richest man in China for a time.

In the evening, Zhang Jun invited Ma Yun to have dinner in the manor. Before leaving, he encouraged him to continue to work hard and draw various big cakes.The young Ma Yun is as if she has been injected with chicken blood, and her fighting spirit is high.

The next day, several senior officials of the local government came to visit Zhang Jun. They were very enthusiastic and made people feel at home.

When you come to Hangzhou, you come to your own home.

Don't you invest some money in your hometown?
As we chatted, we talked about investment.

Zhang Jun is investing 15 billion US dollars to develop Hangzhou's tourism and real estate industries.As for the high-tech industry, currently only Alibaba e-commerce company remains in Hangzhou.

However, after Zhang Jun learned about Qiandao Lake in Hangzhou, he immediately established the "Nongfu Spring" company, bought the exclusive right to operate the drinking water of Qiandao Lake Reservoir, and established a drinking water plant.

As we all know, Qiandao Lake ranks first in high-quality water among the great rivers and lakes in China. It is a national first-class water body and is known as "the most beautiful water in the world".

The Nongfu Spring in the previous life used Qiandao Lake water.

At this time, Zhang Jun and his party had arrived at Qiandao Lake.

Qiandao Lake Scenic Area was rated as one of the first batch of China's AAAA-level tourist areas. It has beautiful lakes and mountains, and there are so many land bridge islands, which are very rare, which is amazing.

"This is really a miracle of nature!" Zhang Jun couldn't help exclaiming.

"Mr. Zhang, you are absolutely right to choose our Qiandao Lake. The water quality of our Qiandao Lake is very good, and many local people drink it directly for a long time..." Tao Guangliang, a senior official in Chun'an County, HZ City, introduced.

Just drink it straight away.

Although rural mountain springs claim to be "porters of nature", the water is actually treated by water plants.

"I plan to invest 8 million yuan to build a large-scale drinking water plant in Qiandao Lake, and donate another 1 million yuan to establish a "Special Fund for Qiandao Lake Protection" for the environmental protection of Qiandao Lake. If the water quality environment is so good, if it is polluted Well, that would be a pity."

Tao Guangliang was overjoyed when he heard the words. Not only did he invest 8 million yuan, but he actually donated 1 million yuan to protect Qiandao Lake. He deserves to be the richest man in the world. He is really rich!
"Mr. Zhang, you are welcome to invest in Qiandao Lake. Don't worry, our county will attach great importance to the environmental protection of Qiandao Lake. Mountains of gold and silver are not as good as green water and lush mountains. It is precisely because the water quality of Qiandao Lake is the best in the world that it can attract You come here to invest in water plants!"

"Secretary Tao is right. It is true that mountains of gold and silver are not as good as green mountains and green mountains. In order to develop the economy in many places, the local environment has been severely damaged. It will be difficult to restore it in the future." Zhang Jun sighed slightly.

At noon, everyone returned to the county to rest.

At the same time, Zhang Jun signed an investment letter of intent with the local government.

There will be some specific details to be discussed later, so just hand it over to other people in the company to be responsible.

In the afternoon, Zhang Jun and his party returned to Guozhuang.

At this time, the plaque of Guozhuang has been changed and changed to "Zhangzhuang", that is, the manor of the Zhang family.

The general manager of Rural Spring was promoted from within the group, and his name was Mo Zijin. Zhang Jun chatted with him for a long time about how Rural Spring developed.Zhang Jun is not very familiar with the specific business model of Nongfu Spring, but he knows that the reason why Rural Spring is so successful comes from its advertising and marketing.

"We do not produce water, we are just porters of nature!"

"Nongfu Spring is a bit sweet!"

Zhang Jun dares to say that with just these two advertisements, he has created the richest man in China!
After Mo Zijin heard Zhang Jun's words, he was shocked into heaven and man, and his admiration for Zhang Jun was like the water of the Yellow River.

"Boss, you are really amazing, how did you come up with such a good advertisement! The phrase 'Nongfu Spring is a bit sweet', I don't know if I have an illusion, I feel as if I just drink Nongfu Spring, I will feel a little sweet ...and pair it with an ad that says 'We don't produce water, we're just nature's movers' and that's absolutely stunning!!!"

Zhang Jun smiled faintly. He didn't know how the Nongfu Spring Company in his previous life was so good, but planned these two classic advertising cases.

"Since there is no problem in advertising and marketing, then you should quickly establish the water plant. At the end of this year, you will go to CCTV to win the CCTV bid. I want Nongfu Spring's advertisement to resound throughout the country overnight!" Zhang Jun is ambitious, At the beginning, it was Wang Zha, who knocked down brands such as Wahaha.

Most of the products will be endorsed by celebrities, only for "leeks".

Zhang Jun does not intend to let Nongfu Spring invite celebrities to endorse, and the scenery of Qiandao Lake is the best endorsement.

However, as the scale of Nongfu Mountain Spring becomes larger in the future, Qiandao Lake alone may not be able to supply it. Therefore, it is necessary to preemptively plan and get the country's high-quality water sources first, such as Changbai Mountain in Jilin, the world's high-quality natural drinking water source, and the mountains are covered with ice and snow. It lasts for 9 months, the average snow depth is about 50 cm, and the depth can reach 2 meters. The spring water is pure and sweet, rich in natural mineral elements, and the water quality is weakly alkaline.

Or Taibai Mountain in Shaanxi, Danjiangkou in Hubei, Wanlu Lake in Guangdong, XJ Manas, Emei Mountain in Sichuan, Wuling Mountain in Guizhou...

Zhang Jun wrote down the producing areas of high-quality water sources in his memory, and handed them over to Mo Zijin, the general manager of Nongfu Spring, and told him to win the exclusive right to operate the water plants in these places.

……

After 6 o'clock in the morning, the breeze came slowly, and the golden morning sun shone on the sparkling lake, which was as beautiful as a fairyland.

Breathing the fresh air, Zhang Jun felt happy physically and mentally. He was used to the feasting and feasting in the city, so he couldn't help being a little envious of this kind of comfortable life.He asked for breakfast to be delivered to Jingsu Pavilion, which is facing the Su Causeway, with a view of the outer lake.

Zhang Jun read the newspaper while eating breakfast, and was immediately attracted by the news in the newspaper.

The newspaper wrote that since the mainland announced the reduction of import tariffs on foreign TV sets, the prices of TV sets of major foreign brands can be lowered.

Japanese TV manufacturers became even more arrogant, announcing that they would monopolize the Chinese TV market, and a new round of frantic color TV price wars began again. "You sell TVs to get members, I sell members to get TVs", the phenomenon of selling one and losing one has become the norm in the market, and the color TV industry has entered a "malicious" price-cutting competition.

Let's see who kills who!
Zhang Jun shook his head unconsciously, filled with emotion.

"The Japanese businessmen who live a good life don't plan to fight. This war is destined to end with both losers."

Zhang Jun noticed that the plasma color TVs of Japanese manufacturers sell the best and become the most popular color TVs at present.

Currently, the mainstream view in the world is that plasma is better than liquid crystal.

Sony, Samsung and other companies actually plan to develop plasma TVs, but the patents are monopolized by a group of companies such as Hitachi and Panasonic.In desperation, they turned to research and development of LCD TVs.

Legend Technology has been committed to the development of LCD screens. After years of tireless development, LCD screens have achieved remarkable results, and they can definitely beat plasma TVs.

Plasma TVs have many disadvantages. They tend to get hot and hot, and often crash and black screen.

That's it……

How dare you take it out and sell it.

It looks like it's pulling wool.

Zhang Jun couldn't stand it anymore.

Now, Japanese manufacturers have set off a frenzied color TV war in China, and Zhang Jun feels that the opportunity for Legendary Technology has come.

For Legend Technology to provide LCD screens to major domestic TV manufacturers, it will definitely beat Japanese color TV manufacturers to nowhere.

Zhang Jun put down the newspaper, smiled at the corner of his mouth, and after drinking a glass of water, he picked up his mobile phone, contacted Shangguan Muye, and ordered him to organize the production of new LCD screens, and at the same time arrange for people to contact major domestic color TV companies to discuss cooperation.

Shangguan Muye: "Boss, why don't we produce color TVs ourselves? The profit of color TVs is quite high."

Zhang Jun thought about it, and what Shangguan Muye said made sense. Producing color TVs by himself would be more profitable, and it would also help increase the brand awareness of Legendary Technology.

At present, the color TV market is bigger than the computer, every household, who does not have a color TV?

"Okay! Then we will develop color TVs first, and then provide LCD screens for domestic color TVs after they are officially released!" Zhang Jun nodded and agreed with Shangguan Muye's suggestion.

With the research and development capabilities of Legend Technology, developing a color TV is just a child's play, and it won't take long to develop an excellent color TV product.

During this period of time, Legendary Technology Company can just stock up on some LCD screens, otherwise they are afraid that they will not be able to supply them.The domestic market and the foreign market are really too big. Zhang Jun is confident that the LCD screen of Legend Technology can crush the plasma screen. The gap between the two is too obvious...

(End of this chapter)